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  • MediaSPIP version 0.1 Beta

    16 April 2011, by

    MediaSPIP 0.1 beta est la première version de MediaSPIP décrétée comme "utilisable".
    Le fichier zip ici présent contient uniquement les sources de MediaSPIP en version standalone.
    Pour avoir une installation fonctionnelle, il est nécessaire d’installer manuellement l’ensemble des dépendances logicielles sur le serveur.
    Si vous souhaitez utiliser cette archive pour une installation en mode ferme, il vous faudra également procéder à d’autres modifications (...)

  • Librairies et binaires spécifiques au traitement vidéo et sonore

    31 January 2010, by

    Les logiciels et librairies suivantes sont utilisées par SPIPmotion d’une manière ou d’une autre.
    Binaires obligatoires FFMpeg : encodeur principal, permet de transcoder presque tous les types de fichiers vidéo et sonores dans les formats lisibles sur Internet. CF ce tutoriel pour son installation; Oggz-tools : outils d’inspection de fichiers ogg; Mediainfo : récupération d’informations depuis la plupart des formats vidéos et sonores;
    Binaires complémentaires et facultatifs flvtool2 : extraction / (...)

  • Support audio et vidéo HTML5

    10 April 2011

    MediaSPIP utilise les balises HTML5 video et audio pour la lecture de documents multimedia en profitant des dernières innovations du W3C supportées par les navigateurs modernes.
    Pour les navigateurs plus anciens, le lecteur flash Flowplayer est utilisé.
    Le lecteur HTML5 utilisé a été spécifiquement créé pour MediaSPIP : il est complètement modifiable graphiquement pour correspondre à un thème choisi.
    Ces technologies permettent de distribuer vidéo et son à la fois sur des ordinateurs conventionnels (...)

On other websites (4082)

  • Video streamign with FFMpeg and Nest.js+Next.js

    17 September 2024, by Aizen

    Here is my problem: I have one video src 1080p (on the frontend). On the frontend, I send this video-route to the backend:

    


    const req = async()=>{try{const res = await axios.get('/catalog/item',{params:{SeriesName:seriesName}});return {data:res.data};}catch(err){console.log(err);return false;}}const fetchedData = await req();-On the backend i return seriesName.Now i can make a full path,what the video is,and where it is,code:


    


    const videoUrl = 'C:/Users/arMori/Desktop/RedditClone/reddit/public/videos';console.log('IT VideoURL',videoUrl);


    


    const selectedFile = `${videoUrl}/${fetchedData.data.VideoSource}/${seriesName}-1080p.mp4`
console.log(`ITS'S SELECTED FILE: ${selectedFile}`);


    


    Ok, I have my src 1080p, now is the time to send it to the backend:

    


    const response = await axios.post('/videoFormat', {videoUrl:selectedFile})console.log('Это консоль лог путей: ',response.data);const videoPaths = response.data;


    


    Backend takes it and FFMpqg makes two types of resolution,720p and 480p,save it to the temp storage on backend, and then returns two routes where these videos stores

    


    async videoUpload(videoUrl:string){try{const tempDir = C:/Users/arMori/Desktop/RedditClone/reddit_back/src/video/temp;const inputFile = videoUrl;console.log('VIDEOURL: ',videoUrl);


    


