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  • Script d’installation automatique de MediaSPIP

    25 avril 2011, par

    Afin de palier aux difficultés d’installation dues principalement aux dépendances logicielles coté serveur, un script d’installation "tout en un" en bash a été créé afin de faciliter cette étape sur un serveur doté d’une distribution Linux compatible.
    Vous devez bénéficier d’un accès SSH à votre serveur et d’un compte "root" afin de l’utiliser, ce qui permettra d’installer les dépendances. Contactez votre hébergeur si vous ne disposez pas de cela.
    La documentation de l’utilisation du script d’installation (...)

  • Ajouter des informations spécifiques aux utilisateurs et autres modifications de comportement liées aux auteurs

    12 avril 2011, par

    La manière la plus simple d’ajouter des informations aux auteurs est d’installer le plugin Inscription3. Il permet également de modifier certains comportements liés aux utilisateurs (référez-vous à sa documentation pour plus d’informations).
    Il est également possible d’ajouter des champs aux auteurs en installant les plugins champs extras 2 et Interface pour champs extras.

  • Que fait exactement ce script ?

    18 janvier 2011, par

    Ce script est écrit en bash. Il est donc facilement utilisable sur n’importe quel serveur.
    Il n’est compatible qu’avec une liste de distributions précises (voir Liste des distributions compatibles).
    Installation de dépendances de MediaSPIP
    Son rôle principal est d’installer l’ensemble des dépendances logicielles nécessaires coté serveur à savoir :
    Les outils de base pour pouvoir installer le reste des dépendances Les outils de développements : build-essential (via APT depuis les dépôts officiels) ; (...)

Sur d’autres sites (11664)

  • opencv does not find ffmpeg functions during compilation (make)

    17 avril 2022, par titicplusplus

    I am currently trying to compile OpenCV with CUDA.
So I downloaded opencv 4.5.5 and opencv_contrib and followed this tutorial : https://gist.github.com/raulqf/f42c718a658cddc16f9df07ecc627be7

    


    cd opencv-4.5.5/
mkdir build
cd build
cmake -D CMAKE_BUILD_TYPE=RELEASE \
-D CMAKE_INSTALL_PREFIX=/usr/local \
-D WITH_TBB=ON \
-D ENABLE_FAST_MATH=1 \
-D CUDA_FAST_MATH=1 \
-D WITH_CUBLAS=1 \
-D WITH_CUDA=ON \
-D BUILD_opencv_cudacodec=OFF \
-D WITH_CUDNN=OFF \
-D OPENCV_DNN_CUDA=OFF \
-D CUDA_ARCH_BIN=7.5 \
-D WITH_V4L=ON \
-D WITH_QT=ON \
-D WITH_OPENGL=ON \
-D WITH_GSTREAMER=ON \
-D OPENCV_GENERATE_PKGCONFIG=ON \
-D OPENCV_PC_FILE_NAME=opencv.pc \
-D OPENCV_ENABLE_NONFREE=ON \
-D INSTALL_PYTHON_EXAMPLES=OFF \
-D INSTALL_C_EXAMPLES=OFF \
-D BUILD_EXAMPLES=OFF \
-D OPENCV_EXTRA_MODULES_PATH=../../opencv_contrib-4.5.5/modules ../


    


    The cmake command generated these lines :

    


