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  • Les tâches Cron régulières de la ferme

    1er décembre 2010, par

    La gestion de la ferme passe par l’exécution à intervalle régulier de plusieurs tâches répétitives dites Cron.
    Le super Cron (gestion_mutu_super_cron)
    Cette tâche, planifiée chaque minute, a pour simple effet d’appeler le Cron de l’ensemble des instances de la mutualisation régulièrement. Couplée avec un Cron système sur le site central de la mutualisation, cela permet de simplement générer des visites régulières sur les différents sites et éviter que les tâches des sites peu visités soient trop (...)

  • Contribute to documentation

    13 avril 2011

    Documentation is vital to the development of improved technical capabilities.
    MediaSPIP welcomes documentation by users as well as developers - including : critique of existing features and functions articles contributed by developers, administrators, content producers and editors screenshots to illustrate the above translations of existing documentation into other languages
    To contribute, register to the project users’ mailing (...)

  • Automated installation script of MediaSPIP

    25 avril 2011, par

    To overcome the difficulties mainly due to the installation of server side software dependencies, an "all-in-one" installation script written in bash was created to facilitate this step on a server with a compatible Linux distribution.
    You must have access to your server via SSH and a root account to use it, which will install the dependencies. Contact your provider if you do not have that.
    The documentation of the use of this installation script is available here.
    The code of this (...)

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  • Privacy in Business : What Is It and Why Is It Important ?

    13 juillet 2022, par Erin — Privacy

    Privacy concerns loom large among consumers. Yet, businesses remain reluctant to change the old ways of doing things until they become an operational nuisance. 

    More and more businesses are slowly starting to feel the pressure to incorporate privacy best practices. But what exactly does privacy mean in business ? And why is it important for businesses to protect users’ privacy ? 

    In this blog, we’ll answer all of these questions and more. 

    What is Privacy in Business ?

    In the corporate world, privacy stands for the business decision to use collected consumer data in a safe, secure and compliant way. 

    Companies with a privacy-centred culture : 

    • Get explicit user consent to tracking, opt-ins and data sharing 
    • Collect strictly necessary data in compliance with regulations 
    • Ask for permissions to collect, process and store sensitive data 
    • Provide transparent explanations about data operationalisation and usage 
    • Have mechanisms for data collection opt-outs and data removal requests 
    • Implement security controls for storing collected data and limit access permissions to it 

    In other words : They treat consumers’ data with utmost integrity and security – and provide reassurances of ethical data usage. 

    What Are the Ethical Business Issues Related to Privacy ?

    Consumer data analytics has been around for decades. But digital technologies – ubiquitous connectivity, social media networks, data science and machine learning – increased the magnitude and sophistication of customer profiling.

    Big Tech companies like Google and Facebook, among others, capture millions of data points about users. These include general demographics data like “age” or “gender”, as well as more granular insights such as “income”, “past browsing history” or “recently visited geo-locations”. 

    When combined, such personally identifiable information (PII) can be used to approximate the user’s exact address, frequently purchased goods, political beliefs or past medical conditions. Then such information is shared with third parties such as advertisers. 

    That’s when ethical issues arise. 

    The Cambridge Analytica data scandal is a prime example of consumer data that was unethically exploited. 

    Over the years, Google also faced a series of regulatory issues surrounding consumer privacy breaches :

    • In 2021, a Google Chrome browser update put some 2.6 billion users at risk of “surveillance, manipulation and abuse” by providing third parties with data on device usage. 
    • The same year, Google was taken to court for failing to provide full disclosures on tracking performed in Google Chrome incognito mode. A $5 billion lawsuit is still pending.
    • As of 2022, Google Analytics 4 is considered GDPR non-compliant and was branded “illegal” by several European countries. 

    If you are curious, learn more about Google Analytics privacy issues. 

    The bigger issue ? Big Tech companies make the businesses that use their technologies (unknowingly) complicit in consumer data violations.

    In 2022, the Belgian data regulator found the official IAB Europe framework for user consent gathering in breach of GDPR. The framework was used by all major AdTech platforms to issue pop-ups for user consent to tracking. Now ad platforms must delete all data gathered through these. Biggest advertisers such as Procter & Gamble, Unilever, IBM and Mastercard among others, also received a notice about data removal and a regulatory warning on further repercussions if they fail to comply. 

    Big Tech firms have given brands unprecedented access to granular consumer data. Unrestricted access, however, also opened the door to data abuse and unethical use. 

