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• The ultimate solution to knowing how your business is performing overall

  8 January 2018, by InnoCraft

  Would you like to know how your business is performing overall at a glance? Guess what, you can now do this easily with Roll-Up Reporting.

  What is Roll-Up Reporting about?

  Roll-Up Reporting is a premium feature which you can acquire through the Matomo (Piwik) Marketplace. Developed by InnoCraft, the professional company behind Matomo, this plugin will:

  1. Save you heaps of time and gives you completely new insights
  2. Make this process easy as pie
  3. Reflect the structure of your business or organization

  1 – Roll-Up Reporting does the maths for you

  Yes, you read it right. Compared to having to sum reports of multiple websites manually, you can get aggregated results for your business or departments instantly with a single click directly in Matomo (Piwik). Not only does this save you heaps of time compared to doing this complicated work in a spreadsheet, you also avoid human errors. With this feature, you get a clear overview over all your websites, apps, and shops performances.

  For example, if you want to know which referrers bring you the most value across all websites, then you will get the answer in a report. Same results for e-commerce reports, actions, and other metrics.

  2 – Easy as pie, no tracking code involved

  The best part of this feature is that you do not need to push data through additional tracking code. The setup is simple and made through the UI of the plugin.

  3 – Roll-Up Reporting meets even the hardest requirements

  You can also create “nested roll-ups”. This feature allows you to create a roll-up consisting of several other roll-ups. With a nested roll-up, you can create a roll-up for each department in your company (and assign all the websites of a department to that roll-up), then group several departments easily into a new roll-up simply by assigning several department roll-ups to this new roll-up.

  

  For example, a company with multiple brands can assign multiple websites to each brand, and then get aggregated results for each brand and for the business overall. As a roll-up is basically the same as a website, you can give users access to a roll-up without having to give them access to each site, and the other way around.

  How does it work?

  As with all premium features, this plugin is straightforward to use. Once activated in your Matomo (Piwik) administrator panel, you will notice that when you add a website, you have the choice between two possibilities:

  

  When you select the “Roll-Up” option, a new window will appear asking you which websites and mobile apps you would like to aggregate into a roll-up:

  

  The created roll-up will then be shown just like any other website that you have in Matomo (Piwik). You can create as many roll-up entities as you want.

  

  Features, such as custom alerts, segments, and e-mail reports work for a roll-up just like for any website.

  Real-Time reports

  One of the most interesting features of Roll-Up Reporting is, that you can view all the Real-Time reports, such as the “Visitors in Real-Time” widget, the “Real-Time Map”, and the “Visitor Log” across several websites making it much easier to keep an eye on your business:

  

  How to get the Roll-up reporting plugin?

  Developed by InnoCraft, the makers of Matomo (Piwik), Roll-Up Reporting is a premium feature which you can purchase on the Matomo Marketplace. You can also try it for free on the Matomo Cloud (formerly Piwik Cloud) for 30 days.

  Learn more about the Roll-Up Reporting feature

  The post The ultimate solution to knowing how your business is performing overall appeared first on Analytics Platform - Matomo.

• Make better marketing decisions with attribution modeling

  19 December 2017, by InnoCraft

  Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets?

  When you look at which referrers contribute the most to your goal conversions or purchases, Matomo (Piwik) shows you only the referrer of the last visit. However, in reality, a visitor often visits a website multiple times from different referrers before they convert a goal. Giving all credit to the referrer of the last visit ignores all other referrers that contributed to a conversion as well.

  You can now push your marketing analysis to the next level with attribution modeling and finally discover the true value of all your marketing channels. As a result, you will be able to shift your marketing efforts and spending accordingly to maximize your success and stop wasting resources. In marketing, studying this data is called attribution modeling.

  Get the true value of your referrers

  Attribution is a premium feature that you can easily purchase from the Matomo (Piwik) marketplace.

  Once installed, you will be able to:

  • identify valuable referrers that you did not see before
  • invest in potential new partners
  • attribute a new level of conversion
  • make this work very easily by filling just a couple of form information

  Identify valuable referrers that you did not see before

  You probably have hundreds or even thousands of different sources listed within the referrer reports. We also guess that you have the feeling that it is always the same referrers which are credited of conversions.
  Guess what, those data are probably biased or at least are not telling you the whole story.
  Why? Because by default, Matomo (Piwik) only attributes all credit to the last referrer.

  

  It is likely that many non credited sources played a role in the conversion process as well as people often visit your website several times before converting and they may come from different referrers.

  This is exactly where attribution modeling comes into play. With attribution modeling, you can decide which touchpoint you want to study. For example, you can choose to give credit to all the referrers a single visitor came from each time the user visits your website, and not only look at the last one. Without this feature, chances are, that you have spent too much money and / or efforts on the wrong referrer channels in the past because many referrers that contributed to conversions were ignored. Based on the insights you get by applying different attribution models, you can make better decisions on where to shift your marketing spending and efforts.

  Invest in potential new partners

  Once you apply different attribution models, you will find out that you need to consider a new list of referrers which you before either over- or under-estimated in terms of how much they contributed to your conversions. You probably did not identify those sources before because Matomo (Piwik) shows only the last referrer before a conversion. But you can now also look at what these newly discovered referrers are saying about your company, looking for any advertising programs they may offer, getting in contact with the owner of the website, and more.

  Apply up to 6 different attribution models

  By default, Matomo (Piwik) is attributing the conversion to the last referrer only. With attribution modeling you can analyze 6 different models:

  • Last Interaction: the conversion is attributed to the last referrer, even if it is a direct access.
  • Last Non-Direct: the conversion is attributed to the last referrer, but not in the case of a direct access.
  • First Interaction: the conversion is attributed to the first referrer which brought you the visit.
  • Linear: whatever the number of referrers which brought you the conversion, they will all get the same value.
  • Position Based: first and last referrer will be attributed 40% each the conversion value, the remaining 60% is divided between the rest of the referrers.
  • Time Decay: this attribution model means that the closer to the date of the conversion is, the more your last referrers will get credit.