            const outputFiles = [];&#xA;        &#xA;        await this.createDirectories(tempDir);        &#xA;        outputFiles.push(await this.convertVideo(inputFile, &#x27;1280x720&#x27;, &#x27;720p.mp4&#x27;));&#xA;        outputFiles.push(await this.convertVideo(inputFile, &#x27;854x480&#x27;, &#x27;480p.mp4&#x27;));&#xA;        console.log(&#x27;OUTUPT FILES SERVICE: &#x27;,outputFiles);&#xA;        &#xA;        return outputFiles;&#xA;&#xA;    }catch(err){&#xA;        console.error(&#x27;VideoFormatterService Error: &#x27;,err);&#xA;        &#xA;    }&#xA;}&#xA;&#xA;private convertVideo(inputPath:string,resolution:string,outputFileName:string):Promise<string>{&#xA;    const temp = `C:/Users/arMori/Desktop/RedditClone/reddit_back/src/video/temp`;&#xA;    return new Promise(async(resolve,reject)=>{&#xA;        const height = resolution.split(&#x27;x&#x27;)[1];&#xA;        console.log(&#x27;HIEGHT: &#x27;,height);&#xA;        &#xA;        const outputDir = `C:/Users/arMori/Desktop/RedditClone/reddit_back/src/video/temp/${height}p`;&#xA;        const outputPath = join(outputDir, outputFileName);&#xA;        const isExists = await fs.access(outputPath).then(() => true).catch(() => false);&#xA;        if(isExists){ &#xA;            console.log(`File already exists: ${outputPath}`);&#xA;            return resolve(outputPath)&#xA;        };&#xA;        ffmpeg(inputPath)&#xA;        .size(`${resolution}`)&#xA;        .videoCodec(&#x27;libx264&#x27;) // Кодек H.264&#xA;        .audioCodec(&#x27;aac&#x27;) &#xA;        .output(outputPath)&#xA;        .on(&#x27;end&#x27;,()=>resolve(outputPath))&#xA;        .on(&#x27;error&#x27;,(err)=>reject(err))&#xA;        .run()&#xA;            &#xA;    })&#xA;}&#xA;&#xA;private async createDirectories(temp:string){&#xA;    try{&#xA;        const dir720p = `${temp}/720p`;&#xA;        const dir480p = `${temp}/480p`;&#xA;        const dir720pExists = await fs.access(dir720p).then(() => true).catch(() => false);&#xA;        const dir480pExists = await fs.access(dir480p).then(() => true).catch(() => false);&#xA;        if(dir720pExists &amp;&amp; dir480pExists){&#xA;            console.log(&#x27;FILES ALIVE&#x27;);&#xA;            return;&#xA;        }&#xA;        if (!dir720pExists) {&#xA;            await fs.mkdir(dir720p, { recursive: true });&#xA;            console.log(&#x27;Папка 720p создана&#x27;);&#xA;        }&#xA;        &#xA;        if (!dir480pExists) {&#xA;            await fs.mkdir(dir480p, { recursive: true });&#xA;            console.log(&#x27;Папка 480p создана&#x27;);&#xA;        }&#xA;    } catch (err) {&#xA;        console.error(&#x27;Ошибка при создании директорий:&#x27;, err);&#xA;    }&#xA;}&#xA;</string>

    &#xA;

    Continue frontentd code:

    &#xA;

    let videoPath;&#xA;&#xA;if (quality === &#x27;720p&#x27;) {&#xA;        videoPath = videoPaths[0];&#xA;} else if (quality === &#x27;480p&#x27;) {&#xA;        videoPath = videoPaths[1];&#xA;}&#xA;&#xA;if (!videoPath) {&#xA;        console.error(&#x27;Video path not found!&#x27;);&#xA;        return;&#xA;}&#xA;&#xA;// Получаем видео по его пути&#xA;console.log(&#x27;VIDEOPATH LOG: &#x27;,videoPath);&#xA;    &#xA;const videoRes = await axios.get(&#x27;/videoFormat/getVideo&#x27;, { &#xA;        params: { path: videoPath } ,&#xA;        headers: { Range: &#x27;bytes=0-&#x27; },&#xA;        responseType: &#x27;blob&#x27;&#xA;    });&#xA;    console.log(&#x27;Video fetched: &#x27;, videoRes);&#xA;    const videoBlob = new Blob([videoRes.data], { type: &#x27;video/mp4&#x27; });&#xA;    const videoURL = URL.createObjectURL(videoBlob);&#xA;    return videoURL;&#xA;    /* console.log(&#x27;Видео успешно загружено:&#x27;, response.data); */&#xA;    } catch (error) {&#xA;    console.error(&#x27;Ошибка при загрузке видео:&#x27;, error);&#xA;    }&#xA;}&#xA;

    &#xA;

    Here I just choose one of the route and make a new GET request (VideoRes), now in the controller in the backend, I'm trying to do a video streaming:

    &#xA;