    Examples of Unethical Data Usage by Businesses 

    • Data hoarding means excessively harvesting all available consumer data because a possibility to do so exists, often using murky consent mechanisms. Yet, 85% of collected Big Data is either dark or redundant, obsolete or trivial (ROT).
    • Invasive personalisation based on sensitive user information (or second-guesses), like a recent US marketing campaign, congratulating women on pregnancy (even if they weren’t expecting). Overall, 75% of consumers find most forms of personalisation somewhat creepy. 22% also said they’d leave for another brand due to creepy experiences.
    • Hyper-targeted advertising campaigns based on data consumers would prefer not to share. A recent investigation found that advertising platforms often assign sensitive labels to users (as part of their ad profiles), indicative of their religion, mental issues, history with abuse and so on. This allows advertisers to target such consumers with dubious ads. 

    Ultimately, excessive data collection, paired with poor data protection in business settings, results in major data breaches and costly damage control. Given that cyber attacks are on the rise, every business is vulnerable. 

    Why Should a Business Be Concerned About Protecting the Privacy of Its Customers ?

    Businesses must prioritise customer privacy because that’s what is expected of them. Globally, 89% of consumers say they care about their privacy. 

    As frequent stories about unethical data usage, excessive tracking and data breaches surface online, even more grow more concerned about protecting their data. Many publicly urge companies to take action. Others curtail their relationships with brands privately. 

    On average, 45% of consumers feel uncomfortable about sharing personal data. According to KPMG, 78% of American consumers have fears about the amount of data being collected. 40% of them also don’t trust companies to use their data ethically. Among Europeans, 41% are unwilling to share any personal data with businesses. 

    Because the demand for online privacy is rising, progressive companies now treat privacy as a competitive advantage. 

    For example, the encrypted messaging app Signal gained over 42 million active users in a year because it offers better data security and privacy protection. 

    ProtonMail, a privacy-centred email client, also amassed a 50 million user base in several years thanks to a “fundamentally stronger definition of privacy”.

    The growth of privacy-mindful businesses speaks volumes. And even more good things happen to privacy-mindful businesses : 

    • Higher consumer trust and loyalty 
    • Improved attractiveness to investors
    • Less complex compliance
    • Minimum cybersecurity exposure 
    • Better agility and innovation

    It’s time to start pursuing them ! Learn how to embed privacy and security into your operations.

  • Matomo Celebrates 15 Years of Building an Open-Source & Transparent Web Analytics Solution

    30 juin 2022, par Matthieu Aubry — About, Community
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           if ('function' === typeof window.playMatomoVideo){<br />
           window.playMatomoVideo(&quot;brand&quot;, &quot;#brand&quot;)<br />
           } else {<br />
           document.addEventListener(&quot;DOMContentLoaded&quot;, function() { window.playMatomoVideo(&quot;brand&quot;, &quot;#brand&quot;); });<br />
           }<br />
      &lt;/script&gt;

    Fifteen years ago, I realised that people (myself included) were increasingly integrating the internet into their everyday lives, and it was clear that it would only expand in the future. It was an exciting new world, but the amount of personal data shared online, level of tracking and lack of security was a growing concern. Google Analytics was just launched then and was already gaining huge traction – so data from millions of websites started flowing into Google’s database, creating what was then the biggest centralised database about people worldwide and their actions online.

    So as a young engineering student, I decided we needed to build an open source and transparent solution that could help make the internet more secure and private while still providing organisations with powerful insights. I aimed to create a win-win solution for businesses and their digital consumers.

    And in 2007, I started developing Matomo with the help from Scott Switzer and Jennifer Langdon (who offered me an internship and support).   

    All thanks to the Matomo Community

    We have reached significant milestones and made major changes over the last 15 years, but we wouldn’t be where we are today without the Matomo Community.

    So I would like to celebrate and thank the hundreds of volunteer developers who have donated their time to develop Matomo, the thousands of contributors who provided feedback to improve Matomo, the countless supportive forum members, our passionate team of 40 at Matomo, the numerous translators who have translated Matomo and the 1.5 million websites that choose Matomo as their analytics platform.

    Matomo's Birthday
    Team Meetup in Paris in 2012

    Matomo has been a community effort built on the shoulders of many, and we will continue to work for you. 

    So let’s look at some milestones we have achieved over the last 15 years.

    Looking back on milestones in our timeline

    2007

    • Birth of Matomo
    • First alpha version released

    2008

    • Release first public 0.1.0 version

    2009

    • 50,000 websites use Matomo

    2010

    • Matomo first stable 1.0.0 released
    • Mobile app launched

    2011

    • Released Ecommerce Analytics, Custom Variables, First Party Cookies

    • Released Privacy control features (first of many privacy features to come !)

