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• can you help me customize the ffmpeg code ? [closed]

  24 octobre 2023, par Fargo Gofar

  I want to modify this code to change the name (a random set of characters including letters and numbers 10-20 characters long) of all videos of all extensions in the current folder :

  


  FOR /F "tokens=*" %%G IN ('dir /b *.mp4') DO ffmpeg -i "%%G" ( YOUR COMMAND) "%%~nG_1.mp4"


  


• A Comprehensive Guide to Robust Digital Marketing Analytics

  30 octobre 2023, par Erin

  First impressions are everything. This is not only true for dating and job interviews but also for your digital marketing strategy. Like a poorly planned resume getting tossed in the “no thank you” pile, 38% of visitors to your website will stop engaging with your content if they find the layout unpleasant. Thankfully, digital marketers can access data that can be harnessed to optimise websites and turn those “no thank you’s” into “absolutely’s.”

  So, how can we transform raw data into valuable insights that pay off ? The key is web analytics tools that can help you make sense of it all while collecting data ethically. In this article, we’ll equip you with ways to take your digital marketing strategy to the next level with the power of web analytics.

  What are the different types of digital marketing analytics ?

  Digital marketing analytics are like a cipher into the complex behaviour of your buyers. Digital marketing analytics help collect, analyse and interpret data from any touchpoint you interact with your buyers online. Whether you’re trying to gauge the effectiveness of a new email marketing campaign or improve your mobile app layout, there’s a way for you to make use of the insights you gain. 

  As we go through the eight commonly known types of digital marketing analytics, please note we’ll primarily focus on what falls under the umbrella of web analytics. 

  1. Web analytics help you better understand how users interact with your website. Good web analytics tools will help you understand user behaviour while securely handling user data. 
  2. Learn more about the effectiveness of your organisation’s social media platforms with social media analytics. Social media analytics include user engagement, post reach and audience demographics. 
  3. Email marketing analytics help you see how email campaigns are being engaged with.
  4. Search engine optimisation (SEO) analytics help you understand your website’s visibility in search engine results pages (SERPs). 
  5. Pay-per-click (PPC) analytics measure the performance of paid advertising campaigns.
  6. Content marketing analytics focus on how your content is performing with your audience. 
  7. Customer analytics helps organisations identify and examine buyer behaviour to retain the biggest spenders. 
  8. Mobile app analytics track user interactions within mobile applications. 

  Choosing which digital marketing analytics tools are the best fit for your organisation is not an easy task. When making these decisions, it’s critical to remember the ethical implications of data collection. Although data insights can be invaluable to your organisation, they won’t be of much use if you lose the trust of your users. 

  Tips and best practices for developing robust digital marketing analytics 

  So, what separates top-notch, robust digital marketing analytics from the rest ? We’ve already touched on it, but a big part involves respecting user privacy and ethically handling data. Data security should be on your list of priorities, alongside conversion rate optimisation when developing a digital marketing strategy. In this section, we will examine best practices for using digital marketing analytics while retaining user trust.

  

  Clear objectives

  Before comparing digital marketing analytics tools, you should define clear and measurable goals. Try asking yourself what you need your digital marketing analytics strategy to accomplish. Do you want to improve conversion rates while remaining data compliant ? Maybe you’ve noticed users are not engaging with your platform and want to fix that. Save yourself time and energy by focusing on the most relevant pain points and areas of improvement.

  Choose the right tools for the job

  Don’t just base your decision on what other people tell you. Take the tool for a test drive — free trials allow you to test features and user interfaces and learn more about the platform before committing. When choosing digital marketing analytics tools, look for ones that ensure compliance with privacy laws like GDPR.

  Don’t overlook data compliance

  GDPR ensures organisations prioritise data protection and privacy. You could be fined up to €20 million, or 4% of the previous year’s revenue for violations. Without data compliance practices, you can say goodbye to the time and money spent on digital marketing strategies. 

  Don’t sacrifice data quality and accuracy

  Inaccurate and low-quality data can taint your analysis, making it hard to glean valuable insights from your digital marketing analytics efforts. Regularly audit and clean your data to remove inaccuracies and inconsistencies. Address data discrepancies promptly to maintain the integrity of your analytics. Data validation measures also help to filter out inaccurate data.