    @Public()&#xA;    @Get(&#x27;/getVideo&#x27;)&#xA;    async getVideo(@Query(&#x27;path&#x27;) videoPath:string,@Req() req:Request,@Res() res:Response){&#xA;        try {&#xA;            console.log(&#x27;PATH ARGUMENT: &#x27;,videoPath);&#xA;            console.log(&#x27;VIDEOPATH IN SERVICE: &#x27;,videoPath);&#xA;        const videoSize = (await fs.stat(videoPath)).size;&#xA;        const CHUNK_SIZE = 10 ** 6;&#xA;        const range = req.headers[&#x27;range&#x27;] as string | undefined;&#xA;        if (!range) {&#xA;            return new ForbiddenException(&#x27;Range не найденно&#x27;);&#xA;        }&#xA;        const start = Number(range.replace(/\D/g,""));&#xA;        const end = Math.min(start &#x2B; CHUNK_SIZE,videoSize - 1);&#xA;&#xA;        const contentLength = end - start &#x2B; 1;&#xA;        const videoStream = fsSync.createReadStream(videoPath, { start, end });&#xA;        const headers = {&#xA;            &#x27;Content-Range&#x27;:`bytes ${start}-${end}/${videoSize}`,&#xA;            &#x27;Accept-Ranges&#x27;:&#x27;bytes&#x27;,&#xA;            &#x27;Content-Length&#x27;:contentLength,&#xA;            &#x27;Content-Type&#x27;:&#x27;video/mp4&#x27;&#xA;        }&#xA;        &#xA;        res.writeHead(206,headers);&#xA;&#xA;        // Передаем поток в ответ&#xA;        videoStream.pipe(res);&#xA;        &#xA;&#xA;        // Если возникнет ошибка при стриминге, логируем ошибку&#xA;        videoStream.on(&#x27;error&#x27;, (error) => {&#xA;            console.error(&#x27;Ошибка при чтении видео:&#x27;, error);&#xA;            res.status(500).send(&#x27;Ошибка при чтении видео&#x27;);&#xA;        });&#xA;        } catch (error) {&#xA;            console.error(&#x27;Ошибка при обработке запросов:&#x27;, error);&#xA;            return res.status(400).json({ message: &#x27;Ошибка при обработке getVideo запросов&#x27; });&#xA;        }&#xA;    }&#xA;

    &#xA;

    Send to the frontend

    &#xA;

    res.writeHead(206,headers);&#xA;

    &#xA;

    In the frontend, I make blob url for video src and return it

    &#xA;

    const videoBlob = new Blob([videoRes.data], { type: &#x27;video/mp4&#x27; });const videoURL = URL.createObjectURL(videoBlob);return videoURL;&#xA;

    &#xA;

    And assign src to the video:

    &#xA;

    useVideo(seriesName,quality).then(src => {&#xA;                if (src) {&#xA;                    console.log(&#x27;ITS VIDEOLOGISC GOIDA!&#x27;);&#xA;                    if(!playRef.current) return;&#xA;                    &#xA;                    const oldURL = playRef.current.src;&#xA;                    if (oldURL &amp;&amp; oldURL.startsWith(&#x27;blob:&#x27;)) {&#xA;                        URL.revokeObjectURL(oldURL);&#xA;                    }&#xA;                    playRef.current.pause();&#xA;                    playRef.current.src = &#x27;&#x27;;&#xA;                    setQuality(quality);&#xA;                    console.log(&#x27;SRC: &#x27;,src);&#xA;                    &#xA;                    playRef.current.src = src;&#xA;                    playRef.current.load();&#xA;                    console.log(&#x27;ITS VIDEOURL GOIDA!&#x27;);&#xA;                    togglePlayPause();&#xA;                }&#xA;            })&#xA;            .catch(err => console.error(&#x27;Failed to fetch video&#x27;, err));&#xA;

    &#xA;

    But the problem is:

    &#xA;

    &#xA;

    Vinland-Saga:1 Uncaught (in promise) NotSupportedError: Failed to load because no supported source was found

    &#xA;

    &#xA;

    And I don't know why...

    &#xA;

    I tried everything, but I don't understand why src is incorrect..