    -- General configuration for OpenCV 4.5.5 =====================================
--   Version control:               unknown
-- 
--   Extra modules:
--     Location (extra):            /mnt/704E048C4E044D72/build/opencv/opencv_contrib-4.5.5/modules
--     Version control (extra):     unknown
-- 
--   Platform:
--     Timestamp:                   2022-04-17T16:01:44Z
--     Host:                        Linux 5.4.0-107-lowlatency x86_64
--     CMake:                       3.16.3
--     CMake generator:             Unix Makefiles
--     CMake build tool:            /usr/bin/make
--     Configuration:               RELEASE
-- 
--   CPU/HW features:
--     Baseline:                    SSE SSE2 SSE3
--       requested:                 SSE3
--     Dispatched code generation:  SSE4_1 SSE4_2 FP16 AVX AVX2 AVX512_SKX
--       requested:                 SSE4_1 SSE4_2 AVX FP16 AVX2 AVX512_SKX
--       SSE4_1 (18 files):         + SSSE3 SSE4_1
--       SSE4_2 (2 files):          + SSSE3 SSE4_1 POPCNT SSE4_2
--       FP16 (1 files):            + SSSE3 SSE4_1 POPCNT SSE4_2 FP16 AVX
--       AVX (5 files):             + SSSE3 SSE4_1 POPCNT SSE4_2 AVX
--       AVX2 (33 files):           + SSSE3 SSE4_1 POPCNT SSE4_2 FP16 FMA3 AVX AVX2
--       AVX512_SKX (8 files):      + SSSE3 SSE4_1 POPCNT SSE4_2 FP16 FMA3 AVX AVX2 AVX_512F AVX512_COMMON AVX512_SKX
-- 
--   C/C++:
--     Built as dynamic libs?:      YES
--     C++ standard:                11
--     C++ Compiler:                /usr/bin/c++  (ver 8.4.0)
--     C++ flags (Release):         -fsigned-char -ffast-math -W -Wall -Werror=return-type -Werror=non-virtual-dtor -Werror=address -Werror=sequence-point -Wformat -Werror=format-security -Wmissing-declarations -Wundef -Winit-self -Wpointer-arith -Wshadow -Wsign-promo -Wuninitialized -Wsuggest-override -Wno-delete-non-virtual-dtor -Wno-comment -Wimplicit-fallthrough=3 -Wno-strict-overflow -fdiagnostics-show-option -Wno-long-long -pthread -fomit-frame-pointer -ffunction-sections -fdata-sections  -msse -msse2 -msse3 -fvisibility=hidden -fvisibility-inlines-hidden -O3 -DNDEBUG  -DNDEBUG
--     C++ flags (Debug):           -fsigned-char -ffast-math -W -Wall -Werror=return-type -Werror=non-virtual-dtor -Werror=address -Werror=sequence-point -Wformat -Werror=format-security -Wmissing-declarations -Wundef -Winit-self -Wpointer-arith -Wshadow -Wsign-promo -Wuninitialized -Wsuggest-override -Wno-delete-non-virtual-dtor -Wno-comment -Wimplicit-fallthrough=3 -Wno-strict-overflow -fdiagnostics-show-option -Wno-long-long -pthread -fomit-frame-pointer -ffunction-sections -fdata-sections  -msse -msse2 -msse3 -fvisibility=hidden -fvisibility-inlines-hidden -g  -O0 -DDEBUG -D_DEBUG
--     C Compiler:                  /usr/bin/cc
--     C flags (Release):           -fsigned-char -ffast-math -W -Wall -Werror=return-type -Werror=address -Werror=sequence-point -Wformat -Werror=format-security -Wmissing-declarations -Wmissing-prototypes -Wstrict-prototypes -Wundef -Winit-self -Wpointer-arith -Wshadow -Wuninitialized -Wno-comment -Wimplicit-fallthrough=3 -Wno-strict-overflow -fdiagnostics-show-option -Wno-long-long -pthread -fomit-frame-pointer -ffunction-sections -fdata-sections  -msse -msse2 -msse3 -fvisibility=hidden -O3 -DNDEBUG  -DNDEBUG
--     C flags (Debug):             -fsigned-char -ffast-math -W -Wall -Werror=return-type -Werror=address -Werror=sequence-point -Wformat -Werror=format-security -Wmissing-declarations -Wmissing-prototypes -Wstrict-prototypes -Wundef -Winit-self -Wpointer-arith -Wshadow -Wuninitialized -Wno-comment -Wimplicit-fallthrough=3 -Wno-strict-overflow -fdiagnostics-show-option -Wno-long-long -pthread -fomit-frame-pointer -ffunction-sections -fdata-sections  -msse -msse2 -msse3 -fvisibility=hidden -g  -O0 -DDEBUG -D_DEBUG
--     Linker flags (Release):      -Wl,--exclude-libs,libippicv.a -Wl,--exclude-libs,libippiw.a   -Wl,--gc-sections -Wl,--as-needed  
--     Linker flags (Debug):        -Wl,--exclude-libs,libippicv.a -Wl,--exclude-libs,libippiw.a   -Wl,--gc-sections -Wl,--as-needed  
--     ccache:                      NO
--     Precompiled headers:         NO
--     Extra dependencies:          m pthread cudart_static dl rt nppc nppial nppicc nppicom nppidei nppif nppig nppim nppist nppisu nppitc npps cublas cufft -L/usr/lib/x86_64-linux-gnu
--     3rdparty dependencies:
-- 
--   OpenCV modules:
--     To be built:                 alphamat aruco barcode bgsegm bioinspired calib3d ccalib core cudaarithm cudabgsegm cudafeatures2d cudafilters cudaimgproc cudalegacy cudaobjdetect cudaoptflow cudastereo cudawarping cudev cvv datasets dnn dnn_objdetect dnn_superres dpm face features2d flann freetype fuzzy gapi hdf hfs highgui img_hash imgcodecs imgproc intensity_transform line_descriptor mcc ml objdetect optflow phase_unwrapping photo plot python2 python3 quality rapid reg rgbd saliency sfm shape stereo stitching structured_light superres surface_matching text tracking ts video videoio videostab wechat_qrcode xfeatures2d ximgproc xobjdetect xphoto
