Recherche avancée

Sur d’autres sites (6137)

• 10 Proven Ways Heatmaps Improve Website Conversions

  20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmap
  

  Heatmap analytics are critical in improving website conversions. Why ? Because they provide customer-centric insights. 

  In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not.

  Using heatmaps to track factors such as usability, compare A/B landing pages and content engagement across channels optimises online conversions by addressing issues faced by real users. 

  How heatmaps benefit your customers

  Customer experience is one of the most important factors in business success. 

  Website heatmap software like Matomo offers unique insights into customer behaviour that is then used to improve their experience, usability and engagement. 

  Data analysis captures information on how many people complete a sales funnel or bounce from a website. Behavioural analytics like heatmaps can show you why they bounce.

  This benefits your customers (and therefore your bottom line) because it puts the focus on them and their needs.

  10 ways heatmap analytics help increase website conversions

  #1. Improve UX/Usability 

  Heatmap analytics improve usability by identifying where you are losing customers on your website.

  Forrester research indicates that improving user experience can improve conversions by up to 400%, and on average every $1 spent on UX has a return of $100. 

  For example, you may have a CTA button but customers never click it to reach the payment page. 

  Heatmaps show you how customers interact with your website naturally so that you can adjust it according to their needs.

  Using heatmap analytics to improve usability boosts conversions because it improves customer experiences. 88% of online consumers say that they wouldn’t even bother returning to a website after a bad experience. 

  #2. Website design and content structure 

  Another way that heatmaps can improve conversions is to analyse your website design and content structure. 

  You might be wondering how often a specific ad or a banner was displayed and viewed by your visitors on any of your pages and how often a visitor actually interacted with them. These two parts of the analysis are called content impression and content interaction.

  Ideally, your website elements such as banners, listings, buttons and thumbnails will entice customers to click and find out more. 

  Heatmaps and click maps analyse

  1. How many impressions the content has (e.g. a banner), and
  2. What percent of users that see the content click on it 

  For example, you may have a banner with high impressions but low click-through rates. Tracking content interactions optimises your website by showing which elements or CTAs need more visibility. 

  #3. A/B testing

  Heatmaps provide invaluable data on which landing pages are converting the best. Not only that, but session recordings and heatmap data can show you exactly why one is converting better so that you can replicate the results to increase conversions on other landing pages.

  Tracking heatmap updates on different versions of the same sales page will help confirm creative solutions faster than feedback alone. 

  Ultimately this kind of comparison increases your ROI faster because you are not guessing why some customers are converting and others are not. 

  #4. Conversion Funnel

  Using heatmap software in sales funnels lets you visualise user behaviour at each stage of the conversion process. 

  For example, if many customers are dropping off a payment page, heatmaps can indicate whether it is a usability issue such as pop ups, lack of clarity with payment buttons or something web developers haven’t seen from the back end. 

  These analytics improve conversions by reducing friction in sales funnels as much as possible. 

  #5. Content engagement across channels 

  Optimising websites across all channels is now expected for online businesses. 

  Bad mobile optimisation annoys 48% of online shoppers, and if your web page takes longer than 3 seconds to load, 53% of visitors will simply click away. 

  You can use heatmaps to improve engagement by tracking mouse activity, clicks and scrolling. This helps improve conversions by confirming 

  • How invested a user is in the page 
  • How easy it is to navigate your website and content on different devices 
  • What is your most viewed content and what to push more of 
  • How users generally move through your website on different devices 
  • How clear your messaging is (e.g. high click through rate but low engagement could indicate they aren’t finding what they’re looking for once they click on a CTA)

  #6. Above the fold analysis 

  Although a well-used web development term, above the fold is still one of the most important factors in heatmap analysis. 

  Above the fold analysis gives you insight into a customer’s first impression of a page. 

  An example of above-the-fold heatmaps in action could be a page with a video explanation. Say you have a landing page with a video below the fold that explains why someone should buy and has a CTA button underneath. If there are a lot of page visitors but very few people scrolling below the fold, you can see why hardly any visitors are watching the video or engaging with the CTA button. 

  Insights like this would inform further development such as including important video content above the fold or updating header copy to encourage visitors to scroll down the page more often.

  

  #7. Session recording

  Recording features go hand in hand with heatmap visualisations. Recording features like Session Recording shows the flow of each user’s time on your website. 

