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• extract subtitle from video ffmpeg. subs.srt : Invalid argument

  3 juillet 2019, par evgeni fotia

      let filename_ext = file.path.split('/').pop()
  
      let filename = filename_ext.split('.').slice(0, filename_ext.split('.').length-1).join('.')
  
  
  
      var result = ffmpeg({
  
        MEMFS: [{name: filename_ext, data: buffer}],
  
        arguments: ["-i", filename_ext, "-map", "0:s:0", "subs.srt"],
  
        // Ignore stdin read requests
  
        stdin: function() {},
  
      });
  
      // Write out.webm to disk.
  
      var out = result.MEMFS[0];
  
      fs.outputFile(pathname + '/' + out.name, Buffer(out.data), 'binary');

  I get the following

      ffmpeg version n3.1.2 Copyright (c) 2000-2016 the FFmpeg developers
  
    built with emcc (Emscripten gcc/clang-like replacement) 1.36.7 ()
  
    configuration: --cc=emcc --enable-cross-compile --target-os=none --arch=x86 --disable-runtime-cpudetect --disable-asm --disable-fast-unaligned --disable-pthreads --disable-w32threads --disable-os2threads --disable-debug --disable-stripping --disable-all --enable-ffmpeg --enable-avcodec --enable-avformat --enable-avutil --enable-swresample --enable-swscale --enable-avfilter --disable-network --disable-d3d11va --disable-dxva2 --disable-vaapi --disable-vda --disable-vdpau --enable-decoder=vp8 --enable-decoder=vp9 --enable-decoder=theora --enable-decoder=mpeg2video --enable-decoder=mpeg4 --enable-decoder=h264 --enable-decoder=hevc --enable-decoder=png --enable-decoder=mjpeg --enable-decoder=vorbis --enable-decoder=opus --enable-decoder=mp3 --enable-decoder=ac3 --enable-decoder=aac --enable-decoder=ass --enable-decoder=ssa --enable-decoder=srt --enable-decoder=webvtt --enable-demuxer=matroska --enable-demuxer=ogg --enable-demuxer=avi --enable-demuxer=mov --enable-demuxer=flv --enable-demuxer=mpegps --enable-demuxer=image2 --enable-demuxer=mp3 --enable-demuxer=concat --enable-protocol=file --enable-filter=aresample --enable-filter=scale --enable-filter=crop --enable-filter=overlay --disable-bzlib --disable-iconv --disable-libxcb --disable-lzma --disable-sdl --disable-securetransport --disable-xlib --disable-zlib --enable-encoder=libvpx_vp8 --enable-encoder=libopus --enable-encoder=mjpeg --enable-muxer=webm --enable-muxer=ogg --enable-muxer=null --enable-muxer=image2 --enable-filter=subtitles --enable-libass --enable-libopus --enable-libvpx --extra-cflags=-I../libvpx/dist/include --extra-ldflags=-L../libvpx/dist/lib
  
    libavutil      55. 28.100 / 55. 28.100
  
    libavcodec     57. 48.101 / 57. 48.101
  
    libavformat    57. 41.100 / 57. 41.100
  
    libavfilter     6. 47.100 /  6. 47.100
  
    libswscale      4.  1.100 /  4.  1.100
  
    libswresample   2.  1.100 /  2.  1.100
  
  [h264 @ 0x7d7510] Warning: not compiled with thread support, using thread emulation
  
  [aac @ 0x7d81c0] Warning: not compiled with thread support, using thread emulation
  
  [ssa @ 0x7d8e30] Warning: not compiled with thread support, using thread emulation
  
  Input #0, matroska,webm, from 'censored filename.mkv':
  
    Metadata:
  
      encoder         : no_variable_data
  
      creation_time   : 1970-01-01 00:00:00
  
    Duration: 00:23:40.13, start: 0.000000, bitrate: 2789 kb/s
  
      Stream #0:0: Video: h264 (High), yuv420p, 1280x720 [SAR 1:1 DAR 16:9], 23.98 fps, 23.98 tbr, 1k tbn, 47.95 tbc (default)
  
      Metadata:
  
        BPS             : 2658044
  
        BPS-eng         : 2658044
  
        DURATION        : 00:23:40.045000000
  
        DURATION-eng    : 00:23:40.045000000
  
        NUMBER_OF_FRAMES: 34047
  
        NUMBER_OF_FRAMES-eng: 34047
  
        NUMBER_OF_BYTES : 471817808
  
        NUMBER_OF_BYTES-eng: 471817808
  
        _STATISTICS_WRITING_APP: no_variable_data
  
        _STATISTICS_WRITING_APP-eng: no_variable_data
  
        _STATISTICS_WRITING_DATE_UTC: 1970-01-01 00:00:00
  
        _STATISTICS_WRITING_DATE_UTC-eng: 1970-01-01 00:00:00
  
        _STATISTICS_TAGS: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
  
        _STATISTICS_TAGS-eng: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
  
      Stream #0:1(jpn): Audio: aac (LC), 44100 Hz, stereo, fltp (default)
  
      Metadata:
  
        BPS             : 128000
  
        BPS-eng         : 128000
  
        DURATION        : 00:23:40.109000000
  
        DURATION-eng    : 00:23:40.109000000
  
        NUMBER_OF_FRAMES: 61159
  
        NUMBER_OF_FRAMES-eng: 61159
  
        NUMBER_OF_BYTES : 22721748
  
        NUMBER_OF_BYTES-eng: 22721748
  
        _STATISTICS_WRITING_APP: no_variable_data
  
        _STATISTICS_WRITING_APP-eng: no_variable_data
  
        _STATISTICS_WRITING_DATE_UTC: 1970-01-01 00:00:00
  
        _STATISTICS_WRITING_DATE_UTC-eng: 1970-01-01 00:00:00
  
        _STATISTICS_TAGS: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
  
        _STATISTICS_TAGS-eng: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
  
      Stream #0:2(eng): Subtitle: ass (default)
  
      Metadata:
  
        BPS             : 110
  
        BPS-eng         : 110
  
        DURATION        : 00:23:25.280000000
  
        DURATION-eng    : 00:23:25.280000000
  
        NUMBER_OF_FRAMES: 298
  
        NUMBER_OF_FRAMES-eng: 298
  
        NUMBER_OF_BYTES : 19407
  
        NUMBER_OF_BYTES-eng: 19407
  
        _STATISTICS_WRITING_APP: no_variable_data
  
        _STATISTICS_WRITING_APP-eng: no_variable_data
  
        _STATISTICS_WRITING_DATE_UTC: 1970-01-01 00:00:00
  
        _STATISTICS_WRITING_DATE_UTC-eng: 1970-01-01 00:00:00
  
        _STATISTICS_TAGS: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
  
        _STATISTICS_TAGS-eng: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
  
      Stream #0:3: Attachment: ttf
  
      Metadata:
  
        filename        : OpenSans-Semibold.ttf
  
        mimetype        : application/x-truetype-font
  
  [NULL @ 0x9eac90] Unable to find a suitable output format for 'subs.srt'
  
  subs.srt: Invalid argument

  the file is a mkv video file

  Other info

  Codecs:
  
   D..... = Decoding supported
  
   .E.... = Encoding supported
  
   ..V... = Video codec
  
   ..A... = Audio codec
  
   ..S... = Subtitle codec
  
   ...I.. = Intra frame-only codec
  
   ....L. = Lossy compression
  
   .....S = Lossless compression
  
   -------
  
   ..VI.. 012v                 Uncompressed 4:2:2 10-bit
  
   ..V.L. 4xm                  4X Movie
  
   ..VI.S 8bps                 QuickTime 8BPS video
  
   ..VIL. a64_multi            Multicolor charset for Commodore 64
  
   ..VIL. a64_multi5           Multicolor charset for Commodore 64, extended with 5th color (colram)
  
