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• Screen recording with ffmpeg has stuttering [closed]

  7 novembre 2024, par Adam Labuš

  I am recording with ffmpeg like so : ffmpeg -f x11grab -probesize 18M -framerate 30 -video_size 1920x1080 -i :0.0+0,0 -f pulse -i  -c:v libx264 -preset ultrafast -c:a aac .mkv

  


  Problem :

  


  Usually at the start the video starts to stutter, sometimes stuttering up to 20 seconds, each frame during this stuttering is shown for 1-5 seconds. Example video : https://drive.google.com/file/d/1uwdaFboCO2qNALgaPC8JD15W64BE3VyY/view?usp=sharing

  


  Diagnostics :

  


  Machine details :

  


  OS: Fedora Linux 41 (Server Edition) x86_64
Host: HP ProDesk 600 G2 DM
Kernel: Linux 6.11.5-300.fc41.x86_64
WM: Openbox (X11)
CPU: Intel(R) Core(TM) i5-6500T (4) @ 3.10 GHz
GPU: Intel HD Graphics 530 @ 1.10 GHz [Integrated]
Memory: 884.62 MiB / 15.49 GiB (6%)
Swap: 0 B / 8.00 GiB (0%)
Disk (/): 5.45 GiB / 14.94 GiB (37%) - xfs


  


  My gpu(20%), cpu (50%), disk utilisation is always in well perfect range - I tried stress testing gpu, ram, cpu and disk while recording and it had no effect on the recording. I tried recording to ramdisk. I always have 10gb ram available. I ran the same command on my laptop (hp 850 g5) and computer and encountered no stuttering at all.

  


  If it matters the machine is running bare Xorg and openbox display manager

  


  I have tried :

  


  

  • setting fps_mode to cfr - because the frame rate does fluctuate around 29-30 at the start

  


  • setting fps_mode to vfr

  


  • setting fps_mode to passthrough

  


  • setting cfr all the way to 40

  


  • presets veryfast, faster

  


  • increasing thread_queue_size

  


  • async=1

  


  


  Ffmpeg Log :

  


