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• What is data anonymization in web analytics ?

  11 février 2020, par Joselyn Khor — Analytics Tips, Privacy
  Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy.

  This means not collecting or processing any personally identifiable information (PII). But what if your organisation requires you to collect PII ?

  That’s where data anonymization comes in.

  

  What is data anonymization ?

  Data anonymization makes identifiable information unidentifiable. This is done through data processing techniques which remove or modify PII data. So data becomes anonymous and can’t be linked to any individual.

  In the context of web analytics, data anonymization is handy because you can collect useful data while protecting the privacy of website visitors.

  Why is data anonymization important ?

  Through modern threats of identity theft, credit card fraud and the like, data anonymization is a way to protect the identity and privacy of individuals. As well as protect private and sensitive information of organisations. 

  Data anonymization lets you follow the many laws around the world which protect user privacy. These laws provide safeguards around collecting personal data or personally identifiable information (PII), so data anonymization is a good solution to ensure you’re not processing such sensitive information.

  In some cases, implementing data anonymization techniques means you can avoid having to show your users a consent screen. Which means you may not need to ask for consent in order to track data. This is a bonus as consent screens can annoy and stop people from engaging with your site.

  GDPR and data anonymization

  

  The GDPR is a law in the EU that limits the collection and processing of personal data. The aim is to give people more control over their online personal information. Which is why website owners need to follow certain rules to become GDPR compliant and protect user privacy. According to the GDPR, you can be fined up to 4% of your yearly revenue for data breaches or non-compliance. 

  In the case of web analytics, tools can be easily made compliant by following a number of steps. 

  This is why anonymizing data is a big deal.

  Anonymized data isn’t personal data according to the GDPR : 

  “The principles of data protection should therefore not apply to anonymous information, namely information which does not relate to an identified or identifiable natural person or to personal data rendered anonymous in such a manner that the data subject is not or no longer identifiable.”

  This means, you still get the best of both worlds. By anonymizing data, you’re still able to collect useful information like visitor behavioural data.

  US privacy laws and data anonymization

  In the US, there isn’t one single law that governs the protection of personal data, called personally identifiable information (PII). There are hundreds of federal and state laws that protect the personal data of US residents. As well as, industry-specific statutes related to data privacy, like the California Consumer Privacy Act (CCPA) and the Health Insurance Portability and Accountability Act (HIPAA).

  Website owners in the US need to know exactly what laws govern their area of business in order to follow them.

  A general guideline is to protect user privacy regardless of whether you are or aren’t allowed to collect PII. This means anonymizing identifiable information so your website users aren’t put at risk.

  Data anonymization techniques in Matomo Analytics

  If you carry these out, you won’t need to ask your website visitors for tracking consent since anonymized data is no longer considered personal data under the GDPR.

  • Anonymize previously tracked raw data – like visitors/visits
  • Anonymize Visitor IP addresses
  • Anonymize geo-location information (country, region, city)
  • Pseudonymize User ID ( if you don’t want this data to land on your Matomo server, the solution is simply to not set the User ID. Then Matomo will use the normal anonymized IDs)
  • Data can also be anonymized before it’s even sent to Matomo
  • Learn how to further configure privacy settings in a web analytics tool like Matomo
  • 11 ways Matomo Analytics helps you to protect your visitors privacy

  The techniques listed above make it easy for you when using a tool like Matomo, as they are automatically anonymized.

  Tools like Google Analytics on the other hand don’t provide some of the privacy options and leave it up to you to take on the burden of implementation without providing steps.

  Data anonymization tools

  If you’re a website owner who wants to grow your business or learn more about your website visitors, privacy-friendly tools like Matomo Analytics are a great option. By following the easy steps to be GDPR compliant, you can anonymize all data that could put your visitors at risk.

• How to complete your privacy policy with Matomo analytics under GDPR

  25 avril 2018, par InnoCraft

  Important note : this blog post has been written by digital analysts, not lawyers. The purpose of this article is to show you how to complete your existing privacy policy by adding the parts related to Matomo in order to comply with GDPR. This work comes from our interpretation of the UK privacy commission : ICO. It cannot be considered as professional legal advice. So as GDPR, this information is subject to change. We strongly advise you to have a look at the different privacy authorities in order to have up to date information. This blog post contains public sector information licensed under the Open Government Licence v3.0.

  Neither the GDPR official text or ICO are mentioning the words ‘privacy policy’. They use the words ‘privacy notice’ instead. As explained within our previous blog post about “How to write a privacy notice for Matomo”, the key concepts of privacy information are transparency and accessibility which are making the privacy notice very long.