   ..V..S aasc                 Autodesk RLE
  
   ..VIL. aic                  Apple Intermediate Codec
  
   ..VI.S alias_pix            Alias/Wavefront PIX image
  
   ..VIL. amv                  AMV Video
  
   ..V.L. anm                  Deluxe Paint Animation
  
   ..V.L. ansi                 ASCII/ANSI art
  
   ..V..S apng                 APNG (Animated Portable Network Graphics) image
  
   ..VIL. asv1                 ASUS V1
  
   ..VIL. asv2                 ASUS V2
  
   ..VIL. aura                 Auravision AURA
  
   ..VIL. aura2                Auravision Aura 2
  
   ..V... avrn                 Avid AVI Codec
  
   ..VI.. avrp                 Avid 1:1 10-bit RGB Packer
  
   ..V.L. avs                  AVS (Audio Video Standard) video
  
   ..VI.. avui                 Avid Meridien Uncompressed
  
   ..VI.. ayuv                 Uncompressed packed MS 4:4:4:4
  
   ..V.L. bethsoftvid          Bethesda VID video
  
   ..V.L. bfi                  Brute Force & Ignorance
  
   ..V.L. binkvideo            Bink video
  
   ..VI.. bintext              Binary text
  
   ..VI.S bmp                  BMP (Windows and OS/2 bitmap)
  
   ..V..S bmv_video            Discworld II BMV video
  
   ..VI.S brender_pix          BRender PIX image
  
   ..V.L. c93                  Interplay C93
  
   ..V.L. cavs                 Chinese AVS (Audio Video Standard) (AVS1-P2, JiZhun profile)
  
   ..V.L. cdgraphics           CD Graphics video
  
   ..VIL. cdxl                 Commodore CDXL video
  
   ..V.L. cfhd                 Cineform HD
  
   ..V.L. cinepak              Cinepak
  
   ..VIL. cljr                 Cirrus Logic AccuPak
  
   ..VI.S cllc                 Canopus Lossless Codec
  
   ..V.L. cmv                  Electronic Arts CMV video
  
   ..V... cpia                 CPiA video format
  
   ..V..S cscd                 CamStudio
  
   ..VIL. cyuv                 Creative YUV (CYUV)
  
   ..V.LS daala                Daala
  
   ..VILS dds                  DirectDraw Surface image decoder
  
   ..V.L. dfa                  Chronomaster DFA
  
   ..V.LS dirac                Dirac
  
   ..VIL. dnxhd                VC3/DNxHD
  
   ..VI.S dpx                  DPX (Digital Picture Exchange) image
  
   ..V.L. dsicinvideo          Delphine Software International CIN video
  
   ..VIL. dvvideo              DV (Digital Video)
  
   ..V..S dxa                  Feeble Files/ScummVM DXA
  
   ..VI.S dxtory               Dxtory
  
   ..VIL. dxv                  Resolume DXV
  
   ..V.L. escape124            Escape 124
  
   ..V.L. escape130            Escape 130
  
   ..VILS exr                  OpenEXR image
  
   ..V..S ffv1                 FFmpeg video codec #1
  
   ..VI.S ffvhuff              Huffyuv FFmpeg variant
  
   ..V.L. fic                  Mirillis FIC
  
   ..V..S flashsv              Flash Screen Video v1
  
   ..V.L. flashsv2             Flash Screen Video v2
  
   ..V..S flic                 Autodesk Animator Flic video
  
   ..V.L. flv1                 FLV / Sorenson Spark / Sorenson H.263 (Flash Video)
  
   ..V..S fraps                Fraps
  
   ..VI.S frwu                 Forward Uncompressed
  
   ..V.L. g2m                  Go2Meeting
  
   ..V..S gif                  GIF (Graphics Interchange Format)
  
   ..V.L. h261                 H.261
  
   D.V.L. h263                 H.263 / H.263-1996, H.263+ / H.263-1998 / H.263 version 2
  
   ..V.L. h263i                Intel H.263
  
   ..V.L. h263p                H.263+ / H.263-1998 / H.263 version 2
  
   D.V.LS h264                 H.264 / AVC / MPEG-4 AVC / MPEG-4 part 10
  
   ..VIL. hap                  Vidvox Hap decoder
  
   D.V.L. hevc                 H.265 / HEVC (High Efficiency Video Coding)
  
   ..V.L. hnm4video            HNM 4 video
  
   ..VIL. hq_hqa               Canopus HQ/HQA
  
   ..VIL. hqx                  Canopus HQX
  
   ..VI.S huffyuv              HuffYUV
  
   ..V.L. idcin                id Quake II CIN video
  
   ..VI.. idf                  iCEDraw text
  
   ..V.L. iff_ilbm             IFF ACBM/ANIM/DEEP/ILBM/PBM/RGB8/RGBN
  
   ..V.L. indeo2               Intel Indeo 2
  
   ..V.L. indeo3               Intel Indeo 3
  
   ..V.L. indeo4               Intel Indeo Video Interactive 4
  
   ..V.L. indeo5               Intel Indeo Video Interactive 5
  
   ..V.L. interplayvideo       Interplay MVE video
  
   ..VILS jpeg2000             JPEG 2000
  
   ..VILS jpegls               JPEG-LS
  
   ..VIL. jv                   Bitmap Brothers JV video
  
   ..V.L. kgv1                 Kega Game Video
  
   ..V.L. kmvc                 Karl Morton's video codec
  
   ..VI.S lagarith             Lagarith lossless
  
   ..VI.S ljpeg                Lossless JPEG
  
   ..VI.S loco                 LOCO
  
   ..VI.S m101                 Matrox Uncompressed SD
  
   ..V.L. mad                  Electronic Arts Madcow Video
  
   ..VI.S magicyuv             MagicYUV Lossless Video
  
   ..VIL. mdec                 Sony PlayStation MDEC (Motion DECoder)
  
   ..V.L. mimic                Mimic
  
   DEVIL. mjpeg                Motion JPEG
  
   ..VIL. mjpegb               Apple MJPEG-B
  
   ..V.L. mmvideo              American Laser Games MM Video
  
   ..V.L. motionpixels         Motion Pixels video
  
   ..V.L. mpeg1video           MPEG-1 video
  
   D.V.L. mpeg2video           MPEG-2 video
  
   D.V.L. mpeg4                MPEG-4 part 2
  
   ..V.L. mpegvideo_xvmc       MPEG-1/2 video XvMC (X-Video Motion Compensation)
  
