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• How to track Google AdWords campaigns with Piwik

  19 décembre 2017, par InnoCraft

  In 2016, Google AdWords was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it ? Would you like to know how to track users coming from AdWords with Piwik efficiently ? This is what this article is about.

  

  What you need to know about Google AdWords

  By default, each ad you create in Google AdWords is not tracked. Even worse than that, every click on your ad is identified in Piwik as an organic result coming from Google with the following value : “Keyword not defined”.

  To make it simple, if you do not track your AdWords campaigns both your paid and organic traffic will be biased within your Piwik account. It will be impossible for you to measure your return on investment and it means that you are throwing your money down the drain.

  In order to avoid this, we will show you how to track Google AdWords traffic into Piwik.

  How to track paid Google AdWords campaigns into Piwik

  If you want to analyze Google AdWords campaigns within Piwik properly, you need to add additional tracking parameters to the final URL of each of your ads.

  We recommend using the following tool to add the needed additional tracking parameters : https://piwik.org/docs/tracking-campaigns-url-builder/

  You will then be able to push additional data to Piwik such as :

  • pk_campaign : the name of your ad campaign
  • pk_kwd : the keyword associated to this campaign
  • pk_source : the source of your campaign
  • pk_medium : the type of source, in our case either cpc, cpm, cpa
  • pk_content : the content of your ad

  If your campaign URL looks like this : https://your-website.com/, your campaign URL will then look like this after adding the campaign parameters :

  https://your-website.com/?pk_campaign=Name-Of-Your-Campaign&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  As each ad URL can be fired by different keywords and can correspond to different campaigns or headlines, you will need to customize the campaign parameters for each URL.

  Customizing all of your URLs individually would take you a lot of time under circumstances. That’s why you should know, that each URL parameter can be filled automatically in AdWords with a feature called “Tracking template”.

  Simplifying the campaign URL parameters with tracking templates

  You can define tracking templates either at the account, campaign or ad group level. For example, by using a tracking template at the account level, all your campaigns will have the same landing page with the URL parameters you defined in the tracking template. By defining it at the campaign level, it means that all your ad groups within the campaign will have the same landing page and so on and so forth. Any tracking template defined in a campaign, will overwrite a tracking template defined at the account level.

  Tracking template at the account level

  To edit the template at the account level, you need to click on “Settings”, then click on the “Account” settings tab and define your tracking template pattern. For example :

  https://your-website.com/?url={lpurl}&pk_campaign=AdWords&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  

  This will apply to all your URLs within your account. So it is only useful if your website domain is the same across all your ads. The URL parameter is compulsory here.

  It can be limiting to have a static value for “pk_campaign” and “pk_kwd” so Google allows you to use dynamic insertion, such as follows :

  https://your-landing-page.com/?url={lpurl}&pk_campaign={campaignid}&pk_kwd={keyword}&pk_source=google&pk_medium=cpc&pk_content={creative}

  The “keyword” means that the data is automatically replaced with the keyword which fired the ad within your account.

  Visit the following page if you want to know more about the different dynamic tags that AdWords supports : https://support.google.com/adwords/answer/6305348#urlinsertion

  Tracking template at the campaign level

  If you wish to define a tracking template at the campaign level, you will find this option within the “Campaign” settings under the campaign URL options :

  

  Tracking template at the Ad Group level

  You can also set it at the Ad Group level within the “Ad Group” settings :

  

  As Google mentions : “If you set up URL options at the campaign level, ad group level, or ad level, those settings will override the account-level options“.

  Now that your URLs are properly configured, you will be able to analyze AdWords traffic performances within Piwik once a click is coming from those sources.

  

  Did you like this article ? If yes, do not hesitate to share it or give us your feedback about the topic you would like us to write about.

• How to track Google AdWords campaigns with Matomo

  19 décembre 2017, par InnoCraft

  In 2016, Google AdWords was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it ? Would you like to know how to track users coming from AdWords with Matomo (Piwik) efficiently ? This is what this article is about.

  

  What you need to know about Google AdWords

  By default, each ad you create in Google AdWords is not tracked. Even worse than that, every click on your ad is identified in Matomo (Piwik) as an organic result coming from Google with the following value : “Keyword not defined”.

  To make it simple, if you do not track your AdWords campaigns both your paid and organic traffic will be biased within your Matomo (Piwik) account. It will be impossible for you to measure your return on investment and it means that you are throwing your money down the drain.

  In order to avoid this, we will show you how to track Google AdWords traffic into Matomo (Piwik).

  How to track paid Google AdWords campaigns into Matomo

  If you want to analyze Google AdWords campaigns within Matomo (Piwik) properly, you need to add additional tracking parameters to the final URL of each of your ads.

  We recommend using the following tool to add the needed additional tracking parameters : https://matomo.org/docs/tracking-campaigns-url-builder/

  You will then be able to push additional data to Matomo (Piwik) such as :

  • pk_campaign : the name of your ad campaign
  • pk_kwd : the keyword associated to this campaign
  • pk_source : the source of your campaign
  • pk_medium : the type of source, in our case either cpc, cpm, cpa
  • pk_content : the content of your ad

  If your campaign URL looks like this : https://your-website.com/, your campaign URL will then look like this after adding the campaign parameters :

  https://your-website.com/?pk_campaign=Name-Of-Your-Campaign&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  As each ad URL can be fired by different keywords and can correspond to different campaigns or headlines, you will need to customize the campaign parameters for each URL.

