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  • MediaSPIP 0.1 Beta version

    25 avril 2011, par

    MediaSPIP 0.1 beta is the first version of MediaSPIP proclaimed as "usable".
    The zip file provided here only contains the sources of MediaSPIP in its standalone version.
    To get a working installation, you must manually install all-software dependencies on the server.
    If you want to use this archive for an installation in "farm mode", you will also need to proceed to other manual (...)

  • Multilang : améliorer l’interface pour les blocs multilingues

    18 février 2011, par

    Multilang est un plugin supplémentaire qui n’est pas activé par défaut lors de l’initialisation de MediaSPIP.
    Après son activation, une préconfiguration est mise en place automatiquement par MediaSPIP init permettant à la nouvelle fonctionnalité d’être automatiquement opérationnelle. Il n’est donc pas obligatoire de passer par une étape de configuration pour cela.

  • ANNEXE : Les plugins utilisés spécifiquement pour la ferme

    5 mars 2010, par

    Le site central/maître de la ferme a besoin d’utiliser plusieurs plugins supplémentaires vis à vis des canaux pour son bon fonctionnement. le plugin Gestion de la mutualisation ; le plugin inscription3 pour gérer les inscriptions et les demandes de création d’instance de mutualisation dès l’inscription des utilisateurs ; le plugin verifier qui fournit une API de vérification des champs (utilisé par inscription3) ; le plugin champs extras v2 nécessité par inscription3 (...)

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  • B2B Customer Journey Map : A Quickfire Guide for Growth

    20 mai 2024, par Erin

    What is a company’s biggest asset ?

    Its product ? Its employees ? Its unique selling proposition ?

    More and more people are recognising it’s something else entirely : your customers.

    Without your customers, your business can’t exist.

    Nearly 77% of B2B buyers found the buying process too complicated.

    With more competition than ever, it’s crucial you provide the best possible experience for them.

    That’s where your customer journey comes in.

    If you’re in the B2B space, you need to know how to map out the journey.

    By building a B2B customer journey map, you’ll be able to analyse the weak spots in the customer journey so you can improve the experience (and generate more revenue).

    In this article, we break down the B2B customer journey stages, how to build a customer journey map and how Matomo can help you track your customer journey automatically.

    What is a B2B customer journey ?

    Every customer goes through a specific path within your business.

    At some point in time, they found out about you and eventually bought your products.

    What is a B2B customer journey?

    A B2B customer journey is the collection of touchpoints your customer has with your business from start to finish.

    From discovery to purchase (and more), your customers go through a specific set of touches you can track. By analysing this journey, you can get a snapshot of your user experience.

    One way to track the customer journey is with a B2B customer journey map.

    It helps you to quickly see the different steps your customers take in their path with your business.

    With it, you can quickly identify weak spots and successes to improve the customer journey.

    5 stages of the B2B customer journey

    Every one of your customers is unique. Their specific needs and their journey.

    It’s all different.

    But, there are crucial steps they take through their journey as your customer.

    It’s the same path your entire customer base takes.

    Here are the five stages of the B2B customer journey (and why you should track them) :

    5 stages of the B2B customer journey.

    1. Awareness

    Awareness is the first stage that every B2B buyer goes through when they start their journey in B2B companies as a customer.

    At this stage, your target buyer understands they have a problem they need solving. They’re out, actively trying to solve this problem. 

    This is where you can stand out from the competition and give them a good first impression.

    Some helpful content you could create to do this is :

    • Blog posts
    • Social media posts
    • Ebooks
    • Whitepapers

    2. Consideration

    Next up, your buyer persona has an awareness of your company. But, now they’ve started narrowing down their options for potential businesses they’re interested in.

    They’ve selected yours as a potential business to hand their hard-earned cash over to, but they’re still making up their mind.

    At this point, you need to do what you can to clear up any objections and doubts in their mind and make them trust you.

    Some helpful content you could create here include :

    • Product demos by your sales team
    • Webinars
    • Case studies

    3. Conversion

    Next up, your target buyer has compared all their options and decided on you as the chosen product/company.

    This is where the purchase decision is made — when the B2B buyer actually signs or clicks “buy.”