  ffmpeg version 7.0.2 Copyright (c) 2000-2024 the FFmpeg developers                                                                                                                                                                                                              
  built with gcc 14 (GCC)                                                                                                                                                                                                                                                       
  configuration: --prefix=/usr --bindir=/usr/bin --datadir=/usr/share/ffmpeg --docdir=/usr/share/doc/ffmpeg --incdir=/usr/include/ffmpeg --libdir=/usr/lib64 --mandir=/usr/share/man --arch=x86_64 --optflags='-O2 -flto=auto -ffat-lto-objects -fexceptions -g -grecord-gcc-swi
tches -pipe -Wall -Wno-complain-wrong-lang -Werror=format-security -Wp,-U_FORTIFY_SOURCE,-D_FORTIFY_SOURCE=3 -Wp,-D_GLIBCXX_ASSERTIONS -specs=/usr/lib/rpm/redhat/redhat-hardened-cc1 -fstack-protector-strong -specs=/usr/lib/rpm/redhat/redhat-annobin-cc1 -m64 -march=x86-64 
-mtune=generic -fasynchronous-unwind-tables -fstack-clash-protection -fcf-protection -mtls-dialect=gnu2 -fno-omit-frame-pointer -mno-omit-leaf-frame-pointer' --extra-ldflags='-Wl,-z,relro -Wl,--as-needed -Wl,-z,pack-relative-relocs -Wl,-z,now -specs=/usr/lib/rpm/redhat/re
dhat-hardened-ld -specs=/usr/lib/rpm/redhat/redhat-annobin-cc1 -Wl,--build-id=sha1 ' --extra-cflags=' -I/usr/include/rav1e' --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libvo-amrwbenc --enable-version3 --enable-bzlib --enable-chromaprint --enable-fontcon
fig --enable-frei0r --enable-gcrypt --enable-gnutls --enable-ladspa --enable-lcms2 --enable-libaom --enable-libaribb24 --enable-libaribcaption --enable-libdav1d --enable-libass --enable-libbluray --enable-libbs2b --enable-libcodec2 --enable-libcdio --enable-libdrm --enabl
e-libjack --enable-libjxl --enable-libfreetype --enable-libfribidi --enable-libgsm --enable-libharfbuzz --enable-libilbc --enable-libmp3lame --enable-libmysofa --enable-nvenc --enable-openal --enable-opencl --enable-opengl --enable-libopenh264 --enable-libopenjpeg --enabl
e-libopenmpt --enable-libopus --enable-libpulse --enable-libplacebo --enable-librsvg --enable-librav1e --enable-librubberband --enable-libqrencode --enable-libsmbclient --enable-version3 --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh
 --enable-libsvtav1 --enable-libtesseract --enable-libtheora --enable-libtwolame --enable-libvorbis --enable-libv4l2 --enable-libvidstab --enable-libvmaf --enable-version3 --enable-vapoursynth --enable-libvpx --enable-vulkan --enable-libshaderc --enable-libwebp --enable-l
ibx264 --enable-libx265 --enable-libxvid --enable-libxml2 --enable-libzimg --enable-libzmq --enable-libzvbi --enable-lv2 --enable-avfilter --enable-libmodplug --enable-postproc --enable-pthreads --disable-static --enable-shared --enable-gpl --disable-debug --disable-strip
ping --shlibdir=/usr/lib64 --enable-lto --enable-libvpl --enable-runtime-cpudetect                                                                                                                                                                                              
  libavutil      59.  8.100 / 59.  8.100                                                                                                                                                                                                                                        
  libavcodec     61.  3.100 / 61.  3.100                                                                                                                                                                                                                                        
  libavformat    61.  1.100 / 61.  1.100                                                                                                                                                                                                                                        
  libavdevice    61.  1.100 / 61.  1.100                                                                                                                                                                                                                                        
  libavfilter    10.  1.100 / 10.  1.100                                                                                                                                                                                                                                        
  libswscale      8.  1.100 /  8.  1.100                                                                                                                                                                                                                                        
  libswresample   5.  1.100 /  5.  1.100                                                                                                                                                                                                                                        
  libpostproc    58.  1.100 / 58.  1.100                                                                                                                                                                                                                                        
Input #0, x11grab, from ':0.0+0,0':                                                                                                                                                                                                                                             
  Duration: N/A, start: 1730923728.417205, bitrate: 1990656 kb/s                                                                                                                                                                                                                
  Stream #0:0: Video: rawvideo (BGR[0] / 0x524742), bgr0, 1920x1080, 1990656 kb/s, 30 fps, 29.92 tbr, 1000k tbn                                                                                                                                                                 
[aist#1:0/pcm_s16le @ 0x55a29c634a40] Guessed Channel Layout: stereo                                                                                                                                                                                                            
Input #1, pulse, from 'auto_null.monitor':                                                                                                                                                                                                                                      
  Duration: N/A, start: 1730923728.521148, bitrate: 1536 kb/s                                                                                                                                                                                                                   
  Stream #1:0: Audio: pcm_s16le, 48000 Hz, stereo, s16, 1536 kb/s                                                                                                                                                                                                               
Stream mapping:                                                                                                                                                                                                                                                                 
  Stream #0:0 -> #0:0 (rawvideo (native) -> h264 (libx264))                                                                                                                                                                                                                     
  Stream #1:0 -> #0:1 (pcm_s16le (native) -> aac (native))                                                                                                                                                                                                                      
Press [q] to stop, [?] for help                                                                                                                                                                                                                                                 
[libx264 @ 0x55a29c627f00] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX FMA3 BMI2 AVX2                                                                                                                                                                                
[libx264 @ 0x55a29c627f00] profile High 4:4:4 Predictive, level 4.0, 4:4:4, 8-bit                                                                                                                                                                                               
[libx264 @ 0x55a29c627f00] 264 - core 164 r3108 31e19f9 - H.264/MPEG-4 AVC codec - Copyleft 2003-2023 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 tre
llis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=4 threads=6 lookahead_threads=1 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250
 keyint_min=25 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00                                                                                                                                
Output #0, matroska, to '/tmp/tmp38n41uwz.mkv':                                                                                                                                                                                                                                 
  Metadata:                                                                                                                                                                                                                                                                     
    encoder         : Lavf61.1.100                                                                                                                                                                                                                                              
  Stream #0:0: Video: h264 (H264 / 0x34363248), yuv444p(progressive), 1920x1080, q=2-31, 29.92 fps, 1k tbn                                                                                                                                                                      
      Metadata:                                                                                                       
        encoder         : Lavc61.3.100 libx264                                                                        
      Side data:                                                                                                      
        cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: N/A                                                 
  Stream #0:1: Audio: aac (LC) ([255][0][0][0] / 0x00FF), 48000 Hz, stereo, fltp, 128 kb/s                            
      Metadata:                                                                                                       
        encoder         : Lavc61.3.100 aac                                                                            
frame=  915 fps= 24 q=29.0 size=    7936KiB time=00:00:35.79 bitrate=1816.0kbits/s dup=0 drop=167 speed=0.929x        
                                                                                                                      
