Les articles publiés sur le site
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Grow your business and understand your conversion funnel with Funnels for Piwik
14 décembre 2016, par InnoCraft — PluginsHi, this is Tom from InnoCraft. The company of the makers of Piwik.
No matter what type of website or app you have, whether you are trying to get your users to sign up for something or sell products, there is a certain number of steps your visitors have to go through. I bet the same applies to you.
Have you ever wondered if your visitors or users actually follow that path in your website or app? And wondered where you lose your visitors? Where they maybe get confused? Want to see when something is not working anymore? Maybe you have a multi step signup form or onboarding process? On every step you lose visitors and therefore potential revenue and conversions. It’s critical to know how well your visitors go through these steps, where they originally came from and where they go to when they drop off.
If you are wondering about such things like we do, or want to drive your conversions and sales, we have something for you.
-> Read the rest of the story on the Funnels Marketplace page.
What does the new Funnel report look like?
Here is below just a little preview of the Funnel report.
You get this funnel report for each of your goals so you can optimise each of your conversion funnels.
Where do I get Funnel for Piwik?
Funnels is available on the Piwik Marketplace:
Funnels is premium plugin for Piwik and comes with our 14 day money back guarantee and 1-click installation & updates (all product updates come for free).
You can also signup for a free Piwik Cloud-hosted trial to discover the power of Funnels!
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Users Flow for Piwik : discover the most popular paths your users take through your website or app
14 décembre 2016, par InnoCraft — PluginsHi, this is Tom from InnoCraft. The company of the makers of Piwik.
Do you know how your visitors navigate through your website or app? Well, we thought we did, but it turned out we didn’t until we actually were able to visualize those paths over several steps in an easy to understand graph. We were really surprised by some paths our users took every day. We discovered new popular pages where we totally under-estimated their importance. We found that many users actually had a problem on our home page so they had to reload it and we improved some popular paths we didn’t expect users were going. Now these paths are much more straight-forward for our users.
-> Read the rest of the story on the Users Flow Marketplace page.
What does the new Users Flow report look like?
Here is below just a little preview of the Users Flow report. The plugin includes more reports and goodies!
Where do I get Users Flow?
Users Flow is available on the Piwik Marketplace:
Users Flow is premium plugin for Piwik and comes with our 14 day money back guarantee and 1-click installation & updates (all product updates come for free).
You can also signup for a free Piwik Cloud-hosted trial to discover the power of Users Flow!
Happy Analytics,
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New Piwik Mobile 2.3.0 is released
25 novembre 2016, par Thomas Steur — Piwik Mobile ReleasesNew Piwik Mobile 2.3.0 update is now available for Android 7+ and iOS10+ devices. Read below to learn more, including a special message to Android users.
What’s new in Piwik Mobile?
This new version brings some bug fixes and improvements to our Android and iOS apps:
- Custom Dimension reports are now shown within the app
- Segments are now applied in sub-reports #5353
- User ID is now displayed in visitor profile #5341
- URL submitted on login are now trimmed #5338
- iOS: a 64 bit version of the app #5328
- Android: Remove possibility to disable SSL validation #5354 (read more below)
- We have updated the underlying framework bringing some performance and compatibility improvements
Attention to Android users: read more
We have removed the possibility to disable SSL validation in this update due to a Google Play restriction. We know there are some users depending on this feature and we recommend to not update if you cannot make the SSL certificate valid for your Piwik Analytics domain.
Download the Apps
Update now or install either the iOS version or the Android version. Because of the SSL validation change we have made the Android update only available to Android 7+ devices. If you are an Android 6+ user and still want to get the update, you can download Piwik 2.3.0 for Android 6+ from our website.
If you experience any issues with this version please let us know.
Sponsor
The new Piwik Mobile release has been sponsored by InnoCraft, the creators of Piwik.
Happy analytics on the go,
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Try out the latest Piwik 3.0.0 beta version : Piwik 3.0.0 is almost here !
15 novembre 2016, par Matthieu Aubry — UncategorizedDear Piwik community,
We are excited today to announce our publicly available Piwik 3.0.0 beta 3 release. We have been been working hard behind the scenes on the new 3.0.0 release for almost one year now. We, the passionate team at Piwik, are dedicated to bringing you a new and improved Piwik experience and invite you to join our beta channel to switch to Piwik 3 today!