  Customizing all of your URLs individually would take you a lot of time under circumstances. That’s why you should know, that each URL parameter can be filled automatically in AdWords with a feature called “Tracking template”.

  Simplifying the campaign URL parameters with tracking templates

  You can define tracking templates either at the account, campaign or ad group level. For example, by using a tracking template at the account level, all your campaigns will have the same landing page with the URL parameters you defined in the tracking template. By defining it at the campaign level, it means that all your ad groups within the campaign will have the same landing page and so on and so forth. Any tracking template defined in a campaign, will overwrite a tracking template defined at the account level.

  Tracking template at the account level

  To edit the template at the account level, you need to click on “Settings”, then click on the “Account” settings tab and define your tracking template pattern. For example :

  https://your-website.com/?url={lpurl}&pk_campaign=AdWords&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  

  This will apply to all your URLs within your account. So it is only useful if your website domain is the same across all your ads. The URL parameter is compulsory here.

  It can be limiting to have a static value for “pk_campaign” and “pk_kwd” so Google allows you to use dynamic insertion, such as follows :

  https://your-landing-page.com/?url={lpurl}&pk_campaign={campaignid}&pk_kwd={keyword}&pk_source=google&pk_medium=cpc&pk_content={creative}

  The “keyword” means that the data is automatically replaced with the keyword which fired the ad within your account.

  Visit the following page if you want to know more about the different dynamic tags that AdWords supports : https://support.google.com/adwords/answer/6305348#urlinsertion

  Tracking template at the campaign level

  If you wish to define a tracking template at the campaign level, you will find this option within the “Campaign” settings under the campaign URL options :

  

  Tracking template at the Ad Group level

  You can also set it at the Ad Group level within the “Ad Group” settings :

  

  As Google mentions : “If you set up URL options at the campaign level, ad group level, or ad level, those settings will override the account-level options“.

  Now that your URLs are properly configured, you will be able to analyze AdWords traffic performances within Matomo (Piwik) once a click is coming from those sources.

  

  Did you like this article ? If yes, do not hesitate to share it or give us your feedback about the topic you would like us to write about.

• mp4 Vj Animation video lagging hi res video

  21 février 2020, par Ryan Stone

  I am trying to get a video to play inside a video tag at the top left hand corner of my page, it loads ok, the resolution is good and it seems to be looping but it is lagging very much, definatly not achieving 60fps it is in mp4 format and the resolution on the original mp4 is 1920x1080 it is a hi resolution vj free loop called GlassVein, you can see it if you search on youtube. On right clicking properties it comes up with the following inforamtion ;

  Bitrate:127kbs
  Data rate:11270kbps
  Total bitrate:11398kbs
  Audio sample rate is : 44khz
  filetype is:VLC media file(.mp4)
  (but i do not want or need the audio)

  & it also says 30fps, but I’m not sure i believe this as it runs smooth as butter on vlc media player no lagging, just smooth loop animation

  I have searched on :https://trac.ffmpeg.org/wiki/Encode/AAC for encoding information but it is complete gobbldygook to me, I don’t understand a word its saying

  My code is so far as follows ;

      <video src="GlassVeinColorful.mp4" autoplay="1" preload="auto" class="Vid" width="640" height="360" loop="1" viewport="" faststart="faststart" mpeg4="mpeg4" 320x240="320x240" 1080="1080" 128k="128k">  
  
      </video>

  Does anyone know why this is lagging so much, or what I could do about it.
  it is a quality animation and I don’t really want to loose an of its resolution or crispness.. the -s section was originally set to 1920x1080 as this is what the original file is but i have changed it to try and render it quicker...

  Any helpful sites, articles or answers would be great..

  2020 Update

  The Solution to this problem was to convert the Video to WebM, then use Javascript & a Html5 Canvas Element to render the Video to the page instead of using the video tag to embed the video.

  Html

  <section>
  
          <video src="Imgs/Vid/PurpGlassVein.webm" type="video/webm" width="684" height="auto" muted="muted" loop="loop" autoplay="autoplay">
  
                 <source>
  
                 <source>
  
                 <source>
  
          </source></source></source></video>
  
          <canvas style="filter:opacity(0);"></canvas>
  
  </section>

  Css

  video{
  
     display:none !important;
  
     visibility:hidden;
  
  }

  Javascript

      const Canv = document.querySelector("canvas");
  
      const Video = document.querySelector("video");
  
      const Ctx = Canv.getContext("2d");
  
  
  
      Video.addEventListener('play',()=>{
  
        function step() {
  
          Ctx.drawImage(Video, 0, 0, Canv.width, Canv.height)
  
          requestAnimationFrame(step)
  
        }
  
        requestAnimationFrame(step);
  
      })
  
  
  
      Canv.animate({
  
          filter: ['opacity(0) blur(5.28px)','opacity(1) blur(8.20px)']
  
      },{
  
          duration: 7288,
  
          fill: 'forwards',
  
          easing: 'ease-in',
  
          iterations: 1,
  
          delay: 728
  
      })

  I’ve Also Used the Vanilla Javascript .animate() API to fade the element into the page when the page loads. But one Caveat is that both the Canvas and the off-screen Video Tag must match the original videos resolution otherwise it starts to lag again, however you can use Css to scale it down via transform:scale(0.5) ; which doesn’t seem to effect performance at all.

  runs smooth as butter, and doesn’t loose any of the high resolution image.
  Added a slight blur 0.34px onto it aswell to smooth it even more.

  Possibly could of still used ffmpeg to get a better[Smaller File Size] WebM Output file but thats something I’ll have to look into at a later date.