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• Segmentation Analytics : How to Leverage It on Your Site

  27 octobre 2023, par Erin — Analytics Tips

  The deeper you go with your customer analytics, the better your insights will be.

  The result ? Your marketing performance soars to new heights.

  Customer segmentation is one of the best ways businesses can align their marketing strategies with an effective output to generate better results. Marketers know that targeting the right people is one of the most important aspects of connecting with and converting web visitors into customers.

  By diving into customer segmentation analytics, you’ll be able to transform your loosely defined and abstract audience into tangible, understandable segments, so you can serve them better.

  In this guide, we’ll break down customer segmentation analytics, the different types, and how you can delve into these analytics on your website to grow your business.

  What is customer segmentation ?

  Before we dive into customer segmentation analytics, let’s take a step back and look at customer segmentation in general. 

  Customer segmentation is the process of dividing your customers up into different groups based on specific characteristics.

  These groups could be based on demographics like age or location or behaviours like recent purchases or website visits. 

  By splitting your audience into different segments, your marketing team will be able to craft highly targeted and relevant marketing campaigns that are more likely to convert.

  Additionally, customer segmentation allows businesses to gain new insights into their audience. For example, by diving deep into different segments, marketers can uncover pain points and desires, leading to increased conversion rates and return on investment.

  But, to grasp the different customer segments, organisations need to know how to collect, digest and interpret the data for usable insights to improve their business. That’s where segmentation analytics comes in.

  What is customer segmentation analytics ?

  Customer segmentation analytics splits customers into different groups within your analytics software to create more detailed customer data and improve targeting.

  

  With customer segmentation, you’re splitting your customers into different groups. With customer segmentation analytics, you’re doing this all within your analytics platform so you can understand them better.

  One example of splitting your customers up is by country. For example, let’s say you have a global customer base. So, you go into your analytics software and find that 90% of your website visitors come from five countries : the UK, the US, Australia, Germany and Japan.

  In this area, you could then create customer segmentation subsets based on these five countries. Moving forward, you could then hop into your analytics tool at any point in time and analyse the segments by country. 

  For example, if you wanted to see how well your recent marketing campaign impacted your Japanese customers, you could look at your Japanese subset within your analytics and dive into the data.

  The primary goal of customer segmentation analytics is to gather actionable data points to give you an in-depth understanding of your customers. By gathering data on your different audience segments, you’ll discover insights on your customers that you can use to optimise your website, marketing campaigns, mobile apps, product offerings and overall customer experience.

  Rather than lumping your entire customer base into a single mass, customer segmentation analytics allows you to meet even more specific and relevant needs and pain points of your customers to serve them better.

  By allowing you to “zoom in” on your audience, segmentation analytics helps you offer more value to your customers, giving you a competitive advantage in the marketplace.

  5 types of segmentation

  There are dozens of different ways to split up your customers into segments. The one you choose depends on your goals and marketing efforts. Each type of segmentation offers a different view of your customers so you can better understand their specific needs to reach them more effectively.

  While you can segment your customers in almost endless ways, five common types the majority fall under are :

  

  Geographic

  Another way to segment is by geography.

  This is important because you could have drastically different interests, pain points and desires based on where you live.

  If you’re running a global e-commerce website that sells a variety of clothing products, geographic segmentation can play a crucial role in optimising your website.

  For instance, you may observe that a significant portion of your website visitors are from countries in the Southern Hemisphere, where it’s currently summer. On the other hand, visitors from the Northern Hemisphere are experiencing winter. Utilising this information, you can tailor your marketing strategy and website accordingly to increase sells.

  Where someone comes from can significantly impact how they will respond to your messaging, brand and offer.

  Geographic segmentation typically includes the following subtypes :

  • Cities (i.e., Austin, Paris, Berlin, etc.)
  • State (i.e., Massachusetts)
  • Country (i.e., Thailand)

  Psychographic

  Another key segmentation type of psychographic. This is where you split your customers into different groups based on their lifestyles.

  Psychographic segmentation is a method of dividing your customers based on their habits, attitudes, values and opinions. You can unlock key emotional elements that impact your customers’ purchasing behaviours through this segmentation type.

  Psychographic segmentation typically includes the following subtypes :

  • Values
  • Habits
  • Opinions

  Behavioural

  While psychographic segmentation looks at your customers’ overall lifestyle and habits, behavioural segmentation aims to dive into the specific individual actions they take daily, especially when interacting with your brand or your website.

  Your customers won’t all interact with your brand the same way. They’ll act differently when interacting with your products and services for several reasons. 

  Behavioural segmentation can help reveal certain use cases, like why customers buy a certain product, how often they buy it, where they buy it and how they use it.