   ..V.L. msa1                 MS ATC Screen
  
   ..V.L. msmpeg4v1            MPEG-4 part 2 Microsoft variant version 1
  
   ..V.L. msmpeg4v2            MPEG-4 part 2 Microsoft variant version 2
  
   ..V.L. msmpeg4v3            MPEG-4 part 2 Microsoft variant version 3
  
   ..V..S msrle                Microsoft RLE
  
   ..V.L. mss1                 MS Screen 1
  
   ..VIL. mss2                 MS Windows Media Video V9 Screen
  
   ..V.L. msvideo1             Microsoft Video 1
  
   ..VI.S mszh                 LCL (LossLess Codec Library) MSZH
  
   ..V.L. mts2                 MS Expression Encoder Screen
  
   ..VIL. mvc1                 Silicon Graphics Motion Video Compressor 1
  
   ..VIL. mvc2                 Silicon Graphics Motion Video Compressor 2
  
   ..V.L. mxpeg                Mobotix MxPEG video
  
   ..V.L. nuv                  NuppelVideo/RTJPEG
  
   ..V.L. paf_video            Amazing Studio Packed Animation File Video
  
   ..VI.S pam                  PAM (Portable AnyMap) image
  
   ..VI.S pbm                  PBM (Portable BitMap) image
  
   ..VI.S pcx                  PC Paintbrush PCX image
  
   ..VI.S pgm                  PGM (Portable GrayMap) image
  
   ..VI.S pgmyuv               PGMYUV (Portable GrayMap YUV) image
  
   ..VIL. pictor               Pictor/PC Paint
  
   ..V..S png                  PNG (Portable Network Graphics) image
  
   ..VI.S ppm                  PPM (Portable PixelMap) image
  
   ..VIL. prores               Apple ProRes (iCodec Pro)
  
   ..VIL. ptx                  V.Flash PTX image
  
   ..VI.S qdraw                Apple QuickDraw
  
   ..V.L. qpeg                 Q-team QPEG
  
   ..V..S qtrle                QuickTime Animation (RLE) video
  
   ..VI.S r10k                 AJA Kona 10-bit RGB Codec
  
   ..VI.S r210                 Uncompressed RGB 10-bit
  
   ..VI.S rawvideo             raw video
  
   ..VIL. rl2                  RL2 video
  
   ..V.L. roq                  id RoQ video
  
   ..V.L. rpza                 QuickTime video (RPZA)
  
   ..V..S rscc                 innoHeim/Rsupport Screen Capture Codec
  
   ..V.L. rv10                 RealVideo 1.0
  
   ..V.L. rv20                 RealVideo 2.0
  
   ..V.L. rv30                 RealVideo 3.0
  
   ..V.L. rv40                 RealVideo 4.0
  
   ..V.L. sanm                 LucasArts SANM/SMUSH video
  
   ..V..S screenpresso         Screenpresso
  
   ..VI.S sgi                  SGI image
  
   ..VI.S sgirle               SGI RLE 8-bit
  
   ..VI.S sheervideo           BitJazz SheerVideo
  
   ..V.L. smackvideo           Smacker video
  
   ..V.L. smc                  QuickTime Graphics (SMC)
  
   ..V... smvjpeg              Sigmatel Motion Video
  
   ..V.LS snow                 Snow
  
   ..VIL. sp5x                 Sunplus JPEG (SP5X)
  
   ..VI.S sunrast              Sun Rasterfile image
  
   ..V.L. svq1                 Sorenson Vector Quantizer 1 / Sorenson Video 1 / SVQ1
  
   ..V.L. svq3                 Sorenson Vector Quantizer 3 / Sorenson Video 3 / SVQ3
  
   ..VI.S targa                Truevision Targa image
  
   ..VI.. targa_y216           Pinnacle TARGA CineWave YUV16
  
   ..V.L. tdsc                 TDSC
  
   ..V.L. tgq                  Electronic Arts TGQ video
  
   ..V.L. tgv                  Electronic Arts TGV video
  
   D.V.L. theora               Theora
  
   ..VIL. thp                  Nintendo Gamecube THP video
  
   ..V.L. tiertexseqvideo      Tiertex Limited SEQ video
  
   ..VI.S tiff                 TIFF image
  
   ..VIL. tmv                  8088flex TMV
  
   ..V.L. tqi                  Electronic Arts TQI video
  
   ..V.L. truemotion1          Duck TrueMotion 1.0
  
   ..V.L. truemotion2          Duck TrueMotion 2.0
  
   ..V.L. truemotion2rt        Duck TrueMotion 2.0 Real Time
  
   ..V..S tscc                 TechSmith Screen Capture Codec
  
   ..V.L. tscc2                TechSmith Screen Codec 2
  
   ..VIL. txd                  Renderware TXD (TeXture Dictionary) image
  
   ..V.L. ulti                 IBM UltiMotion
  
   ..VI.S utvideo              Ut Video
  
   ..VI.S v210                 Uncompressed 4:2:2 10-bit
  
   ..VI.S v210x                Uncompressed 4:2:2 10-bit
  
   ..VI.. v308                 Uncompressed packed 4:4:4
  
   ..VI.. v408                 Uncompressed packed QT 4:4:4:4
  
   ..VI.S v410                 Uncompressed 4:4:4 10-bit
  
   ..V.L. vb                   Beam Software VB
  
   ..VI.S vble                 VBLE Lossless Codec
  
   ..V.L. vc1                  SMPTE VC-1
  
   ..V.L. vc1image             Windows Media Video 9 Image v2
  
   ..VIL. vcr1                 ATI VCR1
  
   ..VIL. vixl                 Miro VideoXL
  
   ..V.L. vmdvideo             Sierra VMD video
  
   ..V..S vmnc                 VMware Screen Codec / VMware Video
  
   D.V.L. vp3                  On2 VP3
  
   ..V.L. vp5                  On2 VP5
  
   ..V.L. vp6                  On2 VP6
  
   ..V.L. vp6a                 On2 VP6 (Flash version, with alpha channel)
  
   ..V.L. vp6f                 On2 VP6 (Flash version)
  
   ..V.L. vp7                  On2 VP7
  
   DEV.L. vp8                  On2 VP8 (encoders: libvpx )
  
   D.V.L. vp9                  Google VP9
  
   ..VILS webp                 WebP
  
   ..V.L. wmv1                 Windows Media Video 7
  
   ..V.L. wmv2                 Windows Media Video 8
  
   ..V.L. wmv3                 Windows Media Video 9
  
   ..V.L. wmv3image            Windows Media Video 9 Image
  
   ..VIL. wnv1                 Winnov WNV1
  
   ..V..S wrapped_avframe      AVFrame to AVPacket passthrough
  
   ..V.L. ws_vqa               Westwood Studios VQA (Vector Quantized Animation) video
  
   ..V.L. xan_wc3              Wing Commander III / Xan
  
   ..V.L. xan_wc4              Wing Commander IV / Xxan
  
   ..VI.. xbin                 eXtended BINary text
  
   ..VI.S xbm                  XBM (X BitMap) image
  
   ..VIL. xface                X-face image
  
   ..VI.S xwd                  XWD (X Window Dump) image
  
   ..VI.. y41p                 Uncompressed YUV 4:1:1 12-bit
  
   ..VI.S ylc                  YUY2 Lossless Codec
  
   ..V.L. yop                  Psygnosis YOP Video
  
   ..VI.. yuv4                 Uncompressed packed 4:2:0
  
   ..V..S zerocodec            ZeroCodec Lossless Video
  
   ..VI.S zlib                 LCL (LossLess Codec Library) ZLIB
  
   ..V..S zmbv                 Zip Motion Blocks Video
  
   ..A.L. 4gv                  4GV (Fourth Generation Vocoder)
  
   ..A.L. 8svx_exp             8SVX exponential
  
   ..A.L. 8svx_fib             8SVX fibonacci
  
   D.A.L. aac                  AAC (Advanced Audio Coding)
  
   ..A.L. aac_latm             AAC LATM (Advanced Audio Coding LATM syntax)
  
   D.A.L. ac3                  ATSC A/52A (AC-3)
  
