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• Privacy in Business : What Is It and Why Is It Important ?

  13 juillet 2022, par Erin — Privacy

  Privacy concerns loom large among consumers. Yet, businesses remain reluctant to change the old ways of doing things until they become an operational nuisance. 

  More and more businesses are slowly starting to feel the pressure to incorporate privacy best practices. But what exactly does privacy mean in business ? And why is it important for businesses to protect users’ privacy ? 

  In this blog, we’ll answer all of these questions and more. 

  What is Privacy in Business ?

  In the corporate world, privacy stands for the business decision to use collected consumer data in a safe, secure and compliant way. 

  Companies with a privacy-centred culture : 

  • Get explicit user consent to tracking, opt-ins and data sharing 
  • Collect strictly necessary data in compliance with regulations 
  • Ask for permissions to collect, process and store sensitive data 
  • Provide transparent explanations about data operationalisation and usage 
  • Have mechanisms for data collection opt-outs and data removal requests 
  • Implement security controls for storing collected data and limit access permissions to it 

  In other words : They treat consumers’ data with utmost integrity and security – and provide reassurances of ethical data usage. 

  What Are the Ethical Business Issues Related to Privacy ?

  Consumer data analytics has been around for decades. But digital technologies – ubiquitous connectivity, social media networks, data science and machine learning – increased the magnitude and sophistication of customer profiling.

  Big Tech companies like Google and Facebook, among others, capture millions of data points about users. These include general demographics data like “age” or “gender”, as well as more granular insights such as “income”, “past browsing history” or “recently visited geo-locations”. 

  When combined, such personally identifiable information (PII) can be used to approximate the user’s exact address, frequently purchased goods, political beliefs or past medical conditions. Then such information is shared with third parties such as advertisers. 

  That’s when ethical issues arise. 

  The Cambridge Analytica data scandal is a prime example of consumer data that was unethically exploited. 

  Over the years, Google also faced a series of regulatory issues surrounding consumer privacy breaches :

  • In 2021, a Google Chrome browser update put some 2.6 billion users at risk of “surveillance, manipulation and abuse” by providing third parties with data on device usage. 
  • The same year, Google was taken to court for failing to provide full disclosures on tracking performed in Google Chrome incognito mode. A $5 billion lawsuit is still pending.
  • As of 2022, Google Analytics 4 is considered GDPR non-compliant and was branded “illegal” by several European countries. 

  If you are curious, learn more about Google Analytics privacy issues. 

  The bigger issue ? Big Tech companies make the businesses that use their technologies (unknowingly) complicit in consumer data violations.

  In 2022, the Belgian data regulator found the official IAB Europe framework for user consent gathering in breach of GDPR. The framework was used by all major AdTech platforms to issue pop-ups for user consent to tracking. Now ad platforms must delete all data gathered through these. Biggest advertisers such as Procter & Gamble, Unilever, IBM and Mastercard among others, also received a notice about data removal and a regulatory warning on further repercussions if they fail to comply. 

  Big Tech firms have given brands unprecedented access to granular consumer data. Unrestricted access, however, also opened the door to data abuse and unethical use. 

  Examples of Unethical Data Usage by Businesses 

  • Data hoarding means excessively harvesting all available consumer data because a possibility to do so exists, often using murky consent mechanisms. Yet, 85% of collected Big Data is either dark or redundant, obsolete or trivial (ROT).
  • Invasive personalisation based on sensitive user information (or second-guesses), like a recent US marketing campaign, congratulating women on pregnancy (even if they weren’t expecting). Overall, 75% of consumers find most forms of personalisation somewhat creepy. 22% also said they’d leave for another brand due to creepy experiences.
  • Hyper-targeted advertising campaigns based on data consumers would prefer not to share. A recent investigation found that advertising platforms often assign sensitive labels to users (as part of their ad profiles), indicative of their religion, mental issues, history with abuse and so on. This allows advertisers to target such consumers with dubious ads. 

  Ultimately, excessive data collection, paired with poor data protection in business settings, results in major data breaches and costly damage control. Given that cyber attacks are on the rise, every business is vulnerable. 

