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  • 10 Proven Ways Heatmaps Improve Website Conversions

    20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmap

    Heatmap analytics are critical in improving website conversions. Why ? Because they provide customer-centric insights. 

    In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not.

    Using heatmaps to track factors such as usability, compare A/B landing pages and content engagement across channels optimises online conversions by addressing issues faced by real users. 

    How heatmaps benefit your customers

    Customer experience is one of the most important factors in business success. 

    Website heatmap software like Matomo offers unique insights into customer behaviour that is then used to improve their experience, usability and engagement. 

    Data analysis captures information on how many people complete a sales funnel or bounce from a website. Behavioural analytics like heatmaps can show you why they bounce.

    This benefits your customers (and therefore your bottom line) because it puts the focus on them and their needs.

    10 ways heatmap analytics help increase website conversions

    #1. Improve UX/Usability 

    Heatmap analytics improve usability by identifying where you are losing customers on your website.

    Forrester research indicates that improving user experience can improve conversions by up to 400%, and on average every $1 spent on UX has a return of $100

    For example, you may have a CTA button but customers never click it to reach the payment page. 

    Heatmaps show you how customers interact with your website naturally so that you can adjust it according to their needs.

    Using heatmap analytics to improve usability boosts conversions because it improves customer experiences. 88% of online consumers say that they wouldn’t even bother returning to a website after a bad experience. 

    #2. Website design and content structure 

    Another way that heatmaps can improve conversions is to analyse your website design and content structure. 

    You might be wondering how often a specific ad or a banner was displayed and viewed by your visitors on any of your pages and how often a visitor actually interacted with them. These two parts of the analysis are called content impression and content interaction.

    Ideally, your website elements such as banners, listings, buttons and thumbnails will entice customers to click and find out more. 

    Heatmaps and click maps analyse

    1. How many impressions the content has (e.g. a banner), and
    2. What percent of users that see the content click on it 

    For example, you may have a banner with high impressions but low click-through rates. Tracking content interactions optimises your website by showing which elements or CTAs need more visibility. 

    #3. A/B testing

    Heatmaps provide invaluable data on which landing pages are converting the best. Not only that, but session recordings and heatmap data can show you exactly why one is converting better so that you can replicate the results to increase conversions on other landing pages.

    Tracking heatmap updates on different versions of the same sales page will help confirm creative solutions faster than feedback alone. 

    Ultimately this kind of comparison increases your ROI faster because you are not guessing why some customers are converting and others are not. 

    #4. Conversion Funnel

    Using heatmap software in sales funnels lets you visualise user behaviour at each stage of the conversion process. 

    For example, if many customers are dropping off a payment page, heatmaps can indicate whether it is a usability issue such as pop ups, lack of clarity with payment buttons or something web developers haven’t seen from the back end. 

    These analytics improve conversions by reducing friction in sales funnels as much as possible. 

    #5. Content engagement across channels 

    Optimising websites across all channels is now expected for online businesses. 

    Bad mobile optimisation annoys 48% of online shoppers, and if your web page takes longer than 3 seconds to load, 53% of visitors will simply click away. 

    You can use heatmaps to improve engagement by tracking mouse activity, clicks and scrolling. This helps improve conversions by confirming 

    • How invested a user is in the page 
    • How easy it is to navigate your website and content on different devices 
    • What is your most viewed content and what to push more of 
    • How users generally move through your website on different devices 
    • How clear your messaging is (e.g. high click through rate but low engagement could indicate they aren’t finding what they’re looking for once they click on a CTA)

    #6. Above the fold analysis 

    Although a well-used web development term, above the fold is still one of the most important factors in heatmap analysis. 

    Above the fold analysis gives you insight into a customer’s first impression of a page. 

    An example of above-the-fold heatmaps in action could be a page with a video explanation. Say you have a landing page with a video below the fold that explains why someone should buy and has a CTA button underneath. If there are a lot of page visitors but very few people scrolling below the fold, you can see why hardly any visitors are watching the video or engaging with the CTA button. 