    Here, you’ll want to provide more :

    • Case studies
    • Live demos
    • Customer service
    • Customer reviews/testimonials

    4. Loyalty

    Your B2B buyer is now a customer. But, not all customers return. The majority will slip away after the first purchase. If you want them to return, you need to fuel the relationship and nurture them even more.

    You’ll want to shift your efforts to nurturing the relationship with a post-purchase strategy where you build on that trust, seek customer feedback to prove high customer satisfaction and reward their loyalty.

    Some content you may want to create here includes :

    • Thank you emails
    • Follow-up emails
    • Follow-up calls
    • Product how-tos
    • Reward program
    • Surveys

    5. Advocacy

    The final stage of the B2B customer journey map is advocacy.

    This is the stage beyond loyalty where your customers aren’t just coming back for more ; they’re actively telling others about you.

    This is the cream of the crop when it comes to the B2B buyer stages, and it happens when you exceed customer expectations repeatedly.

    Your goal should be to eventually get all of your customers to this stage. Because then, they’re doing free marketing for you.

    This is only possible when a customer receives enough positive B2B customer experiences with your company where the value they’ve received far exceeds what they perceived they have given.

    Here are a few pieces of content you can create to fuel advocacy :

    • Surveys
    • Testimonial requests
    • Referral program

    Difference between B2C and B2B customer journeys

    Every person on earth who buys something enters the customer journey.

    But, not all customer journeys are created equal.

    This is especially true when you compare the B2C and B2B customer journeys.

    While there are similarities, the business-to-consumer (B2C) journey has clear differences compared to the business-to-business (B2B) journey.

    B2C vs. B2B customer journey.

    The most obvious difference between the two journeys is that B2B customer journeys are far more complex. 

    Not only are these two companies selling to different audiences, but they also have to deploy a completely different set of strategies to lead their customers down the path as far as they can go.

    While the journey structures are similar (from awareness to advocacy), there are differing motivating behaviours.

    Here’s a table showing the difference between B2C and B2B in the customer journey :

    Different FactorsB2BB2C
    Target audienceSmaller, industry more importantLarger, general consumer
    BuyerMultiple decision-makersOne decision-maker
    Buying decisionBased on needs of the organisation with multiple stakeholdersBased on an individual’s pain points
    Buying processMultiple stepsSingle step
    Customer retentionOrganisational needs and ROI-basedIndividual emotional factors
    Repeat sales driverDeep relationshipRepetition, attention-based

    Step-by-step guide to building a B2B customer journey map

    Now that you’ve got a basic understanding of the typical B2B customer journey, it’s time to build out your map so you can create a visual representation of the journey.

    Step-by-step guide to building a customer journey map.

    Here are six steps you need to take to craft an effective B2B customer journey map in your business :

    1. Identify your target audience (and different segments)

    The first step in customer journey mapping is to look at your target audience.

    You need to understand who they are and what different segments make up your audience.

    You need to look at the different roles each person plays within the journey.

    Unlike B2C, you’re not usually dealing with a single person. You likely have a few decision-makers you need to interact with to close a deal.

    The average B2B deal involves 6 to 10 people.

    Analyse the different roles and responsibilities of your audience.

    Figure out what requirements they need to onboard you. Understand each person’s level of influence in the buying decision.

    2. Determine your customers’ goals

    Now that you have a clear understanding of each person involved in the buying process, it’s time to analyse their unique needs and goals.

    Unlike B2C, which will include a single person with a single set of needs and goals, you have to look at several people through the decision-making process.

    What is every decision-maker’s goal ?

    An entry-level admin will have much different goals than a CEO.

    Understand each of their needs as it will be key to selling them and taking you to the next person in the chain of command.

    3. Lean on data and analytics

    Now it’s time to analyse your data.

    You don’t want to guess what will work on your B2B buyers. Instead, leverage data that proves what’s working (and what’s not).

    Analytics software like Matomo are crucial tools in your B2B customer journey toolkit.

    Matomo can help you make data-driven decisions to fuel customer acquisition and loyalty to help get more customers all the way to the advocacy stage.

    Using Matomo (which analyses and interprets different data sources) can give you a holistic view of what’s going on at each stage of the journey so you can reach your goals.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    4. Draw out customer journey stages

    Now that you have your data-backed plan, it’s time for some customer journey mapping.