    &#xA;

  • Video streaming error: Uncaught (in promise) NotSupportedError: Failed to load because no supported source was found

    18 September 2024, by Aizen

    Here is my problem: I have one video src 1080p (on the frontend). On the frontend, I send this video-route to the backend:

    &#xA;

    const req = async()=>{try{const res = await axios.get(&#x27;/catalog/item&#x27;,{params:{SeriesName:seriesName}});return {data:res.data};}catch(err){console.log(err);return false;}}const fetchedData = await req();-On the backend i return seriesName.Now i can make a full path,what the video is,and where it is,code:&#xA;

    &#xA;

    const videoUrl = &#x27;C:/Users/arMori/Desktop/RedditClone/reddit/public/videos&#x27;;console.log(&#x27;IT VideoURL&#x27;,videoUrl);&#xA;

    &#xA;

    const selectedFile = `${videoUrl}/${fetchedData.data.VideoSource}/${seriesName}-1080p.mp4`&#xA;console.log(`ITS&#x27;S SELECTED FILE: ${selectedFile}`);&#xA;

    &#xA;

    Ok, I have my src 1080p, now is the time to send it to the backend:

    &#xA;

    const response = await axios.post(&#x27;/videoFormat&#x27;, {videoUrl:selectedFile})console.log(&#x27;Это консоль лог путей: &#x27;,response.data);const videoPaths = response.data;&#xA;

    &#xA;

    Backend takes it and FFMpqg makes two types of resolution,720p and 480p,save it to the temp storage on backend, and then returns two routes where these videos stores

    &#xA;

    async videoUpload(videoUrl:string){try{const tempDir = C:/Users/arMori/Desktop/RedditClone/reddit_back/src/video/temp;const inputFile = videoUrl;console.log(&#x27;VIDEOURL: &#x27;,videoUrl);&#xA;

    &#xA;

            const outputFiles = [];&#xA;        &#xA;        await this.createDirectories(tempDir);        &#xA;        outputFiles.push(await this.convertVideo(inputFile, &#x27;1280x720&#x27;, &#x27;720p.mp4&#x27;));&#xA;        outputFiles.push(await this.convertVideo(inputFile, &#x27;854x480&#x27;, &#x27;480p.mp4&#x27;));&#xA;        console.log(&#x27;OUTUPT FILES SERVICE: &#x27;,outputFiles);&#xA;        &#xA;        return outputFiles;&#xA;&#xA;    }catch(err){&#xA;        console.error(&#x27;VideoFormatterService Error: &#x27;,err);&#xA;        &#xA;    }&#xA;}&#xA;&#xA;private convertVideo(inputPath:string,resolution:string,outputFileName:string):Promise<string>{&#xA;    const temp = `C:/Users/arMori/Desktop/RedditClone/reddit_back/src/video/temp`;&#xA;    return new Promise(async(resolve,reject)=>{&#xA;        const height = resolution.split(&#x27;x&#x27;)[1];&#xA;        console.log(&#x27;HIEGHT: &#x27;,height);&#xA;        &#xA;        const outputDir = `C:/Users/arMori/Desktop/RedditClone/reddit_back/src/video/temp/${height}p`;&#xA;        const outputPath = join(outputDir, outputFileName);&#xA;        const isExists = await fs.access(outputPath).then(() => true).catch(() => false);&#xA;        if(isExists){ &#xA;            console.log(`File already exists: ${outputPath}`);&#xA;            return resolve(outputPath)&#xA;        };&#xA;        ffmpeg(inputPath)&#xA;        .size(`${resolution}`)&#xA;        .videoCodec(&#x27;libx264&#x27;) // Кодек H.264&#xA;        .audioCodec(&#x27;aac&#x27;) &#xA;        .output(outputPath)&#xA;        .on(&#x27;end&#x27;,()=>resolve(outputPath))&#xA;        .on(&#x27;error&#x27;,(err)=>reject(err))&#xA;        .run()&#xA;            &#xA;    })&#xA;}&#xA;&#xA;private async createDirectories(temp:string){&#xA;    try{&#xA;        const dir720p = `${temp}/720p`;&#xA;        const dir480p = `${temp}/480p`;&#xA;        const dir720pExists = await fs.access(dir720p).then(() => true).catch(() => false);&#xA;        const dir480pExists = await fs.access(dir480p).then(() => true).catch(() => false);&#xA;        if(dir720pExists &amp;&amp; dir480pExists){&#xA;            console.log(&#x27;FILES ALIVE&#x27;);&#xA;            return;&#xA;        }&#xA;        if (!dir720pExists) {&#xA;            await fs.mkdir(dir720p, { recursive: true });&#xA;            console.log(&#x27;Папка 720p создана&#x27;);&#xA;        }&#xA;        &#xA;        if (!dir480pExists) {&#xA;            await fs.mkdir(dir480p, { recursive: true });&#xA;            console.log(&#x27;Папка 480p создана&#x27;);&#xA;        }&#xA;    } catch (err) {&#xA;        console.error(&#x27;Ошибка при создании директорий:&#x27;, err);&#xA;    }&#xA;}&#xA;</string>