  Why Should a Business Be Concerned About Protecting the Privacy of Its Customers ?

  Businesses must prioritise customer privacy because that’s what is expected of them. Globally, 89% of consumers say they care about their privacy. 

  As frequent stories about unethical data usage, excessive tracking and data breaches surface online, even more grow more concerned about protecting their data. Many publicly urge companies to take action. Others curtail their relationships with brands privately. 

  

  On average, 45% of consumers feel uncomfortable about sharing personal data. According to KPMG, 78% of American consumers have fears about the amount of data being collected. 40% of them also don’t trust companies to use their data ethically. Among Europeans, 41% are unwilling to share any personal data with businesses. 

  Because the demand for online privacy is rising, progressive companies now treat privacy as a competitive advantage. 

  For example, the encrypted messaging app Signal gained over 42 million active users in a year because it offers better data security and privacy protection. 

  ProtonMail, a privacy-centred email client, also amassed a 50 million user base in several years thanks to a “fundamentally stronger definition of privacy”.

  The growth of privacy-mindful businesses speaks volumes. And even more good things happen to privacy-mindful businesses : 

  • Higher consumer trust and loyalty 
  • Improved attractiveness to investors
  • Less complex compliance
  • Minimum cybersecurity exposure 
  • Better agility and innovation

  It’s time to start pursuing them ! Learn how to embed privacy and security into your operations.

• Error finding watermark path using ffmpeg in asp.net application

  27 août 2013, par irfanmcsd

  I am using .net ffmpeg wrapper to post watermark on videos. Posting watermark works fine if i execute ffmpeg command directly but failed to find suitable watermark png file location if command executed via asp.net application.

  here is sample ffmpeg command

  string RootPath = HttpContext.Current.Server.MapPath(HttpContext.Current.Request.ApplicationPath);
  
  _mhandler.FFMPEGPath = RootPath + "/ffmpeg_aug_2013/bin/ffmpeg.exe";
  
  _mhandler.InputPath = RootPath + "/contents/original";
  
  _mhandler.OutputPath = RootPath + "/contents/mp4";
  
  _mhandler.BackgroundProcessing = false;
  
  _mhandler.FileName = "wildlife.wmv";
  
  _mhandler.OutputFileName = "wildlife_ddd";
  
  string presetpath = RootPath + "/ffmpeg_aug_2013/presets/libx264-ipod640.ffpreset";
  
  _mhandler.OutputExtension = ".mp4";
  
  _mhandler.Parameters = "-s 640x380 -b:v 500k -bufsize 500k -b:a 128k -ar 44100 -c:v libx264 -vf \"movie = watermark.png [watermark]; [in][watermark] overlay=main_w-overlay_w-10:main_h-overlay_h-10 [out]\"";
  
  _mhandler.Parameters = _mhandler.Parameters + " -fpre \"" + presetpath + "\"";
  
  VideoInfo info =  _mhandler.Process();

  i tried direct code too

  string _out = "";
  
  Process _process = new Process();
  
  _process.StartInfo.UseShellExecute = false;
  
  _process.StartInfo.RedirectStandardInput = true;
  
  //_process.StartInfo.RedirectStandardOutput = true;
  
  _process.StartInfo.RedirectStandardError = true;
  
  _process.StartInfo.CreateNoWindow = true;
  
  _process.StartInfo.WindowStyle = ProcessWindowStyle.Hidden;
  
  _process.StartInfo.FileName = _ffmpegpath;
  
  _process.StartInfo.Arguments = cmd;
  
  if (_process.Start())
  
  {             
  
      _process.WaitForExit(ExitProcess);
  
      _out = _process.StandardError.ReadToEnd();
  
      if (!_process.HasExited)
  
        _process.Kill();
  
  
  
      return _out;
  
