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• Different PTS values in ffmpeg and MP4 CTS values obtained using ctts and stss

  25 septembre 2023, par userDtrm

  I have been studying PTS values in .mp4 media files. PTS for video stream can be extracted from ffmpeg CLI using

  


  

    ffmpeg -hide_banner -i  -vf "showinfo" -f null -



  


  For a sample .mp4 I have downloaded from the internet shows the following output.

  


  

    Press [q] to stop, [?] for help
    [Parsed_showinfo_0 @ 0x3741c00] config in time_base : 1/30, frame_rate : 30/1
    [Parsed_showinfo_0 @ 0x3741c00] config out time_base : 0/0, frame_rate : 0/0
    [Parsed_showinfo_0 @ 0x3741c00] n :   0 pts :      0 pts_time:0       pos :    58852 fmt:yuv420p sar:1/1 s:1920x1080 i:P iskey:1 type:I checksum:49058BA3 plane_checksum :[E852D7DE 07E2B7D4 EA12FBD3] mean :[75 123 124] stdev :[52.7 4.8 11.7]
    [Parsed_showinfo_0 @ 0x3741c00]   side data - User Data Unregistered :
    [Parsed_showinfo_0 @ 0x3741c00] UUID=dc45e9bd-e6d9-48b7-962c-d820d923eeef
    [Parsed_showinfo_0 @ 0x3741c00] User Data=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
    [Parsed_showinfo_0 @ 0x3741c00] 
    [Parsed_showinfo_0 @ 0x3741c00] color_range:tv color_space:bt709 color_primaries:bt709 color_trc:bt709
    Output #0, null, to 'pipe :' :
      Metadata :
        major_brand : mp42
        minor_version : 0
        compatible_brands : mp42mp41isomavc1
        encoder : Lavf59.27.100
      Stream #0:0(und) : Video : wrapped_avframe, yuv420p(tv, bt709, progressive), 1920x1080 [SAR 1:1 DAR 16:9], q=2-31, 200 kb/s, 30 fps, 30 tbn (default)
        Metadata :
          creation_time : 2018-01-23T22:02:00.000000Z
          handler_name : L-SMASH Video Handler
          vendor_id : [0][0][0][0]
          encoder : Lavc59.37.100 wrapped_avframe
      Stream #0:1(und) : Audio : pcm_s16le, 48000 Hz, mono, s16, 768 kb/s (default)
        Metadata :
          creation_time : 2018-01-23T22:02:00.000000Z
          handler_name : L-SMASH Audio Handler
          vendor_id : [0][0][0][0]
          encoder : Lavc59.37.100 pcm_s16le
    [Parsed_showinfo_0 @ 0x3741c00] n :   1 pts :      1 pts_time:0.0333333 pos :   149037 fmt:yuv420p sar:1/1 s:1920x1080 i:P iskey:0 type:B checksum:2005D769 plane_checksum :[92BD4F7B 3501F48D 0CAA9352] mean :[75 124 124] stdev :[52.5 4.7 11.7]
    [Parsed_showinfo_0 @ 0x3741c00] color_range:tv color_space:bt709 color_primaries:bt709 color_trc:bt709
    [Parsed_showinfo_0 @ 0x3741c00] n :   2 pts :      2 pts_time:0.0666667 pos :   139805 fmt:yuv420p sar:1/1 s:1920x1080 i:P iskey:0 type:B checksum:09AFB702 plane_checksum :[3E62184D 9D0A0753 8BF09762] mean :[75 124 124] stdev :[52.4 4.6 11.5]
    [Parsed_showinfo_0 @ 0x3741c00] color_range:tv color_space:bt709 color_primaries:bt709 color_trc:bt709
    [Parsed_showinfo_0 @ 0x3741c00] n :   3 pts :      3 pts_time:0.1     pos :   157017 fmt:yuv420p sar:1/1 s:1920x1080 i:P iskey:0 type:B checksum:99F05FA9 plane_checksum :[FFA84276 7A3D6D59 0290AFCB] mean :[75 124 124] stdev :[52.2 4.5 11.3]
    [Parsed_showinfo_0 @ 0x3741c00] color_range:tv color_space:bt709 color_primaries:bt709 color_trc:bt709
    [Parsed_showinfo_0 @ 0x3741c00] n :   4 pts :      4 pts_time:0.133333 pos :   117259 fmt:yuv420p sar:1/1 s:1920x1080 i:P iskey:0 type:P checksum:00935CD8 plane_checksum :[F81E097E 5F17005D B01452FD] mean :[74 124 124] stdev :[52.2 4.5 11.3]
    [Parsed_showinfo_0 @ 0x3741c00] color_range:tv color_space:bt709 color_primaries:bt709 color_trc:bt709
    [Parsed_showinfo_0 @ 0x3741c00] n :   5 pts :      5 pts_time:0.166667 pos :   197428 fmt:yuv420p sar:1/1 s:1920x1080 i:P iskey:0 type:B checksum:30E77B4C plane_checksum :[393DAA75 DFA88599 E2164B2F] mean :[74 124 125] stdev :[52.3 4.4 11.0]
    [Parsed_showinfo_0 @ 0x3741c00] color_range:tv color_space:bt709 color_primaries:bt709 color_trc:bt709
    [Parsed_showinfo_0 @ 0x3741c00] n :   6 pts :      6 pts_time:0.2     pos :   187073 fmt:yuv420p sar:1/1 s:1920x1080 i:P iskey:0 type:B checksum:BD5C25BC plane_checksum :[CC66DD70 F4ACA5DB 955DA253] mean :[75 124 125] stdev :[52.2 4.4 10.8]