   ..A.L. adpcm_4xm            ADPCM 4X Movie
  
   ..A.L. adpcm_adx            SEGA CRI ADX ADPCM
  
   ..A.L. adpcm_afc            ADPCM Nintendo Gamecube AFC
  
   ..A.L. adpcm_aica           ADPCM Yamaha AICA
  
   ..A.L. adpcm_ct             ADPCM Creative Technology
  
   ..A.L. adpcm_dtk            ADPCM Nintendo Gamecube DTK
  
   ..A.L. adpcm_ea             ADPCM Electronic Arts
  
   ..A.L. adpcm_ea_maxis_xa    ADPCM Electronic Arts Maxis CDROM XA
  
   ..A.L. adpcm_ea_r1          ADPCM Electronic Arts R1
  
   ..A.L. adpcm_ea_r2          ADPCM Electronic Arts R2
  
   ..A.L. adpcm_ea_r3          ADPCM Electronic Arts R3
  
   ..A.L. adpcm_ea_xas         ADPCM Electronic Arts XAS
  
   ..A.L. adpcm_g722           G.722 ADPCM
  
   ..A.L. adpcm_g726           G.726 ADPCM
  
   ..A.L. adpcm_g726le         G.726 ADPCM little-endian
  
   ..A.L. adpcm_ima_amv        ADPCM IMA AMV
  
   ..A.L. adpcm_ima_apc        ADPCM IMA CRYO APC
  
   ..A.L. adpcm_ima_dat4       ADPCM IMA Eurocom DAT4
  
   ..A.L. adpcm_ima_dk3        ADPCM IMA Duck DK3
  
   ..A.L. adpcm_ima_dk4        ADPCM IMA Duck DK4
  
   ..A.L. adpcm_ima_ea_eacs    ADPCM IMA Electronic Arts EACS
  
   ..A.L. adpcm_ima_ea_sead    ADPCM IMA Electronic Arts SEAD
  
   ..A.L. adpcm_ima_iss        ADPCM IMA Funcom ISS
  
   ..A.L. adpcm_ima_oki        ADPCM IMA Dialogic OKI
  
   ..A.L. adpcm_ima_qt         ADPCM IMA QuickTime
  
   ..A.L. adpcm_ima_rad        ADPCM IMA Radical
  
   ..A.L. adpcm_ima_smjpeg     ADPCM IMA Loki SDL MJPEG
  
   ..A.L. adpcm_ima_wav        ADPCM IMA WAV
  
   ..A.L. adpcm_ima_ws         ADPCM IMA Westwood
  
   ..A.L. adpcm_ms             ADPCM Microsoft
  
   ..A.L. adpcm_mtaf           ADPCM MTAF
  
   ..A.L. adpcm_psx            ADPCM Playstation
  
   ..A.L. adpcm_sbpro_2        ADPCM Sound Blaster Pro 2-bit
  
   ..A.L. adpcm_sbpro_3        ADPCM Sound Blaster Pro 2.6-bit
  
   ..A.L. adpcm_sbpro_4        ADPCM Sound Blaster Pro 4-bit
  
   ..A.L. adpcm_swf            ADPCM Shockwave Flash
  
   ..A.L. adpcm_thp            ADPCM Nintendo THP
  
   ..A.L. adpcm_thp_le         ADPCM Nintendo THP (Little-Endian)
  
   ..A.L. adpcm_vima           LucasArts VIMA audio
  
   ..A.L. adpcm_xa             ADPCM CDROM XA
  
   ..A.L. adpcm_yamaha         ADPCM Yamaha
  
   ..A..S alac                 ALAC (Apple Lossless Audio Codec)
  
   ..A.L. amr_nb               AMR-NB (Adaptive Multi-Rate NarrowBand)
  
   ..A.L. amr_wb               AMR-WB (Adaptive Multi-Rate WideBand)
  
   ..A..S ape                  Monkey's Audio
  
   ..A.L. atrac1               ATRAC1 (Adaptive TRansform Acoustic Coding)
  
   ..A.L. atrac3               ATRAC3 (Adaptive TRansform Acoustic Coding 3)
  
   ..A.L. atrac3p              ATRAC3+ (Adaptive TRansform Acoustic Coding 3+)
  
   ..A.L. avc                  On2 Audio for Video Codec
  
   ..A.L. binkaudio_dct        Bink Audio (DCT)
  
   ..A.L. binkaudio_rdft       Bink Audio (RDFT)
  
   ..A.L. bmv_audio            Discworld II BMV audio
  
   ..A.L. celt                 Constrained Energy Lapped Transform (CELT)
  
   ..A.L. comfortnoise         RFC 3389 Comfort Noise
  
   ..A.L. cook                 Cook / Cooker / Gecko (RealAudio G2)
  
   ..A.L. dsd_lsbf             DSD (Direct Stream Digital), least significant bit first
  
   ..A.L. dsd_lsbf_planar      DSD (Direct Stream Digital), least significant bit first, planar
  
   ..A.L. dsd_msbf             DSD (Direct Stream Digital), most significant bit first
  
   ..A.L. dsd_msbf_planar      DSD (Direct Stream Digital), most significant bit first, planar
  
   ..A.L. dsicinaudio          Delphine Software International CIN audio
  
   ..A.L. dss_sp               Digital Speech Standard - Standard Play mode (DSS SP)
  
   ..A..S dst                  DST (Direct Stream Transfer)
  
   ..A.LS dts                  DCA (DTS Coherent Acoustics)
  
   ..A.L. dvaudio              DV audio
  
   ..A.L. eac3                 ATSC A/52B (AC-3, E-AC-3)
  
   ..A.L. evrc                 EVRC (Enhanced Variable Rate Codec)
  
   ..A..S flac                 FLAC (Free Lossless Audio Codec)
  
   ..A.L. g723_1               G.723.1
  
   ..A.L. g729                 G.729
  
   ..A.L. gsm                  GSM
  
   ..A.L. gsm_ms               GSM Microsoft variant
  
   ..A.L. iac                  IAC (Indeo Audio Coder)
  
   ..A.L. ilbc                 iLBC (Internet Low Bitrate Codec)
  
   ..A.L. imc                  IMC (Intel Music Coder)
  
   ..A.L. interplay_dpcm       DPCM Interplay
  
   ..A.L. interplayacm         Interplay ACM
  
   ..A.L. mace3                MACE (Macintosh Audio Compression/Expansion) 3:1
  
   ..A.L. mace6                MACE (Macintosh Audio Compression/Expansion) 6:1
  
   ..A.L. metasound            Voxware MetaSound
  
   ..A..S mlp                  MLP (Meridian Lossless Packing)
  
   ..A.L. mp1                  MP1 (MPEG audio layer 1)
  
   ..A.L. mp2                  MP2 (MPEG audio layer 2)
  
   D.A.L. mp3                  MP3 (MPEG audio layer 3)
  
   ..A.L. mp3adu               ADU (Application Data Unit) MP3 (MPEG audio layer 3)
  
   ..A.L. mp3on4               MP3onMP4
  
   ..A..S mp4als               MPEG-4 Audio Lossless Coding (ALS)
  
   ..A.L. musepack7            Musepack SV7
  
   ..A.L. musepack8            Musepack SV8
  
   ..A.L. nellymoser           Nellymoser Asao
  
   DEA.L. opus                 Opus (Opus Interactive Audio Codec) (encoders: libopus )
  
