Recherche avancée

Sur d’autres sites (8048)

• WordPress Analytics plugin WP-Piwik reaches version 1.0.0 (and 50,000 active users)

  29 mai 2015, par André Bräkling — Plugins

  After six years of development, we are proud to announce the 1.0.0 release of our WP-Piwik WordPress plugin !

  Started as a simple plugin to show a selection of statistics within the WordPress dashboard, WP-Piwik has become a full Piwik integration plugin. The plugin automatically adds the Piwik tracking code to your WordPress sites. The plugin displays your analytics reports directly within the WordPress admin panel. WordPress networks (“multisite”), CDN URLs and the Piwik proxy script are also supported.

  According to WordPress.org the plugin is being used by more than 50,000 WordPress sites !

  

  This article explains how to install WP-Piwik and how to configure it to work with your Piwik instance.
  

  Install WP-Piwik

  You can get WP-Piwik using WordPress’ plugin management. Login to your WordPress admin dashboard and go to « Plugins » → « Add New ». Enter « WP-Piwik » into the search field at the top right, press enter and next to WP-Piwik choose « Install Now ».

  

  If you want to use WP-Piwik in your simple WordPress blog you can just click « Activate Plugin » and WP-Piwik will ask you to configure your Piwik connection.

  Running a WordPress network/multisite you can choose to « Network Activate » the plugin after the installation process. In this case, WP-Piwik will be a fully automated feature of your WordPress network automatically tracking your sites in the same Piwik instance in separate Websites.

  Alternatively you can download WP-Piwik manually from the WordPress website and upload all files to your `wp-content/plugins` directory.

  Configure your Piwik connection

  WP-Piwik lets you choose between three connection modes :

  • Self-hosted (HTTP API) : This is the default option for a self-hosted Piwik and should work for most configurations. You just have to know your Piwik URL, which is the URL you enter to access Piwik, and your auth token (see below). WP-Piwik will connect to Piwik using http(s)-requests.
  • Self-hosted (PHP API) : Choose this, if your self-hosted Piwik and WordPress are running on the same machine and you know the full server path to your Piwik instance. Beside the full server path, you also need to know your auth token (see below).
  • Cloud-hosted (Piwik Pro) : If you are using a cloud-hosted Piwik by Piwik Pro, you just need to know your user name and your auth token (see below).

  Setting up WP-Piwik

  To configure WP-Piwik you will need to specify your Authentication token.

  • If the site you want to track in Piwik is already configured in your Piwik, you only need to specify a token_auth for a user with `view` permission.
  • If you want WP-Piwik to create the website in Piwik (or if you use WP-Piwik in network mode which requires to be able to configure your sites), you should specify a token_auth which has Super User access (after the setting up phase is completed you can set the authentication token back to the token of a `view` user).

  To find your token_auth in Piwik, click on your user name in the right right corner of your Piwik dashboard, then click the « API » in the left menu. The API page displays your auth token in a colored box, just behind the “&token_auth=” string. The screenshot below shows the token_auth anonymous, but your real one will be an alpha numerous random string like a1ec31524a8eabc7a546d71d68b28d17.

  

  That’s it. After you entered your connection data and submitted the form, WP-Piwik will welcome you with some information :

  

  You can now start to configure WP-Piwik and enable the tracking code. Learn about any setting by clicking on the small question mark sign. If you have any problem configuring or using WP-Piwik feel free to use the WordPress support forum related to WP-Piwik.

  Translating WP-Piwik

  We invite you to join our translation community at Transifex and help to translate WP-Piwik in more languages !

  Happy WordPress Analytics !

• How to encode video frames, closing encoder and reopening encoder to continue writing to same file ? [closed]

  16 juillet 2022, par Jona

  I have a requirement to be able to encode frames, close the encoder and continue encoding later on into the same file. I'm writing c++ code that uses the FFmpeg library to achieve this.

  


  I have a working code to encode but I can't reopen the file and continue encoding frames into it.

  


  I was using mp4 container with h264 encoded frames. I'm wondering if I need to use another container to allow me to do this. For example a mpegts ?

