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• Decrypting fragmented mpeg-dash using ffmpeg

  6 octobre 2022, par Sayem Prodhan Ananta

  I have an mpeg-dash which I want to decrypt. I have the CENC decryption key. But I am unable to get it working. The dash uses segment template. Here is the dash

  


  &lt;?xml version="1.0" ?>&#xA;<mpd mediapresentationduration="PT1H55M53.987S" minbuffertime="PT6.00S" profiles="urn:mpeg:dash:profile:isoff-live:2011" type="static" xmlns="urn:mpeg:dash:schema:mpd:2011">&#xA;  &#xA;  <period>&#xA;    &#xA;    <adaptationset maxheight="720" maxwidth="1280" mimetype="video/mp4" segmentalignment="true" startwithsap="1">&#xA;      <accessibility schemeiduri="urn:scte:dash:cc:cea-608:2015" value="eng"></accessibility>&#xA;      <viewpoint schemeiduri="urn:mpeg:dash:role:2011" value="vp2"></viewpoint>&#xA;      &#xA;      <contentprotection schemeiduri="urn:mpeg:dash:mp4protection:2011" value="cenc"></contentprotection>&#xA;      &#xA;      <contentprotection schemeiduri="urn:uuid:9a04f079-9840-4286-ab92-e65be0885f95">&#xA;        pAIAAAEAAQCaAjwAVwBSAE0ASABFAEEARABFAFIAIAB4AG0AbABuAHMAPQAiAGgAdAB0AHAAOgAvAC8AcwBjAGgAZQBtAGEAcwAuAG0AaQBjAHIAbwBzAG8AZgB0AC4AYwBvAG0ALwBEAFIATQAvADIAMAAwADcALwAwADMALwBQAGwAYQB5AFIAZQBhAGQAeQBIAGUAYQBkAGUAcgAiACAAdgBlAHIAcwBpAG8AbgA9ACIANAAuADAALgAwAC4AMAAiAD4APABEAEEAVABBAD4APABQAFIATwBUAEUAQwBUAEkATgBGAE8APgA8AEsARQBZAEwARQBOAD4AMQA2ADwALwBLAEUAWQBMAEUATgA&#x2B;ADwAQQBMAEcASQBEAD4AQQBFAFMAQwBUAFIAPAAvAEEATABHAEkARAA&#x2B;ADwALwBQAFIATwBUAEUAQwBUAEkATgBGAE8APgA8AEsASQBEAD4AOABoAFcAMwBQAEsAeABPAEkAYwB1AGsAVwBWAHgASwBaAHgAMgA3AEMAZwA9AD0APAAvAEsASQBEAD4APABDAEgARQBDAEsAUwBVAE0APgBBAGQARgAvAFEAcwBzAHEATQBhAEEAPQA8AC8AQwBIAEUAQwBLAFMAVQBNAD4APABMAEEAXwBVAFIATAA&#x2B;AGgAdAB0AHAAOgAvAC8AcAByAC4AcwBlAHIAdgBpAGMAZQAuAGUAeABwAHIAZQBzAHMAcABsAGEAeQAuAGMAbwBtAC8AcABsAGEAeQByAGUAYQBkAHkALwBSAGkAZwBoAHQAcwBNAGEAbgBhAGcAZQByAC4AYQBzAG0AeAA8AC8ATABBAF8AVQBSAEwAPgA8AC8ARABBAFQAQQA&#x2B;ADwALwBXAFIATQBIAEUAQQBEAEUAUgA&#x2B;AA==&#xA;      </contentprotection>&#xA;      &#xA;      <contentprotection schemeiduri="urn:uuid:edef8ba9-79d6-4ace-a3c8-27dcd51d21ed">&#xA;        AAAAQ3Bzc2gAAAAA7e&#x2B;LqXnWSs6jyCfc1R0h7QAAACMIARIQPLcV8k6syyGkWVxKZx27ChoKaW50ZXJ0cnVzdCIBKg==&#xA;      </contentprotection>&#xA;      <segmenttemplate duration="6000" initialization="$RepresentationID$/init.mp4" media="$RepresentationID$/seg-$Number$.m4s" startnumber="1" timescale="1000"></segmenttemplate>&#xA;      <representation bandwidth="634478" codecs="avc1.4D401F" framerate="2997/100" height="288" scantype="progressive" width="512"></representation>&#xA;      <representation bandwidth="789637" codecs="avc1.4D401F" framerate="2997/100" height="360" scantype="progressive" width="640"></representation>&#xA;      <representation bandwidth="1562569" codecs="avc1.4D401F" framerate="2997/100" height="432" scantype="progressive" width="768"></representation>&#xA;      <representation bandwidth="2124583" codecs="avc1.4D401F" framerate="2997/100" height="720" scantype="progressive" width="1280"></representation>&#xA;    </adaptationset>&#xA;    &#xA;    <adaptationset lang="en" mimetype="audio/mp4" segmentalignment="true" startwithsap="1">&#xA;      &#xA;      <contentprotection schemeiduri="urn:mpeg:dash:mp4protection:2011" value="cenc"></contentprotection>&#xA;      &#xA;      <contentprotection schemeiduri="urn:uuid:9a04f079-9840-4286-ab92-e65be0885f95">&#xA;        pAIAAAEAAQCaAjwAVwBSAE0ASABFAEEARABFAFIAIAB4AG0AbABuAHMAPQAiAGgAdAB0AHAAOgAvAC8AcwBjAGgAZQBtAGEAcwAuAG0AaQBjAHIAbwBzAG8AZgB0AC4AYwBvAG0ALwBEAFIATQAvADIAMAAwADcALwAwADMALwBQAGwAYQB5AFIAZQBhAGQAeQBIAGUAYQBkAGUAcgAiACAAdgBlAHIAcwBpAG8AbgA9ACIANAAuADAALgAwAC4AMAAiAD4APABEAEEAVABBAD4APABQAFIATwBUAEUAQwBUAEkATgBGAE8APgA8AEsARQBZAEwARQBOAD4AMQA2ADwALwBLAEUAWQBMAEUATgA&#x2B;ADwAQQBMAEcASQBEAD4AQQBFAFMAQwBUAFIAPAAvAEEATABHAEkARAA&#x2B;ADwALwBQAFIATwBUAEUAQwBUAEkATgBGAE8APgA8AEsASQBEAD4AOABoAFcAMwBQAEsAeABPAEkAYwB1AGsAVwBWAHgASwBaAHgAMgA3AEMAZwA9AD0APAAvAEsASQBEAD4APABDAEgARQBDAEsAUwBVAE0APgBBAGQARgAvAFEAcwBzAHEATQBhAEEAPQA8AC8AQwBIAEUAQwBLAFMAVQBNAD4APABMAEEAXwBVAFIATAA&#x2B;AGgAdAB0AHAAOgAvAC8AcAByAC4AcwBlAHIAdgBpAGMAZQAuAGUAeABwAHIAZQBzAHMAcABsAGEAeQAuAGMAbwBtAC8AcABsAGEAeQByAGUAYQBkAHkALwBSAGkAZwBoAHQAcwBNAGEAbgBhAGcAZQByAC4AYQBzAG0AeAA8AC8ATABBAF8AVQBSAEwAPgA8AC8ARABBAFQAQQA&#x2B;ADwALwBXAFIATQBIAEUAQQBEAEUAUgA&#x2B;AA==&#xA;      </contentprotection>&#xA;      &#xA;      <contentprotection schemeiduri="urn:uuid:edef8ba9-79d6-4ace-a3c8-27dcd51d21ed">&#xA;        AAAAQ3Bzc2gAAAAA7e&#x2B;LqXnWSs6jyCfc1R0h7QAAACMIARIQPLcV8k6syyGkWVxKZx27ChoKaW50ZXJ0cnVzdCIBKg==&#xA;      </contentprotection>&#xA;      <segmenttemplate duration="6000" initialization="$RepresentationID$/init.mp4" media="$RepresentationID$/seg-$Number$.m4s" startnumber="1" timescale="1000"></segmenttemplate>&#xA;      <representation audiosamplingrate="48000" bandwidth="136225" codecs="mp4a.40.2">&#xA;        <audiochannelconfiguration schemeiduri="urn:mpeg:dash:23003:3:audio_channel_configuration:2011" value="2"></audiochannelconfiguration>&#xA;      </representation>&#xA;    </adaptationset>&#xA;  </period>&#xA;</mpd>&#xA;