  


  As seen above, the output shows a starting PTS of 0 for 1st frame. However, I was looking at ctts, and stss entries in the MP4 headers with the help of ParseTimingInfoInMp4.py. This shows a different PTS (e.g., 0.0667s) for the 1st frame as seen below.

  


  

    ftyp    size              32
    mvhd    size             108
    iods    size              42
    tkhd    size              92
    edts    size              36
    mdhd    size              32
    Trak type :  b'vide'
    Video Trak Number 0 found
    video track timescale is 30
    mdhd    size              32
    hdlr    size              54
    vmhd    size              20
    dinf    size              36
    stsd    size             195
    stts size  2944  ctts size  2944
    0    dts = 0.0000 s,    pts = 0.0667 s,    diff in ms    66.67
    1    dts = 0.0333 s,    pts = 0.2000 s,    diff in ms    166.67
    2    dts = 0.0667 s,    pts = 0.1333 s,    diff in ms    66.67
    3    dts = 0.1000 s,    pts = 0.1000 s,    diff in ms    0.00
    4    dts = 0.1333 s,    pts = 0.1667 s,    diff in ms    33.33
    5    dts = 0.1667 s,    pts = 0.3333 s,    diff in ms    166.67
    6    dts = 0.2000 s,    pts = 0.2667 s,    diff in ms    66.67
    7    dts = 0.2333 s,    pts = 0.2333 s,    diff in ms    0.00
    8    dts = 0.2667 s,    pts = 0.3000 s,    diff in ms    33.33
    9    dts = 0.3000 s,    pts = 0.4333 s,    diff in ms    133.33
    10    dts = 0.3333 s,    pts = 0.3667 s,    diff in ms    33.33



  


  MP4Analyser shows the following entries for stss, ctts, and edts-> for video track.




  


  The sample file I have been using can be found in Sample mp4.

  


  Can someone please help me to understand

  


  

  1. why the PTS values shown in ffmpeg are different from PTS derived from stss and ctts ?

  


  2. What is the correct process in deriving PTS from stss, ctts and edts entries in MP4 header ?

  


  


• Why do you need analytics for your WordPress ?

  7 avril 2020, par Joselyn Khor — Analytics Tips, Plugins
  Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of blogs, it’s your first chance to make a lasting impression.

  Now, maybe you’ve heard of Google Analytics or even the privacy-friendly alternative, Matomo Analytics, but have never tried them ? These are analytics platforms that help you understand your website traffic and visitors. (You can find these platforms as plugins in the WordPress directory !)

  They’re important because the insights you get help you determine what changes to make to improve your website. Without them you could face a tougher time figuring out what’s working, what the issues are (and solving them before they get out of hand), and making sure you’re taking your website in the right direction. 

  WordPress analytics gives you an understanding of what’s actually going on.

  How does a WordPress analytics plugin benefit your website ?

  What this means for you is getting a toolkit to learn how to get more sales or followers and subscribers (aka conversions in analytics terms). 

  By getting insights into user behaviour, content performance, and how you can optimise your website, you can reach more of your goals, like increasing sales or growing your audience.