    You can do this on paper or use a diagram tool to create a visual B2B customer journey map.

    Here, you’ll draw out every single stage in your customer journey, including every single touchpoint from different decision-makers.

    5. Determine each customer touchpoint

    Once you’ve drawn up the customer journey stages, you’ll have a key list of B2B customer journey touchpoints to implement.

    Write down every single customer interaction possible on the journey through.

    This could be reading an email, a blog post or watching a video on your home page.

    It could be an advertisement, a phone call or a follow-up email.

    It could even be a live demo or video sales call (meeting).

    6. Identify your own goals

    Now that you’ve got your visual B2B customer journey mapping done, it’s time to go back to you and your company.

    What are your goals ?

    What are the end results you’re looking for here ?

    You’ve got your current map in place. Now, how would you like customers to go through this journey ?

    Where would you like them to end up ?

    Look back at your company’s primary objectives if you’re stuck here.

    If your company is looking to increase profit margins, then maybe you want to focus more on retention, so you’re spending less on acquisition (and leaning more on recurring revenue from existing customers).

    How to create a Matomo funnel to track your B2B customer journey

    If you want to start tracking and optimising your B2B customer journey, you need to have a good grasp on your funnel.

    The reality is that your customer journey is your funnel.

    They’re one and the same.

    Your customer journeys through your sales funnel.

    So, if you want to optimise it, then you need to see what’s going on at each stage of your funnel.

    Screenshot example of the Matomo dashboard

    With Matomo, you can map out your entire funnel and track key events like conversions.

    This allows you to identify where your site visitors are having problems, where they’re exiting and other obstacles they’re facing on their journey through.

    To start, you first define what events or touchpoints you want included. This could mean :

    • Landing on your website
    • Visiting a product page
    • Adding something to cart
    • Going to checkout
    • Clicking “buy”

    Then, at each stage, you’ll see conversion rates.

    For example, if only 3% of your visitors go from landing on your website to the product page, you likely have an issue between your homepage (and other pages) and your product pages.

    Or, if you can get people to add to cart, but you rarely get people going to checkout, there’s likely a problem to fix on your add-to-cart page.

    By leveraging Matomo’s funnels feature, you get to see your entire customer journey (and where people are falling off) so you understand what you need to optimise to grow your business.

    If you’re ready to start building and optimising your customer journey today, then try Matomo for free for 21 days.

  • Anyone knows what might be the problem with this video output ?

    31 janvier 2020, par Krishnakumar

    I am seeing the following scrambled output for a live stream when processing an udp input stream. I am using the recently downloaded ffmpeg from GIT. Stop and Start of ffmpeg command resolves the issues temporarily.

    Scrambled out
    Sample Logs :

       Sun Jan 26 03:52:00 2020 ffmpeg version N-94528-gfaa9cd3 Copyright (c) 2000-2019 the FFmpeg developers
    Sun Jan 26 03:52:00 2020   built with gcc 4.8.5 (GCC) 20150623 (Red Hat 4.8.5-36)
    Sun Jan 26 03:52:00 2020   configuration: --prefix=/root/ffmpeg_build --pkg-config-flags=--static --extra-cflags=-I/root/ffmpeg_build/include --extra-ldflags=-L/root/ffmpeg_build/lib --extra-libs=-lpthread --extra-libs=-lm --bindir=/root/bin --enable-gpl --enable-libfdk_aac --enable-libfreetype --enable-libmp3lame --enable-libopus --enable-libvpx --enable-libx264 --enable-libx265 --enable-nonfree --enable-openssl
    Sun Jan 26 03:52:00 2020   libavutil      56. 33.100 / 56. 33.100
    Sun Jan 26 03:52:00 2020   libavcodec     58. 55.100 / 58. 55.100
    Sun Jan 26 03:52:00 2020   libavformat    58. 30.100 / 58. 30.100
    Sun Jan 26 03:52:00 2020   libavdevice    58.  9.100 / 58.  9.100
    Sun Jan 26 03:52:00 2020   libavfilter     7. 58.100 /  7. 58.100
    Sun Jan 26 03:52:00 2020   libswscale      5.  6.100 /  5.  6.100
    Sun Jan 26 03:52:00 2020   libswresample   3.  6.100 /  3.  6.100
    Sun Jan 26 03:52:00 2020   libpostproc    55.  6.100 / 55.  6.100