  By unpacking these key details about your audience’s behaviour, you can optimise your campaigns and messaging to get the most out of your marketing efforts to reach new and existing customers.

  Behavioural segmentation typically includes the following subtypes :

  • Interactions
  • Interests
  • Desires

  Technographic

  Another common segmentation type is technographic segmentation. As the name suggests, this technologically driven segment seeks to understand how your customers use technology.

  While this is one of the newest segmentation types marketers use, it’s a powerful method to help you understand the types of tech your customers use, how often they use it and the specific ways they use it.

  Technographic segmentation typically includes the following subtypes :

  • Smartphone type
  • Device type : smartphone, desktop, tablet
  • Apps
  • Video games

  Demographic

  The most common approach to segmentation is to split your customers up by demographics. 

  Demographic segmentation typically includes subtypes like language, job title, age or education.

  This can be helpful for tailoring your content, products, and marketing efforts to specific audience segments. One way to capture this information is by using web analytics tools, where language is often available as a data point.

  However, for accurate insights into other demographic segments like job titles, which may not be available (or accurate) in analytics tools, you may need to implement surveys or add fields to forms on your website to gather this specific information directly from your visitors.

  How to build website segmentation analytics

  With Matomo, you can create a variety of segments to divide your website visitors into different groups. Matomo’s Segments allows you to view segmentation analytics on subsets of your audience, like :

  • The device they used while visiting your site
  • What channel they entered your site from
  • What country they are located
  • Whether or not they visited a key page of your website
  • And more

  While it’s important to collect general data on every visitor you have to your website, a key to website growth is understanding each type of visitor you have.

  For example, here’s a screenshot of how you can segment all of your website’s visitors from New Zealand :

  

  The criteria you use to define these segments are based on the data collected within your web analytics platform.

  Here are some popular ways you can create some common themes on Matomo that can be used to create segments :

  Visit based segments

  Create segments in Matomo based on visitors’ patterns. 

  For example :

  • Do returning visitors show different traits than first-time visitors ?
  • Do people who arrive on your blog experience your website differently than those arriving on a landing page ?

  This information can inform your content strategy, user interface design and marketing efforts.

  Demographic segments

  Create segments in Matomo based on people’s demographics. 

  For example :

  • User’s browser language
  • Location

  This can enable you to tailor your approach to specific demographics, improving the performance of your marketing campaigns.

  Technographic segments

  Create segments in Matomo based on people’s technographics. 

  For example :

  • Web browser being used (i.e., Chrome, Safari, Firefox, etc.)
  • Device type (i.e., smartphone, tablet, desktop)

  This can inform how to optimise your website based on users’ technology preferences, enhancing the effectiveness of your website.

  Interaction based segments

  Create segments in Matomo based on interactions. 

  For example :

  • Events (i.e., when someone clicks a specific URL on your website)
  • Goals (i.e., when someone stays on your site for a certain period)

  Insights from this can empower you to fine-tune your content and user experience for increasing conversion rates.

  

  Campaign-based segments

  Create segments in Matomo based on campaigns. 

  For example :

  • Visitors arriving from specific traffic sources
  • Visitors arriving from specific advertising campaigns

  With these insights, you can assess the performance of your marketing efforts, optimise your ad spend and make data-driven decisions to enhance your campaigns for better results.

  Ecommerce segments

  Create segments in Matomo based on ecommerce. 

  For example :

  • Visitors who purchased vs. those who didn’t
  • Visitors who purchased a specific product

  This allows you to refine your website and marketing strategy for increased conversions and revenue.

  Leverage Matomo for your segmentation analytics

  By now, you can see the power of segmentation analytics and how they can be used to understand your customers and website visitors better. By breaking down your audience into groups, you’ll be able to gain insights into those segments to know how to serve them better with improved messaging and relevant products.

  If you’re ready to begin using segmentation analytics on your website, try Matomo. Start your 21-day free trial now — no credit card required.

  Matomo is an ideal choice for marketers looking for an easy-to-use, out-of-the-box web analytics solution that delivers accurate insights while keeping privacy and compliance at the forefront.