  Communicate your findings

  Having insights is one thing ; effectively communicating complex data findings is just as important. Customise dashboards to display key metrics aligned with your objectives. Make sure to automate reports, allowing stakeholders to stay updated without manual intervention. 

  Understand the user journey

  To optimise your conversion rates, you need to understand the user journey. Start by analysing visitors interactions with your website — this will help you identify conversion bottlenecks in your sales or lead generation processes. Implement A/B testing for landing page optimisation, refining elements like call-to-action buttons or copy, and leverage Form Analytics to make informed, data-driven improvements to your forms.

  Continuous improvement

  Learn from the data insights you gain, and iterate your marketing strategies based on the findings. Stay updated with evolving web analytics trends and technologies to leverage new growth opportunities.

  Why you need web analytics to support your digital marketing analytics toolbox

  You wouldn’t set out on a roadtrip without a map, right ? Digital marketing analytics without insights into how users interact with your website are just as useless. Used ethically, web analytics tools can be an invaluable addition to your digital marketing analytics toolbox. 

  The data collected via web analytics reveals user interactions with your website. These could include anything from how long visitors stay on your page to their actions while browsing your website. Web analytics tools help you gather and understand this data so you can better understand buyer preferences. It’s like a domino effect : the more you understand your buyers and user behaviour, the better you can assess the effectiveness of your digital content and campaigns. 

  Web analytics reveal user behaviour, highlighting navigation patterns and drop-off points. Understanding these patterns helps you refine website layout and content, improving engagement and conversions for a seamless user experience.

  

  Concrete CMS harnessed the power of web analytics, specifically Form Analytics, to uncover a crucial insight within their user onboarding process. Their data revealed a significant issue : the “address” input field was causing visitors to drop off and not complete the form, severely impacting the overall onboarding experience and conversion rate.

  Armed with these insights, Concrete CMS made targeted optimisations to the form, resulting in a substantial transformation. By addressing the specific issue identified through Form Analytics, they achieved an impressive outcome – a threefold increase in lead generation.

  This case is a great example of how web analytics can uncover customer needs and preferences and positively impact conversion rates. 

  Ethical implications of digital marketing analytics

  As we’ve touched on, digital marketing analytics are a powerful tool to help better understand online user behaviour. With great power comes great responsibility, however, and it’s a legal and ethical obligation for organisations to protect individual privacy rights. Let’s get into the benefits of practising ethical digital marketing analytics and the potential risks of not respecting user privacy : 

  • If someone uses your digital platform and then opens their email one day to find it filled with random targeted ad campaigns, they won’t be happy. Avoid losing user trust — and facing a potential lawsuit — by informing users what their data will be used for. Give them the option to consent to opt-in or opt-out of letting you use their personal information. If users are also assured you’ll safeguard personal information against unauthorised access, they’ll be more likely to trust you to handle their data securely.
  • Protecting data against breaches means investing in technology that will let you end-to-end encrypt and securely store data. Other important data-security best practices include access control, backing up data regularly and network and physical security of assets.
  • A fine line separates digital marketing analytics and misusing user data — many companies have gotten into big trouble for crossing it. (By big trouble, we mean millions of dollars in fines.) When it comes to digital marketing analytics, you should never cut corners when it comes to user privacy and data security. This balance involves understanding what data can be collected and what should be collected and respecting user boundaries and preferences.

  

  Learn more 

  We discussed a lot of facets of digital marketing analytics, namely how to develop a robust digital marketing strategy while prioritising data compliance. With Matomo, you can protect user data and respect user privacy while gaining invaluable insights into user behaviour. Save your organisation time and money by investing in a web analytics solution that gives you the best of both worlds. 

  If you’re ready to begin using ethical and robust digital marketing analytics on your website, try Matomo. Start your 21-day free trial now — no credit card required.

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• Python : ani.save very slow. Any alternatives to create videos ?

  14 novembre 2023, par Czeskleba

  Im doing some simple diffusion calculations. I save 2 matrices to 2 datasets every so many steps (every 2s or so) to a single .h5 file. After that I then load the file in another script, create some figures (2 subplots etc., see/run code - i know could be prettier). Then I use matplotlib.animation to make the animation. In the code below, in the very last lines, I then run the ani.save command from matplotlib.