    Sun Jan 26 04:02:46 2020 [h264 @ 0x4d988c0] illegal short term buffer state detected
    Sun Jan 26 04:02:46 2020 [h264 @ 0x4e54f80] reference picture missing during reorder
    Sun Jan 26 04:02:46 2020     Last message repeated 1 times
    Sun Jan 26 04:02:46 2020 [h264 @ 0x4e54f80] Missing reference picture, default is 56257016
    Sun Jan 26 04:02:46 2020     Last message repeated 1 times
    Sun Jan 26 04:02:46 2020 [h264 @ 0x4cc2e00] mmco: unref short failure
    Sun Jan 26 04:02:46 2020 [h264 @ 0x594f4c0] illegal short term buffer state detected
    Sun Jan 26 04:02:46 2020 [h264 @ 0x4f66800] reference picture missing during reorder
    Sun Jan 26 04:02:46 2020 [h264 @ 0x4f66800] Missing reference picture, default is 56257692
    Sun Jan 26 04:02:46 2020 [h264 @ 0x4c75a00] mmco: unref short failure
    Sun Jan 26 04:02:46 2020 [h264 @ 0x4d988c0] illegal short term buffer state detected
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4e54f80] reference picture missing during reorder
    Sun Jan 26 04:02:47 2020     Last message repeated 1 times
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4e54f80] Missing reference picture, default is 56257032
    Sun Jan 26 04:02:47 2020     Last message repeated 1 times
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4cc16c0] reference picture missing during reorder
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4cc16c0] Missing reference picture, default is 56257700
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4cc2e00] mmco: unref short failure
    Sun Jan 26 04:02:47 2020 [h264 @ 0x594f4c0] illegal short term buffer state detected
    Sun Jan 26 04:02:47 2020 udp://230.1.1.2:12000?fifo_size=5000000&overrun_nonfatal=1: corrupt decoded frame in stream 3
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4f66800] reference picture missing during reorder
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4f66800] Missing reference picture, default is 56257708
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4c75a00] mmco: unref short failure
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4d988c0] illegal short term buffer state detected
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4e54f80] reference picture missing during reorder
    Sun Jan 26 04:02:47 2020     Last message repeated 1 times
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4e54f80] Missing reference picture, default is 56257048
    Sun Jan 26 04:02:47 2020     Last message repeated 1 times
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4cc16c0] reference picture missing during reorder
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4cc16c0] Missing reference picture, default is 56257716
    Sun Jan 26 04:02:47 2020 [h264 @ 0x4cc2e00] mmco: unref short failure
    Sun Jan 26 04:02:47 2020 [h264 @ 0x594f4c0] illegal short term buffer state detected
  • A Guide to Ethical Web Analytics in 2024

    17 juin 2024, par Erin

    User data is more valuable and sought after than ever. 

    Ninety-four percent of respondents in Cisco’s Data Privacy Benchmark Study said their customers wouldn’t buy from them if their data weren’t protected, with 95% saying privacy was a business imperative. 

    Unfortunately, the data collection practices of most businesses are far from acceptable and often put their customers’ privacy at risk. 

    But it doesn’t have to be this way. You can ethically collect valuable and insightful customer data—you just need the right tools.

    In this article, we show you what an ethical web analytics solution can look like, why Google Analytics is a problem and how you can collect data without risking your customers’ privacy.

    What is ethical web analytics ?

    Ethical web analytics put user privacy first. These platforms prioritise privacy and transparency by only collecting necessary data, avoiding implicit user identification and openly communicating data practices and tracking methods. 

    Ethical tools adhere to data protection laws like GDPR as standard (meaning businesses using these tools never have to worry about fines or disruptions). In other words, ethical web analytics refrain from exploiting and profiting from user behaviour and data. 

    Unfortunately, most traditional data solutions collect as much data as possible without users’ knowledge or consent.

    Why does digital privacy matter ?

    Digital privacy matters because companies have repeatedly proven they will collect and use data for financial gain. It also presents security risks. Unsecured user data can lead to identity theft, cyberattacks and harassment. 

    Big tech companies like Google and Meta are often to blame for all this. These companies collect millions of user data points — like age, gender, income, political beliefs and location. Worse still, they share this information with interested third parties.