--     Disabled:                    cudacodec world
--     Disabled by dependency:      -
--     Unavailable:                 java julia matlab ovis viz
--     Applications:                tests perf_tests apps
--     Documentation:               NO
--     Non-free algorithms:         YES
-- 
--   GUI:                           QT5
--     QT:                          YES (ver 5.12.8 )
--       QT OpenGL support:         YES (Qt5::OpenGL 5.12.8)
--     GTK+:                        YES (ver 3.24.20)
--       GThread :                  YES (ver 2.64.6)
--       GtkGlExt:                  NO
--     OpenGL support:              YES (/usr/lib/x86_64-linux-gnu/libGL.so /usr/lib/x86_64-linux-gnu/libGLU.so)
--     VTK support:                 NO
-- 
--   Media I/O: 
--     ZLib:                        /usr/lib/x86_64-linux-gnu/libz.so (ver 1.2.11)
--     JPEG:                        /usr/lib/x86_64-linux-gnu/libjpeg.so (ver 80)
--     WEBP:                        build (ver encoder: 0x020f)
--     PNG:                         /usr/lib/x86_64-linux-gnu/libpng.so (ver 1.6.37)
--     TIFF:                        /usr/lib/x86_64-linux-gnu/libtiff.so (ver 42 / 4.1.0)
--     JPEG 2000:                   build (ver 2.4.0)
--     OpenEXR:                     /usr/lib/x86_64-linux-gnu/libImath.so /usr/lib/x86_64-linux-gnu/libIlmImf.so /usr/lib/x86_64-linux-gnu/libIex.so /usr/lib/x86_64-linux-gnu/libHalf.so /usr/lib/x86_64-linux-gnu/libIlmThread.so (ver 2_3)
--     HDR:                         YES
--     SUNRASTER:                   YES
--     PXM:                         YES
--     PFM:                         YES
-- 
--   Video I/O:
--     DC1394:                      YES (2.2.5)
--     FFMPEG:                      YES
--       avcodec:                   YES (58.54.100)
--       avformat:                  YES (58.29.100)
--       avutil:                    YES (56.31.100)
--       swscale:                   YES (5.5.100)
--       avresample:                YES (4.0.0)
--     GStreamer:                   YES (1.16.2)
--     v4l/v4l2:                    YES (linux/videodev2.h)
-- 
--   Parallel framework:            TBB (ver 2020.1 interface 11101)
-- 
--   Trace:                         YES (with Intel ITT)
-- 
--   Other third-party libraries:
--     Intel IPP:                   2020.0.0 Gold [2020.0.0]
--            at:                   /mnt/704E048C4E044D72/build/opencv/opencv-4.5.5/build/3rdparty/ippicv/ippicv_lnx/icv
--     Intel IPP IW:                sources (2020.0.0)
--               at:                /mnt/704E048C4E044D72/build/opencv/opencv-4.5.5/build/3rdparty/ippicv/ippicv_lnx/iw
--     VA:                          NO
--     Lapack:                      NO
--     Eigen:                       YES (ver 3.3.7)
--     Custom HAL:                  NO
--     Protobuf:                    build (3.19.1)
-- 
--   NVIDIA CUDA:                   YES (ver 10.1, CUFFT CUBLAS FAST_MATH)
--     NVIDIA GPU arch:             75
--     NVIDIA PTX archs:
-- 
--   OpenCL:                        YES (no extra features)
--     Include path:                /mnt/704E048C4E044D72/build/opencv/opencv-4.5.5/3rdparty/include/opencl/1.2
--     Link libraries:              Dynamic load
-- 
--   Python 2:
--     Interpreter:                 /usr/bin/python2.7 (ver 2.7.18)
--     Libraries:                   /usr/lib/x86_64-linux-gnu/libpython2.7.so (ver 2.7.18)
--     numpy:                       /usr/lib/python2.7/dist-packages/numpy/core/include (ver 1.16.5)
--     install path:                lib/python2.7/dist-packages/cv2/python-2.7
-- 
--   Python 3:
--     Interpreter:                 /usr/bin/python3 (ver 3.8.10)
--     Libraries:                   /usr/lib/x86_64-linux-gnu/libpython3.8.so (ver 3.8.10)
--     numpy:                       /home/famillevincent/.local/lib/python3.8/site-packages/numpy/core/include (ver 1.22.3)
--     install path:                lib/python3.8/site-packages/cv2/python-3.8
-- 
--   Python (for build):            /usr/bin/python2.7
-- 
--   Java:                          
--     ant:                         NO
--     JNI:                         /usr/lib/jvm/default-java/include /usr/lib/jvm/default-java/include/linux /usr/lib/jvm/default-java/include
--     Java wrappers:               NO
--     Java tests:                  NO
-- 
--   Install to:                    /usr/local
-- -----------------------------------------------------------------
-- 
-- Configuring done
-- Generating done