    &#xA;

    Continue frontentd code:

    &#xA;

    let videoPath;&#xA;&#xA;if (quality === &#x27;720p&#x27;) {&#xA;        videoPath = videoPaths[0];&#xA;} else if (quality === &#x27;480p&#x27;) {&#xA;        videoPath = videoPaths[1];&#xA;}&#xA;&#xA;if (!videoPath) {&#xA;        console.error(&#x27;Video path not found!&#x27;);&#xA;        return;&#xA;}&#xA;&#xA;// Получаем видео по его пути&#xA;console.log(&#x27;VIDEOPATH LOG: &#x27;,videoPath);&#xA;    &#xA;const videoRes = await axios.get(&#x27;/videoFormat/getVideo&#x27;, { &#xA;        params: { path: videoPath } ,&#xA;        headers: { Range: &#x27;bytes=0-&#x27; },&#xA;        responseType: &#x27;blob&#x27;&#xA;    });&#xA;    console.log(&#x27;Video fetched: &#x27;, videoRes);&#xA;    const videoBlob = new Blob([videoRes.data], { type: &#x27;video/mp4&#x27; });&#xA;    const videoURL = URL.createObjectURL(videoBlob);&#xA;    return videoURL;&#xA;    /* console.log(&#x27;Видео успешно загружено:&#x27;, response.data); */&#xA;    } catch (error) {&#xA;    console.error(&#x27;Ошибка при загрузке видео:&#x27;, error);&#xA;    }&#xA;}&#xA;

    &#xA;

    Here I just choose one of the route and make a new GET request (VideoRes), now in the controller in the backend, I'm trying to do a video streaming:

    &#xA;

    @Public()&#xA;    @Get(&#x27;/getVideo&#x27;)&#xA;    async getVideo(@Query(&#x27;path&#x27;) videoPath:string,@Req() req:Request,@Res() res:Response){&#xA;        try {&#xA;            console.log(&#x27;PATH ARGUMENT: &#x27;,videoPath);&#xA;            console.log(&#x27;VIDEOPATH IN SERVICE: &#x27;,videoPath);&#xA;        const videoSize = (await fs.stat(videoPath)).size;&#xA;        const CHUNK_SIZE = 10 ** 6;&#xA;        const range = req.headers[&#x27;range&#x27;] as string | undefined;&#xA;        if (!range) {&#xA;            return new ForbiddenException(&#x27;Range не найденно&#x27;);&#xA;        }&#xA;        const start = Number(range.replace(/\D/g,""));&#xA;        const end = Math.min(start &#x2B; CHUNK_SIZE,videoSize - 1);&#xA;&#xA;        const contentLength = end - start &#x2B; 1;&#xA;        const videoStream = fsSync.createReadStream(videoPath, { start, end });&#xA;        const headers = {&#xA;            &#x27;Content-Range&#x27;:`bytes ${start}-${end}/${videoSize}`,&#xA;            &#x27;Accept-Ranges&#x27;:&#x27;bytes&#x27;,&#xA;            &#x27;Content-Length&#x27;:contentLength,&#xA;            &#x27;Content-Type&#x27;:&#x27;video/mp4&#x27;&#xA;        }&#xA;        &#xA;        res.writeHead(206,headers);&#xA;&#xA;        // Передаем поток в ответ&#xA;        videoStream.pipe(res);&#xA;        &#xA;&#xA;        // Если возникнет ошибка при стриминге, логируем ошибку&#xA;        videoStream.on(&#x27;error&#x27;, (error) => {&#xA;            console.error(&#x27;Ошибка при чтении видео:&#x27;, error);&#xA;            res.status(500).send(&#x27;Ошибка при чтении видео&#x27;);&#xA;        });&#xA;        } catch (error) {&#xA;            console.error(&#x27;Ошибка при обработке запросов:&#x27;, error);&#xA;            return res.status(400).json({ message: &#x27;Ошибка при обработке getVideo запросов&#x27; });&#xA;        }&#xA;    }&#xA;