  As a result, we prefer splitting the privacy notice into two parts :

  • Privacy notice : straight to the point information about how personal data is processed at the time of the data collection. This is the subject of the our previous blog post.
  • Privacy policy : a web page explaining in detail all the personal data you are processing and how visitors/users can exercise their rights. This is the blog post you are reading.

  Writing/updating your privacy policy page can be one of the most challenging task under GDPR.

  In order to make this mission less complicated, we have designed a template which you can use to complete the privacy policy part that concerns Matomo.

  Which information should your privacy policy include ?

  ICO is giving a clear checklist about what a privacy policy has to contain when the data is obtained from the data subject :

  1. Identity and contact details of the controller and where applicable, the controller’s representative and the data protection officer.
  2. Purpose of the processing and the legal basis for the processing.
  3. The legitimate interests of the controller or third party, where applicable.
  4. Any recipient or categories of recipients of the personal data.
  5. Details of transfers to third country and safeguards.
  6. Retention period or criteria used to determine the retention period.
  7. The existence of each of data subject’s rights.
  8. The right to withdraw consent at any time, where relevant.
  9. The right to lodge a complaint with a supervisory authority.
  10. Whether the provision of personal data part of a statutory or contractual requirement or obligation and possible consequences of failing to provide the personal data.
  11. The existence of automated decision-making, including profiling and information about how decisions are made, the significance and the consequences.

  So in order to use Matomo with due respect to GDPR you need to answer each of those points within your privacy policy.

  Matomo’s privacy policy template

  You will find below some examples to each point requested by GDPR. Those answers are just guidelines, they are not perfect, feel free to copy/paste them according to your needs.

  Note that this template needs to be tweaked according to the lawful basis you choose.

  1 – About Matomo

  Note : this part should describe the data controller instead, which is your company. But as you may already have included this part within your existing privacy policy, we prefer here to introduce what is Matomo.

  Matomo is an open source web analytics platform. A web analytics platform is used by a website owner in order to measure, collect, analyse and report visitors data for purposes of understanding and optimizing their website. If you would like to see what Matomo looks like, you can access a demo version at : https://demo.matomo.org.

  2 – Purpose of the processing

  Matomo is used to analyse the behaviour of the website visitors to identify potential pitfalls ; not found pages, search engine indexing issues, which contents are the most appreciated… Once the data is processed (number of visitors reaching a not found pages, viewing only one page…), Matomo is generating reports for website owners to take action, for example changing the layout of the pages, publishing some fresh content… etc.

  Matomo is processing the following personal data :

  Pick up the one you are using :

  • Cookies
  • IP address
  • User ID
  • Custom Dimensions
  • Custom Variables
  • Order ID
  • Location of the user

  And also :

  • Date and time
  • Title of the page being viewed
  • URL of the page being viewed
  • URL of the page that was viewed prior to the current page
  • Screen resolution
  • Time in local timezone
  • Files that were clicked and downloaded
  • Link clicks to an outside domain
  • Pages generation time
  • Country, region, city
  • Main Language of the browser
  • User Agent of the browser

  This list can be completed with additional features such as :

  • Session recording, mouse events (movements, content forms and clicks)
  • Form interactions
  • Media interactions
  • A/B Tests

  Pick up one of the two :

  1. The processing of personal data with Matomo is based on legitimate interests, or :
  2. The processing of personal data with Matomo is based on explicit consent. Your privacy is our highest concern. That’s why we will not process any personal data with Matomo unless you give us clear explicit consent.

  3 – The legitimate interests

  This content applies only if you are processing personal data based on legitimate interests. You need here to justify your legitimate interests to process personal data. It is a set of questions described here.

  Processing your personal data such as cookies is helping us identify what is working and what is not on our website. For example, it helps us identify if the way we are communicating is engaging or not and how we can organize the structure of the website better. Our team is benefiting from the processing of your personal data, and they are directly acting on the website. By processing your personal data, you can profit from a website which is getting better and better.

  Without the data, we would not be able to provide you the service we are currently offering to you. Your data will be used only to improve the user experience on our website and help you find the information you are looking for.

  4 – Recipient of the personal data

  The personal data received through Matomo are sent to :

  • Our company.
  • Our web hosting provider : name and contact details of the web hosting provider.

  Note : If you are using the Matomo Analytics Cloud by InnoCraft the web hosting provider is “InnoCraft, 150 Willis St, 6011 Wellington, New Zealand“.

