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• To all Matomo plugin developers : Matomo 4 is coming, make your plugin compatible now

  6 août 2020, par Matomo Core Team — Development

  We’re planning to release the first beta of Matomo 4 in a few weeks. For making it easy for Matomo users to be able to upgrade to this beta, it would be great if as many plugins on the Marketplace as possible would be already updated and compatible with Matomo 4. Then many users would be able to upgrade to the first beta without any issues.

  Presumably, as you put your plugin on our Marketplace, you want people to use it. Making your plugin compatible with Matomo 4 helps ensure that people will be able to find and keep using your plugin. If your plugin is not compatible with Matomo 4, your plugin will be automatically deactivated. We’ll be happy to help you achieve compatibility should there be any issue.

  How do I upgrade my Matomo to Matomo 4 ?

  If you have installed your Matomo development environment through git you can simply checkout the Matomo 4 branch “4.x-dev” by executing these commands :

  • git checkout 4.x-dev 
  • composer install

  Alternatively, you can also download the latest version directly from GitHub as a zip file and run composer install afterwards. 

  How do I upgrade my plugin to Matomo 4 ?

  • We recommend you create a new branch for your plugin that supports Matomo 4. For example a branch named “4.x-dev“. This way you will be able to make changes to your plugin for Matomo 3 and Matomo 4 and release separate versions.
  • Check out our migration guide from Matomo 3 to Matomo 4 and the list of all breaking changes.
  • Release a new version of your plugin in GitHub as usual.

  While there were many breaking changes in Matomo 4, most of our Platform APIs remain unchanged, and almost all changes are for rarely used APIs. Often to make your plugin compatible it will just be a matter of adjusting the “plugin.json” file (as mentioned in the migration guide).

  You can find all developer documentation on our developer zone which has already been updated for Matomo 4.

  How do I know my plugin changes were released successfully ?

  If you have configured an email address within your “plugin.json” file, then you will receive a confirmation or an error email within a few minutes. Alternatively, you can also check out your plugin page on the Marketplace directly. If the plugin release was successful, you will see additional links below the download button showing which versions your plugin is compatible with.

  

  How can I downgrade to Matomo 3 or switch between Matomo 3 and Matomo 4 ?

  To downgrade from Matomo 4 to Matomo 3 :

  • check out the “3.x-dev” branch 
  • run a composer install as usual. 
  • run the SQL statements from this downgrade guide to restore the previous MySQL schema.

  When will the final Matomo 4 release be available ?

  We estimate the final stable Matomo 4.0.0 release will be released in approx. 3 months.

  What’s new in Matomo 4 ?

  We don’t have a summary of the changes available just yet but you can see all closed issues within this release here.

  Any questions or need help ? 

  If you have any questions, or experience any problems during the migration don’t hesitate to get in touch with us. We’ll be happy to help get your plugin compatible and the update published. If you find any undocumented breaking change or find any step during the migration process not clear, please let us know as well.

  Thank you for contributing a plugin to the Marketplace and making Matomo better. We really appreciate your work !

• Introducing Matomo SEO Web Vitals

  13 septembre 2021, par Ben Erskine — About, Analytics Tips, Plugins

  SEO Web Vitals track your critical website performance metrics and are a core element of SEO best practice. 

  Start using Matomo SEO Web Vitals to monitor your website performance, optimise your visitor experience, improve your search result rankings, and see how your site compares to your competitors.

  

  What are SEO Web Vitals ?

  Web Vitals are made up of a number of important metrics, such as your website’s page speed and loading performance, these metrics all play an important role in search engine optimisation. 

  The more technical terms for these metrics are Page Speed Score, First Contentful Paint (FCP), Final Input Delay (FID), Last Contentful Paint (LCP) and Cumulative Layout Shift (CLS).

  Why should you use SEO Web Vitals ?

  SEO Web Vitals are being used more and more by search engines such as Google to rank websites so they help ensure a great page experience for users who arrive via links from their search results. 

  By monitoring your SEO Web Vitals you can see how good or bad a single page performs and then prioritise the optimisation of strategically important pages to help improve the ranking position within search engine results.