[q] command received. Exiting.


  


• Increasing Website Traffic : 11 Tips To Attract Visitors

  25 août 2023, par Erin — Analytics Tips, Marketing

  For your website and business to succeed, you need to focus on building traffic.

  However, you aren’t the only one with that goal in mind.

  There are millions of other websites trying to increase their traffic as well. With that much competition, it’s important to make sure your website stands out. Accomplishing that can require a great deal of strategy.

  We’ve compiled a list of tips to help you develop a solid plan for increasing website traffic, to expand your reach, grow your audience and boost customer engagement levels — creating more opportunities for your business.Using these tips, more visitors will find their way to your website — meaning more customers for your business.

  Why is website traffic important ?

  Website traffic is essentially the number of people visiting your website. When someone lands on your site, they’re considered a visitor and increase your website traffic. 

  When your website traffic is high, you’ll get more clicks, customer interactions and brand engagement. As a result, search engines will have a positive impression of your website and send more people there, meaning even more people will see your content and have the opportunity to buy your product.

  When using a website for your business or any other venture, tracking your website traffic using a web analytics solution like Matomo is critical.

  

  With over 200 million actively maintained and visited websites in 2023, it’s important to make sure yours stands out if you want to increase your website traffic and grow your online presence. 

  11 tips for increasing website traffic

  Here are 11 tips to increase your organic traffic and elevate your business.

  1. Perfect your SEO

  Optimising your website to show up in search engine results shouldn’t be overlooked, as 63% of consumers start researching a product by using a search engine. Search engine optimisation, or SEO, increases the visibility and discoverability of your website on search engine results pages (SERPs). SEO targets organic searches, which means it doesn’t add to social media traffic, direct traffic or referrals, and it isn’t paid traffic.

  SEO is number one on this list for a reason — most of these tips will directly, or indirectly, improve your SEO efforts. 

  Steps to improve your search engine optimisation can include :

  • Using relevant keywords that are incorporated naturally throughout your content
  • Using a web analytics tool like Matomo, with its search keyword feature, to gain insights and identify opportunities for improvement
  • Using descriptive meta titles and meta descriptions
  • Link to your own content internally with descriptive anchor tags, and make sure unused pages are removed 
  • Keeping your target audience in mind and marketing your content toward them
  • Making sure your website’s structure is optimised to be mobile-friendly, fast and responsive — such as with Matomo’s SEO Web Vitals feature, which monitors key metrics like your website’s page speed and loading performance, pivotal for optimising search engine results

  2. Research the competition

  It’s important to remember that while your business might be unique, it’s likely not the only one in its field. Thousands of other websites from other companies are also looking to improve their website traffic and increase sales, and you have to outcompete them.

  Looking at what your competitors are doing is vital from a strategic perspective. You can see what their content looks like, how they’re framing their specific use cases and what target audience they’re marketing toward.

  Knowing what your competitors are doing can help you find ways to improve your content and make it unique. Are your competitors missing a specific use case or neglecting a particular audience ? Fill in their content gaps on your website, and pick up the traffic they’re missing.

  3. Create high-quality, evergreen content

  If your content is high-quality, visitors will read more of it and stay longer on your site. This obviously increases the likelihood they will purchase your product or service, and it tells search engines that your website is a good answer for a search query.

  High-quality content will also be shared more often, leading to even more website traffic. You should aim to develop content that doesn’t lose relevance over time (aka “evergreen content”). If you include time-sensitive data, statistics or content in your website, blog posts or articles, it’ll be relevant only around that time frame. 