   ..A.L. paf_audio            Amazing Studio Packed Animation File Audio
  
   ..A.L. pcm_alaw             PCM A-law / G.711 A-law
  
   ..A..S pcm_bluray           PCM signed 16|20|24-bit big-endian for Blu-ray media
  
   ..A..S pcm_dvd              PCM signed 20|24-bit big-endian
  
   ..A..S pcm_f32be            PCM 32-bit floating point big-endian
  
   ..A..S pcm_f32le            PCM 32-bit floating point little-endian
  
   ..A..S pcm_f64be            PCM 64-bit floating point big-endian
  
   ..A..S pcm_f64le            PCM 64-bit floating point little-endian
  
   ..A..S pcm_lxf              PCM signed 20-bit little-endian planar
  
   ..A.L. pcm_mulaw            PCM mu-law / G.711 mu-law
  
   ..A..S pcm_s16be            PCM signed 16-bit big-endian
  
   ..A..S pcm_s16be_planar     PCM signed 16-bit big-endian planar
  
   ..A..S pcm_s16le            PCM signed 16-bit little-endian
  
   ..A..S pcm_s16le_planar     PCM signed 16-bit little-endian planar
  
   ..A..S pcm_s24be            PCM signed 24-bit big-endian
  
   ..A..S pcm_s24daud          PCM D-Cinema audio signed 24-bit
  
   ..A..S pcm_s24le            PCM signed 24-bit little-endian
  
   ..A..S pcm_s24le_planar     PCM signed 24-bit little-endian planar
  
   ..A..S pcm_s32be            PCM signed 32-bit big-endian
  
   ..A..S pcm_s32le            PCM signed 32-bit little-endian
  
   ..A..S pcm_s32le_planar     PCM signed 32-bit little-endian planar
  
   ..A..S pcm_s8               PCM signed 8-bit
  
   ..A..S pcm_s8_planar        PCM signed 8-bit planar
  
   ..A..S pcm_u16be            PCM unsigned 16-bit big-endian
  
   ..A..S pcm_u16le            PCM unsigned 16-bit little-endian
  
   ..A..S pcm_u24be            PCM unsigned 24-bit big-endian
  
   ..A..S pcm_u24le            PCM unsigned 24-bit little-endian
  
   ..A..S pcm_u32be            PCM unsigned 32-bit big-endian
  
   ..A..S pcm_u32le            PCM unsigned 32-bit little-endian
  
   ..A..S pcm_u8               PCM unsigned 8-bit
  
   ..A.L. pcm_zork             PCM Zork
  
   ..A.L. qcelp                QCELP / PureVoice
  
   ..A.L. qdm2                 QDesign Music Codec 2
  
   ..A.L. qdmc                 QDesign Music
  
   ..A.L. ra_144               RealAudio 1.0 (14.4K)
  
   ..A.L. ra_288               RealAudio 2.0 (28.8K)
  
   ..A..S ralf                 RealAudio Lossless
  
   ..A.L. roq_dpcm             DPCM id RoQ
  
   ..A..S s302m                SMPTE 302M
  
   ..A.L. sdx2_dpcm            DPCM Squareroot-Delta-Exact
  
   ..A..S shorten              Shorten
  
   ..A.L. sipr                 RealAudio SIPR / ACELP.NET
  
   ..A.L. smackaudio           Smacker audio
  
   ..A.L. smv                  SMV (Selectable Mode Vocoder)
  
   ..A.L. sol_dpcm             DPCM Sol
  
   ..A... sonic                Sonic
  
   ..A... sonicls              Sonic lossless
  
   ..A.L. speex                Speex
  
   ..A..S tak                  TAK (Tom's lossless Audio Kompressor)
  
   ..A..S truehd               TrueHD
  
   ..A.L. truespeech           DSP Group TrueSpeech
  
   ..A..S tta                  TTA (True Audio)
  
   ..A.L. twinvq               VQF TwinVQ
  
   ..A.L. vmdaudio             Sierra VMD audio
  
   D.A.L. vorbis               Vorbis
  
   ..A.L. voxware              Voxware RT29 Metasound
  
   ..A... wavesynth            Wave synthesis pseudo-codec
  
   ..A.LS wavpack              WavPack
  
   ..A.L. westwood_snd1        Westwood Audio (SND1)
  
   ..A..S wmalossless          Windows Media Audio Lossless
  
   ..A.L. wmapro               Windows Media Audio 9 Professional
  
   ..A.L. wmav1                Windows Media Audio 1
  
   ..A.L. wmav2                Windows Media Audio 2
  
   ..A.L. wmavoice             Windows Media Audio Voice
  
   ..A.L. xan_dpcm             DPCM Xan
  
   ..A.L. xma1                 Xbox Media Audio 1
  
   ..A.L. xma2                 Xbox Media Audio 2
  
   ..D... bin_data             binary data
  
   ..D... dvd_nav_packet       DVD Nav packet
  
   ..D... klv                  SMPTE 336M Key-Length-Value (KLV) metadata
  
   ..D... otf                  OpenType font
  
   ..D... timed_id3            timed ID3 metadata
  
   ..D... ttf                  TrueType font
  
   D.S... ass                  ASS (Advanced SSA) subtitle (decoders: ssa ass )
  
   ..S... dvb_subtitle         DVB subtitles
  
   ..S... dvb_teletext         DVB teletext
  
   ..S... dvd_subtitle         DVD subtitles
  
   ..S... eia_608              EIA-608 closed captions
  
   ..S... hdmv_pgs_subtitle    HDMV Presentation Graphic Stream subtitles
  
   ..S... hdmv_text_subtitle   HDMV Text subtitle
  
   ..S... jacosub              JACOsub subtitle
  
   ..S... microdvd             MicroDVD subtitle
  
   ..S... mov_text             MOV text
  
   ..S... mpl2                 MPL2 subtitle
  
   ..S... pjs                  PJS (Phoenix Japanimation Society) subtitle
  
   ..S... realtext             RealText subtitle
  
   ..S... sami                 SAMI subtitle
  
   ..S... srt                  SubRip subtitle with embedded timing
  
   ..S... ssa                  SSA (SubStation Alpha) subtitle
  
   ..S... stl                  Spruce subtitle format
  
   D.S... subrip               SubRip subtitle (decoders: srt )
  
   ..S... subviewer            SubViewer subtitle
  
   ..S... subviewer1           SubViewer v1 subtitle
  
   ..S... text                 raw UTF-8 text
  
   ..S... vplayer              VPlayer subtitle
  
   D.S... webvtt               WebVTT subtitle
  
   ..S... xsub                 XSUB

• Top 5 Web Analytics Tools for Your Site

  11 août 2023, par Erin — Analytics Tips

  At the start of July 2023, Universal Analytics (UA) users had to say goodbye to their preferred web analytics tool as Google discontinued it. While some find Google Analytics 4 (GA4) can do what they need, many GA4 users are starting to realise GA4 doesn’t meet all the needs UA once fulfilled. Consequently, they are actively seeking another web analytics tool to complement GA4 and address those unmet requirements effectively.

  In this article, we’ll break down five of the top web analytics tools on the market. You’ll find details about their core capabilities, pricing structures and some noteworthy pros and cons to help you decide which tool is the right fit for you. We’ve also included some key features a good web analytics tool should have to give you a baseline for comparison.

  Whether you’re a marketing manager focused on ROI of campaigns, a web analyst focused on conversions or simply interested in learning more about web analytics, there’s something for you on this list.

  What is a web analytics tool ?

  Web analytics tools collect and analyse information about your website’s visitors, their behaviour and the technical performance of your site. A web analytics tool compiles, measures and analyses website data to give you the information you need to improve site performance, boost conversions and increase your ROI.

  What makes a web analytics tool good ?

  Before we get into tool specifics, let’s go over some of the core features you can expect from a web analytics tool.