    


    CMake have detected ffmpeg libraries, but when I run make -j8. I have this error :

    


    [ 39%] Building CXX object apps/interactive-calibration/CMakeFiles/opencv_interactive-calibration.dir/calibPipeline.cpp.o
Scanning dependencies of target opencv_cudafilters
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwframe_transfer_data »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « avcodec_get_hw_config »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwdevice_get_hwframe_constraints »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « avcodec_send_packet »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwframe_get_buffer »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwdevice_ctx_create_derived »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwdevice_ctx_create »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_bsf_alloc »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_bsf_receive_packet »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_bsf_free »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « avcodec_send_frame »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « avcodec_parameters_copy »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_packet_free »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwdevice_find_type_by_name »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_bsf_init »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwframe_ctx_alloc »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « avcodec_receive_packet »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_codec_iterate »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwframe_ctx_init »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwdevice_get_type_name »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwframe_constraints_free »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « avcodec_receive_frame »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_bsf_get_by_name »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « avcodec_get_hw_frames_parameters »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_bsf_send_packet »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_hwframe_ctx_create_derived »
/usr/bin/ld : ../../lib/libopencv_videoio.so.4.5.5 : référence indéfinie vers « av_packet_alloc »
collect2: error: ld returned 1 exit status
make[2]: *** [apps/visualisation/CMakeFiles/opencv_visualisation.dir/build.make:92 : bin/opencv_visualisation] Erreur 1
make[1]: *** [CMakeFiles/Makefile2:11412 : apps/visualisation/CMakeFiles/opencv_visualisation.dir/all] Erreur 2
make[1]: *** Attente des tâches non terminées....
[ 39%] Building CXX object apps/interactive-calibration/CMakeFiles/opencv_interactive-calibration.dir/frameProcessor.cpp.o


    


    So what can I do to compile opencv with cuda and ffmpeg ?
    
Thank you in advance for your answers.

    


    I use Ubuntu 20.04 with g++8

    


  • Use Google Analytics and risk fines, after CJEU ruling on Privacy Shield

    27 août 2020, par Joselyn Khor — Privacy

    EU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US. 