  For ease of use you can receive regular reports in your email inbox and you can configure custom alerts to automatically notify you when a page score changes significantly. This saves time by not having to check page performance scores manually while ensuring you will be notified should there be any important change that needs to be actioned.

  You should use SEO Web Vitals to understand how your site performance is impacting your overall visitor experience.

  Four key benefits of using SEO Web Vitals :

  Improve your search result rankings

  • SEO Web Vitals are a core element of SEO best practice and directly impact your search rankings.
  • Pages that load quickly and are more stable deliver a better user experience, so they’re ranked higher by search engines.

  Optimise your website visitor experience

  • Know how quickly pages on your website load to ensure you deliver an optimal visitor experience.
  • Identify page stability issues and implement the changes needed to enhance your visitor experience.

  Automate your website performance monitoring

  • Have peace of mind knowing if your metrics decrease, you can find and fix the root cause quickly.
  • Configure performance alerts and get automated reports sent to you.

  Incorporate website performance into your competitor analysis

  • These performance metrics are essentially open for anyone to inspect, so you can measure and benchmark your site against competitors. 

  How can I improve my SEO Web Vitals ?

  There are so many ways to improve these performance metrics, here are five of the common contributing factors.

  1. Your page speed score is a weighted average of your other performance metrics, so focus on improving the underlying metrics that contribute to this score.
  2. Ensure you use a high quality web host with an appropriate plan for your level of traffic to help improve your FCP time.
  3. Try removing large elements that aren’t required on your page to improve your LCP time.
  4. Optimise against Total Blocking Time to Improve your FID score.
  5. Consider using a Layout Shift Debugger to improve Your CLS Score

  Guide to Matomo SEO Web Vitals

  For more information and to learn how to configure SEO Web Vitals in Matomo, check out our full guide to SEO Web Vitals.

  You will learn :

  • What’s required to measure your SEO Web Vitals
  • How to configure SEO Web Vitals
  • How to analyse your SEO Web Vitals
  • How to understanding SEO Web Vitals metrics
  • How to analyse your page’s SEO Web Vitals over time
  • How to improve your SEO Web Vitals
  • How to monitor changes in your scores with custom alerts

  Need more resources ?

  Matomo Plugin SEO Web Vitals

  Matomo SEO Web Vitals FAQs

• The Ultimate Guide to HeatMap Software

  20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmaps

  One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with insights from your customers’ point of view. 

  Heatmap software shows actual user behaviour. That means that you have a visual representation of why a customer might not be converting instead of guessing. 

  By tracking clicks, mouse movement, and page scrolling as well as analysing above the fold content engagement and overall session recordings, heatmap software helps improve user experience and therefore customer retention and conversions.  

  

  What is heatmap software ?

  Heatmap software is a data visualisation tool that uses colour to show what actions a user is taking on a website. 

  If there is a design element on a page that many users engage with, it will show as red/hot. For elements that are less engaging, it will show on the analysis as blue/cold. 

   

  Heatmap software like Matomo helps businesses to improve user experience and increase conversions by tracking elements such as :

  • Flow through sales funnels 
  • Individual session recordings for user experience 
  • A/B page comparisons 
  • Form analytics for sign ups and conversions 
  • Media interaction such as instruction or sales videos
  • Clicks on important links and information 

  Using data visualisation software like a heatmap provides more in-depth data when combined with standard website metrics. 

  What is heatmap software used for ?

  Heatmap software tracks website user behaviour to improve website performance and increase conversions. 

  Heatmaps can show you a detailed analysis of : 

  • Where visitors are clicking (or not clicking) 
  • Where visitors are hovering with their mouse
  • How far users are scrolling or stopping 
  • Where the focus is above the fold 
  • What roadblocks or frictions customers are facing in the sales funnel

  Analysing activity on your website and across channels from your customers point of view is critical in developing a customer-centric business model. 

  This is because heatmaps not only show you what customers are doing but why they are doing it. 