  While this month’s viral content is highly popular, it likely won’t be relevant in a few months. Instead, if you ensure your content is evergreen, it will continue to get engagement long after it’s published.

  4. Implement creative visuals

  It’s important to have engaging, fun and interactive media on your website to keep visitors on your site longer. Like good content, interesting visuals (and the resulting longer visits) can translate to more purchases (and favourable assessments by search engines).

  

  Media can take the form of videos, infographics, images or web graphics. 

  With Matomo’s Media Analytics feature, you can automatically gain even deeper insights into how your visitors engage with your media content, enhancing your understanding of their preferences and behaviours.

  If you have interesting, captivating visuals, visitors will be more likely to stay on your website longer and see what you have to offer. Without captivating visuals to break up walls of text, you’ll likely find visitors will tend to leave your site in favour of something more engaging.

  Just make sure you design your visuals with your target audience in mind. Flashy, fun graphics might not be a good fit for a professional audience, but they’re great for younger audiences. If you get your audience correct, they may also share the images with others. Depending on your business, that might be a useful infographic shared across LinkedIn, or a picture of a clever use case shared on Pinterest. 

  As a bonus, if other companies use your graphics on their websites, that earns you some backlinks — more on those in a bit.

  5. Create a comprehensive knowledge base

  Having a knowledge base is critical to making sure your service or product is well understood and well documented, especially in the tech industry. If a visitor or potential customer is interested in your product or service, they need to know exactly what it will do for them and that they have a good foundation of support in case they need help. A knowledge base is also a good place for internal links (more on those in a bit).

  Visitors can also use your knowledge base as a source of information, and if they cite you as a source, that’ll lead right back to more website traffic for you (see our backlinks section for more about this). If your website is a good source of information, visitors will come back to it again and again.

  6. Use social media often and consistently

  Digital marketing nowadays heavily relies on social media platforms. Having an online presence no longer means just having a website — if you’re not using social media sites, you’re missing out on a huge portion of potential visitors and customers.

  A strong social media presence with profiles on platforms like Facebook, X (formerly Twitter), Instagram or LinkedIn can be invaluable for increasing your website traffic. Visitors to your social media profiles will click on regularly shared content, read your blog posts and possibly become customers.

  Participating in relevant communities and networking with other companies in groups in your industry can also be invaluable. If you participate in online communities and forums for your niche, you can offer insight, answer questions and plug your website. All of this will increase your clicks, which will increase your website traffic.

  If you’ve managed to build your own community on social media, make sure to keep them engaged ! Implementing your own forum, hosting live chats and Q&As, offering helpful and engaging content will make sure visitors keep coming back and spreading the word. 

  7. Use email marketing or newsletters

  Having an email list and sending marketing emails or newsletters is a great way to increase website traffic. You can offer exclusive content, and promise discounts or resources to your subscribers for when they return to your website. This will help keep your loyal audience engaged, entice new customers to subscribe to your newsletter, give you a chance to upsell to people who have already expressed an interest in your product and potentially convert curious subscribers into customers.

  8. Make sure your content can earn backlinks

  A backlink is when a website links to a different website — ideally using relevant anchor text — and it’s an effective strategy for increasing referral traffic, that is, visitors who get to your website via a link on another website. The more backlinks you have, the more your referral traffic will increase. Social share buttons make it easy for people to cite you on social platforms, too. 

  We’ve already talked about making expert content that’s link-worthy, but also make sure that you’re creating linkable assets (like those interesting visuals mentioned earlier), building relationships with other sites that will link to you (like by inviting an expert or influencer to write on your page and promote it from their platform, or by writing your own guest content for their sites) and sharing your own content. All of this can help increase your referral traffic, particularly when you’re linked from websites with a higher domain authority than you have.

  You can also make sure your website is listed in online directories. Some sites will do interviews and roundups, as well — these are great opportunities to increase your backlinks.

  9. Optimise your CTR

  Click-through rate, or CTR, is the percentage of users who click on specific links to your website. A high CTR means your visitors are following a link — whether in an advertisement, a search result or a social media post — and a low CTR means they’re passing it by. Optimising your CTR can greatly improve your website traffic.