  


  I have produced an mp4 file by combining all the segments like this

  


  init.mp4+seg-1.m4s+seg-2.m4s+....+seg-1159.m4s


  


  But I end up with following error

  


  ffmpeg version N-99631-g9018257751-anan5a-2020-10-19 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 8 (Debian 8.3.0-6)
  configuration: --extra-version=anan5a-2020-10-19 --enable-gpl --enable-version3 --disable-shared --enable-static --enable-small --enable-avisynth --enable-chromaprint --enable-frei0r --enable-gmp --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmodplug --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-librtmp --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtesseract --enable-libtheora --enable-libtwolame --enable-libv4l2 --enable-libvo-amrwbenc --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxvid --enable-libxml2 --enable-libzmq --enable-libzvbi --enable-lv2 --enable-openal --enable-opencl --enable-opengl --enable-libdrm --enable-nonfree --enable-libfdk-aac --enable-libbluray --enable-libzimg --enable-libsvtav1
  libavutil      56. 60.100 / 56. 60.100
  libavcodec     58.111.101 / 58.111.101
  libavformat    58. 62.100 / 58. 62.100
  libavdevice    58. 11.102 / 58. 11.102
  libavfilter     7. 87.100 /  7. 87.100
  libswscale      5.  8.100 /  5.  8.100
  libswresample   3.  8.100 /  3.  8.100
  libpostproc    55.  8.100 / 55.  8.100
[mov,mp4,m4a,3gp,3g2,mj2 @ 0x557789b49300] Incorrect number of samples in encryption info
[mov,mp4,m4a,3gp,3g2,mj2 @ 0x557789b49300] Could not find codec parameters for stream 0 (Video: h264 (avc1 / 0x31637661), none, 512x288, 616 kb/s): unspecified pixel format
Consider increasing the value for the 'analyzeduration' (0) and 'probesize' (5000000) options
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from '../videos/enc.0a7bd4e9ec72b6e0-5549.mkv':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41iso5iso6
  Duration: 01:55:47.95, bitrate: 625 kb/s
    Stream #0:0(eng): Video: h264 (avc1 / 0x31637661), none, 512x288, 616 kb/s, SAR 1:1 DAR 16:9, 29.97 fps, 11988 tbr, 11988 tbn, 23976 tbc (default)
    Metadata:
      handler_name    : Bento4 Video Handler
    Side data:
      unknown side data type 24 (779 bytes)
Output #0, matroska, to '../videos/dec.0a7bd4e9ec72b6e0-5549.mkv':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41iso5iso6
    encoder         : Lavf58.62.100
    Stream #0:0(eng): Video: h264 (avc1 / 0x31637661), none, 512x288 [SAR 1:1 DAR 16:9], q=2-31, 616 kb/s, 29.97 fps, 11988 tbr, 1k tbn, 11988 tbc (default)
    Metadata:
      handler_name    : Bento4 Video Handler
    Side data:
      unknown side data type 24 (779 bytes)
Stream mapping:
  Stream #0:0 -> #0:0 (copy)
Press [q] to stop, [?] for help
[mov,mp4,m4a,3gp,3g2,mj2 @ 0x557789b49300] Incorrect number of samples in encryption info
../videos/enc.0a7bd4e9ec72b6e0-5549.mkv: Invalid data found when processing input
frame=    0 fps=0.0 q=-1.0 Lsize=       1kB time=00:00:00.00 bitrate=N/A speed=   0x    
video:0kB audio:0kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown


  


  How can I achieve the decryption without error ??