  For a web analytics tool to be worth your time (and money), it needs to cover the basics. For example :

  • Visitor reports : The number of visitors, whether they were unique or repeat visitors, the source of traffic (where they found your website), device information (if they’re using a desktop or mobile device) and demographic information like geographic location

  • Behaviour reports : What your visitors did while on your site, conversion rates (e.g., if they signed up for or purchased something), the pages they entered and exited from, average session duration, total time spent on a page and bounce rates (if they left without interacting with anything)

  • Technical information : Page loading speed and event tracking — where users are clicking, what they’re downloading or sharing from your site, if they’re engaging with the media on it and how far down the page they’re scrolling

  • Marketing campaign information : Breakdowns of ad campaigns by provider, showing if ads resulted in traffic to your site and lead to an eventual sale or conversion

  • Search Engine Optimisation (SEO) information : Which keywords on which pages are driving traffic to your site, and what search engines are they coming from

  • Real-time data tracking : Visitor, behaviour and technical information available in real-time, or close to it — allowing you to address to issues as they occur

  • Data visualisation : Charts and graphs illustrating the above information in an easily-readable format — helping identify opportunities and providing valuable insights you can leverage to improve site performance, conversion rates and the amount of time visitors spend on a page

  • Custom reporting : Create custom reports detailing the desired metrics and time frame you’re interested in

  • Security : User access controls and management tools to limit who can see and interact with user data

  • Resources : Official user guides, technical documentation, troubleshooting materials, customer support and community forums

  

  Pros and Cons of Google Analytics 4

  Despite many users’ dissatisfaction, GA4 isn’t going away anytime soon. It’s still a powerful tool with all the standard features you’d expect. It’s the most popular choice for web analytics for a few other reasons, too, including :

  • It’s free to use
  • It’s easy to set up
  • It has a convenient mobile app
  • It has a wealth of user documentation and technical resources online
  • Its machine-learning capabilities help predict user behaviour and offer insights on how to grow your site
  • It integrates easily with other Google tools, like Google Search Console, Google Ads and Google Cloud

  That said, it comes with some serious drawbacks. Many users accustomed to UA have reported being unhappy with the differences between it and GA4. Their reasons range from changes to the user interface and bounce rate calculations, as well as Google’s switch from pageview-focused metrics to event-based ones. 

  Let’s take a look at some of the other cons :

  • Lack of privacy, as Google uses data from Google Analytics for advertising purposes.
  • Cookie consent banners can frustrate visitors, and with 40-60% of web visitors rejecting consent, relying on them can lead to inaccurate data and an incomplete view of your web traffic and campaign outcomes.
  • Can’t import data from UA to GA4 
  • Missing features like heatmaps and session recording
  • Google Analytics 360, the GA for enterprises, costs $150,000/year

  Now that you know GA4’s strengths and weaknesses, it’s time to explore other tools that can help fill in GA4’s gaps.

  Top 5 web analytics tools (that aren’t Google)

  Below is a list of popular web analytics tools that, unless otherwise stated, have all the features a good tool should have.

  Adobe Analytics

  

  Adobe is a trusted name in software, with tools that have shaped the technological landscape for decades, like Photoshop and Illustrator. With web design and UX tools Dreamweaver and XD, it makes sense that they’d offer a web analytics platform as well.

  Adobe Analytics provides not just web analytics but marketing analytics that tell you about customer acquisition and retention, ROI and ad campaign performance metrics. Its machine learning (ML) and AI-powered analytics predict future customer behaviour based on previously collected data.

  Key features : 

  • Multichannel data collection that covers computers, mobile devices and IoT devices
  • Adobe Sensei (AI/ML) for marketing attribution and anomaly detection
  • Tag management through Adobe Experience Platform Launch simplifies the tag creation and maintenance process to help you track how users interact with your site

  Pros :

  • User-friendly and simple to learn with a drag-and-drop interface
  • When integrated with other Adobe software, it becomes a powerful solution for enterprises
  • Saves your team a lot of time with the recommendations and insights automatically generated by Adobe’s AI/ML

  Cons :

  • No free version
  • Adobe Sensei and tag manager limited to premium version
  • Expensive, especially when combined with the company’s other software
  • Steep learning curve for both setup and use

  Mobile app : Yes

  Integrations : Integrates with Adobe Experience Manager Sites, the company’s CMS. Adobe Target, a CRO tool and part of the Adobe Marketing Cloud subscription, integrates with Analytics.

  Pricing : Available upon request

  Matomo

  

  Matomo is the leading open-source web analytics solution designed to help you make more informed decisions and enhance your customer experience while ensuring GDPR compliance and user privacy. With Matomo Cloud, your data is stored in Europe, while Matomo On-Premise allows you to host your data on your own servers.

  Matomo is used on over 1 million websites, in over 190 countries, and in over 50 languages. Additionally, Matomo is an all-in-one solution, with traditional web analytics (visits, acquisition, etc.) alongside behavioural analytics (heatmaps, session recordings and more), plus a tag manager. No more inefficiently jumping back and forth between tabs in a huge tech stack. It’s all in Matomo, for one consistent, seamless and efficient experience. 

  Key features : 

  • Heatmaps and session recording to display what users are clicking on and how individual users interacted with your site 
  • A/B testing to compare different versions of the same content and see which gets better results
  • Robust API that lets you get insights by connecting your data to other platforms, like data visualisation or business intelligence tools

  Pros : 

  • Open-source, reviewed by experts to ensure that it’s secure
  • Offers On-Premise or Cloud-hosted options
  • Fully compliant with GDPR, so you can be data-driven without worrying. 
  • Option to run without cookies, meaning in most countries you can use Matomo without annoying cookie consent banners and while getting more accurate data
  • You retain complete ownership of your data, with no third parties using it for advertising or unspecified “own purposes”

  Cons : 

  • On-Premise is free, but that means an additional cost for advanced features (A/B testing, heatmaps, etc.) that are included by default on Matomo Cloud
  • Matomo On-Premise requires servers and technical expertise to setup and manage

  Mobile app : Matomo offers a free mobile app (iOS and Android) so you can access your analytics on the go. 

  Integrations : Matomo integrates easily with many other tools and platforms, including WordPress, Looker Studio, Magento, Jira, Drupal, Joomla and Cloudflare.

  Pricing : 

  • Varies based on monthly hits
  • Matomo On-Premise : free
  • Matomo Cloud : starting at €19/month

  Mixpanel

  

  Mixpanel’s features are heavily geared toward e-commerce companies. From the moment a visitor lands on your website to the moment they enter their payment details and complete a transaction, Mixpanel tracks these events.

  Similar to GA4, Mixpanel is an event-focused analytics platform. While you can still track pageviews with Mixpanel, its main focus is on the specific actions users take that lead them to purchases. Putting your attention on this information allows you to find out which events on your site are going through the sales funnel.

  They’re currently developing a Warehouse Events feature to simplify the process of importing data lakes and data warehouses.

  Key features :

  • Custom alerts and anomaly detection
  • Boards, which allow you to share multiple reports and insights with your team in a range of visual styles 
  • Detailed segmentation reporting that lets you break down your data to the individual user, specific event or geographic level

  Pros :

  • Boards allow for emojis, gifs, images and videos to make collaboration fun
  • Powerful mobile analytics for iOS and Android apps
  • Free promotional credits for eligible startups 

  Cons :

  • Limited features in free plan
  • Best features limited to the Enterprise-tier subscription
  • Complicated set up
  • Steep learning curve

  Mobile app : No

  Integrations : Mixpanel has a load of integrations, including Figma, Google Cloud, Slack, HappyFox, Snowflake, Microsoft Azure, Optimizely, Mailchimp and Tenjin. They also have a WordPress plugin.