  For example, a session recording replays all clicks, mouse movements, scrolls, window resizes, form interactions, and page changes (e.g. when a popup appears).

  #8. Scroll heatmap 

  A scroll heatmap shows the percentage of people that have seen a part of the page. 

  For example, the top of a website page will be the “hottest” in a scroll heatmap, and it naturally gets “colder” further down.

  Tracking this shows whether customers are staying on the page, whether they are only seeing information above the fold, and whether sales pages are engaging. 

  It is an effective strategy for improving sales pages because it shows where customers are losing interest and which elements receive the most engagement.

  

  #9. Records clicks 

  With a click heatmap, you can find out what your visitors think is clickable on a webpage.

  This improves conversions in two ways. 

  Firstly, it shows whether customers are clicking where you expect them to. For example, if you create a “buy now” or “free trial” button but nobody ever pushes it, it informs your back end developers that it needs an upgrade. 

  Secondly, it indicates any user experience issues. If there are a lot of clicks on an element that doesn’t link anywhere, it shows that it either needs to be changed or have a link included because customers are trying to engage with it. 

  For even more accurate data, combine click maps with hover maps. This shows where users are paying attention but not clicking through. 

  #10. Records mouse movement/hovering

  Is your website distracting users from the ultimate goal of converting ? Does your website have a logical flow and next step ? Recording mouse movement and attention will help you answer questions like these. 

  Mouse move and hover heatmaps identify where your website visitors engage on the page. Are they naturally drawn to your CTAs ? Is the sidebar taking their attention away from the primary content ? 

  This data increases the likelihood of conversions because it shows where you need to remove distractions or draw their attention in. 

  

  Final thoughts on heatmap analytics 

  Heatmap analytics benefit both you and your customers. By identifying issues that stop them from buying and optimise their engagement, you’ll have happy customers and happy stakeholders. 

  Next, check out these guides on heatmap software and using user behaviour analytics to increase conversions and improve customer experience !

  The Ultimate Guide to Heatmap Software

  Heatmap Video

  Session Recording Video

• What’s new in Piwik 2.16.0 ?

  1er février 2016, par Matthieu Aubry — About, Development, Uncategorized

  In this blog post we showcase what is new in Piwik 2.16.0 and why you should upgrade your Piwik to this latest release !

  Piwik 2.16.0 is currently in Release Candidate and you can already use it by following these simple instructions. Piwik 2.16.0 will be officially released in a few days.

  To see the list of all 250+ changes, read the Piwik 2.16.0 changelog.

  Long Term Support for Piwik 2.X

  Piwik 2.16.0 is our Long Term Support version for Piwik 2. Learn more about Piwik LTS.

  New : Custom Dimensions feature

  With Custom Dimensions you can assign any custom data to your visitors or actions (like pages, events, …) and then visualize the reports of how many visits, conversions, pageviews, etc. there were for each Custom Dimension. They are similar to Custom Variables see the comparison of Custom Dimensions and Custom Variables.

  The new Custom Dimensions plugin is available on the Piwik Marketplace.

  Learn more about creating, tracking, reporting, managing, segmenting custom dimensions in the Custom Dimensions user guide.

  

  

  

  View the list of all visitors who reached a specific goal

  All Goal reports now include a link below the Goal report summary, that lets you see in one click all users that have converted any of your Goals :

  

  Events reports : option to view all columns : min, max and avg values

  By default in Actions > Events report, the columns displayed are “Total events” (Total number of events) and “Total value” (the sum of event values). It is now possible to click on the footer icon to view more detailed columns about event values : minimum event value, maximum event value, and average event value.

  

  Allow zoom to country in realtime visitor map

  In the real time map in Piwik (which displays your users activity appearing in real time !), it is now possible to zoom on a given country :

  

  Export all Records : new ‘all’ option in the Row limit selector

  It is now possible to export all of the data in your reports directly from the user interface ! Select ‘all’ in the row limit selector before exporting your data reports :

  

  New themes on the Marketplace !

  Feel like a change of colors ? Try out the new community submitted Piwik Themes on the Marketplace ! Learn how to install a new theme in Piwik (in only a few clicks).