  Those attribution models will enable you to analyze all your referrers deeply and increase your conversions.

  Let’s look at an example where we are comparing two models: “last interaction” and “first interaction”. Our goal is to identify whether some referrers that we are currently considering as less important, are finally playing a serious role in the total amount of conversions:

  

  Comparing Last Interaction model to First Interaction model

  Here it is interesting to observe that the website www.hongkiat.com is bringing almost 90% conversion more with the first interaction model rather than the last one.

  As a result we can look at this website and take the following actions:

  • have a look at the message on this website
  • look at opportunities to change the message
  • look at opportunities to display extra marketing messages
  • get in contact with the owner to identify any other communication opportunities

  The Multi Channel Attribution report

  Attribution modeling in Matomo (Piwik) does not require you to add any tracking code. The only thing you need is to install the plugin and let the magic happen.
  Simple as pie is the word you should keep in mind for this feature. Once installed, you will find the report within the goal section, just above the goals you created:

  

  The Multi Attribution menu

  There you can select the attribution model you would like to apply or compare.

  Attribution modeling is not just about playing with a new report. It is above all an opportunity to increase the number of conversions by identifying referrers that you may have not recognized as valuable in the past. To grow your business, it is crucial to identify the most (and least) successful channels correctly so you can spend your time and money wisely.

  Learn more about Multi Channel Conversion Attribution

  The post Make better marketing decisions with attribution modeling appeared first on Analytics Platform - Matomo.

• Secure and track every change to your Matomo installation with the Activity Log plugin

  14 November 2017, by InnoCraft — Plugins

  Are you wondering how your colleagues are using Matomo (Piwik)? Would you like to know if an unauthorized user got an access to your installation? Would you like to remember the last actions you performed in Matomo some weeks ago? At InnoCraft, we developed a plugin called “Activity Log”. With this feature you can easily track and check all major changes to your Matomo websites, for example: user permissions, goals, and funnels. In this article we will show you the different ways you can use it and explain why it is an invaluable plugin.

  Activity log for better security

  The activity log feature has been designed for security. Also referred to as “audit logging” or “audit trail”, with this plugin you will be able to:

  1. detect any suspicious actions
  2. detect hacker attacks
  3. help identify performance problems
  4. see clearly who did what, and when
  5. find out how people are using Matomo (Piwik) within your company

  1 – detect any suspicious actions

  With audit trail you can easily identify if a former employee still has access to your Matomo (Piwik) installation. You will then be able to know when he accessed it for the last time, and what changes she or he performed. If you got hacked, you will be able to find out if the user created, changed, or deleted any website, goals, or did anything else suspicious.

  2 – detect hacker attacks

  When an unregistered user is trying to access your Matomo (Piwik), each failed login attempt is registered within the Activity Log report.

  3 – help identify performance problems

  Activity Log can help you identify performance problems by registering the sequence of each major action a user performed. For example, if a user updated or installed a third party plugin, and suddenly Matomo (Piwik) is getting performance problems, then it is likely that the plugin update caused it.

  4 – see clearly who did what, and when

  It is always challenging in an organization to know who did what and when. With Activity Log, you will know who were the employee(s) that accessed Matomo (Piwik), created, updated, or deleted a goal, a funnel, a scheduled report, and much more.

  5- find out how people are using Matomo within your company

  By having a look at how people are using Matomo (Piwik) you will have an overview of how your colleagues use Matomo. For example, you can see who is creating Custom segments to analyse the audience in more details, who is creating funnels to learn where your users drop off. You will then be able to identify who has the knowledge and who needs training.

  Did you know?

  You can help the Matomo (Piwik) core team make Matomo even better by sharing anonymously how you use Matomo on a day to day basis. You just need to install the following plugin: http://plugins.matomo.org/AnonymousPiwikUsageMeasurement

  What’s in it?

  Once downloaded and installed from the marketplace, you will be able to access the activity log from the admin panel within the diagnostic section:

  

  If you are logged as a super user administrator, you will get an overview and a detailed report about who accessed Matomo (Piwik) and which actions they performed.

  Those reports are critical as they allow the super user to:

  • ensure users are following all documented procedures within your organization such as naming conventions for reports, using the right settings when adding measurables…
  • identify suspicious behavior. As those reports are gathering all major Matomo (Piwik) users activities it is easy to identify non conventional behavior.
  • replay the sequence some users went through in order to fix any potential issues.

  Activity log view report you can access through the admin panel

  So you will see in a second if an unusual user got access to Matomo (Piwik) and the different actions the user performed.
  It is also a good way to see the features that your users are using and identify potential misuse.

  As a regular user or admin, activity log is providing only the historical actions that this user performed:

  

  Actions listed in the log include any changes (add, edit, delete) to the following features (this is a non exhaustive list):

  • Annotation
  • Custom Alert
  • Custom Dimension
  • Goal
  • Privacy settings
  • Scheduled report
  • Segment
  • User
  • Website
  • …

  This is a ideal to remember the actions they previously performed some weeks/months ago.

  Where can I start from here?

  Activity log is a premium feature you can acquire through the Matomo (Piwik) marketplace. If you want to experience it before purchasing it, you can try it for free on our cloud infrastructure.

  I want to try the Activity Log plugin

  Activity log is just one out of the many great premium features developed by InnoCraft, the company founded by the creators of Matomo. Discover all their special plugins through the premium marketplace.