    &#xA;

    Send to the frontend

    &#xA;

    res.writeHead(206,headers);&#xA;

    &#xA;

    In the frontend, I make blob url for video src and return it

    &#xA;

    const videoBlob = new Blob([videoRes.data], { type: &#x27;video/mp4&#x27; });const videoURL = URL.createObjectURL(videoBlob);return videoURL;&#xA;

    &#xA;

    And assign src to the video:

    &#xA;

    useVideo(seriesName,quality).then(src => {&#xA;                if (src) {&#xA;                    console.log(&#x27;ITS VIDEOLOGISC GOIDA!&#x27;);&#xA;                    if(!playRef.current) return;&#xA;                    &#xA;                    const oldURL = playRef.current.src;&#xA;                    if (oldURL &amp;&amp; oldURL.startsWith(&#x27;blob:&#x27;)) {&#xA;                        URL.revokeObjectURL(oldURL);&#xA;                    }&#xA;                    playRef.current.pause();&#xA;                    playRef.current.src = &#x27;&#x27;;&#xA;                    setQuality(quality);&#xA;                    console.log(&#x27;SRC: &#x27;,src);&#xA;                    &#xA;                    playRef.current.src = src;&#xA;                    playRef.current.load();&#xA;                    console.log(&#x27;ITS VIDEOURL GOIDA!&#x27;);&#xA;                    togglePlayPause();&#xA;                }&#xA;            })&#xA;            .catch(err => console.error(&#x27;Failed to fetch video&#x27;, err));&#xA;

    &#xA;

    But the problem is:

    &#xA;

    &#xA;

    Vinland-Saga:1 Uncaught (in promise) NotSupportedError: Failed to load because no supported source was found

    &#xA;

    &#xA;

    And I don't know why...

    &#xA;

    I tried everything, but I don't understand why src is incorrect..

    &#xA;

  • How to use web analytics to acquire new customers

    2 September 2020, by Joselyn Khor — Analytics Tips, Marketing

    Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

    Attracting the right visitors to your website

    To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

    So, how do you attract audiences to your site with a web analytics tool like Matomo?

    1. Figure out who your audience is through the Visitor Profiles feature. 
    2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate: Divide marketing spend by the number of customers acquired. 
    3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

    How Matomo helps businesses acquire new customers 

    1. Use the Acquisitions feature
    2. Use funnels
    3. Study Visitor Profiles
    4. Focus on SEO efforts
    5. Look at the Multi Attribution feature
    6. Set goals
    7. Set Advanced eCommerce reporting

    1. Use the Acquisitions feature

    Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

    Acquisitions feature

    This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

    • Learn what traffic you get from external websites: Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.
    • Social Networks: See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.
    • Campaigns: Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

    Watch this video to learn about the Acquisitions feature

    2. Use funnels

    Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

    Funnels feature

    If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

    By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

    How to amplify acquisition strategies with Funnels: Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

    3. Study Visitor Profiles

    Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

    Visitor Profiles feature

    Better understand:

    • Why your visitors viewed your website.

    • Why your returning visitors continue to view your website.

    • What specifically your visitors are looking for and whether they found it on your website.

    The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

    How Visitor Profiles helps with acquisition: By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

    4. Focus on SEO efforts

    Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

    Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

    As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

    How to amplify acquisitions strategies with search engines and keywords: By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

    5. Look at the Multi Attribution feature

    Multi Attribution lets you measure the success of every touchpoint in the customer journey.

    Multi Attribution feature

    Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

    No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

    6. Set your Goals

    What are the acquisition goals you want to achieve the most? The Goals feature lets you measure the most important metrics you need to grow your business.

    Goals feature

    Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

    This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

    7. Set Advanced Ecommence reporting

    If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

    Ecommerce feature

    When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

    Key takeaway

    Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

    Want to learn how to increase engagement with Matomo? Click here. We’ll go through how you can boost engagement on your website via web analytics.