  To improve CTR, identify successful elements such as copy, imagery, and offers in your ads, enabling you to amplify effective elements and minimise less impactful ones.

  10. Ensure your website is responsive and mobile-friendly

  If a visitor is frustrated by your site being slow, laggy, clunky or not mobile-friendly, they won’t stay long. That doesn’t look good to search engines if that’s how your visitors got there. Your website needs to be clean, responsive, user-friendly and accessible.

  If your website is slow, try increasing your website’s performance by :

  • Optimising images : Reduce the size of images and compress them for faster load times. Opt for JPEG format for photos and PNG format for graphics. 
  • Limit the use of plugins : If you are using a CMS like WordPress, consider removing plugins that are unnecessary or not essential.
  • Embrace lazy loading : To further enhance site speed and reduce initial load times, set up your site to load images and content only as visitors scroll down. Prioritising the content and images at the top of the page makes the site feel faster. Some CMS platforms will offer this option, but others may require a bit of coding to set this up. 

  Many people rely on their phones to research services or products, especially if they’re doing a quick search. Make sure your website is friendly to mobile users. It should scale vertically and scroll smoothly so users aren’t frustrated when using your site. They should be able to find the info they need immediately without any technical issues.

  11. Track your website’s metrics

  As you test out each of these strategies to increase your web traffic, don’t forget to closely analyse the performance of your site. To truly understand the impact of your efforts, you’ll need a reliable web analytics solution. Think of a dependable web analytics solution as your website’s GPS. Without it, you’d be lost, unsure of your direction and missing out on valuable insights to steer your growth.

  Matomo is a powerful web analytics tool that can help you do just that by providing information on your site visitors and campaign performance, complemented by an array of behavioural analytics features that delve into user interactions. Among these, our heatmap feature stands out, enabling greater insights into user interactions and optimisation of your site’s effectiveness.

  

  Google Analytics is another powerful analytics option, though it has challenges with data accuracy ; there are multiple other web analytics solutions as well.

  Regardless of what web analytics solution you choose, the process of analysing your website metrics is incredibly important for identifying areas of improvement to increase website traffic.

  Increasing your web traffic is a process

  Increasing website traffic isn’t something you accomplish overnight. It’s a comprehensive, ongoing endeavour that requires constant analysis and fine-tuning. 

  By applying these tips to create consistent, high-quality content that gets spotlighted on search engines, shared on social media and returned to again and again, you’ll see a steady stream of increased traffic. 

  With Matomo, you can understand your visitor behaviour to see what works and what doesn’t as you work to increase your website traffic. Get your free 21-day trial now. No credit card required.

• Consent management platforms : Keys to compliance and user trust

  14 juin, par Joe

  Today’s marketing managers and data analysts face a tricky balancing act : gaining meaningful customer insights while respecting user privacy. Finding ways to navigate the maze of complex privacy regulations while managing consent at scale can be daunting. 

  Consent management platforms (CMPs) offer a solution. They allow companies to collect data ethically, manage user consent efficiently, and comply with privacy regulations like Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

  This guide explains everything you need to know about CMPs : how they function, why they’re essential for data governance, and how they work hand-in-hand with analytics platforms to promote transparency and build trust with users.

  What is a consent management platform (CMP) and what is it for ?

  A consent management platform (CMP) helps organisations collect, organise, and store user consent for personal data processing purposes. In short, it’s a tool that ensures data collection respects user privacy and complies with regulations like the GDPR and CCPA.

  Without a CMP, businesses could face hefty fines and penalties for violating data privacy laws in different parts of the world. This shows how vital these tools are to all modern businesses.

  How do consent management platforms work ?

  CMPs give users a clear and straightforward way to provide explicit consent for data collection. These platforms manage both the technical aspects of consent storage and the user experience on your site or app.

  Here’s a simplified breakdown :

  • Cookie consent banners : The CMP displays a banner whenever a user visits your website. This banner explains the types of personal information collected and for what purpose.
  • User choice : The user can accept or reject cookies and trackers. They can often customise their preferences to choose which specific data types they’re willing to share.
  • Preference storage : The CMP stores the user’s choices. This information helps ensure that you only collect and process the permitted data.
  • Integration with other systems : CMPs integrate with other systems, such as analytics platforms and advertising networks, to ensure that data collection and processing comply with the user’s choices throughout the customer experience.