  5 – Details of transfers to third country and safeguards

  Matomo data is hosted in Name of the country.

  If the country mentioned is not within the EU, you need to mention here the appropriate safeguards, for example : our data is hosted in the United States within company XYZ, registered to the Privacy Shield program.

  Note : The Matomo Analytics Cloud by InnoCraft is currently hosted in France. If you are using the cloud-hosted solution of Matomo, use “France” as name of the country.

  6 – Retention period or criteria used to determine the retention period

  We are keeping the personal data captured within Matomo for a period of indicate here the period.

  Justify your choice, for example : as our data is hosted in France, we are applying the French law which defines a retention period of no more than 13 months. You can set the retention period in Matomo by using the following feature.

  7 – The existence of each of the data subject’s rights

  If you are processing personal data with Matomo based on legitimate interest :

  As Matomo is processing personal data on legitimate interests, you can exercise the following rights :

  • Right of access : you can ask us at any time to access your personal data.
  • Right to erasure : you can ask us at any time to delete all the personal data we are processing about you.
  • Right to object : you can object to the tracking of your personal data by using the following opt-out feature :

  Insert here the opt-out feature.

  If you are processing personal data with Matomo based on explicit consent :

  As Matomo is processing personal data on explicit consent, you can exercise the following rights :

  • Right of access : you can ask us at any time to access your personal data.
  • Right to erasure : you can ask us at any time to delete all the personal data we are processing about you.
  • Right to portability : you can ask us at any time for a copy of all the personal data we are processing about you in Matomo.
  • Right to withdraw consent : you can withdraw your consent at any time by clicking on the following button.

  8 – The right to withdraw consent at any time

  If you are processing personal data under the consent lawful basis, you need to include the following section :

  You can withdraw at any time your consent by clicking here (insert here the Matomo tracking code to remove consent).

  9 – The right to lodge a complaint with a supervisory authority

  If you think that the way we process your personal data with Matomo analytics is infringing the law, you have the right to lodge a complaint with a supervisory authority.

  10 – Whether the provision of personal data is part of a statutory or contractual requirement ; or obligation and possible consequences of failing to provide the personal data

  If you wish us to not process any personal data with Matomo, you can opt-out from it at any time. There will be no consequences at all regarding the use of our website.

  11 – The existence of automated decision-making, including profiling and information about how decisions are made, the significance and the consequences

  Matomo is not doing any profiling.

   

  That’s the end of our blog post. We hope you enjoyed reading it and that it will help you get through the GDPR compliance process. If you have any questions dealing with this privacy policy in particular, do not hesitate to contact us.

  The post How to complete your privacy policy with Matomo analytics under GDPR appeared first on Analytics Platform - Matomo.

• Screen capture (video screencast) with FFMPEG with very low FPS

  20 septembre 2023, par jesusda

  I recently changed PCs, I went from having an Intel Core i5 4460 with integrated graphics card to a Xeon E5 2678 v3 with AMD RADEON RX 550 graphics.

  


  On paper, the new PC is on the order of 3 to 7 times more powerful than the old one and I can attest that this is the case in daily use, video and image editing etc. The advantage of having so many cores and threads available is palpable. In terms of games I haven't tried it because I'm not really a gamer and the few games I use are the typical free ones that come with Debian and some emulators that, honestly, already worked fine with the old PC.

  


  However there is one task that brings me head over heels for its terrible performance : video screen capture.

  


  With my old PC I was able to capture at over 60 fps at full screen while doing any task I needed to record.

  


  Even with my lenovo thinkpad x230 I am able to capture screen at over 80fps with total fluency.

  


  The command I have always used is :

  


  ffmpeg  -f x11grab -draw_mouse 1 -framerate 60 -video_size 1920x1200 -i :0.0+1680,0  -qscale 0 -pix_fmt yuv420p -c:v libx264 -preset medium -qp 0 -q:v 1 -s 1920x1200 -f matroska -threads 4 video.mkv


  


  notes :

  


  -video_size 1920x1200 -i :0.0+1680,0 y -s 1920x1200 are the dimensions and position of the region to capture (my right monitor).

  


  Notice that I even used -preset medium and software encoding, so I got very good quality even with that parameter setting and without ever going below 60 fps.

  


  What happens to me now ?

  


  The equipment is unable to capture more than 20 fps which makes any video invalid, with frame drops and not even reach 30fps, which would be the minimum required.