• How to install this nodejs Application

  15 février 2016, par metalbug

  https://github.com/hexator/live4chan

  i have VMware run ubuntu-14.10-server and 15.10-server

  sudo apt-get install -y 
  
       git mongodb imagemagick libcairo2-dev libjpeg8-dev 
  
       libpango1.0-dev libgif-dev build-essential g++ ffmpeg curl

  install success

  git clone https://github.com/hexator/live4chan.git; 
  
  cd live4chan; 
  
  npm install

  but have errors

  test@ubuntu:~/live4chan$ npm start
  
  
  
      LiveChan@0.0.1 start /home/test/live4chan
  
      node lib/index.js
  
  
  
  Missing certificate or private key
  
  Running with insecure server
  
  info - socket.io started
  
  connect.limit() will be removed in connect 3.0
  
  connect.multipart() will be removed in connect 3.0
  
  visit https://github.com/senchalabs/connect/wiki/Connect-3.0 for alternatives
  
  connect.limit() will be removed in connect 3.0
  
  
  
  module.js:340
  
  throw err;
  
  ^
  
  Error: Cannot find module 'carrier'
  
  at Function.Module._resolveFilename (module.js:338:15)
  
  at Function.Module._load (module.js:280:25)
  
  at Module.require (module.js:364:17)
  
  at require (module.js:380:17)
  
  at Object. (/home/test/ircd.js/lib/server.js:24:15)
  
  at Module._compile (module.js:456:26)
  
  at Object.Module._extensions..js (module.js:474:10)
  
  at Module.load (module.js:356:32)
  
  at Function.Module._load (module.js:312:12)
  
  at Module.require (module.js:364:17)
  
  
  
  npm ERR! Linux 4.2.0-16-generic
  
  npm ERR! argv "node" "/usr/local/bin/npm" "start"
  
  npm ERR! node v0.10.42
  
  npm ERR! npm v3.7.2
  
  npm ERR! code ELIFECYCLE
  
  npm ERR! LiveChan@0.0.1 start: node lib/index.js
  
  npm ERR! Exit status 8
  
  npm ERR!
  
  npm ERR! Failed at the LiveChan@0.0.1 start script 'node lib/index.js'.
  
  npm ERR! Make sure you have the latest version of node.js and npm installed.
  
  npm ERR! If you do, this is most likely a problem with the LiveChan package,
  
  npm ERR! not with npm itself.
  
  npm ERR! Tell the author that this fails on your system:
  
  npm ERR! node lib/index.js
  
  npm ERR! You can get information on how to open an issue for this project with:
  
  npm ERR! npm bugs LiveChan
  
  npm ERR! Or if that isn't available, you can get their info via:
  
  npm ERR! npm owner ls LiveChan
  
  npm ERR! There is likely additional logging output above.
  
  
  
  npm ERR! Please include the following file with any support request:
  
  npm ERR! /home/test/live4chan/npm-debug.log
  
  
  
  ==========================================================
  
  /home/test/live4chan/npm-debug.log
  
  
  
  0 info it worked if it ends with ok
  
  1 verbose cli [ 'node', '/usr/local/bin/npm', 'start' ]
  
  2 info using npm@3.7.2
  
  3 info using node@v0.10.42
  
  4 verbose run-script [ 'prestart', 'start', 'poststart' ]
  
  5 info lifecycle LiveChan@0.0.1~prestart: LiveChan@0.0.1
  
  6 silly lifecycle LiveChan@0.0.1~prestart: no script for prestart, continuing
  
  7 info lifecycle LiveChan@0.0.1~start: LiveChan@0.0.1
  
  8 verbose lifecycle LiveChan@0.0.1~start: unsafe-perm in lifecycle true
  
  9 verbose lifecycle LiveChan@0.0.1~start: PATH: /usr/local/lib/node_modules/npm/bin/node-gyp-bin:/home/test/live4chan/node_modules/.bin:/usr/local/bin:/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/usr/games:/usr/local/games
  
  10 verbose lifecycle LiveChan@0.0.1~start: CWD: /home/test/live4chan
  
  11 silly lifecycle LiveChan@0.0.1~start: Args: [ '-c', 'node lib/index.js' ]
  
  12 silly lifecycle LiveChan@0.0.1~start: Returned: code: 8 signal: null
  
  13 info lifecycle LiveChan@0.0.1~start: Failed to exec start script
  
  14 verbose stack Error: LiveChan@0.0.1 start: node lib/index.js
  
  14 verbose stack Exit status 8
  
  14 verbose stack at EventEmitter. (/usr/local/lib/node_modules/npm/lib/utils/lifecycle.js:239:16)
  
  14 verbose stack at EventEmitter.emit (events.js:98:17)
  
  14 verbose stack at ChildProcess. (/usr/local/lib/node_modules/npm/lib/utils/spawn.js:24:14)
  
  14 verbose stack at ChildProcess.emit (events.js:98:17)
  
  14 verbose stack at maybeClose (child_process.js:766:16)
  
  14 verbose stack at Process.ChildProcess._handle.onexit (child_process.js:833:5)
  
  15 verbose pkgid LiveChan@0.0.1
  
  16 verbose cwd /home/test/live4chan
  
  17 error Linux 4.2.0-16-generic
  
  18 error argv "node" "/usr/local/bin/npm" "start"
  
  19 error node v0.10.42
  
  20 error npm v3.7.2
  
  21 error code ELIFECYCLE
  
  22 error LiveChan@0.0.1 start: node lib/index.js
  
  22 error Exit status 8
  
  23 error Failed at the LiveChan@0.0.1 start script 'node lib/index.js'.
  