    Insights like this would inform further development such as including important video content above the fold or updating header copy to encourage visitors to scroll down the page more often.

    #7. Session recording

    Recording features go hand in hand with heatmap visualisations. Recording features like Session Recording shows the flow of each user’s time on your website. 

    For example, a session recording replays all clicks, mouse movements, scrolls, window resizes, form interactions, and page changes (e.g. when a popup appears).

    #8. Scroll heatmap 

    A scroll heatmap shows the percentage of people that have seen a part of the page. 

    For example, the top of a website page will be the “hottest” in a scroll heatmap, and it naturally gets “colder” further down.

    Tracking this shows whether customers are staying on the page, whether they are only seeing information above the fold, and whether sales pages are engaging. 

    It is an effective strategy for improving sales pages because it shows where customers are losing interest and which elements receive the most engagement.

    #9. Records clicks 

    With a click heatmap, you can find out what your visitors think is clickable on a webpage.

    This improves conversions in two ways. 

    Firstly, it shows whether customers are clicking where you expect them to. For example, if you create a “buy now” or “free trial” button but nobody ever pushes it, it informs your back end developers that it needs an upgrade. 

    Secondly, it indicates any user experience issues. If there are a lot of clicks on an element that doesn’t link anywhere, it shows that it either needs to be changed or have a link included because customers are trying to engage with it. 

    For even more accurate data, combine click maps with hover maps. This shows where users are paying attention but not clicking through. 

    #10. Records mouse movement/hovering

    Is your website distracting users from the ultimate goal of converting ? Does your website have a logical flow and next step ? Recording mouse movement and attention will help you answer questions like these. 

    Mouse move and hover heatmaps identify where your website visitors engage on the page. Are they naturally drawn to your CTAs ? Is the sidebar taking their attention away from the primary content ? 

    This data increases the likelihood of conversions because it shows where you need to remove distractions or draw their attention in. 

    Matomo's heatmaps feature

    Final thoughts on heatmap analytics 

    Heatmap analytics benefit both you and your customers. By identifying issues that stop them from buying and optimise their engagement, you’ll have happy customers and happy stakeholders. 

    Next, check out these guides on heatmap software and using user behaviour analytics to increase conversions and improve customer experience !

    The Ultimate Guide to Heatmap Software

    Heatmap Video

    Session Recording Video

  • Why is the filesize different when swapping audio tracks using ffmeg ?

    20 août 2021, par Brian

    I have a movie that I have encoded using Handbrake on a Mac a long time ago. When I encoded the movie, I put the stereo audio as track 1 and the 5.1 audio as track 2. The starting filesize is 853,320,914 bytes. Below is the data from ffprobe.

    