    2012

    • Released Log Analytics feature
    • 1 Million Downloads !
    • 300,000 websites worldwide use Matomo

    2013

    • Matomo is now available in 50 languages !
    • Matomo brand redesign

    2016

    2017

    • Launched Matomo Cloud service 
    • Released Multi Channel Conversion Attribution Premium Feature, Custom Reports Premium Feature, Login Saml Premium Feature, WooCommerceAnalytics Premium Feature and Heatmap & Session Recording Premium Feature 

    2018

    2019

    2020

    2021

    • 1,000,000 websites worldwide use Matomo
    • including 30,000 active Matomo for WordPress installations
    • Released SEO Web Vitals, Advertising Conversion Export and Tracking Spam Prevention feature

    2022

    • Released WP Statistics to Matomo importer

    Our efforts continue

    While we’ve seen incredible growth over the years, our work doesn’t stop there. In fact, we’re only just getting started.

    Today over 55% of the internet continues to use privacy-threatening web analytics solutions, while 1.5% uses Matomo. So there are still great strides to be made to create a more private internet, and joining the Matomo Community is one way to support this movement.

    There are many ways to get involved too, such as :

    So what comes next for Matomo ?

    The future of Matomo is approachable, powerful and flexible. We’re strengthening the customers’ voice, expanding our resources internally (we’re continuously hiring !) and conducting rigorous customer research to craft a tool that balances usability and functionality.

    I look forward to the next 15 years and seeing what the future holds for Matomo and our community.

  • Matomo’s 2021 Year in Review

    13 décembre 2021, par erin — Community

    2021 has been an exciting year at Matomo !

    We’re grateful for all community members who reported feedback and suggestions, our awesome team of translators for their work, and our Premium features customers and Matomo Cloud hosting customers for their amazing support. 

    We wanted to share some quick highlights to remind you of the exciting things that happened in 2021.

    Matomo continues to develop

    In 2021 we released a number of new features including :

    The new SEO Web Vitals feature helps you track your critical website performance metrics, which are a core element of SEO best practice.

    SEO Web Vitals

    Measure the performance of your ads without giving up privacy.

    This exciting new feature supports privacy and compliance requirements by eliminating the need to put third-party advertising tracking codes on your site. Now marketers can easily import conversion data from Matomo into Google Ads, Microsoft Advertising or Yandex Ads.

    Say goodbye to spammers & bots making your data inaccurate and say hello to reliable data. 

    This powerful plugin provides our self-hosting users various options to prevent spammers and bots from making data inaccurate so you can rely on your data again.

    • In 2021 we moved from Matomo 4.1.0 to Matomo 4.6.0, with our new releases delivering over 600 updates to improve the stability and functionality of the product.

    Some of our team’s favourite updates in 2021 included :

      • Graphs now show a difference for data of “unfinished” and “complete” periods, with unfinished periods now indicated by a dashed line.
      • Improvements to Matomo Tag Manager’s debugger – now you can simply enter the URL in a form and click Debug.
      • Dashboards now show proportional evolution comparison for incomplete periods (rather than absolute values).
       
    • We also rolled out general bug fixes in Matomo Mobile 2.5 for iOS and Android.
    • Continuous improvements to Matomo for WordPress. 

    In other news

    If you haven’t explored our Marketplace yet, some of our most popular plugins include :

    Matomo Community working together

    MatomoCamp 2021 was a massive success thanks to our passionate community, sponsors and speakers. This virtual event was run by the Matomo Community, for the Matomo Community. 

    MatomoCamp is the first online event developed by and for the Matomo community.

    Some of the most popular sessions included :

    All MatomoCamp sessions are now available on-demand. Enjoy !

    More people are choosing ethical analytics 

    We surpassed the incredible milestone of 30K active Matomo for WordPress installations.

    How can you get involved in 2022 ?

    Our mission at Matomo is :

    “To create, as a community, the leading open digital analytics platform, that gives every user full control of their data”

    Join our mission by writing about Matomo on your blog, website, Twitter, talk at conferences or let your friends and colleagues know what is Matomo. 

    Use the Matomo forum if you have any questions or feedback (free support), or purchase a Support Plan to get professional support and guidance.

    To improve Matomo in your language, consider contributing to translations.

    You can also support our efforts by purchasing Premium Features for Matomo or try our Matomo Cloud solution.

    Thank you for being part of our Matomo community, we wish you all the best for 2022 !

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