  

  A key feature of CMPs is their role in shaping privacy policy design. This design encompasses the layout, visual elements, and cues employed to seek user consent.

  A recent study by Karlstad University in Sweden showed that privacy policy design significantly influences user comprehension and willingness to disclose information. In other words, it affects consent rates considerably and is key to enhancing data collection.

  Importance of consent management for compliance

  As the world becomes increasingly interconnected, consent management is taking centre stage. Although it applies to all technologies and systems that gather or handle personal data, few instances are as relevant as smart homes.

  Smart home devices have unique access to our personal spaces and private lives. They represent a unique challenge to consent management since one person is potentially granting access to personal data from themselves and other people who may be inside or around the house.

  A 2023 study by the University College London and the University of Oxford pointed out that clear design principles and granular, contextual permission structures are essential in these situations.

  However, consent management isn’t just best practice. It’s a widespread legal requirement. Not meeting these requirements can result in hefty penalties and reputational damage to your organisation.

  Consent management under GDPR

  The European Union’s GDPR is a data protection law applicable to organisations that process the personal data of individuals residing in the European Economic Area (EEA). It’s based on the principle of opting in.

  The GDPR is one of the strongest data privacy laws globally. For non-compliance, fines can be up to €20 million or 4% of the company’s total global turnover (whichever is higher).

  It’s also one of the most heavily enforced privacy laws. According to enforcementtracker.com, Meta was fined €1.2 billion in 2023, with GDPR fines reaching over €2 billion that year alone. In the UK, the largest GDPR fine is €22.05 million, according to Statista. It pays to comply.

  The GDPR has specific rules around consent, including that it must be :

  • Freely given : Users must not be pressured or coerced.
  • Specific : Must be given for specific data processing purposes.
  • Informed : Users must be provided with clear and concise information.
  • Unambiguous : Permission must be granted through clear and affirmative action, such as checking a box or tapping a button.

  CMPs help you meet these requirements by providing a transparent and user-friendly way to obtain and manage consent.

  Consent management under CCPA

  The CCPA is another privacy protection law for businesses collecting personal information from California residents. It grants Californians the right to know what data is being collected about them, to prevent it from being sold, and to request its deletion.

  CMPs support CCPA compliance by enabling users to exercise their rights and ensuring transparent data collection practices.

  Managing consent under other regulatory frameworks

  In addition to the GDPR and CCPA, numerous other privacy regulations can impact your organisation. These regulations include :

  • The COPPA in the US
  • Brazil’s LGPD
  • Japan’s APPI
  • Canada’s PIPEDA.
  • Australia’s Privacy Act 1988 

  A CMP will help streamline the process by providing a clear, practical framework to ensure you meet all applicable requirements.

  Key features to look for in a CMP

  Choosing the right CMP is crucial for global business.

  Here are some key features to consider :

  Custom banners

  Consent banners are often among users’ first digital interactions with your brand. It should be clear, concise and visually appealing. Look for a CMP that allows you to :

  • Customise the banner’s design to match your website’s branding and aesthetics.
  • Control the banner’s positioning for optimal visibility.

  End-user management tools

  The CMP should also offer a user-friendly interface allowing visitors to grant, manage and withdraw consent.

  This includes customisable banners, granular permissions, and a preference centre. The latter is a dedicated space where users can manage their preferences anytime.

  Integration capabilities with existing systems

  The CMP should integrate with your existing technology stack, including your analytics platform, marketing automation tools and CRM. This integration ensures a smooth workflow and prevents data silos.

  How to select the right CMP for your organisation

  To find the perfect CMP, focus on your specific needs and priorities. Here’s a step-by-step guide to help you make an informed decision :

  Assessing organisational needs and goals

  Start by clearly defining your organisation’s requirements. Consider the following :

  • Types of data collected : What personal data do you collect (for example, cookies, IP addresses, location data) ?
  • Compliance requirements : Which privacy regulations must you comply with (GDPR, CCPA, COPPA) ?
  • Website or app complexity : How complex is your website or app in terms of user interactions and data collection points ?
  • Budget : How much are you willing to invest in a CMP ?