  

  Let Super User view and edit segments created by other users

  As a Super User of Piwik, it can be very useful to view all Custom Segments created by all users. Starting in Piwik 2.16.0 any Super User can now view all Segments for a given website in the Segment selector :

  • Segments that are shared with All users will now appear below a section “Shared with you :” (a segment can be shared to all users by any admin user by selecting “This segment is visible to All Users” in the Segment editor)
  • Segments that are not shared with anyone are now also visible under the section “Visible to you because you have Super User access :”

  

  New segment ‘deviceBrand’ to segment by Device Brand

  You can now segment by device brands such as Apple, Samsung, LG, Google, Nokia, Sony, Lenovo, Alcatel, etc. The complete list of device brands you can use is listed on the Segmentation developer guide.

  

  New segment ‘actionType’ to view only particular Actions types (pagesviews, downloads, outlinks, events…)

  Use the new “Action type” segment to view only particular actions such as : pageviews, contents, sitesearches, events, outlinks and downloads.

  

  New segment : ‘actionUrl’ to view any actions that matches a given URL

  Use the new “Action URL” segment to view any action that matches a given URL, whether they are Pageviews, Site searches, Contents, Downloads or Events.

  

  New segment operators : “Starts with” and “Ends with”

  The new segment operators “Starts with” and “Ends with” can come handy when creating Custom Segments, and complement well the existing segment operators : Contains, Does not contain, Equals, Not equals, Greater than or equal to, Less than or equal to.

  

  Learn more about Segmentation in our user guides or in the Segmentation developer guide.

  Making Piwik more accessible

  Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to applications or websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality.

  In Piwik 2.16.0, and with the help of high school students from the Catalyst Academy, we have made several improvements that make Piwik more accessible :

  • Menu now include the ARIA metadata (to make menus easier to navigate and use)
  • Page titles and various key tooltips have been improved (to give a better context to the data)
  • Keyboard access has been much improvement and Piwik is starting to be usable with the keyboard ! (this is very useful as many users are not able to use a mouse, and they should be able to view Piwik reports with the keyboard only)
  • ‘Skip to main content’ link (when pressing the TAB key) now skips the cursor to the page content.
  • Search bar was further improved : try it by pressing the ‘f’ key (useful to open any Piwik report or page without using the mouse)

  New user preference : display times either as 24h format or AM/PM format

  Users can now select whether times should be displayed in 24h format (16:20) or in AM/PM format (4:20pm)

  

  Other admins and Super Users are not visible to users with ‘admin’ permissions anymore

  Piwik 2.16.0 just became even more respectful of your privacy : any user you created and assigned an “admin” permission will not be able to view all other usernames anymore. This change was requested by many Piwik users who rightfully preferred not to disclose all usernames to any ‘admin’ user.

  As a result of this change, when a user with ‘admin’ permission (admin user) wants to give additional permission to another user (target user), the admin user will now need to know the target username and enter it in the Manage Users interface :

  

  New Config file viewer

  A new menu entry Administration > Diagnostics > Config file, lets Super Users view all config values in the UI :

  This new screen serves several purposes :

  • help Piwik administrators discover and learn about all the possible config file settings that Piwik offers.
  • let Super Users and Admins easily view any overridden config.ini.php INI setting without having to open the config file on the server.

  

  New report ‘Personal settings > Custom Variables’ displays custom variable usage

  A new report visible to Super Users lets you see how your Custom Variables slots are being used, which ones are still unused, and how many times a given custom variable name was used.

  

  Learn more about Custom Variables.

  Improvements to Heartbeat feature to accurately count time spent on the last page

  The heartbeat feature which lets you accurately track how long do visitors spend on your website, has been improved in 2.16.0. If you would like to measure how long do people spend on your pages (even if they don’t interact with your website or app), then consider using the heartbeat feature. Learn more in our guide Accurately measure the time spent on each page.

  

  New AnonymousPiwikUsageMeasurement plugin
  

  AnonymousPiwikUsageMeasurement plugin was created for those who would like to measure how their Piwik services is being used. This plugin also sends anonymised tracking data to our demo-anonymous.piwik.org which will help us learn how your Piwik is used and how we could improve the application. Learn more about AnonymousPiwikUsageMeasurement plugin.