  Pricing : 

  • Starter : free plan available
  • Growth : $20/month
  • Enterprise $833/month

  HubSpot Marketing

  

  HubSpot is a customer relationship management (CRM) platform with marketing, sales, customer service, content management system (CMS) and operations tools. This greater ecosystem of HubSpot software allows you to practically run your entire business in one place.

  Even though HubSpot Marketing isn’t a dedicated web analytics tool, it provides comparable standard metrics as the other tools on this list, albeit without the more advanced analytical metrics they offer. If you’re already using HubSpot to host your website, it’s definitely worth consideration.

  Key features :

  • Customer Journey Analytics presents the steps your customers went through in the sales process, step-by-step, in a visual way
  • Dashboards for your reports, including both fully customisable options for power users and pre-made templates for new users

  Pros :

  • Integration with other HubSpot tools, like HubSpot CRM’s free live chat widget 
  • User-friendly interface with many features being drag-and-drop, like the report dashboard
  • 24/7 customer support

  Cons :

  • Can get expensive with upgrades and other HubSpot tool add ons
  • Not a dedicated web analytics tool, so it’s missing some of the features other tools have, like heatmaps
  • Not really worth it as a standalone tool
  • Some users report customer support is unhelpful

  Mobile app : Yes

  Integrations : The larger HubSpot CRM platform can connect with nearly 1,500 other apps through the HubSpot App Marketplace. These include Slack, Microsoft Teams, Salesforce, Make, WordPress, SurveyMonkey, Shopify, monday.com, Stripe, WooCommerce and hundreds of others.

  Pricing : 

  • Starter : $20/month ($18/month with annual plan) 
  • Professional : $890/month ($800/month with annual plan) 
  • Enterprise : $3,600/month ($43,200 billed annually)

  Kissmetrics

  

  Kissmetrics is a web analytics tool that is marketed toward SaaS and ecommerce companies. They label themselves as “person-based” because they combine event-based tracking with detailed user profiles of the visitors to your site, which allows you to gain insights into customer behaviour. 

  With user profiles, you can drill down to see how many times someone has visited your site, if they’ve purchased from you and the steps they took before completing a sale. This allows you to cater more to these users and drive growth.

  Key features : 

  • Person Profiles that give granular information about individual users and their activities on your site
  • Campaigns, an engagement messenger application, allows you to set up email automations that are triggered by specific events
  • Detailed reporting tools 

  Pros : 

  • No third-party cookies
  • No data sampling
  • APIs for Ruby on Rails, JavaScript, Python and PHP

  Cons : 

  • Difficult installation
  • Strongest reporting features only available in the most expensive plan
  • Reports can be slow to generate
  • Requires custom JavaScript code to tack single-page applications
  • Doesn’t track demographic data, bounce rate, exits, session length or time on page

  Mobile app : No

  Integrations : Kissmetrics integrates with HubSpot, Appcues, Slack, Mailchimp, Shopify, WooCommerce, Recurly and a dozen others. There is also a Kissmetrics WordPress plugin.

  Pricing : 

  • Silver : $299/month (small businesses)
  • Gold : $499/month (medium) 
  • Platinum : custom pricing (enterprises)

  Conclusion

  In this article, you learned about popular tools for web analytics to better inform you of your options. Despite all of GA4’s shortcomings, by complementing it with another web analytics tool, teams can gain a more comprehensive understanding of their website traffic and enhance their overall analytics capabilities.

  If you want an option that delivers powerful insights while keeping privacy, security and compliance at the forefront, you should try Matomo. 

  Try Matomo alongside Google Analytics now to see how it compares.

  Start your 21-day free trial now – no credit card required.

• Overcoming Fintech and Finserv’s Biggest Data Analytics Challenges

  13 septembre 2024, par Daniel Crough — Banking and Financial Services, Marketing, Security

  Data powers innovation in financial technology (fintech), from personalized banking services to advanced fraud detection systems. Industry leaders recognize the value of strong security measures and customer privacy. A recent survey highlights this focus, with 72% of finance Chief Risk Officers identifying cybersecurity as their primary concern.

  Beyond cybersecurity, fintech and financial services (finserv) companies are bogged down with massive amounts of data spread throughout disconnected systems. Between this, a complex regulatory landscape and an increasingly tech-savvy and sceptical consumer base, fintech and finserv companies have a lot on their plates.

  How can marketing teams get the information they need while staying focused on compliance and providing customer value ? 

  This article will examine strategies to address common challenges in the finserv and fintech industries. We’ll focus on using appropriate tools, following effective data management practices, and learning from traditional banks’ approaches to similar issues.

  What are the biggest fintech data analytics challenges, and how do they intersect with traditional banking ?

  Recent years have been tough for the fintech industry, especially after the pandemic. This period has brought new hurdles in data analysis and made existing ones more complex. As the market stabilises, both fintech and finserve companies must tackle these evolving data issues.

  Let’s examine some of the most significant data analytics challenges facing the fintech industry, starting with an issue that’s prevalent across the financial sector :

  1. Battling data silos

  In a recent survey by InterSystems, 54% of financial institution leaders said data silos are their biggest barrier to innovation, while 62% said removing silos is their priority data strategy for the next year.

  

  Data silos segregate data repositories across departments, products and other divisions. This is a major issue in traditional banking and something fintech companies should avoid inheriting at all costs.

  Siloed data makes it harder for decision-makers to view business performance with 360-degree clarity. It’s also expensive to maintain and operationalise and can evolve into privacy and data compliance issues if left unchecked.

  To avoid or remove data silos, develop a data governance framework and centralise your data repositories. Next, simplify your analytics stack into as few integrated tools as possible because complex tech stacks are one of the leading causes of data silos.

  Use an analytics system like Matomo that incorporates web analytics, marketing attribution and CRO testing into one toolkit.

  

  Matomo’s support plans help you implement a data system to meet the unique needs of your business and avoid issues like data silos. We also offer data warehouse exporting as a feature to bring all of your web analytics, customer data, support data, etc., into one centralised location.

  Try Matomo for free today, or contact our sales team to discuss support plans.

  2. Compliance with laws and regulations

  A survey by Alloy reveals that 93% of fintech companies find it difficult to meet compliance regulations. The cost of staying compliant tops their list of worries (23%), outranking even the financial hit from fraud (21%) – and this in a year marked by cyber threats.

  

  Data privacy laws are constantly changing, and the landscape varies across global regions, making adherence even more challenging for fintechs and traditional banks operating in multiple markets. 

  In the US market, companies grapple with regulations at both federal and state levels. Here are some of the state-level legislation coming into effect for 2024-2026 :

  • Oregon – Oregon Consumer Privacy Act (July 1, 2024)
  • Florida – Florida Digital Bill of Rights (July 1, 2024)
  • Texas – Texas Data Privacy and Security Act (July 1, 2024)
  • Montana – Montana Consumer Data Privacy Act (October 1, 2024)
  • Delaware – Delaware Personal Privacy Act (January 1, 2025)
  • Iowa – Iowa Consumer Data Protection Act (January 1, 2025)
  • New Jersey – SB 332 (January 15, 2025)
  • Tennessee – Tennessee Information Protection Act (July 1, 2025)
  • Indiana – Indiana Consumer Data Protection Act ( January 1, 2026)

  Other countries are also ramping up regional regulations. For instance, Canada has Quebec’s Act Respecting the Protection of Personal Information in the Private Sector and British Columbia’s Personal Information Protection Act (BC PIPA).