    ffprobe version 4.2.1-tessus  https://evermeet.cx/ffmpeg/  Copyright (c) 2007-2019 the FFmpeg developers
  built with Apple LLVM version 10.0.1 (clang-1001.0.46.4)
  configuration: --cc=/usr/bin/clang --prefix=/opt/ffmpeg --extra-version=tessus --enable-avisynth --enable-fontconfig --enable-gpl --enable-libaom --enable-libass --enable-libbluray --enable-libdav1d --enable-libfreetype --enable-libgsm --enable-libmodplug --enable-libmp3lame --enable-libmysofa --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenh264 --enable-libopenjpeg --enable-libopus --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvmaf --enable-libvo-amrwbenc --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxavs --enable-libxvid --enable-libzimg --enable-libzmq --enable-libzvbi --enable-version3 --pkg-config-flags=--static --disable-ffplay
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'Annabelle - Comes Home (2019).m4v':
  Metadata:
    major_brand     : mp42
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    creation_time   : 2020-04-06T22:40:36.000000Z
    encoder         : HandBrake 1.1.2 2018090500
  Duration: 01:46:04.86, start: 0.000000, bitrate: 1072 kb/s
    Chapter #0:0: start 0.000000, end 476.986000
    Metadata:
      title           : Chapter 1
    Chapter #0:1: start 476.986000, end 933.608000
    Metadata:
      title           : Chapter 2
    Chapter #0:2: start 933.608000, end 1441.449000
    Metadata:
      title           : Chapter 3
    Chapter #0:3: start 1441.449000, end 1976.358000
    Metadata:
      title           : Chapter 4
    Chapter #0:4: start 1976.358000, end 2579.753000
    Metadata:
      title           : Chapter 5
    Chapter #0:5: start 2579.753000, end 3149.030000
    Metadata:
      title           : Chapter 6
    Chapter #0:6: start 3149.030000, end 3726.941000
    Metadata:
      title           : Chapter 7
    Chapter #0:7: start 3726.941000, end 3973.520000
    Metadata:
      title           : Chapter 8
    Chapter #0:8: start 3973.520000, end 4504.676000
    Metadata:
      title           : Chapter 9
    Chapter #0:9: start 4504.676000, end 4904.409000
    Metadata:
      title           : Chapter 10
    Chapter #0:10: start 4904.409000, end 5421.592000
    Metadata:
      title           : Chapter 11
    Chapter #0:11: start 5421.592000, end 5998.001000
    Metadata:
      title           : Chapter 12
    Chapter #0:12: start 5998.001000, end 6364.075000
    Metadata:
      title           : Chapter 13
    Stream #0:0(und): Video: h264 (Constrained Baseline) (avc1 / 0x31637661), yuv420p(tv, smpte170m/smpte170m/bt709), 720x360 [SAR 32:27 DAR 64:27], 519 kb/s, 23.98 fps, 23.98 tbr, 90k tbn, 180k tbc (default)
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : VideoHandler
    Stream #0:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 162 kb/s (default)
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : Stereo
    Stream #0:2(eng): Audio: ac3 (ac-3 / 0x332D6361), 48000 Hz, 5.1(side), fltp, 384 kb/s
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : Surround
    Side data:
      audio service type: main
    Stream #0:3(eng): Data: bin_data (text / 0x74786574)
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : SubtitleHandler
Unsupported codec with id 100359 for input stream 3


    


    My goal is to swap the stereo audio track with the 5.1 audio track and make the 5.1 audio track the default without having to reencode. To do this, I used the following command :

    


    ffmpeg -i "Annabelle - Comes Home (2019)/Annabelle - Comes Home (2019)_old.m4v" -map 0:v:0 -map 0:a:1 -map 0:a:0 -disposition:a:0 default -disposition:a:1 none -c copy "Annabelle - Comes Home (2019)/Annabelle - Comes Home (2019).m4v"

    


    Everything works as it should, I think anyways as I didn't get any errors...

    