  

  Show a warning when Piwik is used as a SuperUser via HTTP

  It is highly recommended to use HTTPS (SSL) for your Piwik server. If you are logged in as a Super User and viewing any Administration pages, you will now see a warning notification message at the top of the screen inviting you to use HTTPS :

  

  MySQL 5.7+ support

  The awesome Piwik community has helped us identify several issues with MySQL 5.7 support and Piwik is now fully compatible with the latest MySQL version 5.7+. Piwik is officially compatible with MySQL >= 4.1 and up to Mysql 5.7 ! Piwik is also compatible with MariaDB.

  

  Better detection of new devices and robots

  Our Device Detector library can now detect many new types of devices : smart TVs, new tablets and mobile phones, and more. New bots were added to our list of bots to keep your analytics report meaningful.

  Learn more : What Device Detector is able to detect, About Device Detector.

  New Referrer Spammers

  Every week we keep updating our community-list of referrer spammers. More than 50 new spammers were added since the last Piwik release !

  Note that the list of referrer spammer is automatically updated every week in your Piwik, so you need to wait at most one week to benefit from the very latest list.

  Learn more about Stopping Referrer Spam in Analytics reports.

  

  Ability to support new SMS providers to send Scheduled Reports by text message

  When you create scheduled reports in Piwik, you can specify one or several email addresses (to send reports by email) and you can also configure phone numbers (so your reports are sent to your phone via text message). So far we only support one SMS Provider “Clockwork SMS” but it is now possible for anyone to create a very simple plugin that adds a new SMS Provider to Piwik.

  A new SMS Provider plugin was released on the Marketplace : FreeMobileMessaging. If you have a favorite SMS Provider, we encourage you to create a new plugin for it !

  Piwik Consulting mentions

  A few new mentions of Piwik Consultants were added into Piwik to let users know that they can get Professional Help, and additional services and products. For example a new widget was added to the default dashboard. If you provide your Piwik service to your own clients, maybe you would like to remove the Professional services widget and other ads, see this FAQ : How do I remove from Piwik the links to “Piwik Consultants” or to “Professional Services” ?

  Stability, Reliability and Performance

  Dozens of other bugs were fixed (including several Major bugs) and many small improvements are included in this release. All these changes make Piwik more stable and reliable, as well as easier to troubleshoot and maintain. We are proud to be able to offer Piwik 2.16.0 as our Long Term Support release !

  If you have any feedback, questions, suggestion, or bug to report, please join our Piwik Community Forums.

  We hope you will love this 2.16.0 release as much as we loved making it.

  Happy Analytics !

• Attribution Tracking (What It Is and How It Works)

  23 février 2024, par Erin

  Facebook, TikTok, Google, email, display ads — which one is best to grow your business ? There’s one proven way to figure it out : attribution tracking.

  Marketing attribution allows you to see which channels are producing the best results for your marketing campaigns.

  In this guide, we’ll show you what attribution tracking is, why it’s important and how you can leverage it to accelerate your marketing success.

  What is attribution tracking ?

  By 2026, the global digital marketing industry is projected to reach $786.2 billion.

  With nearly three-quarters of a trillion U.S. dollars being poured into digital marketing every year, there’s no doubt it dominates traditional marketing.

  The question is, though, how do you know which digital channels to use ?

  By measuring your marketing efforts with attribution tracking.

  

  So, what is attribution tracking ?

  Attribution tracking is where you use software to keep track of different channels and campaign efforts to determine which channel you should attribute conversion to.

  In other words, you can (and should) use attribution tracking to analyse which channels are pushing the needle and which ones aren’t.

  By tracking your marketing efforts, you’ll be able to accurately measure the scale of impact each of your channels, campaigns and touchpoints have on a customer’s purchasing decision.

  If you don’t track your attribution, you’ll end up blindly pouring time, money, and effort into activities that may or may not be helpful.

  Attribution tracking simply gives you insight into what you’re doing right as a marketer — and what you’re doing wrong.

  By understanding which efforts and channels are driving conversions and revenue, you’ll be able to properly allocate resources toward winning channels to double down on growth.

  Matomo lets you track attribution across various channels. Whether you’re looking to track your conversions through organic, referral websites, campaigns, direct traffic, or social media, you can see all your conversions in one place.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  Why attribution tracking is important

  Attribution tracking is crucial to succeed with your marketing since it shows you your most valuable channels.

  It takes the guesswork out of your efforts.