  Ignorance of country- or region-specific laws will not stop companies from suffering the consequences of violating them.

  The only answer is to invest in adherence and manage business growth accordingly. Ultimately, compliance is more affordable than non-compliance – not only in terms of the potential fines but also the potential risks to reputation, consumer trust and customer loyalty.

  This is an expensive lesson that fintech and traditional financial companies have had to learn together. GDPR regulators hit CaixaBank S.A, one of Spain’s largest banks, with multiple multi-million Euro fines, and Klarna Bank AB, a popular Swedish fintech company, for €720,000.

  To avoid similar fates, companies should :

  1. Build solid data systems
  2. Hire compliance experts
  3. Train their teams thoroughly
  4. Choose data analytics tools carefully

  Remember, even popular tools like Google Analytics aren’t automatically safe. Find out how Matomo helps you gather useful insights while sticking to rules like GDPR.

  3. Protecting against data security threats

  Cyber threats are increasing in volume and sophistication, with the financial sector becoming the most breached in 2023.

  

  The cybersecurity risks will only worsen, with WEF estimating annual cybercrime expenses of up to USD $10.5 trillion globally by 2025, up from USD $3 trillion in 2015.

  While technology brings new security solutions, it also amplifies existing risks and creates new ones. A 2024 McKinsey report warns that the risk of data breaches will continue to increase as the financial industry increasingly relies on third-party data tools and cloud computing services unless they simultaneously improve their security posture.

  The reality is that adopting a third-party data system without taking the proper precautions means adopting its security vulnerabilities.

  In 2023, the MOVEit data breach affected companies worldwide, including financial institutions using its file transfer system. One hack created a global data crisis, potentially affecting the customer data of every company using this one software product.

  The McKinsey report emphasises choosing tools wisely. Why ? Because when customer data is compromised, it’s your company that takes the heat, not the tool provider. As the report states :

  “Companies need reliable, insightful metrics and reporting (such as security compliance, risk metrics and vulnerability tracking) to prove to regulators the health of their security capabilities and to manage those capabilities.”

  Don’t put user or customer data in the hands of companies you can’t trust. Work with providers that care about security as much as you do. With Matomo, you own all of your data, ensuring it’s never used for unknown purposes.

  

  4. Protecting users’ privacy

  With security threats increasing, fintech companies and traditional banks must prioritise user privacy protection. Users are also increasingly aware of privacy threats and ready to walk away from companies that lose their trust.

  Cisco’s 2023 Data Privacy Benchmark Study reveals some eye-opening statistics :

  • 94% of companies said their customers wouldn’t buy from them if their data wasn’t protected, and 
  • 95% see privacy as a business necessity, not just a legal requirement.

  Modern financial companies must balance data collection and management with increasing privacy demands. This may sound contradictory for companies reliant on dated practices like third-party cookies, but they need to learn to thrive in a cookieless web as customers move to banks and service providers that have strong data ethics.

  This privacy protection journey starts with implementing web analytics ethically from the very first session.

  

  The most important elements of ethically-sound web analytics in fintech are :

  1. 100% data ownership : Make sure your data isn’t used in other ways by the tools that collect it.
  2. Respecting user privacy : Only collect the data you absolutely need to do your job and avoid personally identifiable information.
  3. Regulatory compliance : Stick with solutions built for compliance to stay out of legal trouble.
  4. Data transparency : Know how your tools use your data and let your customers know how you use it.

  Read our guide to ethical web analytics for more information.

  5. Comparing customer trust across industries 

  While fintech companies are making waves in the financial world, they’re still playing catch-up when it comes to earning customer trust. According to RFI Global, fintech has a consumer trust score of 5.8/10 in 2024, while traditional banking scores 7.6/10.

  

  This trust gap isn’t just about perception – it’s rooted in real issues :

  • Security breaches are making headlines more often.
  • Privacy regulations like GDPR are making consumers more aware of their rights.
  • Some fintech companies are struggling to handle fraud effectively.

  According to the UK’s Payment Systems Regulator, digital banking brands Monzo and Starling had some of the highest fraudulent activity rates in 2022. Yet, Monzo only reimbursed 6% of customers who reported suspicious transactions, compared to 70% for NatWest and 91% for Nationwide.

  So, what can fintech firms do to close this trust gap ?

  • Start with privacy-centric analytics from day one. This shows customers you value their privacy from the get-go.
  • Build and maintain a long-term reputation free of data leaks and privacy issues. One major breach can undo years of trust-building.
  • Learn from traditional banks when it comes to handling issues like fraudulent transactions, identity theft, and data breaches. Prompt, customer-friendly resolutions go a long way.
  • Remember : cutting-edge financial technology doesn’t make up for poor customer care. If your digital bank won’t refund customers who’ve fallen victim to credit card fraud, they’ll likely switch to a traditional bank that will.

  The fintech sector has made strides in innovation, but there’s still work to do in establishing trustworthiness. By focusing on robust security, transparent practices, and excellent customer service, fintech companies can bridge the trust gap and compete more effectively with traditional banks.

  6. Collecting quality data

  Adhering to data privacy regulations, protecting user data and implementing ethical analytics raises another challenge. How can companies do all of these things and still collect reliable, quality data ?

  Google’s answer is using predictive models, but this replaces real data with calculations and guesswork. The worst part is that Google Analytics doesn’t even let you use all of the data you collect in the first place. Instead, it uses something called data sampling once you pass certain thresholds.

  In practice, this means that Google Analytics uses a limited set of your data to calculate reports. We’ve discussed GA4 data sampling at length before, but there are two key problems for companies here :

  1. A sample size that’s too small won’t give you a full representation of your data.
  2. The more visitors that come to your site, the less accurate your reports will become.

  For high-growth companies, data sampling simply can’t keep up. Financial marketers widely recognise the shortcomings of big tech analytics providers. In fact, 80% of them say they’re concerned about data bias from major providers like Google and Meta affecting valuable insights.

  This is precisely why CRO:NYX Digital approached us after discovering Google Analytics wasn’t providing accurate campaign data. We set up an analytics system to suit the company’s needs and tested it alongside Google Analytics for multiple campaigns. In one instance, Google Analytics failed to register 6,837 users in a single day, approximately 9.8% of the total tracked by Matomo.

  In another instance, Google Analytics only tracked 600 visitors over 24 hours, while Matomo recorded nearly 71,000 visitors – an 11,700% discrepancy.

  

  Financial companies need a more reliable, privacy-centric alternative to Google Analytics that captures quality data without putting users at potential risk. This is why we built Matomo and why our customers love having total control and visibility of their data.

  Unlock the full power of fintech data analytics with Matomo

  Fintech companies face many data-related challenges, so compliant web analytics shouldn’t be one of them. 

  With Matomo, you get :

  • An all-in-one solution that handles traditional web analytics, behavioural analytics and more with strong integrations to minimise the likelihood of data siloing
  • Full compliance with GDPR, CCPA, PIPL and more
  • Complete ownership of your data to minimise cybersecurity risks caused by negligent third parties
  • An abundance of ways to protect customer privacy, like IP address anonymisation and respect for DoNotTrack settings
  • The ability to import data from Google Analytics and distance yourself from big tech
  • High-quality data that doesn’t rely on sampling
  • A tool built with financial analytics in mind

  Don’t let big tech companies limit the power of your data with sketchy privacy policies and counterintuitive systems like data sampling. 

  Start your Matomo free trial or request a demo to unlock the full power of fintech data analytics without putting your customers’ personal information at unnecessary risk.