  Heatmap software is ideal for businesses updating and redesigning websites. It also helps to answer important growth questions such as “how can we improve our user experience ?” and “why is our sales funnel not converting better ?”. 

  The benefits of using data visualisation like heatmaps for your website

  Heatmaps are critical for improving websites because they drastically improve customer experience. 

  Customer experience is one of the most important factors in modern business success. A Walker study found that customer experience is one of the biggest differentiators between brands, overtaking other factors such as price. 

  Where straightforward website metrics show customers left a page without action, data visualisation and session recordings show what happens in between them arriving and leaving. This gives web developers and marketers invaluable insights to improve website design and ultimately increase conversions. 

  How heatmap software improves your website and conversions

  There are a few key ways that heatmap software boosts website performance and conversions. All of them focus on both creating a seamless buyer journey and using data to improve results over time. 

  How heatmap software improves conversions ; 

  • By improving UX and usability– 70% of online businesses fail due to bad usability. Heatmaps identify user frustrations and optimise accordingly 
  • By improving content structure – Heatmaps take the guesswork out of design layout and content structure by showing real visitor experiences on your website 
  • By comparing A/B landing pages – Using heatmaps on alternate landing pages can show you why conversions are working or not working based on user activity on the page
  • By optimising across devices – See how your visitors are interacting with your content to learn how well optimised your website is for various devices and remove roadblocks 

  Heatmap analytics you need to improve website user experience

  Click heatmap

  Click heatmaps are useful for two key reasons.

  Firstly, it shows where website users are clicking. 

  Heatmaps that show clicks give you a visual representation of whether copy and CTA links are clear from the customers’ point of view. It can also show whether a customer is clicking on a design feature that doesn’t link anywhere. 

  Secondly, it shows where website users are not clicking. This is just as important when developing funnels and improving user experiences.

  For example, you may have a CTA button for a free trial or purchase. A click heatmap analysis would show if this isn’t clicked on mobile devices and informs developers that it needs to be more mobile-friendly.

  

  Mouse move or hover heatmap

  Like a click heatmap, a mouse hover heatmap shows how you can improve the overall user experience.

  For example, hover heatmaps identify where your visitors engage on a particular webpage. Ideally, of course, you want them to engage with CTAs. Analysing their mouse movements or where they are hovering for more information gives you an indication of any page elements that are distracting them or not working.

  

  Scroll heatmap

  A scroll heatmap uses colours to visualise how far down in a page your visitors scroll. For most web pages, the top will have the most impressions and will naturally get less views (i.e. get “colder” on the heatmap) further down the page. 

  This lets you find out if there is important content positioned too far down the page or if the page is designed to encourage users to keep scrolling.

  No matter how good your product or service is, it won’t convert if potential customers aren’t engaged and scrolling far enough to see it.

  

  Above the fold analysis 

  Above the fold is the content that a visitor sees without scrolling. 

  In a heatmap, the “Average Above the Fold” line will show you how much content your visitors see on average when they open your page. It also shows whether the page design is engaging, whether it encourages visitors to keep scrolling, and whether important information is too far down the page and therefore being missed. 

  Above the fold analysis is arguably the most important as this is the section that the highest number of traffic will see. Using this information ensures that the right content for conversion is seen by the highest number of visitors. 

  

  Session recording

  Session Recording lets you record a real visitor session, so you can see clicks, mouse movements, scrolls, window resizes, page changes, and form interactions all in one. 

  They allow you to understand the experience from the point of view of your visitor and then optimise your website to maximise your success.

  Heatmap software like Matomo takes this one step further and allows you to gather session recordings for individual segments. By analysing sessions based on segments, you can further personalise and optimise based on customer history and patterns.

  

  Final thoughts on heatmap software 

  Heatmap software improves your user experience by easily spotting critical issues that you can then address. 

  As well as that, heatmap analytics like clicks, mouse movement, scroll, above the fold analysis and session recordings increase your marketing ROI by making the most of your existing traffic. 

  It’s a win-win ! 

  Now that you know what heatmap software is, the benefits of using heatmaps on your website and how it can improve your user experience, check out this user guide on heatmap analytics.