    “A quick analysis of the HTML source code of major EU webpages shows that many companies still use Google Analytics or Facebook Connect one month after a major judgment by the Court of Justice of the European Union (CJEU) - despite both companies clearly falling under US surveillance laws, such as FISA 702. Neither Facebook nor Google seem to have a legal basis for the data transfers.”

    noyb website
    CJEU invalidates the Google Privacy Shield

    The Privacy Shield previously allowed for EU data to be transferred to the US. However, this was invalidated by the Court of Justice of the European Union (CJEU) on July 16, 2020. The CJEU deemed it illegal for any websites to transfer the personal data of European citizens to the US. 

    They also made it clear in a press release that “data subjects can claim compensation for inadmissible data exports (marginal no. 143 of the judgment). This should in particular include non-material damage (“compensation for pain and suffering”) and must be of a deterrent amount under European law.” Which puts extra financial pressure on websites to take the new ruling seriously.

    Immediate action is required after Google Privacy Shield invalidation

    The Berlin Commissioner for Data Protection and Freedom of Information therefore calls on all those responsible under its supervision to observe the decision of the ECJ [CJEU]. Those responsible who transfer personal data to the USA - especially when using cloud services - are now required to immediately switch to service providers in the European Union or in a country with an adequate level of data protection.

    The Berlin Commissioner for Data Protection and Freedom of Information

    As the ruling is effective immediately, there’s a pressing need for websites using Google Analytics to act, or face getting fined.

    What does this mean for you ?

    If you’re using Google Analytics the safest bet is to stop using it immediately

    "Neither Google Analytics nor Facebook Connect are necessary for the operation of these websites and could therefore have been replaced or at least deactivated in the meantime."

    Max Schrems, Honorary Chairman of noyb 

    If you still need to use it, then you’ll need to inform your visitors via a clear consent screen. This banner needs to make clear their personal data will be sent to the US, and to educate them about any potential risk related to this. They will then need to explicitly agree to this. 

    Another downside of cookie consent screens is that you may also suffer a damaging loss of visitors. After implementing cookie consent best practices, the UK’s data regulator the Information Commissioner’s Office (ICO) found a 90% drop in traffic, “implying a ninety percent drop in opt-in rates.”

    With an acceptance rate for such consent screens being lower than 10% your analytics becomes guesswork rather than science. 

    Looking for a privacy-respecting alternative to Google Analytics ?

    Privacy compliant Matomo Analytics is one of the best Google Analytics alternatives availalble. 

    With Matomo you’re able to continue using analytics without facing the wrath of both the GDPR and the CJEU. Matomo On-Premise lets you choose where your data is stored, so you can ensure no data is processed in the US. 

    Matomo is privacy-friendly and can be tweaked to comply with all privacy laws. Including the GDPR, HIPAA, CCPA and PECR. The benefits of this include : not needing to use tracking or cookie consent screens (like with GA) ; and avoiding fines because no personal data is collected. You also get 100% accurate data and the ability to protect your user’s privacy.

    Matomo is the privacy-respecting Google Analytics alternative

    Is your EU business at risk of being fined for using Google Analytics ?

  • 5 Key Benefits of Using a Tag Manager

    12 décembre 2021, par erin — Analytics Tips, Marketing

    Websites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager

    A Tag Manager will help your marketing team seamlessly track how your visitors are engaging with your website’s elements. Without a Tag Manager, you are missing out on business-altering insights.

    In this blog, we’ll cover :

    Tag Manager overview 

    A Tag Manager (AKA Tag Management System or TMS) is a centralised system for implementing, managing and tracking events. A tag is just another word for a piece of code on a website that tracks a specific event. 

    An example of a tag tracking code might be Facebook pixels, ad conversions and other website activities such as signing up to a newsletter or PDF download. 

    Triggers are the actual actions that website visitors take that activate the tag. Examples of triggers are things like : 

    • A thank you page view to show that a visitor has completed a conversion action
    • Clicking a download or sign up button 
    • Scroll depth or how far down users are scrolling on your webpage 

    Each of these will give you insights into how your website is performing and how your users are engaging with your content. Going back to the scroll depth trigger example, this would be particularly helpful for validating bounce rate and finding out where users are dropping off on a page. Discover other ways to take advantage of tags and event tracking

    Tag Manager

    5 key benefits of a Tag Manager

    1. Removes the risks of website downtime 

    Tags are powerful for in-depth web analytics. However, tagging opens up the potential for non-technical team members to break the front-end of your website in a couple of clicks. 