  


  In addition, it is quite noticeable the decrease in responsiveness of the PC as soon as I launch the command. That is, all that fluidity and smoothness that is appreciated when working normally, disappears and even moving a window from one side to another is rough and stumbling.

  


  I have tried with different parameters of ffmpeg, to capture raw, without encoding.

  


  I have tried saving the resulting video directly to RAM disk in order to avoid the possible bottleneck of writing to disk. It doesn't affect it at all.

  


  So, does anyone have any suggestions as to at least where I can dig further to find a solution to the problem ?

  


  Additional data, in case it helps :

  


  $ → inxi
CPU: 12-Core Intel Xeon E5-2678 v3 (-MT MCP-)
speed/min/max: 1201/1200/3300 MHz Kernel: 5.10.0-0.bpo.4-amd64 x86_64
Up: 1d 6h 55m Mem: 6427.6/32012.4 MiB (20.1%)
Storage: 13.76 TiB (55.9% used) Procs: 433 Shell: bash 5.0.18 inxi: 3.0.32


$ → ffmpeg -v
ffmpeg version 4.1.6 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 8 (Debian 8.3.0-6)
  configuration: --disable-decoder=amrnb --disable-decoder=libopenjpeg --disable-libopencv --disable-outdev=sdl2 --disable-podpages --disable-sndio --disable-stripping --enable-libaom --enable-avfilter --enable-avresample --enable-gcrypt --disable-gnutls --enable-openssl --enable-gpl --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libfdk-aac --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libilbc --enable-libkvazaar --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenh264 --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libtesseract --enable-libtheora --enable-libvidstab --enable-libvo-amrwbenc --enable-libvorbis --enable-libvpx --enable-libx265 --enable-libzimg --enable-libxvid --enable-libzvbi --enable-nonfree --enable-opencl --enable-opengl --enable-postproc --enable-pthreads --enable-shared --enable-version3 --enable-libwebp --incdir=/usr/include/x86_64-linux-gnu --libdir=/usr/lib/x86_64-linux-gnu --prefix=/usr --toolchain=hardened --enable-frei0r --enable-chromaprint --enable-libx264 --enable-libiec61883 --enable-libdc1394 --enable-vaapi --enable-libmfx --enable-libvmaf --disable-altivec --shlibdir=/usr/lib/x86_64-linux-gnu
  libavutil      56. 22.100 / 56. 22.100
  libavcodec     58. 35.100 / 58. 35.100
  libavformat    58. 20.100 / 58. 20.100
  libavdevice    58.  5.100 / 58.  5.100
  libavfilter     7. 40.101 /  7. 40.101
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  3.100 /  5.  3.100
  libswresample   3.  3.100 /  3.  3.100
  libpostproc    55.  3.100 / 55.  3.100


  


  I have the free amdgpu drivers (not amdgpu-pro), but I activated OpenCL just in case.

  


  I followed this tutorial.

  


  $ → glxinfo | grep OpenGL
OpenGL vendor string: AMD
OpenGL renderer string: Radeon RX550/550 Series (POLARIS12, DRM 3.40.0, 5.10.0-0.bpo.4-amd64, LLVM 11.0.1)
OpenGL core profile version string: 4.6 (Core Profile) Mesa 20.3.4
OpenGL core profile shading language version string: 4.60
OpenGL core profile context flags: (none)
OpenGL core profile profile mask: core profile
OpenGL core profile extensions:
OpenGL version string: 4.6 (Compatibility Profile) Mesa 20.3.4
OpenGL shading language version string: 4.60
OpenGL context flags: (none)
OpenGL profile mask: compatibility profile
OpenGL extensions:
OpenGL ES profile version string: OpenGL ES 3.2 Mesa 20.3.4
OpenGL ES profile shading language version string: OpenGL ES GLSL ES 3.20
OpenGL ES profile extensions:





$ → clinfo
Number of platforms                               1
  Platform Name                                   Clover
  Platform Vendor                                 Mesa
  Platform Version                                OpenCL 1.1 Mesa 20.3.4
  Platform Profile                                FULL_PROFILE
  Platform Extensions                             cl_khr_icd
  Platform Extensions function suffix             MESA

