Sur d’autres sites (5902)

• Berlin website owners need consent for using Google Analytics

  19 novembre 2019, par Joselyn Khor — Uncategorized

  Website owners in Berlin need consent for using Google Analytics

  According to the Berlin Data Protection Office, if you’re a website owner collecting and sending data to third-party services (like Google Analytics) who are also using that data “for own purpose uses” in Berlin, you are now required to ask for specific consent from visitors in order to collect that information. 

  This means you can only use Google Analytics or similar services once you’ve gotten consent from visitors. In contrast, Matomo does not use information from Cloud or On-Premise users for “own purpose uses”.

  Consent is also needed when keystrokes or mouse movements are recorded. That means you need users to consent to your usage of features like Heatmaps and Session Recordings.

  It’s advised that website owners in Berlin should check their websites for third-party content and tracking mechanisms. If you do use these third-party functions that require consent, you must either get consent or remove the functions. Consent is only effective if the visitor (whose data you’re collecting) is informed and agrees to their data being processed.

  Currently this applies to website owners in Berlin, and should likely be applied for the whole of Germany to be on the safe side.

  Further reading :

  • Learn more about Matomo’s Cloud Data Processing Agreement
  • Read about asking for consent in Matomo
  • To use Matomo Analytics and be compliant with the regulation we recommend you learn how to make Matomo GDPR compliant in 12 steps.

  And learn more about all the features in our GDPR user guide and privacy user guide. You can also learn more about GDPR through our blog posts.

• Structure of one Frame in ffmpeg

  21 février 2020, par aramok

  I am streaming a raw h264 video to server. and server also send this frames to client.
  I have a data for each frame in server but i couldn’t find a structure of it.
  it starts with 00 00 00 01 but rest is unknown for me.What is structure of send frames by FFMPEG in IP Packet.

  I need a unique number or something inside frame. (I am using node.js to transfer packets)

  How can i extract informations from one single ffmpeg frame.