  


• FFMPEG Take 1 second clips each video file from a directory of files, and until total playtime reached

  3 février 2021, par Matthew

  I'm working on a music art video project for a song.

  


  I have a directory that contains approximately 400 individual videos

  


  

  • varying lengths (as short as 3 seconds and as long as 31 minutes)

  


  • varying file types (mp4 and webm)

  


  • varying resolutions/framerates/bitrates

  


  


  The output video should consist of :

  


  

  • 1 second chunks of each video

  


  • in round-robin fashion

  


  • until all videos are played fully or the output total video length reaches a certain limit (example, 20 minutes).

  


  • Output video should be 1280×720 at 24fps, with no preference to bitrate.

  


  • Videos that are larger should be scaled down and letterboxed (vertically or horizontally).

  


  • Audio is not important at all. The video can be silent. I can overlay audio separately.

  


  


  I do not want to loop short videos. In the example below, you can see that, for top-left-view-take-1.mp4, each 'clip' that's taken is incrementally further into the video. In other words, it shouldn't take the same 1 second clip from the beginning. The goal is to get further in to each individual video as the output video progresses.

  


  For example, say my directory contains files such as the following (and, for the example here, we'll say that this is all files in the directory) :

  


  overhead-view-take-1.mp4 (3 seconds, for the sake of the question)
top-right-view-take-1.mp4 (3 seconds, for the sake of the question)
top-right-view-take-2.mp4 (5 seconds, for the sake of the question)
outside-kaleidoscope-1.mp4
yellow-kaleidoscope-1.mp4
red-kaleidoscope-1.mp4
brake-lights-slow-1.mp4
soft-city-lights.webm


  


  Assume anything that isn't marked with a video duration is at least 5 seconds long.

  


  Based on the above files & times, here would be the order and time code of each clip during the first 30 seconds of the output video :

  


  Based on each video's total duration, the output video should include 1 second clips from all videos in the directory.

  


  





  


  


  


  


  


  



  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  Output time	Clip time	Clip file
  00:00-00:01	00:00-00:01	overhead-view-take-1.mp4
  00:01-00:02	00:00-00:01	top-right-view-take-1.mp4
  00:02-00:03	00:00-00:01	top-right-view-take-2.mp4
  00:03-00:04	00:00-00:01	outside-kaleidoscope-1.mp4
  00:04-00:05	00:00-00:01	yellow-kaleidoscope-1.mp4
  00:05-00:06	00:00-00:01	red-kaleidoscope-1.mp4
  00:06-00:07	00:00-00:01	brake-lights-slow-1.mp4
  00:07-00:08	00:00-00:01	soft-city-lights.webm
  00:08-00:09	00:01-00:02	overhead-view-take-1.mp4
  00:09-00:10	00:01-00:02	top-right-view-take-1.mp4
  00:10-00:11	00:01-00:02	top-right-view-take-2.mp4
  00:11-00:12	00:01-00:02	outside-kaleidoscope-1.mp4
  00:12-00:13	00:01-00:02	yellow-kaleidoscope-1.mp4
  00:13-00:14	00:01-00:02	red-kaleidoscope-1.mp4
  00:14-00:15	00:01-00:02	brake-lights-slow-1.mp4
  00:15-00:16	00:01-00:02	soft-city-lights.webm
  00:16-00:17	00:02-00:03	overhead-view-take-1.mp4
  00:17-00:18	00:02-00:03	top-right-view-take-1.mp4
  00:18-00:19	00:02-00:03	top-right-view-take-2.mp4
  00:19-00:20	00:02-00:03	outside-kaleidoscope-1.mp4
  00:20-00:21	00:02-00:03	yellow-kaleidoscope-1.mp4
  00:21-00:22	00:02-00:03	red-kaleidoscope-1.mp4
  00:22-00:23	00:02-00:03	brake-lights-slow-1.mp4
  00:23-00:24	00:02-00:03	soft-city-lights.webm

  


  


  Now, the output video should include 1 second clips only from videos that still have time remaining. The videos that don't have any time remaining, such as overhead-view-take-1.mp4 and top-right-view-take-1.mp4, are not present here.