  A WordPress analytics tool helps you get more traffic to your site

  You get a range of features which tell you which acquisition channels are working for you like – social media, search engines, and other websites mentioning you. This helps you make an informed decision on where to focus energies (or spend) to get more of the ideal people coming through to your website. 

  

  Example : Looking through your acquisition channels and seeing that Reddit drives a lot of traffic through to your website. Since this channel seems to be working for you, you could then spend more time on Reddit posts to increase traffic.

  But getting more traffic isn’t all there is to it. Once they land on your site, you want them to stay for a little longer so they are intrigued by what you’re offering. Be it a product, or awesome content.

  Which leads us to …

  Increasing engagement by learning about visitor behaviour

  When you get a solid number of visitors on your website, it’s good to then learn about how they behave on your site. A WordPress analytics tool helps with engagement since you’re seeing what’s appealing to them, and what isn’t.

   Increasing engagement is good for a few reasons. 

  • You end up speaking the language of your readers. 
  • You can make a difference with the information you’re putting out. 
  • You get loyal customers and believers in your organisation. 

  With more engaged visitors, you can build trust with them and eventually be able to convince them that your product, service, or blog is needed in their lives.

  

  Example : Looking through entry and exit pages to see what first impression is making them stay, and what impression is making them leave. This helps you redirect efforts to give your website a better chance of getting visitors to stay longer.

  Improving your content and engagement can lead to more conversions

  After you get visitors engaged, it’s time to convert. 

  Whether you have an ecommerce site or freelance blog, you’ll need to know how to boost conversions. This simply means getting people to achieve more of the actions you’re wanting them to take on your site. Like subscribing to your newsletter or adding items to a cart.

  With conversion optimization features, you’re finding out how well your website is designed to get buyers through a journey to conversion. 

  

  Example : Say you’ve created a newsletter sign up page, but you’re not getting as many sign ups as you’d like. With a web analytics tool, you can look into it further. A funnels feature could tell you how they’re getting to that page. If people can’t find your page, that could be reason for low conversion rates. Or, maybe you are getting people landing on this page, but you can’t tell why they’re not signing up. Try setting up a heatmap to see how far they’re scrolling down your page to the sign up section. Through these conversion optimization features, you can make tweaks that significantly improve conversions.

  So, how does the Matomo Analytics for WordPress plugin help with all of this ?

  

  Matomo Analytics for WordPress is a free web analytics plugin that gives you access to all the features mentioned above, right in your own WordPress dashboard. It’s completely free to use and is handy for users of all skill levels. From beginners right through to advanced analysts. 

  You get to move through all the stages to increase traffic, increase engagement, and convert. By using Matomo for WordPress, you put yourself in a better position to track all the needed data from your WordPress website. 

  You have this toolkit to improve your website for free, with a few clicks ! 

  By getting useful insights like visitors, acquisitions, bounce rates etc. you gain a new perspective on how to improve your website so it’s better at doing what you created it to do. Getting these insights also means giving yourself the confidence to do what’s best for your website in a data-driven way. 

  With all this knowledge, you can be competitive, or grow enough that you’re leaving your competitors in the dust. 

• Matomo vs WP-Statistics – which web analytics plugin suits you best ?

  2 avril 2020, par Joselyn Khor — Analytics Tips, Plugins

  Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a look at which could be the best option for you. Our team tested the WP-Statistics plugin to see how it compares. It’s hard not to be biased, but we’ll try our best to give you a fair assessment.

  The main considerations in this article : 

  • General overview
  • General comparison
  • Similarities
  • Differences
  • Three notable feature category comparisons
  • Which tool suits you better ?

  General overview

  What’s Matomo Analytics for WordPress ?

  Matomo for WordPress is a free, privacy-friendly web analytics plugin that lets you understand website visitors and how they behave on your site. With comprehensive insights, you get the opportunity to increase conversions, and the know-how to improve your website. 

  It lets you undertake essential analysis by tracking information, such as, where visitors are coming from, what your most popular pages are, and how visitors are using your site.

  In addition to the fundamentals, the tool also allows for advanced tracking and analysis with features that give you a full understanding of behavioural patterns and website performance. This enables you to optimise your WordPress website to increase sales or engagement.

  It offers a complete analytics package with the bonuses of 100% data ownership, no data sampling, and GDPR compliance. 

  What’s WP-Statistics ?