    After public outrage over data breaches and other privacy scandals, consumers are taking active steps to disallow tracking where possible. IAPP’s Privacy and Consumer Trust Report finds that 68% of consumers across 19 countries are somewhat or very concerned about their digital privacy. 

    There’s no way around it : companies of all sizes and shapes need to consider how they handle and protect customers’ private information

    Why should you use an ethical web analytics tool ?

    When companies use ethical web analytics tools they can build customer trust, boost their brand reputation, improve data security practices and future proof their website tracking solution. 

    Boost brand reputation

    The fallout from a data privacy scandal can be severe. 

    Just look at what happened to Facebook during the Cambridge Analytica data scandal. The eponymous consulting firm harvested 50 million Facebook profiles and used that information to target people with political messages. Due to the instant public backlash, Facebook’s stock tanked, and use of the “delete Facebook” hashtag increased by 423% in the following days.

    That’s because consumers care about data privacy, according to Deloitte’s Connected Consumer Study :

    • Almost 90 percent agree they should be able to view and delete data companies collect 
    • 77 percent want the government to introduce stricter regulations
    • Half feel the benefits they get from online services outweigh data privacy concerns.

    If you can prove you buck the trend by collecting data using ethical methods, it can boost your brand’s reputation. 

    Build trust with customers

    At the same time, collecting data in an ethical way can help you build customer trust. You’ll go a long way to changing consumer perceptions, too. Almost half of consumers don’t like sharing data, and 57% believe companies sell their data. 

    This additional trust should generate a positive ROI for your business. According to Cisco’s Data Privacy Benchmark Study, the average company gains $180 for every $100 they invest in privacy. 

    Improve data security

    According to IBM’s Cost of a Data Breach report, the average cost of a data breach is nearly $4.5 million. This kind of scenario becomes much less likely when you use an ethical tool that collects less data overall and anonymises the data you do collect. 

    Futureproof your web analytics solution

    The obvious risk of not complying with privacy regulations is a fine — which can be up to €20 million, or 4% of worldwide annual revenue in the case of GDPR.

    It’s not just fines and penalties you risk if you fail to comply with privacy regulations like GDPR. For some companies, especially larger ones, the biggest risk of non-compliance with privacy regulations is the potential sudden need to abandon Google Analytics and switch to an ethical alternative.

    If Data Protection Authorities ban Google Analytics again, as has happened in Austria, France, and other countries, businesses will be forced to drop everything and make an immediate transition to a compliant web analytics solution.

    When an organisation’s entire marketing operation relies on data, migrating to a new solution can be incredibly painful and time-consuming. So, the sooner you switch to an ethical tool, the less of a headache the process will be. 

    The problem with Google Analytics

    Google Analytics (GA) is the most popular analytics platform in the world, but it’s a world away from being an ethical tool. Here’s why :

    You don’t have data ownership

    Google Analytics is attractive to businesses of all sizes because of its price. Everyone loves getting something for free, but there’s still a cost — your and your customers’ data.

    That’s because Google combines the data you collect with information from the millions of other websites it tracks to inform its advertising efforts. It may also use your data to train large language models like Gemini. 

    It has a rocky history with GDPR laws

    Google and EU regulators haven’t always got along. For example, the German Data Protection Authority is investigating 200,000 pending cases against websites using GA. The platform has also been banned and added back to the EU-US Data Privacy Framework several times over the past few years. 

    You can use GA to collect data about EU customers right now, but there’s no guarantee you’ll be able to do so in the future. 

    It requires a specific setup to remain compliant

    While you can currently use GA in a GDPR-compliant way — owing to its inclusion in the EU-US Data Privacy Framework — you have to set it up in a very specific way. That’s because the platform’s compliance depends on what data you collect, how you inform users and the level of consent you acquire. You’ll still need to include an extensive privacy policy on your website. 

    What does ethical web analytics look like ?

    An ethical web analytics solution should put user privacy first, ensure compliance with regulations like GDPR, give businesses 100% control of the data they collect and be completely transparent about data collection and storage practices. 

    What does ethical web tracking look like?

    100% data ownership

    You don’t fully control customer data when you use Google Analytics. The search giant uses your data for its own advertising purposes and may also use it to train large language models like Gemini. 