  0000   00 00 00 01 41 9b 20 7a 5d 5f eb d7 d7 be b5 7c
  
  0010   10 f2 3f d1 1d 5b eb 52 f5 af ab cd d5 be ad 0a
  
  0020   75 6f ad 57 5f df 5e fa f5 f5 ea ea d7 d5 e3 fa
  
  0030   f5 75 ab eb d5 d5 be b1 a3 fa f5 75 eb eb df 5e
  
  0040   8a eb df 5e be be 93 af 7d 7a ba b7 d5 e4 eb 5f
  
  0050   5f c9 d6 be bd 5d 5c 93 13 5d 7a 4e ad 2f 5f be
  
  0060   b7 ae b5 27 5a 97 af 7d 7f f5 ff d5 a6 ea f2 f5
  
  0070   7f af 57 57 8d eb d5 d7 a6 eb d1 5d 5a 33 ab cd
  
  0080   d6 af ab c4 75 ab eb df 5e 9b ad e3 ba b7 d6 d7
  
  0090   d5 be af 5d 5a 19 eb d2 f5 79 7a b5 70 45 e5 be
  
  00a0   bc 41 7a a8 fe 6d ea 6e bd 5d 6b eb 6f ad 4f cb
  
  00b0   21 7d b2 75 b7 d5 be b6 fa df eb f9 3a f4 67 5a
  
  00c0   be af 17 d7 be ba 9f af 4f d7 a7 eb df 7a ca 7d
  
  00d0   f5 79 7a d7 d5 fe b6 ae b5 17 d6 be b6 fa d7 d6
  
  00e0   a2 7a b4 57 56 fa b9 1d d7 f5 d5 fe b5 27 57 be
  
  00f0   bd 2f 5a fa bc 47 5a be bd 5d 6b e5 9a 7f d7 a2
  
  0100   7a f5 75 da 33 ab 7d 6a 16 eb 07 d7 0f ac 52 f5
  
  0110   8b ea d5 d6 be af 2f 5a fa f4 47 5a be b5 08 f5
  
  0120   78 ce ad f5 f4 bd 6a ba ea fa f7 d5 a3 fa f7 d7
  
  0130   c9 7a ea 4e b5 1b d5 fe b5 3f 56 ae ae 49 d6 ab
  
  0140   ae 51 5d 7b eb d7 d5 e1 2e bf 26 ea e1 75 eb eb
  
  0150   df 57 93 ad 42 3d 5b ea df 5e 84 fa f4 5f 5a 97
  
  0160   ad 5f 5e f8 23 99 7e d2 f5 af af 4d d7 a6 eb 50
  
  0170   cf 5e 88 eb 51 3d 6d 5d 7a 7e bd 08 75 67 d6 af
  
  0180   ab df 5a fa d7 d6 2f ad 81 ba bc 9d 5b eb df 5a
  
  0190   93 ad 4f d7 ab ab fd 5a fa b7 d5 a7 eb 2a eb f9
  
  01a0   3a bc 57 59 47 f5 78 8e b9 49 d6 e7 d5 e6 eb d5
  
  01b0   d6 df 57 fa da 4e bd 5d 7f 5d 6a ba d4 dd 5e 6e
  
  01c0   ad f5 a9 7a c1 f5 8a ba bc 6f 58 a7 eb fa eb d5
  
  01d0   d6 a7 eb d5 d5 89 fa c6 ae ad 27 5a fa bf d6 3f
  
  01e0   d6 f7 d7 a5 ea d3 e2 1d de d0 9e bd f5 8f 2f 5e
  
  01f0   ae b3 fd 6a 13 eb 53 f5 8c 57 5d a2 ba b4 bd 7a
  
  0200   33 ab 4d d7 af ad 45 f5 72 37 ab 95 d5 8f ab 0f
  
  0210   57 2b ab 02 75 6f af 5f 5f a5 e0 86 a4 17 ff 27
  
  0220   5e ae ad 11 d5 af ab 7d 5e 7e bd 11 d6 a5 eb 17
  
  0230   d7 a7 eb 5f 5a fa fe ba de 4e bd f5 8a fa d4 fd
  
  0240   7a ba d5 75 a4 17 d5 a5 eb 57 d5 ca ea c5 f5 fc
  
  0250   4c 33 56 ae be 97 ab 4f d7 be ad 13 d5 ef ac a4
  
  0260   eb d7 d6 af ab c9 d7 28 9e ad 7d 6a 37 ac af ab
  
  0270   5f 5a 93 ad af ab 5f 56 fa d4 57 5a fa ff eb 50
  
  0280   a7 5e 9b af 4f d5 c9 7a c5 7d 5a 27 ab 7c 11 77
  
  0290   28 b7 4b d7 28 ce b5 f5 a8 8e b7 fa b5 f5 7a eb
  
  02a0   5f 57 8a eb d1 3d 7a 4e b7 9f ae 22 ba ca ba c5
  
  02b0   17 d6 0b eb 55 d6 ab ad 57 56 24 ea f7 d5 df 58
  
  02c0   a2 3a d5 75 68 9e b1 a4 ea f1 7d 5a 6e ad 15 d5
  
  02d0   87 ad 45 f5 79 fa e5 f5 cb eb 14 9d 75 f5 b5 75
  
  02e0   8a ba da 7e b1 57 56 87 fa d7 d6 28 ae b5 f5 68
  
  02f0   8e b1 4d d6 af ab 1f 5a be b5 7d 6a 5e b9 45 75
  
  0300   6f ab 44 f5 7e 22 b9 49 d5 a1 7e b5 f5 7b eb f4
  
  0310   bd 62 ae bd 17 d5 97 cd bc a1 c2 75 7b eb 6a eb
  
  0320   e7 d7 d2 f5 e8 ce be 9b ad 46 f5 83 eb 04 9d 7b
  
  0330   ea f1 bd 5e fa f4 47 56 3e b9 5f 37 86 2f 7e 6e
  
  0340   bd 27 5f 7d 5a ba e5 11 d6 d1 3d 7b eb 52 75 79
  
  0350   3a b4 9d 6b eb 14 4f 56 be be 8a eb 61 ea d3 f5
  
  0360   7f 82 3d e6 0b b1 f5 8a ba d9 f2 df 38 35 f5 62
  
  0370   5e b5 5d 5e ba bc bd 7a 4e af f5 6b ea d3 75 a9
  
  0380   7a bc dd 7a fa c1 f5 bd 75 e9 7a f4 5f 5a 97 ae
  
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  03a0   5d 49 d6 a5 eb 18 ae ad 5d 7a fa d5 75 ea ea e7
  
  03b0   d5 eb ad 57 5b c4 75 bc fd 6a 10 ea c4 bd 5a 6e
  
  03c0   b9 c9 fa d5 f5 ca 5e b2 8a eb 57 d6 0a ea f3 75
  
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  03e0   f5 bc 9d 5e 37 af 4b d6 28 ee ad 5d 60 be ad 1f
  
  03f0   d7 29 38 22 f2 6d c3 ea f5 d5 be b8 4d d5 a3 ba
  
  0400   ca 12 eb df 5a 86 7a c1 3f 5e f9 39 df 7d 63 c9
  