  WP-Statistics is currently the most used self-hosted WordPress statistics plugin. It provides reports that let you analyse who your visitors are, where they’re coming from, and to an extent what they’re doing on your website.

  Like Matomo for WordPress, it gives you an understanding of your audience which helps you make decisions on how to improve your website for more conversions. 

  As it’s self-hosted on your own WordPress servers it can be seen as a privacy-friendly choice with a few tweaks (more on this below).

  Like Matomo for WordPress, it gives you an understanding of your audience which helps you make decisions on how to improve your website for more conversions. 

  General comparison

  Let’s compare the installation process and the dashboards that get installed in your WordPress.

  Installation

  Both Matomo and WP-Statistics are installed directly in your WordPress so you’ll be able to see your analytics reports right in your WordPress dashboard. You can install them both straight from the WordPress Directory.

  The installation process for both plugins is beginner-friendly. You simply need to find them on the WordPress directory, click on ‘Install Now’, and tracking should start immediately in your WordPress dashboard.

  Dashboard

  For the main Matomo platform you’ll see :

  • Visitors – Overview, Visits Log, Real-time, Real-time Map, Locations, Devices, Software, Times, User IDs, Custom Variables, User Type
  • Behaviour – Pages, Entry Pages, Exit Pages, Page titles, Site Search, Outlinks, Downloads, Events, Contents, Engagement, Transitions, Users Flow, Top Paths, Page Author, Page Location, Page Type, Crawling errors
  • Acquisition – Overview, All Channels, Search Engine & Keywords, Websites, Social Networks, Campaigns, Campaign URL Builder, Crawling overview
  • Ecommerce – Overview, Ecommerce Log, Products, Sales, Multi Attribution
  • Goals – Overview, Multi Attribution, Choose Goals, Manage Goals
  • These may be worded differently from WP-Statistics, but they show you all the information you need to know about your traffic, pages, etc.

  Previous

  Next

  In the dashboard for WP-Statistics you’ll see :

  • Overview, Hits, Online, Referrers, Search Words, Search Engines, Pages, Visitors, Categories, Tags, Authors, Browsers, Top Visitors Today
  • These are the only things you can see in the dashboard. So you can’t click into them for a drop down section to get deeper insights. 
  •  

  

  Key similarities between Matomo and WP-Statistics

  • Free to use
  • Self-hosted – All data collected is stored only within your own servers, no third parties have rights over your data, and logs or report data will never be sent to other servers. 
  • Beginner-friendly – Both offer simple reporting for people who are very much beginners and only want basic insights. With Matomo the advantage is also that you can get more details should you ever want/need to.

  Key differences between Matomo and WP-Statistics

  The main differences fall in these categories : features, privacy, documentation/support, security, active development, extensibility, price and ads.

  Features : 

  WP-Statistics – On a fundamental level, WP-Statistics is focused on simplicity and the basics. There are fewer reports than Matomo and they function on a level that suits beginners who are interested in seeing only the numbers of visitors on the website, and how often each page is viewed. 

  Matomo – provides an interface with similar simplicity. However, there is also a more feature-rich and more comprehensive user interface available. In addition to the basics, Matomo offers features like Goals, Ecommerce, in the free version which show a deeper level of insight. WP Statistics does not let you track essentials like Goals or Ecommerce.

  Privacy : 

  WP-Statistics – One of the concerns we wish to raise here is for data privacy. There doesn’t appear to be an opt-out option in WP-Statistics, which could be problematic for some privacy laws such as GDPR. There’s also no documentation on this.

  We were a bit concerned to see that WP-Statistics didn’t have IP anonymization enabled by default. Considering the IP address is personal data, it means you are not compliant with privacy laws such as the GDPR when you use this plugin unless you tweak the settings. They mentioned : “In previous versions, there was an option called Hash IP. When Hash IP was activated, the IP addresses wouldn’t be stored in the database, but instead, a unique hash would be used. In this new version, an option has been added to store IPs anonymously. This option is active by default.” However, when we installed this and tested it on multiple WordPress installations, this option was not active by default. 

  Matomo – has more measures in place to ensure privacy is respected, such as, opt-outs. Due to the stringent privacy features in place, Matomo is well equipped to ensure GDPR compliance. Matomo has an abundance of user guides and FAQs you can follow to configure your platform to fully comply with GDPR. There’s even an 12-step compliant checklist. The most compelling proof is that the leading voice on GDPR – The European Commission uses Matomo Analytics. 