  23 error Make sure you have the latest version of node.js and npm installed.
  
  23 error If you do, this is most likely a problem with the LiveChan package,
  
  23 error not with npm itself.
  
  23 error Tell the author that this fails on your system:
  
  23 error node lib/index.js
  
  23 error You can get information on how to open an issue for this project with:
  
  23 error npm bugs LiveChan
  
  23 error Or if that isn't available, you can get their info via:
  
  23 error npm owner ls LiveChan
  
  23 error There is likely additional logging output above.
  
  24 verbose exit [ 1, true ]

  I tried this :
  npm install carrier

  Or an error.

  and install Other versions of nodejs

  wget http://nodejs.org/dist/latest-v0.10.x/node-v0.10.42.tar.gz
  
  wget http://nodejs.org/dist/latest-v0.12.x/node-v0.12.10.tar.gz 
  
  wget http://nodejs.org/dist/latest-v4.x/node-v4.3.0.tar.gz
  
  wget http://nodejs.org/dist/latest-v5.x/node-v5.6.0.tar.gz
  
  tar zxvf node-v4.3.0.tar.gz
  
  cd node-v4.3.0
  
  ./configure 
  
  make
  
  sudo make install

  Nothing happened

  please help me
  Or you can tell me how to install, detailed, thank you very much !

• Easy Tricks for Finding WebM Videos in YouTube

  9 août 2010, par noreply@blogger.com (John Luther)

  Since the WebM project launch, YouTube has been encoding videos uploaded at 720p or higher resolution in the WebM format. Today, the one million most popular videos of any size on YouTube are also available in the WebM format.

  We have instructions on our project site for finding these videos but they require adding a special parameter onto the end of each search query. All of the browsers that support WebM can create search shortcuts with custom parameters, however, so we’ve compiled instructions for making it very simple to search for WebM videos in YouTube.

  Important : First, make sure you have a supported browser and are enrolled in the YouTube HTML5 beta by going to http://youtube.com/html5 and clicking Enter the HTML5 Beta.

  Creating a WebM Search Shortcut

  Firefox 4 Beta :
  

  1. Select Bookmarks > Organize Bookmarks. A bookmark manager dialog opens.
  2. In the left column, choose a location for the new bookmark you’re creating. Next, choose Organize > New Bookmark (on MacOS click the gear icon). The new bookmark dialog opens.
  3. In the Name box, type WebM.
  4. In the Location box, type http://youtube.com/results?search_query=%s&webm=1.
  5. In the Keyword box, type webm.
  6. Click Add.

  Google Chrome Early Release Channel :
  

  1. On Windows and Linux, click the Chrome wrench icon in the toolbar and select Options. On MacOS, select Chrome > Preferences.
  2. On the Basics tab, click the Manage button in the Default Search section.
  3. On Windows and Linux, click Add. On MacOS X, click the plus (+) button.
  4. In the Name box, type WebM.
  5. In the Keyword box, type webm.
  6. In the URL box, type http://youtube.com/results?search_query=%s&webm=1.
  7. Click OK.

  Opera 10.60 and later :
  

  1. Go to http://youtube.com.
  2. Right-click in the YouTube search box at the top of the page and select Create Search. On MacOS, use Ctrl+click if you don’t a secondary mouse button enabled.
  3. In the Name box, type WebM.
  4. In the Keyword box, type webm.
  5. In the Address box, type http://youtube.com/results?search_query=%s&webm=1.
  6. Click OK.

  
  

  
  Now you’re ready to search. In the location box of the browser, type webm monster trucks. The YouTube search results page will open with a selection of monster truck videos encoded in the WebM format. When watching a video, look for the HTML5 WebM indicator in the player control bar.

  If you can’t find WebM videos it is most likely a browser cookie problem. Your enrollment in the YouTube HTML5 beta test is stored in a browser cookie (not in your YouTube or Google account), and that cookie can expire. Visit http://youtube.com/html5 and opt-in again to re-set the cookie.

  Directly Accessing WebM Videos by URL

  To find out if any YouTube video is available in WebM, simply add &html5=True (make sure True is capitalized) to the end of the video URL. If there is a WebM version of the video, it will open instead of the Flash version. For example :
  

  • Flash version : http://www.youtube.com/watch?v=Dz6gFokvOr0
  • WebM version : http://www.youtube.com/watch?v=Dz6gFokvOr0&html5=True