   }

  ffmpeg error output as

  FFMPEG Output:ffmpeg version N-55753-g88909be Copyright (c) 2000-2013
  the FFmpeg developers built on Aug 24 2013 21:40:51 with gcc 4.7.3
  (GCC) configuration : —enable-gpl —enable-version3
  —disable-w32threads —enable-avisynth —enable-bzlib —enable-fontconfig —enable-frei0r —enable-gnutls —enable-iconv —enable-libass —enable-libbluray —enable-libcaca —enable-libfreetype —enable-libgsm —enable-libilbc —enable-libmodplug —enable-libmp3lame —enable-libopencore-amrnb —enable-libopencore-amrwb —enable-libopenjpeg —enable-libopus —enable-librtmp —enable-libschroedinger —enable-libsoxr —enable-libspeex —enable-libtheora —enable-libtwolame —enable-libvo-aacenc —enable-libvo-amrwbenc —enable-libvorbis —enable-libvpx —enable-libx264 —enable-libxavs —enable-libxvid —enable-zlib libavutil 52. 42.100 / 52. 42.100 libavcodec 55. 29.100 / 55. 29.100 libavformat 55. 14.102 / 55. 14.102 libavdevice 55. 3.100
  / 55. 3.100 libavfilter 3. 82.102 / 3. 82.102 libswscale 2. 5.100 / 2.
  5.100 libswresample 0. 17.103 / 0. 17.103 libpostproc 52. 3.100 / 52. 3.100 [asf @ 024c9960] Stream #0 : not enough frames to estimate rate ; consider increasing probesize Guessed Channel Layout for Input Stream

  0.0 : stereo Input #0, asf, from 'F :\own\mhp_new/contents/original\wildlife.wmv' : Metadata :

  SfOriginalFPS : 299700 WMFSDKVersion : 11.0.6001.7000 WMFSDKNeeded :
  0.0.0.0000 comment : Footage : Small World Productions, Inc ; Tourism New Zealand | Producer : Gary F. Spradling | Music : Steve Ball title :
  Wildlife in HD copyright : © 2008 Microsoft Corporation IsVBR : 0
  DeviceConformanceTemplate : AP@L3 Duration : 00:00:30.09, start :
  0.000000, bitrate : 6977 kb/s Stream #0:0(eng) : Audio : wmav2 (a1[0][0] / 0x0161), 44100 Hz, stereo, fltp, 192 kb/s Stream

  0:1(eng) : Video : vc1 (Advanced) (WVC1 / 0x31435657), yuv420p, 1280x720, 5942 kb/s, 29.97 tbr, 1k tbn, 1k tbc [image2 @ 024c76e0]

  Could find no file with path 'watermark.png' and index in the range
  0-4 [Parsed_movie_0 @ 024c0540] Failed to avformat_open_input
  'watermark.png' [AVFilterGraph @ 024ca100] Error initializing filter
  'movie' with args 'watermark.png' Error opening filters ! Error Code= 0

  Error on point ( Could find no file with path 'watermark.png' ) shows watermark.png file not found.
  I place watermark.png file in the following locations but still can't found

  i : application root

  ii : root where actual aspx page located

  iii : ffmpeg root

  iv : ffmpeg/bin/

  I also used complete path but still can't detected.

  Note : if i use same ffmpeg command in php and place watermark.png on location where actual php page exist watermark properly detected and command executed properly, but same approach not working in asp.net

  Can any one help me where should i place watermark.png file so that script can access it.

• Matomo Celebrates 15 Years of Building an Open-Source & Transparent Web Analytics Solution

  30 juin 2022, par Matthieu Aubry — About, Community
  &lt;script type=&quot;text/javascript&quot;&gt;<br />
       if ('function' === typeof window.playMatomoVideo){<br />
       window.playMatomoVideo(&quot;brand&quot;, &quot;#brand&quot;)<br />
       } else {<br />
       document.addEventListener(&quot;DOMContentLoaded&quot;, function() { window.playMatomoVideo(&quot;brand&quot;, &quot;#brand&quot;); });<br />
       }<br />
  &lt;/script&gt;

  Fifteen years ago, I realised that people (myself included) were increasingly integrating the internet into their everyday lives, and it was clear that it would only expand in the future. It was an exciting new world, but the amount of personal data shared online, level of tracking and lack of security was a growing concern. Google Analytics was just launched then and was already gaining huge traction – so data from millions of websites started flowing into Google’s database, creating what was then the biggest centralised database about people worldwide and their actions online.