  


  





  


  


  


  


  


  



  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  


  Output time	Clip time	Clip file
  00:24-00:25	00:03-00:04	top-right-view-take-2.mp4
  00:25-00:26	00:03-00:04	outside-kaleidoscope-1.mp4
  00:26-00:27	00:03-00:04	yellow-kaleidoscope-1.mp4
  00:27-00:28	00:03-00:04	red-kaleidoscope-1.mp4
  00:28-00:29	00:03-00:04	brake-lights-slow-1.mp4
  00:29-00:30	00:03-00:04	soft-city-lights.webm

  


  


  What I've tried

  


  

  • I've read through the docs and cobbled together some code that produces output, but it only seems to work with images ; I can't get the same thing to work with videos (specifically the incremental chunks).

  


  • I've tried manipulating commands meant to `create a snapshot every x seconds/frames' but I've hit dead ends there.

  


  • I've also started trying to create a text file to run the input from. That's the point where I thought it would make sense to ask here.

  


  


  My main issue is picking off incremental chunks of individual videos, and playing those in sequence.

  


  Thoughts ?

  


  Environment details
I have access to Win, Mac, and Linux machines. So, that environment isn't as important to me. Here's ffmpeg's output :

  


  ffmpeg version 4.3.1-0york0~16.04 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 5.4.0 (Ubuntu 5.4.0-6ubuntu1~16.04.12) 20160609
  configuration: --prefix=/usr --extra-version='0york0~16.04' --toolchain=hardened --libdir=/usr/lib/x86_64-linux-gnu --incdir=/usr/include/x86_64-linux-gnu --arch=amd64 --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-libzimg --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --enable-shared
  libavutil      56. 51.100 / 56. 51.100
  libavcodec     58. 91.100 / 58. 91.100
  libavformat    58. 45.100 / 58. 45.100
  libavdevice    58. 10.100 / 58. 10.100
  libavfilter     7. 85.100 /  7. 85.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  7.100 /  5.  7.100
  libswresample   3.  7.100 /  3.  7.100
  libpostproc    55.  7.100 / 55.  7.100
Hyper fast Audio and Video encoder


  


• How to use web analytics to acquire new customers

  2 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Are you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  Attracting the right visitors to your website

  To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

  So, how do you attract audiences to your site with a web analytics tool like Matomo ?

  1. Figure out who your audience is through the Visitor Profiles feature. 
  2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired. 
  3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

  How Matomo helps businesses acquire new customers 

  1. Use the Acquisitions feature
  2. Use funnels
  3. Study Visitor Profiles
  4. Focus on SEO efforts
  5. Look at the Multi Attribution feature
  6. Set goals
  7. Set Advanced eCommerce reporting

  1. Use the Acquisitions feature

  Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

  

  This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

  • Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.

  • Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  • Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

  

  Watch this video to learn about the Acquisitions feature

  2. Use funnels

  Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

  

  If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

  How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

  3. Study Visitor Profiles

  Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

  

  Better understand :

  • Why your visitors viewed your website.

  • Why your returning visitors continue to view your website.

  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

  TRY IT FOR FREE

  4. Focus on SEO efforts

  Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

  Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

  As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

  How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

  5. Look at the Multi Attribution feature

  Multi Attribution lets you measure the success of every touchpoint in the customer journey.

  

  Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

  No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

  6. Set your Goals

  What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.

  

  Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

  7. Set Advanced Ecommence reporting

  If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

  

  When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

  Key takeaway

  Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

  TRY IT FOR FREE

  Want to learn how to increase engagement with Matomo ? Click here. We’ll go through how you can boost engagement on your website via web analytics.