  


  And that's where the problem is. The animation is created within 2 seconds, even for my longer animations (14.755 frames, done in under 2s at 8284 it/s) but after that, ani.save in line 144 takes forever (it didn't finish over night). It reserves/uses about 10gb of my RAM constantly but seemingly takes forever. If you run the code below be sure to set the frames_to_do (line 20) to something like 30 or 60 to see that it does in fact save an mp4 for shorter videos. You can set it higher to see how fast the time to save stuff increases to something unreasonable.

  


  I've been fiddling this for 2 days now and I cant figure it out. I guess my question is : Is there any way to create the video in a reasonable time like this ? Or do I need something other than animation ?

  


  You should be able to just run the code. Ill provide a diffusion_array.h5 with 140 frames so you dont have to create a dummy file, if I can figure out how to upload something like this safely. (The results are with dummy numbers for now, diffusion coefficients etc. are not right yet.)
I used dropbox. Not sure if thats allowed, if not I'll delete the link and uhh PM me or something ?

  


  https://www.dropbox.com/scl/fi/fv9stfqkm4trmt3zwtvun/diffusion_array.h5?rlkey=2oxuegnlcxq0jt6ed77rbskyu&dl=0

  


  Here is the code :

  


  import h5py
import matplotlib.pyplot as plt
import matplotlib.colors as mcolors
from matplotlib.animation import FuncAnimation
from tqdm import tqdm
import numpy as np


# saving the .mp4 after tho takes forever

# Create an empty figure and axis
fig, (ax1, ax2) = plt.subplots(1, 2, figsize=(16, 9), dpi=96)

# Load all saved arrays into a list
file_name = 'diffusion_array.h5'
loaded_u_arrays = []
loaded_h_arrays = []
frames_to_do = 14755  # for now like this, use # version once the slow mp4 convert is cleared up

# with h5py.File(file_name, 'r') as hf:
#     for key in hf.keys():
#         if key.startswith('u_snapshot_'):
#             loaded_u_arrays.append(hf[key][:])
#         elif key.startswith('h_snapshot_'):
#             loaded_h_arrays.append(hf[key][:])

with h5py.File(file_name, 'r') as hf:
    for i in range(frames_to_do):
        target_key1 = f'u_snapshot_{i:05d}'
        target_key2 = f'h_snapshot_{i:05d}'
        if target_key1 in hf:
            loaded_u_arrays.append(hf[target_key1][:])
        else:
            print(f'Dataset u for time step {i} not found in the file.')
        if target_key2 in hf:
            loaded_h_arrays.append(hf[target_key2][:])
        else:
            print(f'Dataset h for time step {i} not found in the file.')

# Create "empty" imshow objects
# First one
norm1 = mcolors.Normalize(vmin=140, vmax=400)
cmap1 = plt.get_cmap('hot')
cmap1.set_under('0.85')
im1 = ax1.imshow(loaded_u_arrays[0], cmap=cmap1, norm=norm1)
ax1.set_title('Diffusion Heatmap')
ax1.set_xlabel('X')
ax1.set_ylabel('Y')
cbar_ax = fig.add_axes([0.05, 0.15, 0.03, 0.7])
cbar_ax.set_xlabel('$T$ / K', labelpad=20)
fig.colorbar(im1, cax=cbar_ax)


# Second one
ax2 = plt.subplot(1, 2, 2)
norm2 = mcolors.Normalize(vmin=-0.1, vmax=5)
cmap2 = plt.get_cmap('viridis')
cmap2.set_under('0.85')
im2 = ax2.imshow(loaded_h_arrays[0], cmap=cmap2, norm=norm2)
ax2.set_title('Diffusion Hydrogen')
ax2.set_xlabel('X')
ax2.set_ylabel('Y')
cbar_ax = fig.add_axes([0.9, 0.15, 0.03, 0.7])
cbar_ax.set_xlabel('HD in ml/100g', labelpad=20)
fig.colorbar(im2, cax=cbar_ax)

# General
fig.subplots_adjust(right=0.85)
time_text = ax2.text(-15, 0.80, f'Time: {0} s', transform=plt.gca().transAxes, color='black', fontsize=20)