  You don’t need to scratch your head wondering what made your campaigns a success (or a failure).

  While most tools show you last click attribution by default, using attribution tracking, or marketing attribution, you can track revenue and conversions for each touchpoint.

  For example, a Facebook ad might have no led to a conversion immediately. But, maybe the visitor returned to your website two weeks later through your email campaign. Attribution tracking will give credit over longer periods of time to see the bigger picture of how your marketing channels are impacting your overall performance.

  Here are five reasons you need to be using attribution tracking in your business today :

  

  1. Measure channel performance

  The most obvious way attribution tracking helps is to show you how well each channel performs.

  When you’re using a variety of marketing channels to reach your audience, you have to know what’s actually doing well (and what’s not).

  This means having clarity on the performance of your :

  • Emails
  • Google Ads
  • Facebook Ads
  • Social media marketing
  • Search engine optimisation (SEO)
  • And more

  Attribution tracking allows you to measure each channel’s ROI and identify how much each channel impacted your campaigns.

  It gives you a more accurate picture of the performance of each channel and each campaign.

  With it, you can easily break down your channels by how much they drove sales, conversions, signups, or other actions.

  With this information, you can then understand where to further allocate your resources to fuel growth.

  2. See campaign performance over longer periods of time

  When you start tracking your channel performance with attribution tracking, you’ll gain new insights into how well your channels and campaigns are performing.

  The best part — you don’t just get to see recent performance.

  You get to track your campaign results over weeks or months.

  For example, if someone found you through Google by searching a question that your blog had an answer to, but they didn’t convert, your traditional tracking strategy would discount SEO.

  But, if that same person clicked a TikTok ad you placed three weeks later, came back, and converted — SEO would receive some attribution on the conversion.

  Using an attribution tracking tool like Matomo can help paint a holistic view of how your marketing is really doing from channel to channel over the long run.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  3. Increase revenue

  Attribution tracking has one incredible benefit for marketers : optimised marketing spend.

  When you begin looking at how well your campaigns and your channels are performing, you’ll start to see what’s working.

  Attribution tracking gives you clarity into the performance of campaigns since it’s not just looking at the first time someone clicks through to your site. It’s looking at every touchpoint a customer made along the way to a conversion.

  By understanding what channels are most effective, you can pour more resources like time, money and labour into those effective channels.

  By doubling down on the winning channels, you’ll be able to grow like never before.

  Rather than trying to “diversify” your marketing efforts, lean into what’s working.

  This is one of the key strategies of an effective marketer to maximise your campaign returns and experience long-term success in terms of revenue.

  4. Improve profit margins

  The final benefit to attribution tracking is simple : you’ll earn more profit.

  Think about it this way : let’s say you’re putting 50% of your marketing spend into Facebook ads and 50% of your spend into email marketing.

  You do this for one year, allocating $500,000 to Facebook and $500,000 to email.

  Then, you start tracking attribution.

  You find that your Facebook ads are generating $900,000 in revenue. 

  That’s a 1,800% return on your investment.

  Not bad, right ?

  Well, after tracking your attribution, you see what your email revenue is.

  In the past year, you generated $1.7 million in email revenue.

  That’s a 3,400% return on your investment (close to the average return of email marketing across all industries).

  In this scenario, you can see that you’re getting nearly twice as much of a return on your marketing spend with email.

  So, the following year, you decide to go for a 75/25 split.

  Instead of putting $500,000 into both email and Facebook ads and email, you put $750,000 into email and $250,000 into Facebook ads.

  You’re still diversifying, but you’re doubling down on what’s working best.

  The result is that you’ll be able to get more revenue by investing the same amount of money, leaving you with higher profit margins.

  Different types of marketing attribution tracking

  There are several types of attribution tracking models in marketing.

  Depending on your goals, your business and your preferred method, there are a variety of types of attribution tracking you can use.

  Here are the six main types of attribution tracking :

  

  1. Last interaction

  Last interaction attribution model is also called “last touch.”

  It’s one of the most common types of attribution. The way it works is to give 100% of the credit to the final channel a customer interacted with before they converted into a customer.

  This could be through a paid ad, direct traffic, or organic search.

  One potential drawback of last interaction is that it doesn’t factor in other channels that may have assisted in the conversion. However, this model can work really well depending on the business.