    A Tag Manager reduces that risk. For example, Matomo Tag Manager lets you preview tags to see if they are firing before pushing them live. You can also give specific users restricted access so you can approve any tagging before it goes live. 

    Tag Managers protect the functionality of your website and ensure that there is no downtime.

    2. Your website will load faster 

    When it comes to the success of your website, page speed is one of the most important factors. 

    Each time you add a tag to your site, you run the risk of slowing down the page speed. This can quickly build up to a poor performing site and frustrate your visitors.

    You can’t track tags if visitors won’t even stay long enough for your site to load. In fact, 1 in 4 visitors would abandon a website that takes more than 4 seconds to load. According to Deloitte, just a 0.1 second difference in loading speed can affect every step of your customer journey. 

    A Tag Manager, on the other hand, is a lightweight option only requiring one single tag. Using a Tag Manager to track events can make all the difference to your website’s performance and user experience.

    3. Greater efficiency for marketing

    Time is critical in marketing. The longer it takes for a campaign to launch, the greater the chances are that you’re missing out on sales opportunities.

    Waiting for the IT team to tag a thank you page before setting an ad live is inefficient and impacts your bottom line.

    Equipping marketing with a Tag Manager means that they’ll be able to launch campaigns faster and more effectively.

    Check out our Marketer’s Guide to Successful Website Event Tracking for more.

    4. Control all of your tracking and marketing tags in one place 

    Keeping track of what tags are on your site and where they’re located is a complicated task if you aren’t using a Tag Manager. Unmanaged tags can quickly pile up and result in errors with your analytics, like counting conversions twice. 

    Using a Tag Manager to centralise your tags in one easy to manage place reduces the chances of human errors. Instead, your team will be able to quickly see what tags are already in place so they aren’t doubling up on tracking.

    5. Reduce work for the IT team 

    Let’s face it, the IT team has more critical tasks at hand than adding tags to the website. Freeing up your IT team to focus on higher priority tasks should always be a goal.

    Tagging, while crucial for marketing, has the potential to create a lot of extra work for your website developers. Inserting code for each individual tag is time-consuming and means you aren’t collecting data in the meantime.

    Rather than overloading your IT team, empower your marketing team with the ability to add tags with a few clicks. 

    How to choose a Tag Management System

    There are many tools to choose from and the default option tends to be Google Tag Manager (GTM). But before you implement GTM or any other Tag Management Solution, we highly recommend asking these questions :

    1. What are my goals for a Tag Manager ? Before purchasing a Tag Manager, or any tool for that matter, understanding your goals upfront is best practice.
    2. Does the solution offer Tag Manager training resources ? If online Tag Manager training and educational resources are available for the tool, then you’ll be able to hit the ground running and start to see an ROI instantly.
    3. Can I get online support ? In case you need any help with the tool, having access to online support is a big bonus. 
    4. Is it compliant with privacy regulations ? If your business is already compliant, in the process of becoming compliant or future-proofing your tech stack for looming privacy regulations, then researching this is crucial. 
    5. How much does it cost ? If it’s “free”, find out how and why. In most cases, free solutions are just vehicles for collecting data to advertise to your users. 
    6. What do others think about the Tag Manager ? Check out reviews on sites like Capterra or G2 to find out how other businesses rate the tool. 

    Google Tag Manager alternative

    As privacy becomes a greater concern globally for end-users and governments, many businesses are looking for alternatives to the world’s largest advertising company – Google.

    Matomo Tag Manager is more than a Google Tag Manager alternative. With Matomo Tag Manager, you get a GDPR, HIPAA, CCPA and PECR compliant, open source Tag Manager and your data is 100% yours to own.

    Plus, with Matomo Tag Manager you only need one single tracking code for all of your website and tag analytics. No matter what you are tracking (scrolls, clicks, downloads, Heatmaps, visits, etc.), you will only ever need one piece of code on your website and one tool to manage it all. 

    The takeaway 

    Tagging is powerful but can quickly become complicated, risky and time-consuming. Tag Managers reduce these obstacles allowing you to set tags and triggers effortlessly. It empowers marketing teams, streamlines processes and removes the reliance on IT.

    Ready to try Matomo Tag Manager ? Start your 21-day free trial now – no credit card required.