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• 16 Website Metrics to Track If You Want to Grow Your Business

  9 avril 2024, par Erin

  Conversion rate.

  Bounce rate.

  Sessions.

  There are dozens of metrics to keep up with in web analytics. It can be confusing at times trying to keep up with everything.

  But, if you want to improve your website performance and grow your business, you need to know what they are and how they work.

  Why ?

  Because what you measure gets managed. This is true in your personal life and business. You must track various website metrics to help your business reach new heights.

  In this guide, you’ll learn about the most important website metrics, why they’re important and how to track them to grow your brand.

  What are website metrics ?

  Your website is your digital headquarters.

  It’s not a static place. Instead, it’s a vibrant, interactive hub your visitors and customers can engage with daily.

  Every time a user interacts with your website, you can track what’s happening.

  Website metrics help you measure how much your visitors and customers interact with your website. 

  These engagement metrics help you understand what your visitors are doing, where they’re coming from, how they’re moving on your website and how long they stay. They can even give you insights into what their goals are.

  

  If you aren’t tracking your website metrics, you won’t know how effective your website is.

  By paying close attention to your key metrics within a web analytics platform like Matomo, you’ll be able to see how well your marketing is doing and how your visitors are engaging so you can improve the user experience and increase conversions.

  16 website metrics to track

  Here are the top 16 website metrics you need to be tracking if you want to grow your business :

  1. Pageviews

  A pageview is the number of times a web page has been viewed. 

  Many pageviews can indicate a successful search engine optimisation (SEO) or marketing campaign — it can be used to show positive results for these initiatives.

  It can also help you determine various issues on individual pages. For instance, performance issues or poor website structure can cause visitors to get lost or confused while navigating your website.

  

  2. Average time on page

  Average time on a page is simply the time visitors spend on a specific page (not the entire website) ; tracking users’ time on various pages throughout your website can give you insights that can help you improve certain pages.

  If you get tons of traffic to a particular page, but the average time a visitor stays on that page is minimal, the content may need some work.

  Tracking this data can help determine if your website is engaging for your visitors or if you need to modify certain aspects to increase your visitors’ stay. Increasing the average time on the page will help boost your conversions and search engine rankings.

  3. Actions per visit

  Actions per visit is a key metric that tracks the average number of actions a visitor takes every time they visit your website. This data can help you track your audience engagement and the effectiveness of your content across your entire website.

  An action is any activity performed by your visitors on your website like :

  • Outlinks
  • Downloads
  • Page views
  • Internal site searches

  The higher your actions per visit, the more engaging your audience finds your website content. A side effect of increased actions is staying longer on the site and more likely to convert to your email list as a subscriber or pay for products as a customer.

  4. Bounce rate

  Like a bouncy ball, your website’s bounce rate measures how many users entered your site and “bounced” out without clicking on another page. This metric can be extremely helpful in determining user interest in your content. 