    ffmpeg version 4.2.1-tessus  https://evermeet.cx/ffmpeg/  Copyright (c) 2000-2019 the FFmpeg developers
  built with Apple LLVM version 10.0.1 (clang-1001.0.46.4)
  configuration: --cc=/usr/bin/clang --prefix=/opt/ffmpeg --extra-version=tessus --enable-avisynth --enable-fontconfig --enable-gpl --enable-libaom --enable-libass --enable-libbluray --enable-libdav1d --enable-libfreetype --enable-libgsm --enable-libmodplug --enable-libmp3lame --enable-libmysofa --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenh264 --enable-libopenjpeg --enable-libopus --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvmaf --enable-libvo-amrwbenc --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxavs --enable-libxvid --enable-libzimg --enable-libzmq --enable-libzvbi --enable-version3 --pkg-config-flags=--static --disable-ffplay
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'Annabelle - Comes Home (2019)/Annabelle - Comes Home (2019)_old.m4v':
  Metadata:
    major_brand     : mp42
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    creation_time   : 2020-04-06T22:40:36.000000Z
    encoder         : HandBrake 1.1.2 2018090500
  Duration: 01:46:04.86, start: 0.000000, bitrate: 1072 kb/s
    Chapter #0:0: start 0.000000, end 476.986000
    Metadata:
      title           : Chapter 1
    Chapter #0:1: start 476.986000, end 933.608000
    Metadata:
      title           : Chapter 2
    Chapter #0:2: start 933.608000, end 1441.449000
    Metadata:
      title           : Chapter 3
    Chapter #0:3: start 1441.449000, end 1976.358000
    Metadata:
      title           : Chapter 4
    Chapter #0:4: start 1976.358000, end 2579.753000
    Metadata:
      title           : Chapter 5
    Chapter #0:5: start 2579.753000, end 3149.030000
    Metadata:
      title           : Chapter 6
    Chapter #0:6: start 3149.030000, end 3726.941000
    Metadata:
      title           : Chapter 7
    Chapter #0:7: start 3726.941000, end 3973.520000
    Metadata:
      title           : Chapter 8
    Chapter #0:8: start 3973.520000, end 4504.676000
    Metadata:
      title           : Chapter 9
    Chapter #0:9: start 4504.676000, end 4904.409000
    Metadata:
      title           : Chapter 10
    Chapter #0:10: start 4904.409000, end 5421.592000
    Metadata:
      title           : Chapter 11
    Chapter #0:11: start 5421.592000, end 5998.001000
    Metadata:
      title           : Chapter 12
    Chapter #0:12: start 5998.001000, end 6364.075000
    Metadata:
      title           : Chapter 13
    Stream #0:0(und): Video: h264 (Constrained Baseline) (avc1 / 0x31637661), yuv420p(tv, smpte170m/smpte170m/bt709), 720x360 [SAR 32:27 DAR 64:27], 519 kb/s, 23.98 fps, 23.98 tbr, 90k tbn, 180k tbc (default)
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : VideoHandler
    Stream #0:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 162 kb/s (default)
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : Stereo
    Stream #0:2(eng): Audio: ac3 (ac-3 / 0x332D6361), 48000 Hz, 5.1(side), fltp, 384 kb/s
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : Surround
    Side data:
      audio service type: main
    Stream #0:3(eng): Data: bin_data (text / 0x74786574)
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : SubtitleHandler
[ipod @ 0x7faff0014000] track 1: codec frame size is not set
Output #0, ipod, to 'Annabelle - Comes Home (2019)/Annabelle - Comes Home (2019).m4v':
  Metadata:
    major_brand     : mp42
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.29.100
    Chapter #0:0: start 0.000000, end 476.986000
    Metadata:
      title           : Chapter 1
    Chapter #0:1: start 476.986000, end 933.608000
    Metadata:
      title           : Chapter 2
    Chapter #0:2: start 933.608000, end 1441.449000
    Metadata:
      title           : Chapter 3
    Chapter #0:3: start 1441.449000, end 1976.358000
    Metadata:
      title           : Chapter 4
    Chapter #0:4: start 1976.358000, end 2579.753000
    Metadata:
      title           : Chapter 5
    Chapter #0:5: start 2579.753000, end 3149.030000
    Metadata:
      title           : Chapter 6
    Chapter #0:6: start 3149.030000, end 3726.941000
    Metadata:
      title           : Chapter 7
    Chapter #0:7: start 3726.941000, end 3973.520000
    Metadata:
      title           : Chapter 8
    Chapter #0:8: start 3973.520000, end 4504.676000
    Metadata:
      title           : Chapter 9
    Chapter #0:9: start 4504.676000, end 4904.409000
    Metadata:
      title           : Chapter 10
    Chapter #0:10: start 4904.409000, end 5421.592000
    Metadata:
      title           : Chapter 11
    Chapter #0:11: start 5421.592000, end 5998.001000
    Metadata:
      title           : Chapter 12
    Chapter #0:12: start 5998.001000, end 6364.075000
    Metadata:
      title           : Chapter 13
    Stream #0:0(und): Video: h264 (Constrained Baseline) (avc1 / 0x31637661), yuv420p(tv, smpte170m/smpte170m/bt709), 720x360 [SAR 32:27 DAR 64:27], q=2-31, 519 kb/s, 23.98 fps, 23.98 tbr, 90k tbn, 90k tbc (default)
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : VideoHandler
    Stream #0:1(eng): Audio: ac3 (ac-3 / 0x332D6361), 48000 Hz, 5.1(side), fltp, 384 kb/s (default)
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : Surround
    Side data:
      audio service type: main
    Stream #0:2(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 162 kb/s
    Metadata:
      creation_time   : 2020-04-06T22:40:36.000000Z
      handler_name    : Stereo
Stream mapping:
  Stream #0:0 -> #0:0 (copy)
  Stream #0:2 -> #0:1 (copy)
  Stream #0:1 -> #0:2 (copy)
Press [q] to stop, [?] for help
frame=152602 fps=12872 q=-1.0 Lsize=  834270kB time=01:46:04.79 bitrate=1073.8kbits/s speed= 537x    
video:403702kB audio:424714kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 0.706676%