# Annotations
# Heat 1
marker_style = dict(marker='o', markersize=6, markerfacecolor='black', markeredgecolor='black')
ax1.scatter(*[10, 40], s=marker_style['markersize'], c=marker_style['markerfacecolor'],
            edgecolors=marker_style['markeredgecolor'])
ann_heat1 = ax1.annotate(f'Temp: {loaded_u_arrays[0][40, 10]:.0f}', xy=[10, 40], xycoords='data',
             xytext=([10, 40][0], [10, 40][1] + 48), textcoords='data',
             arrowprops=dict(arrowstyle="->", connectionstyle="arc3,rad=0.3"), fontsize=12, color='black')
# Heat 2
ax1.scatter(*[140, 85], s=marker_style['markersize'], c=marker_style['markerfacecolor'],
            edgecolors=marker_style['markeredgecolor'])
ann_heat2 = ax1.annotate(f'Temp: {loaded_u_arrays[0][85, 140]:.0f}', xy=[140, 85], xycoords='data',
             xytext=([140, 85][0] + 55, [140, 85][1] + 3), textcoords='data',
             arrowprops=dict(arrowstyle="->", connectionstyle="arc3,rad=0.3"), fontsize=12, color='black')

# Diffusion 1
marker_style = dict(marker='o', markersize=6, markerfacecolor='black', markeredgecolor='black')
ax2.scatter(*[10, 40], s=marker_style['markersize'], c=marker_style['markerfacecolor'],
            edgecolors=marker_style['markeredgecolor'])
ann_diff1 = ax2.annotate(f'HD: {loaded_h_arrays[0][40, 10]:.0f}', xy=[10, 40], xycoords='data',
             xytext=([10, 40][0], [10, 40][1] + 48), textcoords='data',
             arrowprops=dict(arrowstyle="->", connectionstyle="arc3,rad=0.3"), fontsize=12, color='black')
# Diffusion 2
ax2.scatter(*[140, 85], s=marker_style['markersize'], c=marker_style['markerfacecolor'],
            edgecolors=marker_style['markeredgecolor'])
ann_diff2 = ax2.annotate(f'HD: {loaded_h_arrays[0][85, 140]:.0f}', xy=[140, 85], xycoords='data',
             xytext=([140, 85][0] + 55, [140, 85][1] + 3), textcoords='data',
             arrowprops=dict(arrowstyle="->", connectionstyle="arc3,rad=0.3"), fontsize=12, color='black')


# Function to update the animation
def update(frame, *args):
    loaded_u_array, loaded_h_array = args

    s_per_frame = 2  # during weld/cooling you save a state every 2s
    frames_to_room_temp = 7803  # that means this many frames need to be animated
    dt_big = 87  # during "just diffusion" you save every 10 frame but 87s pass in those

    # Update the time step shown
    if frame <= frames_to_room_temp:
        im1.set_data(loaded_u_array[frame])
        im2.set_data(loaded_h_array[frame])
        time_text.set_text(f'Time: {frame * s_per_frame} s')

    else:
        im1.set_data(loaded_u_array[frame])
        im2.set_data(loaded_h_array[frame])
        calc_time = int(((2 * frames_to_room_temp) + (frame - frames_to_room_temp) * 87) / 3600)
        time_text.set_text(f'Time: {calc_time} s')

    # Annotate some points
    ann_heat1.set_text(f'Temp: {loaded_u_arrays[frame][40, 10]:.0f}')
    ann_heat2.set_text(f'Temp: {loaded_u_arrays[frame][85, 140]:.0f}')
    ann_diff1.set_text(f'HD: {loaded_h_arrays[frame][40, 10]:.0f}')
    ann_diff2.set_text(f'HD: {loaded_h_arrays[frame][85, 140]:.0f}')

    return im1, im2  # Return the updated artists


# Create the animation without displaying it
ani = FuncAnimation(fig, update, frames=frames_to_do, repeat=False, blit=True, interval=1,
                    fargs=(loaded_u_arrays, loaded_h_arrays))  # frames=len(loaded_u_arrays)

# Create the progress bar with tqdm
with tqdm(total=frames_to_do, desc='Creating Animation') as pbar:  # total=len(loaded_u_arrays)
    for i in range(frames_to_do):  # for i in range(len(loaded_u_arrays)):
        update(i, loaded_u_arrays, loaded_h_arrays)  # Manually update the frame with both datasets
        pbar.update(1)  # Update the progress bar

# Save the animation as a video file (e.g., MP4)
print("Converting to .mp4 now. This may take some time. This is normal, wait for Python to finish this process.")
ani.save('diffusion_animation.mp4', writer='ffmpeg', dpi=96, fps=60)

# Close the figure to prevent it from being displayed
plt.close(fig)