  Platform Name                                   Clover
Number of devices                                 1
  Device Name                                     Radeon RX550/550 Series (POLARIS12, DRM 3.40.0, 5.10.0-0.bpo.4-amd64, LLVM 11.0.1)
  Device Vendor                                   AMD
  Device Vendor ID                                0x1002
  Device Version                                  OpenCL 1.1 Mesa 20.3.4
  Driver Version                                  20.3.4
  Device OpenCL C Version                         OpenCL C 1.1
  Device Type                                     GPU
  Device Profile                                  FULL_PROFILE
  Device Available                                Yes
  Compiler Available                              Yes
  Max compute units                               8
  Max clock frequency                             1183MHz
  Max work item dimensions                        3
  Max work item sizes                             256x256x256
  Max work group size                             256
  Preferred work group size multiple              64
  Preferred / native vector sizes
    char                                                16 / 16
    short                                                8 / 8
    int                                                  4 / 4
    long                                                 2 / 2
    half                                                 0 / 0        (n/a)
    float                                                4 / 4
    double                                               2 / 2        (cl_khr_fp64)
  Half-precision Floating-point support           (n/a)
  Single-precision Floating-point support         (core)
    Denormals                                     No
    Infinity and NANs                             Yes
    Round to nearest                              Yes
    Round to zero                                 No
    Round to infinity                             No
    IEEE754-2008 fused multiply-add               No
    Support is emulated in software               No
    Correctly-rounded divide and sqrt operations  No
  Double-precision Floating-point support         (cl_khr_fp64)
    Denormals                                     Yes
    Infinity and NANs                             Yes
    Round to nearest                              Yes
    Round to zero                                 Yes
    Round to infinity                             Yes
    IEEE754-2008 fused multiply-add               Yes
    Support is emulated in software               No
  Address bits                                    64, Little-Endian
  Global memory size                              3221225472 (3GiB)
  Error Correction support                        No
  Max memory allocation                           1717986918 (1.6GiB)
  Unified memory for Host and Device              No
  Minimum alignment for any data type             128 bytes
  Alignment of base address                       32768 bits (4096 bytes)
  Global Memory cache type                        None
  Image support                                   No
  Local memory type                               Local
  Local memory size                               32768 (32KiB)
  Max number of constant args                     16
  Max constant buffer size                        67108864 (64MiB)
  Max size of kernel argument                     1024
  Queue properties
    Out-of-order execution                        No
    Profiling                                     Yes
  Profiling timer resolution                      0ns
  Execution capabilities
    Run OpenCL kernels                            Yes
    Run native kernels                            No
  Device Extensions cl_khr_byte_addressable_store cl_khr_global_int32_base_atomics cl_khr_global_int32_extended_atomics cl_khr_local_int32_base_atomics cl_khr_local_int32_extended_atomics cl_khr_int64_base_atomics cl_khr_int64_extended_atomics cl_khr_fp64

NULL platform behavior
  clGetPlatformInfo(NULL, CL_PLATFORM_NAME, ...)  Clover
  clGetDeviceIDs(NULL, CL_DEVICE_TYPE_ALL, ...)   Success [MESA]
  clCreateContext(NULL, ...) [default]            Success [MESA]
  clCreateContextFromType(NULL, CL_DEVICE_TYPE_DEFAULT)  Success (1)
    Platform Name                                 Clover
    Device Name                                   Radeon RX550/550 Series (POLARIS12, DRM 3.40.0, 5.10.0-0.bpo.4-amd64, LLVM 11.0.1)
  clCreateContextFromType(NULL, CL_DEVICE_TYPE_CPU)  No devices found in platform
  clCreateContextFromType(NULL, CL_DEVICE_TYPE_GPU)  Success (1)
    Platform Name                                 Clover
    Device Name                                   Radeon RX550/550 Series (POLARIS12, DRM 3.40.0, 5.10.0-0.bpo.4-amd64, LLVM 11.0.1)
  clCreateContextFromType(NULL, CL_DEVICE_TYPE_ACCELERATOR)  No devices found in platform
  clCreateContextFromType(NULL, CL_DEVICE_TYPE_CUSTOM)  No devices found in platform
  clCreateContextFromType(NULL, CL_DEVICE_TYPE_ALL)  Success (1)
    Platform Name                                 Clover
    Device Name                                   Radeon RX550/550 Series (POLARIS12, DRM 3.40.0, 5.10.0-0.bpo.4-amd64, LLVM 11.0.1)

ICD loader properties
  ICD loader Name                                 OpenCL ICD Loader
  ICD loader Vendor                               OCL Icd free software
  ICD loader Version                              2.2.12
  ICD loader Profile                              OpenCL 2.2


  


  This would not be a tearing problem, as no tearing is visible when playing videos and the TearFree driver policy is enabled.

  


  $ → xrandr --verbose | grep TearFree
    TearFree: on
    TearFree: on
    TearFree: on