  Documentation/Support : 

  WP-Statistics – has little documentation, FAQs, and no support.

  Matomo – has thousands of FAQs and user guides, as well as a dedicated support team and forum you can turn to for help. Should you ever run into any issue, this might be something important to consider.

  The contrast in support between WP-Statistics and Matomo for WordPress :

  

  

  Security :

  Matomo takes protecting your data very seriously. We have a security bounty programme giving security researchers money should they find any security issues. Matomo also performs a security review for every new release. We couldn’t find anything similar in WP-Statistics.

  Active development : 

  WP Statistics – doesn’t seem to have active development. The last change in this plugin was over three months ago (source : https://github.com/wp-statistics/wp-statistics/commits/master) and in general, only 10 people really contributed to it (source : https://github.com/wp-statistics/wp-statistics/graphs/contributors, the graphs shows little contributor activity.) 

  Matomo – has been built by hundreds of contributors (source : https://github.com/matomo-org/matomo/graphs/contributors), and is actively maintained by multiple developers including developers who work on this full time. This means you can rest assured that Matomo will be there for you in the future, it will receive regular improvements.

  Extensibility :

  WP-Statistics – have a section on their website offering customisation but for a price. 

  Matomo – should you want any changes and have some developer knowledge or some developers at hand, you can completely customise and extend Matomo for free. There are also one hundred additional plugins available for Matomo for free. 
  

  Price :

  The main WordPress plugins ‘WP Statistics‘ and ‘Matomo Analytics – Ethical Stats. Powerful Insights.‘ are both free.

  WP Statistics and Matomo also sell paid add-ons. However, WP-Statistics’ paid add-ons are ones already integrated in Matomo for free. These basic features are provided as the development team believe they’re necessities to a fully functional analytics platform. 

  Ads :

  WP Statistics shows you ads, whereas Matomo doesn’t.

  Three most notable feature category comparisons

  Both Matomo and WP-Statistics have basic tracking categories in the WP dashboard. In addition, Matomo has feature categories that can be expanded e.g. when clicked, Visitors drops down to reveal 11 more features. 

  We’ll compare three feature categories : Visitors, Behaviour, and Acquisitions.

  1. Visitors (WP-Statistics) vs Visitors (Matomo)

  Let’s dive into how each analytics platform provides insight into the visitors feature category.

  WP-Statistics

  

  WP-Statistics – We can see WP-Statistics gives you bare bones tracking capabilities so you don’t get a really detailed picture of your visitors. It allows you to monitor users currently online in real-time, which is useful to look at the most recent activity on your site. WP-Statistics doesn’t offer a dropdown section to see more about your visitor’s behavioural patterns. There is no Visitors category in WP-Statistics, just individual features in the dashboard but we can group three options together to compare with Matomo’s Visitors category, these are : Online, Browsers, Top Visitors Today.

  Matomo

  

  

  Comparison

  Matomo – In comparison, Matomo has a Visitors category with a dropdown list that lets you drill deeper into what your visitors are doing. It lets you evaluate every action an individual user has taken on your website which is compiled into a full historical profile. Matomo gives an in-depth view. E.g. you can look at individual visit logs, locations, and devices.

  This lets you see what the life-time journey of an active user looks like, or perhaps you want to see what a profile looks like for a user who comes back time-and-time again without ever purchasing ; there is no better way to gain insights to these journeys and this is why the Visitor Profiles feature is so widely used by Matomo users.

  2. Pages tracking (WP-Statistics) vs Behaviour (Matomo)

  For this comparison, WP-Statistics has a few features that can be combined to compare with Matomo’s Behaviour category. 

  WP-Statistics

  

  The Pages section in WP-Statistics gives a basic look at your most popular pages so you know which pages get more visits and those which aren’t performing. This helps with content improvement. You can also see other features in this Behaviour category like Browsers and Hits – these also provide basic stats to help you get a general sense of visitor behaviour. 

  Matomo

  

  Comparison :

  Matomo on the other hand has stats that go into greater detail. The features under the Behaviour section of the tool let you draw actionable conclusions e.g. seeing that a page has a higher exit rate than it’s supposed to, so you optimise that page to prevent people leaving and help them progress through your website. 