  You might be getting many visitors to your website, but if they “bounce” after visiting the first page they land on, that’s a great indicator that your content is not resonating with your audience.

  Remember, this metric should be taken with a grain of salt. 

  Your bounce rate may indicate that visitors are finding the exact information that they wanted and leaving pleased, so it’s not a black-and-white metric.

  For example, if you have a landing page with a high bounce rate, then that’s likely not a sign of a good user experience. But, if you have a knowledge base article and they just need to find some quick information, then it could be a good indicator.

  5. Conversions

  The first step in tracking conversions is defining what a conversion is for your website. 

  Do you want your audience to :

  • View a blog post
  • Purchase a product
  • Download an eBook
  • Sign up for a consultation call

  Determine what that conversion is and track how often users take that action on your website.

  This helps you understand if your marketing and content strategies are working toward your pre-defined conversion goal.

  

  6. Conversion rate

  A conversion rate is the percentage of visits that triggered a conversion. Knowing this metric lets you plan, budget, and forecast future growth.

  For example, 5% of your website visitors take action and convert to customers. With this information, you can make better informed financial decisions regarding your marketing efforts on your website to help increase traffic and future conversions.

  While there are basic conversion rate benchmarks to strive toward, it ultimately depends on your goals and the specific conversions you decide to track that are best for your business. 

  That being said, Matomo has some best practices to help you optimise your conversion rates, no matter what conversion metric you are tracking.

  7. Exit rate

  While “bounce rate” and “exit rate” are similar, “exit rate” is the percentage of visits to a website that ended on a particular page.

  Knowing which pages have the highest percentage of visitors exiting your website gives you key information on the pages that may need to be improved.

  If you see that your “exit rate” is highest on pages before the checkout (or other CTA’s you have established), you will want to dive into what’s causing visitors to leave from that page. For example, maybe it’s the content, the copy or even a broken link.

  This is a great metric to help determine where you have breakdowns between you and your visitors. Improving your exit rate can help guide visitors through your website funnel more easily and boost your conversion rates. 

  

  8. Top pages

  The top pages on your website are the pages that receive the most visits. Understanding what your top pages are can be crucial in planning and guiding your marketing strategies moving forward.

  Your top pages can help you determine the most engaging content for your audience. This can be extremely helpful in guiding your visitors to certain pages that other users find more valuable.

  It also helps you determine if you need to focus more attention on different parts of your website to increase user engagement in those areas.

  For example, maybe your most-viewed pages have less copy and more photos or videos. Understanding this lets you know that incorporating more media into other pages will boost future engagement.

  9. Traffic sources

  Your traffic sources are the channels that are driving visitors to your website. The four most common traffic sources are :

  • Direct Entry : Typing your website URL into their browser or visiting via a bookmark they saved
  • Websites/Referral : Clicking on a link to your site from another website
  • Search Engines : Using search engines (Google, Bing or Yahoo) to find your website
  • Campaigns : Visitors directed to your website through specific marketing campaigns, such as email newsletters, Google Ads, promotional links, etc.
  • Social Networks : Visitors accessing your website by clicking on links shared on social media platforms like Facebook, X (Twitter), LinkedIn, etc.

  Understanding where your visitors are coming from can help you focus your marketing efforts on the traffic sources with the highest conversion rates. 

  Suppose your email marketing campaign isn’t driving any traffic to your website, but your ad campaign is responsible for over 25% of your conversions. In that case, you might consider doubling your advertising efforts.

  10. Form average time spent

  Forms are a crucial part of your website’s marketing strategy. Forms can help you :

  • Learn more about your visitors
  • Gather feedback from your audience
  • Convert visitors into email subscribers
  • And more

  Form average time spent is the average amount of time a visitor spends on a specific form on your website. The time is calculated as the difference between the first interaction with a form field (for example, a field focus) and the last interaction with a form.

  Want to convert more visitors into leads ? Then, you need to understand your form analytics better. Learn more here.