Enable the beta release channel
Ready to enjoy a much faster Piwik experience and the magic of a modern user interface? Follow the instructions here and you can upgrade to Piwik 3.0.0 beta in just one click.
Please note that beta versions have a risk of containing bugs so we don’t recommend to use on a production server. If you find and report a bug in a beta version, we will aim to fix it as quickly as possible.
Premium plugins in Piwik 3
In the Piwik Marketplace you can discover & download plugins to enrich the functionality of your Piwik, as well as themes to change the look and feel of your Piwik user interface. The Marketplace integration was much improved in this new release, most notably: you can now purchase and download Premium plugins within Piwik!
Important changes
The Piwik 3 upgrade comes with some important changes that may require your attention which we detail in this blog post and in the developer changelog.
The full list of more than 150 changes can be found in the Piwik 3 beta changelogs: beta 1, beta 2, beta 3.
What to do next
When you use the Piwik beta channel and if you come across any issues in Piwik such as a bug, feature missing, regression… let us know on our tracker and create a new issue so we can get this sorted.
As we are in the final days of Piwik 3 development, we are looking forward to your feedback and help testing!
Welcome to the future of Piwik,
Happy Analytics!
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A/B Testing Platform for Piwik Analytics
We are very excited to launch A/B Testing – a powerful new product designed to help you maximise your success and increase your conversions.
What is A/B Testing and why is it so important?
Experimenting with A/B Testing is an important marketing strategy that goes a long way in maximising your conversions.
With A/B Testing you can start improving your conversions and sales in your existing website or app by creating different versions of a web page or mobile app screen to find out how to modify your website to optimize business success.
How does A/B Testing work?
To explain how A/B Testing works, let’s take an example. Imagine one of your most important landing pages has been redesigned to hopefully get more email signups. Now you need to make sure the new version is “better” than the current version, or at least does result in less conversions. To compare the performance of these two versions, you can then run an A/B test whereby the A/B testing product tells you whether the redesigned version is producing more email signups compared to the original version.
How it works is that visitors on your website during the experiment will see a randomly chosen version (variation) and A/B Testing makes sure that your users will always see the same variation for all subsequent visits. The behaviour and goals converted by each user is measured continuously by Piwik A/B Testing. The beautifully designed and easy to use dashboard shows how each variation impacts your success metrics such as conversions, sales or page views.
When the A/B test is complete, you will then know which is the winning version getting you closer to reaching your goals! A/B Testing includes an advanced statistical analysis engine to provide a reliable indicator of which of your versions is actually improving your bottom line.
Examples of successful A/B tests
Below are a just a few interesting A/B tests results from the article 7 Dead-Simple A/B Tests You Should Run on Your Homepage (HubSpot).
Increase click on CTA button by 21%
We actually conducted an A/B test on button color and found that changing the CTA button from green to red increased clicks by 21%. In the world of website optimization, that’s huge!
47.7% more clicks on the navigation bar
An A/B test comparing the phrases used on the navigation bar discovered that the menu link “How It Works” earned 47.7% more clicks than “Why Use Us.”
5% more conversions using a different image
Highrise, a small business CRM, A/B tested their website’s imagery by featuring two different people – Jocelyn on the left, and Michael on the right. They found Michael helped improve conversions by almost 5%.
Changing the headline to increase conversions by 38%
WhichTestWon ran an A/B test on AwayFind’s homepage and found that Version B increased signups by 38%. This could be because the headline is more concise and the subheader includes bolded words to clearly communicate the product’s value
Where do I start testing?
Your testing strategy is tied to your overall business strategy. What do you want people to achieve on your website? What are the goals that you want your users to convert? What are your one or two Key Performance Indicators, and what are your targets for these KPIs?
When you start thinking of improving your targets you can begin by looking at the most important parts that can be improved:
- What are your call to actions?
- Which are your most popular pages, and landing pages?
- What elements of my website is above the fold and can be seen by all visitors within a few seconds?
How do I get A/B Testing?
All premium plugins come with our 14 day money back guarantee and 1-click installation & updates. Customers get all product updates for free.
A/B Testing is available for purchase and download on the Marketplace.
If you are not using Piwik yet, you can also signup for a free trial of Piwik Cloud (including A/B Testing!).
Have a question about this product? Get in touch.