    


    Here is the resulting ffprobe of the new file showing it swapped the audio tracks :

    


    ffprobe version 4.2.1-tessus  https://evermeet.cx/ffmpeg/  Copyright (c) 2007-2019 the FFmpeg developers
  built with Apple LLVM version 10.0.1 (clang-1001.0.46.4)
  configuration: --cc=/usr/bin/clang --prefix=/opt/ffmpeg --extra-version=tessus --enable-avisynth --enable-fontconfig --enable-gpl --enable-libaom --enable-libass --enable-libbluray --enable-libdav1d --enable-libfreetype --enable-libgsm --enable-libmodplug --enable-libmp3lame --enable-libmysofa --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenh264 --enable-libopenjpeg --enable-libopus --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvmaf --enable-libvo-amrwbenc --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxavs --enable-libxvid --enable-libzimg --enable-libzmq --enable-libzvbi --enable-version3 --pkg-config-flags=--static --disable-ffplay
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'Annabelle - Comes Home (2019).m4v':
  Metadata:
    major_brand     : M4V 
    minor_version   : 512
    compatible_brands: isomiso2avc1
    encoder         : Lavf58.29.100
  Duration: 01:46:04.86, start: 0.000000, bitrate: 1073 kb/s
    Chapter #0:0: start 0.000000, end 476.986000
    Metadata:
      title           : Chapter 1
    Chapter #0:1: start 476.986000, end 933.608000
    Metadata:
      title           : Chapter 2
    Chapter #0:2: start 933.608000, end 1441.449000
    Metadata:
      title           : Chapter 3
    Chapter #0:3: start 1441.449000, end 1976.358000
    Metadata:
      title           : Chapter 4
    Chapter #0:4: start 1976.358000, end 2579.753000
    Metadata:
      title           : Chapter 5
    Chapter #0:5: start 2579.753000, end 3149.030000
    Metadata:
      title           : Chapter 6
    Chapter #0:6: start 3149.030000, end 3726.941000
    Metadata:
      title           : Chapter 7
    Chapter #0:7: start 3726.941000, end 3973.520000
    Metadata:
      title           : Chapter 8
    Chapter #0:8: start 3973.520000, end 4504.676000
    Metadata:
      title           : Chapter 9
    Chapter #0:9: start 4504.676000, end 4904.409000
    Metadata:
      title           : Chapter 10
    Chapter #0:10: start 4904.409000, end 5421.592000
    Metadata:
      title           : Chapter 11
    Chapter #0:11: start 5421.592000, end 5998.001000
    Metadata:
      title           : Chapter 12
    Chapter #0:12: start 5998.001000, end 6364.075000
    Metadata:
      title           : Chapter 13
    Stream #0:0(und): Video: h264 (Constrained Baseline) (avc1 / 0x31637661), yuv420p(tv, smpte170m/smpte170m/bt709), 720x360 [SAR 32:27 DAR 64:27], 519 kb/s, 23.98 fps, 23.98 tbr, 90k tbn, 180k tbc (default)
    Metadata:
      handler_name    : VideoHandler
    Stream #0:1(eng): Audio: ac3 (ac-3 / 0x332D6361), 48000 Hz, 5.1(side), fltp, 384 kb/s (default)
    Metadata:
      handler_name    : Surround
    Side data:
      audio service type: main
    Stream #0:2(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 162 kb/s
    Metadata:
      handler_name    : Stereo
    Stream #0:3(eng): Data: bin_data (text / 0x74786574)
    Metadata:
      handler_name    : SubtitleHandler
Unsupported codec with id 100359 for input stream 3


    


    What I don't understand is why is the file size different ? The resulting file is larger at 854,292,790 bytes. Shouldn't the file sizes be the same since I literally just swapped tracks 0 and 1 ?