  11. Play rate

  If you want to keep your audience engaged (and convert more visitors), you need to publish different types of media.

  But if your video or audio content isn’t performing well, then you’re wasting your time.

  That’s where play rate comes in. It’s calculated by analysing visitors who watched or listened to a specific media after they have visited a web page.

  With play rate, you can track any video, podcast, or audiobook plays.

  You can easily track it within Matomo’s Media Analytics. The best part ? This feature works out of the box, so you don’t need to configure it to start leveraging the analytics.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  12. Returning visitors

  Returning visitors are users who visit your website more than once over a specific time.

  You will want to measure the number of returning visitors to your website, as this information can give you additional insights into your marketing strategies, company branding and content.

  It can also help you better understand your customer base, giving you a clearer sense of their top desires and pain points.

  13. Device type

  Device type tracks the different devices visitors use to visit your website. These could be :

  • Tablets
  • Mobile phones
  • Desktop computers

  Knowing what your visitors are using to access your website can help you improve the overall user experience.

  For example, if 80% of your visitors use mobile phones, you could think about optimising your web pages to format with mobile devices. 

  

  14. Top exit pages

  Top exit pages are the pages that a visitor leaves your website from the most.

  Each web page will have a specific exit rate percentage based on how many people leave the website on a particular page.

  This can be quite helpful in understanding how visitors interact with your website. It can also help you uncover and fix any issues with your website you may not be aware of.

  For instance, one of your product pages has the highest exit rate on your website. By looking into why that is, you discover that your “Add to Cart” button isn’t functioning correctly, and your visitors can’t buy that particular product, so they exit out of frustration.

  15. Marketing attribution

  Marketing attribution (multi-touch attribution) helps you see which touchpoints have the greatest impact on conversions.

  Within Matomo, revenue attribution involves assigning credit for revenue across multiple touchpoints that contribute to a conversion.

  Matomo’s multi-touch attribution models use different weighting factors, like linear or time decay, to allocate credit to each touchpoint based on its influence.

  Matomo’s multi-touch attribution reports provide insights into how revenue is distributed across different touchpoints, marketing channels, campaigns, and actions. These reports allow you to analyse the contribution of each touchpoint to revenue generation and identify the most influential interactions in the customer journey.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  16. Event tracking

  Every website has multiple actions a user can perform called “events”. These could be downloading a template, submitting contact information, signing up for a newsletter or clicking a link.

  Tracking events can give you additional context into what your visitors are interested in or don’t care about. This allows you to target them better through those events, potentially creating new, unique conversions and boosting the growth of your business.

  It can also lead to discovering potential issues within your website if you notice visitors aren’t taking action on certain CTAs, such as broken links or lack of content on certain pages. By uncovering these issues, you can quickly fix them to increase your conversions.

  

  Start tracking your website metrics with Matomo today

  There’s much to consider when creating and running your website, such as the design, copy and flow. 

  While these are necessary, tracking your website’s data is one of the most important aspects of running a site. It’s crucial in helping you optimise your site’s performance and create a great experience for your visitors.

  Every interaction a visitor has on your site is unique and leaves valuable clues you can use to improve all aspects of your site experience. 

  Understanding what your visitors like, what website performance issues they’re running into and how they interact across your website is crucial to improving your marketing and sales efforts.

  While tracking this much data can feel overwhelming, having all your key metrics in one place and broken down into easy-to-understand benchmarks can help alleviate the stress and headache of data tracking. 

  That’s where a web analytics platform like Matomo comes in.

  With Matomo, you can easily track, store and analyse every piece of data on your website automatically to improve your site performance and user experience and drive conversions. 

  With Matomo, you can take back control with a platform that gives you 100% data ownership.

  Used on over 1 million websites in over 190 countries, Matomo gives you :

  • Accurate data (no data sampling)
  • Privacy-friendly and GDPR-compliant analytics
  • Open-source access to create a custom solution for you

  Try Matomo for free for 21 days now. No credit card required. 

  Try Matomo for Free

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