  Comparing features and pricing

  Once you thoroughly understand your needs, you can compare the features and pricing of various CMPs. Look for key features like :

  • Customisable banners
  • Granular options
  • Preference centre
  • Integration with existing systems
  • Analytics and reporting

  Once you’ve shortlisted a few options, compare the pricing and choose the best value for your budget. Take advantage of free trials before committing to a paid plan.

  Checking verified user reviews

  Read user reviews on platforms like G2 or Trustpilot to get an idea of the strengths and weaknesses of different CMPs. Look for reviews from similar organisations regarding size, industry and compliance requirements.

  Integration with a privacy-focused analytics platform

  A consent management platform acts as the bridge between your users and your analytics and marketing teams. It ensures user preferences are communicated to your analytics setup, so data collection and analysis align with their choices and comply with privacy regulations. 

  Finding a consent manager integration that works with your analytics setup is essential for businesses.

  Top five consent management platforms

  The CMP market is pretty competitive, with many players providing excellent solutions. According to Emergen Research, it was valued at $320.9 million in 2021 and is growing at 21.2%.

  Here are five of our top choices 

  1. usercentrics

  usercentrics is a comprehensive CMP with customisable banners, granular consent options and a preference centre.

  

  usercentrics geolocation rulesets page (Source : Usercentrics)

  This Google-certified CMP allows you to create global and regional consent rules to ensure compliance with local regulations like GDPR, CCPA and LGPD. For a smooth implementation, usercentrics provides access to a knowledgeable support team and a dedicated customer success executive.

  It’s worth noting that Usercentrics is the CMP we use here at Matomo. It helps us in our mission to collect and analyse data ethically and with a privacy-first mindset.

  • Key features : Customisable banners, granular permissions, cross-domain and cross-device capabilities, automatic website scans, reporting and analytics.
  • Pricing : Usercentrics offers a free plan and four paid subscription plans from €7 to €50 per month.

  2. Osano

  Osano is a user-friendly CMP focusing on transparency and ease of use.

  

  Osano’s main dashboard (Source : Osano)

  Osano can scan websites for tracking technologies without impacting the user experience.

  • Key features : Customisable banners, multi-language support, granular consent options, a preference centre and access to a knowledgeable team of compliance specialists.
  • Pricing : Osano offers a self-service free plan and a paid plan at $199 per month.

  3. Cookiebot

  Cookiebot is another popular CMP with numerous integration options, including Matomo and other analytics tools. 

  

  Cookiebot consent banner options (Source : Cookiebot)

  • Key features : A cookie scanner, a privacy trigger or button allowing users to change their consent settings, a consent management API and advanced analytics.
  • Pricing : Cookiebot offers a free plan and paid plans ranging from €7 to €50 per month.

  4. CookieYes

  CookieYes is well-suited for small businesses and websites with basic privacy needs. 

  

  CookieYes cookie banner options (Source : CookieYes)

  It offers various features, including multilingual support, geo-targeting, privacy policy generation, and a preference centre. CookieYes also integrates with analytics and CMS tools, making it easy to implement as part of your stack.

  • Key features : Customisable consent banners, granular consent options, preference centre, integration with Matomo, reporting and analytics.
  • Pricing : You can use CookieYes for free or subscribe to one of their three paid plans, which range from $10 to $55 per month.

  5. Tarte au Citron

  Tarte au Citron is an open-source, lightweight, and customisable CMP developed in France.

  

  (Source : Tarte au Citron)

  Its focus is on transparency and user experience. It provides many features free of charge, but many do require some technical knowledge to deploy. There’s also a paid subscription with ongoing support and faster implementation.

  Tarte au Citron integrates with Matomo, which is also open-source. If you’re building an open-source stack for your analytics, Matomo and Tarte au Citron make an excellent pair.

  • Key features : Open-source, customisable consent banners, integration with Matomo, works with over 220 services.
  • Pricing : You can deploy the open-source core for free, but Tarte au Citron offers three paid licenses starting at €190 for one year and reaching €690 for a lifetime license.

  How to implement cookie consent the right way

  Implementing cookie consent requires precision, time and effort. But doing it wrong can result in significant legal penalties and severe reputational damage, eroding user trust and impacting your brand’s standing. Here are the key dos and don’ts of consent :

  

  Provide clear and concise information

  Use plain language that is easy for anyone to understand. Avoid using technical terms or legal jargon that may confuse users.