    


  • FFMPEG video merging. Only first video shows

    13 mars 2019, par James Ashworth

    I’m trying to put 7 second intro video before another one, but I keep having trouble with it. I don’t need to do anything else then add intros to videos.

    This is what I’m currently getting.

    (for %i in (*.mp4) do @echo file '%i') > mylist.txt

    ffmpeg -f concat -safe 0 -i mylist.txt -c copy output.mp4





       C:\Users\Business>cd desktop

    C:\Users\Business\Desktop>cd testfile

    C:\Users\Business\Desktop\Testfile>(for %i in (*.mp4) do @echo file '%i') > mylist.txt

    C:\Users\Business\Desktop\Testfile>
    C:\Users\Business\Desktop\Testfile>(for %i in (*.mp4) do @echo file '%i') > mylist.txt

    C:\Users\Business\Desktop\Testfile>ffmpeg -f concat -i mylist.txt -c copy output.mp4
    ffmpeg version N-93308-g1144d5c96d Copyright (c) 2000-2019 the FFmpeg developers
     built with gcc 8.2.1 (GCC) 20190212
     configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libdav1d --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvorbis --enable-libvo-amrwbenc --enable-libmysofa --enable-libspeex --enable-libxvid --enable-libaom --enable-libmfx --enable-amf --enable-ffnvcodec --enable-cuvid --enable-d3d11va --enable-nvenc --enable-nvdec --enable-dxva2 --enable-avisynth --enable-libopenmpt  

    libavutil      56. 26.100 / 56. 26.100
     libavcodec     58. 47.103 / 58. 47.103
     libavformat    58. 26.101 / 58. 26.101
     libavdevice    58.  6.101 / 58.  6.101
     libavfilter     7. 48.100 /  7. 48.100
     libswscale      5.  4.100 /  5.  4.100
     libswresample   3.  4.100 /  3.  4.100
     libpostproc    55.  4.100 / 55.  4.100
    [mov,mp4,m4a,3gp,3g2,mj2 @ 00000261c7072c00] Auto-inserting h264_mp4toannexb bitstream filter
    Input #0, concat, from 'mylist.txt':
     Duration: N/A, start: -0.042667, bitrate: 2453 kb/s
       Stream #0:0(eng): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1280x720, 2325 kb/s, 29.97 fps, 29.97 tbr, 30k tbn, 59.94 tbc
       Metadata:
         handler_name    : VideoHandler
       Stream #0:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 128 kb/s
       Metadata:
         handler_name    : SoundHandler
    Output #0, mp4, to 'output.mp4':
     Metadata:
       encoder         : Lavf58.26.101
       Stream #0:0(eng): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1280x720, q=2-31, 2325 kb/s, 29.97 fps, 29.97 tbr, 30k tbn, 30k tbc
       Metadata:
         handler_name    : VideoHandler
       Stream #0:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 128 kb/s
       Metadata:
         handler_name    : SoundHandler
    Stream mapping:
     Stream #0:0 -> #0:0 (copy)
     Stream #0:1 -> #0:1 (copy)
    Press [q] to stop, [?] for help
    frame=110209 fps=3246 q=-1.0 Lsize= 1103461kB time=01:01:17.41 bitrate=2458.1kbits/s speed= 108x
    video:1042171kB audio:57353kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 0.358030%

    C:\Users\Business\Desktop\Testfile>

    It shows the 7 second video as the whole video. Someway i got it to change after 7 seconds, but then the rest of the video was really buddy.