  So as a young engineering student, I decided we needed to build an open source and transparent solution that could help make the internet more secure and private while still providing organisations with powerful insights. I aimed to create a win-win solution for businesses and their digital consumers.

  And in 2007, I started developing Matomo with the help from Scott Switzer and Jennifer Langdon (who offered me an internship and support).   

  All thanks to the Matomo Community

  We have reached significant milestones and made major changes over the last 15 years, but we wouldn’t be where we are today without the Matomo Community.

  So I would like to celebrate and thank the hundreds of volunteer developers who have donated their time to develop Matomo, the thousands of contributors who provided feedback to improve Matomo, the countless supportive forum members, our passionate team of 40 at Matomo, the numerous translators who have translated Matomo and the 1.5 million websites that choose Matomo as their analytics platform.

  

  Matomo has been a community effort built on the shoulders of many, and we will continue to work for you. 

  So let’s look at some milestones we have achieved over the last 15 years.

  Looking back on milestones in our timeline

  2007

  • Birth of Matomo
  • First alpha version released

  2008

  • Release first public 0.1.0 version

  2009

  • 50,000 websites use Matomo

  2010

  • Matomo first stable 1.0.0 released
  • Mobile app launched

  2011

  • Released Ecommerce Analytics, Custom Variables, First Party Cookies

  • Released Privacy control features (first of many privacy features to come !)

  2012

  • Released Log Analytics feature
  • 1 Million Downloads !
  • 300,000 websites worldwide use Matomo

  2013

  • Matomo is now available in 50 languages !
  • Matomo brand redesign

  2016

  • Released Roll-Up Reporting Premium Feature, Users Flow Premium Feature, White Label Premium Feature, A/B Testing Premium Feature, Media Analytics Premium Feature, Funnels Premium Feature and Activity Log Premium Feature 
  • On-Premise Premium Plugins now available on the Marketplace

  2017

  • Launched Matomo Cloud service 
  • Released Multi Channel Conversion Attribution Premium Feature, Custom Reports Premium Feature, Login Saml Premium Feature, WooCommerceAnalytics Premium Feature and Heatmap & Session Recording Premium Feature 

  2018

  • Piwik renamed to Matomo
  • New Matomo logo and Matomo.org website re-launch
  • Launch of Matomo Tag Manager
  • 10,000 stars on Github
  • GDPR comes into effect, and Matomo released new product features and published several new guides
  • 17 Matomo features videos published online
  • Reached thousands of paying customers, making the project sustainable and financially independent

  2019

  • 700,000 websites worldwide use Matomo
  • Google Analytics importer released

  2020

  • Matomo For WordPress goes live on the WP Marketplace !
  • Released Paid Advertising Performance Premium feature
  • 100 million On-Premise Plugins downloads on the marketplace (since the beginning)

  2021

  • 1,000,000 websites worldwide use Matomo
  • including 30,000 active Matomo for WordPress installations
  • Released SEO Web Vitals, Advertising Conversion Export and Tracking Spam Prevention feature

  2022

  • Released WP Statistics to Matomo importer

  Our efforts continue

  While we’ve seen incredible growth over the years, our work doesn’t stop there. In fact, we’re only just getting started.

  Today over 55% of the internet continues to use privacy-threatening web analytics solutions, while 1.5% uses Matomo. So there are still great strides to be made to create a more private internet, and joining the Matomo Community is one way to support this movement.

  There are many ways to get involved too, such as :

  • Submitting feature requests
  • Developing for Matomo 
  • Leaving Matomo a review on sites like Capterra, TrustRadius, G2 Crowd, alternativeTo, SaaSworthy, Siftery, Open Hub
  • Translating Matomo
  • Joining our Security Bug Bounty Programme
  • Sharing Matomo with your peers
  • Talking about Matomo on social platforms

  So what comes next for Matomo ?

  The future of Matomo is approachable, powerful and flexible. We’re strengthening the customers’ voice, expanding our resources internally (we’re continuously hiring !) and conducting rigorous customer research to craft a tool that balances usability and functionality.

  I look forward to the next 15 years and seeing what the future holds for Matomo and our community.