  Not only can you see popular pages, you can look at : which page people viewed first when they visited your website ; which page they left from ; what people search for on your site ; and see how people are flowing through pages. Most importantly you can see how each of these reports perform over time so you can improve engagement and conversions on your website.

  3. Referrers (WP-Statistics) vs Acquisition (Matomo)

  For this comparison, WP-Statistics has a few features that can be combined to compare with Matomo’s Acquisition category. 

  WP-Statistics

  

  WP-Statistics gives you Referrers, Search Words, and Search Engines. Which give a basic understanding of the channels that work best for you. This is helpful to know where to focus more of your attention.

  Matomo

  

  Comparison :

  With Matomo you see multiple layers of stats to understand how your acquisition channels are performing. So you can see tables of data that drill into visits, downloads, bounce rate, and newsletter sign ups. For example seeing that Facebook is the channel bringing in the most visitors to your site. This gives you a better sense of which acquisition strategy is working for your site. 

  Who suits WP-Statistics

  This is a great starter pack for people who want a lightweight, functional statistics plugin that gives you a basic overview of website hits and visitors. It’s very easy to use, so it’s great for beginners and those who want simple tracking. If you have basic goals for your website or blog’s success then WP-Statistics is enough for you to get numbers on visitors, page views, and hits, but won’t be suitable for a larger-scale business or organisation. 

  It’s suited for hobby websites, blogs, and freelancers who want simple, effective stats tracking, who don’t need detailed insights on site performance or tracking. 

  Who suits Matomo

  Matomo can be used for the same basic reporting, but has the capability for you to go deeper into more advanced reporting in a different UI if you need it. It’s an option that can work for a wider range of users – from beginners to analysts. There are features to suit all skill levels. This complete suite of features makes it a more comprehensive tool, as you can get more out of it. Ideal not only for bloggers and beginners, but also powerful enough to suit businesses, privacy-respecting organisations, and those who would benefit from conversion optimisation features. 

  You can draw insights from all stages of the customer journey – you’ll track behavioural patterns as soon as visitors enter your site, to their progression through your site, and ultimately to conversion and exit. It’s also an ethical choice because you get 100% data ownership. 

  If you’d like to look deeper into your data then Matomo would also be suitable for you. Matomo’s UI is lean, very easy to learn and shouldn’t overwhelm users in the way another tool like Google Analytics might do. If you think Matomo suits you best, you can install it for free now.

  Advantages of using Matomo

  Truly privacy-respecting

  There’s no messing about when it comes to privacy. As a lot of users are based in Europe, Matomo adheres to the strictest privacy laws and can be counted on as a privacy-respecting tool that’s used by many government entities. Needing to comply with major privacy laws (GDPR) in Europe means Matomo can proudly ensure users are making the ethical choice.

  GDPR compliance

  You mitigate the risks of getting caught out and fined for breaching GDPR regulations. There’s a complete list of documentation, guides, information, and tools to make sure you’re on the right side of GDPR. 

  All-rounder

  Matomo gives you a clearer picture of your visitors which helps you make better decisions for your website overall. The support and documentation is thorough which means you get more out of your Matomo experience.

  Conclusion

  Both tools will do you justice in terms of fundamental reporting, but Matomo Analytics will outshine if you want a greater understanding of your website and want to carry out deeper levels of analysis.

  You can draw useful insights with WP-Statistics so it has to be said that they are doing something right with an entry-level offering. The simplicity is great, but you won’t really get more than a basic idea of how your site is performing.

  On the flipside, this simplicity could also be a double-edged sword for WP-Statistics in that it’s too simplistic to draw actionable insights. If you’re wanting to know anything that could increase sales, conversions or subscribers – then you wouldn’t really get the reports to do so. 

  WP-Statistics also falls short when it comes to updates and support. So a major difference can be seen in support, active development, ads, security, documentation, which many people may think about until they’re in trouble and find they need these resources. Matomo offers support, continuous product development, and extensive documentation. There are also no ads, making it more enjoyable to use.

  One thing we’d like to raise awareness about is WP-Statistics’ claims of being privacy-respecting without much documentation to back up those claims. There is a lack of privacy features which could put some website owners at risk of non-compliance. Just be sure to check that you’ve carried out the steps to comply with the privacy laws in your country.

  Matomo makes it clear that privacy is essential as is compliance to privacy laws like GDPR. The strength also lies in the peace of mind you get from a tool that’s used by global privacy leaders such as the European Commission.