  Prioritise transparency

  Be upfront about your data collection practices. Clearly state what data you collect, how you use it and who you share it with. Provide links to your privacy and cookie policies for users who want to learn more.

  Offer granular control

  Give users detailed control over as many of their cookie preferences as possible. Allow them to choose which categories of tracking cookies they consent to, such as strictly necessary, performance and marketing cookies.

  Implement user-friendly banners

  Ensure banners are prominently displayed, easy to understand, and use clear and concise language. Also, make sure they’re accessible to all users, including those with disabilities.

  Respect “do not track” settings

  It’s essential to honour users’ choices when they enable their “do not track” browser setting.

  Document consent

  Maintain a record of user consent. This will help you demonstrate compliance with data privacy regulations and provide evidence of user consent in case of an audit or investigation.

  Regularly review and update consent policies

  Review and update your customer consent policies regularly to ensure they comply with evolving data privacy regulations and reflect your current data collection practices.

  Cookie consent pitfalls to avoid

  Here are some common pitfalls to avoid that may lead to legal penalties, loss of user trust or inaccurate analytics :

  • Avoid lengthy and complicated explanations. Overwhelming users with dense legal jargon or overly technical details can lead to consent fatigue and reduce the likelihood of informed consent.
  • Don’t force users to accept all cookies or none. Blanket consent options violate user autonomy and fail to comply with regulations like the GDPR.
  • Don’t make information about your data collection practices hard to find. Hidden or buried privacy policies breed suspicion and erode trust.
  • Avoid pre-checking all cookie consents. Pre-checked boxes imply consent without explicit user action, which is not compliant with GDPR and similar regulations. Users must actively opt in, not out.

  Emerging consent management trends 

  Consent management is constantly evolving and driven by new technologies, regulations, and user expectations. Here are some emerging trends to watch out for in the short term :

  • Increased automation : AI and machine learning are helping automate consent management processes, making them more efficient and effective.
  • Enhanced user experience : CMPs are becoming more user-friendly, focusing on providing an intuitive experience.
  • Privacy-preserving analytics : CMPs are being integrated with privacy-preserving analytics platforms, such as Matomo, to enable organisations to gain insights into user behaviour without compromising privacy.
  • Google Consent Mode : In 2024, Google rolled out Consent Mode v2 to align with the Digital Markets Act. Due to upcoming privacy regulations, more versions may be coming soon.

  The Privacy Governance Report 2024 also highlights the increasing complexity of managing data privacy, with more than four in five privacy professionals taking on additional responsibilities in their existing roles. This trend will likely continue in the coming years as more privacy laws are enacted.

  Addressing upcoming privacy regulations

  Data privacy and user consent requirements continue to emerge and evolve. Businesses must stay informed and adapt their practices accordingly.

  

  In 2025, several new privacy regulations are going into effect, including :

  • New state-level privacy laws in eight US states :
    • Delaware (1 January 2025)
    • Iowa (1 January 2025)
    • Nebraska (1 January 2025)
    • New Hampshire (1 January 2025)
    • New Jersey (15 January 2025)
    • Tennessee (1 July 2025)
    • Minnesota (31 July 2025)
    • Maryland (1 October 2025)
  • The EU’s Artificial Intelligence Act (which will be implemented from 1 August 2024 through 2 August 2026) and other AI-focused regulations.
  • The UK Adequacy Decision Review has a deadline of 27 December 2025.

  Organisations that collect, process or otherwise handle data from Europe and the above-named US states should proactively prepare for these changes by :

  • Conducting regular privacy impact assessments
  • Reviewing consent mechanisms regularly
  • Implementing data minimisation strategies
  • Providing user-friendly privacy controls

  Future-proofing your consent management strategy

  CMPs are essential for managing consent preferences, protecting user privacy, and earning customers’ trust through transparency and ethical data practices.

  When choosing a CMP, you should consider key features such as integration capabilities, customisation options and user-friendly interfaces.

  Integrating a CMP with a privacy-first analytics solution like Matomo allows you to collect and analyse data in a way that’s compliant and respectful of user preferences. This combination helps maintain data integrity while demonstrating a strong commitment to privacy. 

  Start your 21-day free trial today.