    When you choose an ethical web analytics alternative like Matomo, you can ensure you completely own your data.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    Respects user privacy

    It’s possible to track and measure user behaviour without collecting personally identifiable information (PII). Just look at the ethical web analytics tools we’ve reviewed below. 

    These platforms respect user privacy and conform to strict privacy regulations like GDPR, CCPA and HIPAA by incorporating some or all of the following features :

    In Matomo’s case, it’s all of the above. Better still, you can check our privacy credentials yourself. Our software’s source code is open source on GitHub and accessible to anyone at any time. 

    Compliant with government regulations

    While Google’s history with data regulations is tumultuous, an ethical web analytics platform should follow even the strictest privacy laws, including GDPR, HIPAA, CCPA, LGPD and PECR.

    But why stop there ? Matomo has been approved by the French Data Protection Authority (CNIL) as one of the few web analytics tools that French sites can use to collect data without tracking consent. So you don’t need an annoying consent banner popping up on your website anymore. 

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    Complete transparency 

    Ethical web analytics tools will be upfront about their data collection practices, whether that’s in the U.S., EU, or on your own private servers. Look for a solution that refrains from collecting personally identifiable information, shows where data is stored, and lets you alter tracking methods to increase privacy even further. 

    Some solutions, like Matomo, will increase transparency further by providing open source software. Anyone can find our source code on GitHub to see exactly how our platform tracks and stores user data. This means our code is regularly examined and reviewed by a community of developers, making it more secure, too.

    Ethical web analytics solutions

    There are several options for an ethical web analytics tool. We list three of the best providers below. 

    Matomo

    Matomo is an open source web analytics tool and privacy-focused Google Analytics alternative used by over one million sites globally. 

    Screenshot example of the Matomo dashboard

    Matomo is fully compliant with prominent global privacy regulations like GDPR, CCPA and HIPAA, meaning you never have to worry about collecting consent when tracking user behaviour. 

    The data you collect is completely accurate since Matomo doesn’t use data sampling and is 100% yours. We don’t share data with third parties but can prove it. Our product source code is publicly available on GitHub. As a community-led project, you can download and install it yourself for free. 

    With Matomo, you get a full range of web analytics capabilities and behavioural analytics. That includes your standard metrics (think visitors, traffic sources, bounce rates, etc.), advanced features to analyse user behaviour like A/B Testing, Form Analytics, Heatmaps and Session Recordings. 

    Migrating to Matomo is easy. You can even import historical Google Analytics data to generate meaningful insights immediately. 

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    Fathom

    Fathom Analytics is a lightweight privacy-focused analytics solution that launched in 2018. It aims to be an easy-to-use Google Analytics alternative that doesn’t compromise privacy. 

    A screenshot of the Fathom website

    Like Matomo, Fathom complies with all major privacy regulations, including GDPR and CCPA. It also provides 100% accurate, unsampled reports and doesn’t share your data with third parties. 

    While Fathom provides fairly comprehensive analytics reports, it doesn’t have some of Matomo’s more advanced features. That includes e-commerce tracking, heatmaps, session recordings, and more. 

    Plausible

    Plausible Analytics is another open source Google Analytics alternative that was built and hosted in the EU. 

    A screenshot of the Plausible website

    Launched in 2019, Plausible is a newer player in the privacy-focused analytics market. Still, its ultra-lightweight script makes it an attractive option for organisations that prioritise speed over everything else. 

    Like Matomo and Fathom, Plausible is GDPR and CCPA-compliant by design. Nor is there any cap on the amount of data you collect or any debate over whether the data is accurate (Plausible doesn’t use data sampling) or who owns the data (you do). 

    Matomo makes it easy to migrate to an ethical web analytics alternative

    There’s no reason to put your users’ privacy at risk, especially when there are so many benefits to choosing an ethical tool. Whether you want to avoid fines, build trust with your customers, or simply know you’re doing the right thing, choosing a privacy-focused, ethical solution like Matomo is taking a massive step in the right direction. 

    Making the switch is easy, too. Matomo is one of the few options that lets you import historical Google Analytics data, so starting from scratch is unnecessary. 

    Get started today by trying Matomo for free for 21-days. No credit card required.