  2. First interaction

  This is the opposite of the previous model.

  First interaction, or “first touch,” is all about the first interaction a customer has with your brand.

  It gives 100% of the credit to the channel (i.e. a link clicked from a social media post). And it doesn’t report or attribute anything else to another channel that someone may have interacted with in your marketing mix.

  For example, it won’t attribute the conversion or revenue if the visitor then clicked on an Instagram ad and converted. All credit would be given to the first touch which in this case would be the social media post. 

  The first interaction is a good model to use at the top of your funnel to help establish which channels are bringing leads in from outside your audience.

  3. Last non-direct

  Another model is called the last non-direct attribution model. 

  This model seeks to exclude direct traffic and assigns 100% credit for a conversion to the final channel a customer interacted with before becoming a customer, excluding clicks from direct traffic.

  For instance, if someone first comes to your website from an emai campaignl, and then, a week later, directly visits and buys a product, the email campaign gets all the credit for the sale.

  This attribution model tells a bit more about the whole sales process, shedding some more light on what other channels may have influenced the purchase decision.

  4. Linear

  Another common attribution model is linear.

  This model distributes completely equal credit across every single touchpoint (that’s tracked). 

  Imagine someone comes to your website in different ways : first, they find it through a Google search, then they click a link in an email from your campaign the next day, followed by visiting from a Facebook post a few days later, and finally, a week later, they come from a TikTok ad. 

  Here’s how the attribution is divided among these sources :

  • 25% Organic
  • 25% Email
  • 25% Facebook
  • 25% TikTok ad

  This attirubtion model provides a balanced perspective on the contribution of various sources to a user’s journey on your website.

  5. Position-based

  Position-based attribution is when you give 40% credit to both the first and last touchpoints and 20% credit is spread between the touchpoints in between.

  This model is preferred if you want to identify the initial touchpoint that kickstarted a conversion journey and the final touchpoint that sealed the deal.

  The downside is that you don’t gain much insight into the middle of the customer journey, which can make it hard to make effective decisions.

  For example, someone may have been interacting with your email newsletter for seven weeks, which allowed them to be nurtured and build a relationship with you.

  But that relationship and trust-building effort will be overlooked by the blog post that brought them in and the social media ad that eventually converted them.

  6. Time decay

  The final attribution model is called time decay attribution.

  This is all about giving credit based on the timing of the interactions someone had with your brand.

  For example, the touchpoints that just preceded the sale get the highest score, while the first touchpoints get the lowest score.

  For example, let’s use that scenario from above with the linear model :

  • 25% SEO
  • 25% Email
  • 25% Facebook ad
  • 25% Organic TikTok

  But, instead of splitting credit by 25% to each channel, you weigh the ones closer to the sale with more credit.

  Instead, time decay may look at these same channels like this :

  • 5% SEO (6 weeks ago)
  • 20% Email (3 weeks ago)
  • 30% Facebook ad (1 week ago)
  • 45% Organic TikTok (2 days ago)

  One downside is that it underestimates brand awareness campaigns. And, if you have longer sales cycles, it also isn’t the most accurate, as mid-stage nurturing and relationship building are underlooked. 

  Leverage Matomo : A marketing attribution tool

  Attribution tracking is a crucial part of leading an effective marketing strategy.

  But it’s impossible to do this without the right tools.

  A marketing attribution tool can give you insights into your best-performing channels automatically. 

  

  One of the best marketing attribution tools available is Matomo, a web analytics tool that helps you understand what’s going on with your website and different channels in one easy-to-use dashboard.

  With Matomo, you get marketing attribution as a plug-in or within Matomo On-Premise or for free in Matomo Cloud.

  The best part is it’s all done with crystal-clear data. Matomo gives you 100% accurate data since it doesn’t use data sampling on any plans like Google Analytics.

  To start tracking attribution today, try Matomo’s 21-day free trial. No credit card required.

  Try Matomo for Free

  21 day free trial. No credit card required.

  
  

  Your email address
  

  Your website address
  

  Your Analytics subdomain will be .matomo.cloud (change)

  Choose your analytics subdomain
  

  .matomo.cloud

  I accept the terms and conditions and data processing agreement (DPA)

  
  Your information will be used to create an account on our cloud service. For more information please consult our privacy policy.
  
  
  

  Start improving your websites now