  


  Any help pointing me in the right direction on how to achieve closing encoding and later on reopening and continuing would be super helpful.

  


• Use data to develop impactful video content

  28 septembre 2021, par Ben Erskine — Analytics Tips, Plugins

  Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content ? By testing, trialling, analysing and ultimately tweaking and reacting to data-informed insights that gear your content to your audience (rather than simply producing great content and shooting arrows in the dark).

  Whether you want to know how many plays your video has, finish rates, how your video is consumed over time, how video was consumed on specific days or even which locations users are viewing your video content. Media Analytics will gather all of your video data in one place and provide answers to all of these questions (and much more).

  

  What is impactful video content ?

  Impactful video content grabs your audience’s attention, keeps their attention and promotes them to take measurable action. Be that time spent on your website, goal completion or brand engagement (including following, commenting or sharing on social). Maybe you’ve developed video content, had some really great results, but not consistently, nor every time and it can be difficult to identify what exactly it is that engages and entices each and every time. And we all want to find where that lovely sweet spot is for your audience.

  Embedded video on your website can be a marketing piece that talks about the benefits of your product. Or can be educational or informative that support the brand and overall impression of the brand. And at the very best entertaining at the same time. 

  84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Building trust, knowledge and engagement are simply quicker with video. Viewers interact more, and are engaged longer with video, they are more likely to take in the message and trust what they are seeing through educational, informative or even entertaining video marketing content than solely through reading content on a website. And even better they take action, complete goals on your website and engage with your brand (potentially long term).

  It is not only necessary to have embedded video content on your website, it needs to deliver all the elements of a well functioning website, creating the very best user experience is essential to keeping your viewers engaged. This includes ensuring the video is quick to load, on-brand, expected (in format and tone) and easy to use and/or find. Ensuring that your video content is all of these things can mean that your website users will stick around longer on your website, spend more time exploring (and reading) your website and ultimately complete more of your goals. With a great user experience, your users, in turn, are more likely to come back again to your website and trust your brand. 

  All great reasons to create impactful video content that supports your website and brand ! And to analyse data around this behaviour to repeat (or better) the video content that really hits the mark.

  

  Let’s talk stats

  In terms of video marketing, there are stats to support that viewers retain 95% of a message when they view it in a video format. The psychology behind this should be fairly obvious. It is easier (and quicker) for humans to consume video and watch someone explain something than it is to read and take action. Simply look at the rise of YouTube for explanatory and instructional video content !

  And how about the 87% of marketers that report a positive ROI on using video in their marketing ? This number has steadily increased since 2015 and matches the increase in video views over the years. This should be enough to demonstrate that video marketing is the way forward, however it needs to be the right type of video to create impact and engagement.

  Do you need more reasons to consider honing and refining your video content for your audience ? And riding this wave of impactful video marketing success ?

  

  But, how do we do that ?

  So, how do you make content that consistently converts your audience to engaged customers ? The answer is in the numbers. The data. Collecting data on each and every piece of media that is produced and put out into the world. Measuring everything, from where it is viewed, how it is viewed, how much of it is viewed and what is your viewer’s action after the fact.

  While Vimeo and YouTube have their own video analytics they are each to their own, meaning a lot more work for you to combine and analyse your data before forming insights that are useful. 

  Your data is collected by external parties, and is owned and used by these platforms, for their own means. Using Web Analytics from Matomo to collect and collate media data can mean your robust data insights are all in one place. And you own the data, keeping your data private, clean and easy to digest. 

  Once your data is across a single platform, your time can be spent on analysing the data (rather than collating) and discovering those super valuable insights. Additionally, these insights can be collated and reported, in one place, and used to inform future digital and video marketing planning. Working with the data and alongside creative teams to produce video that talks to your audience in an impactful way.

  The more data that is collected the deeper the insights. Saving time and money across a single platform and with data-backed insights to inform decisions that can influence the time (and money) spent producing video content that truly hits the mark with your audience. No more wasted investment and firing into the dark without knowledge. 

  Interrogating the ideal length of your video media means it is more likely to be viewed to the end. Or understanding the play rate on your website of any video. How often is the video played ? And which is played more often ? Constant tweaking and updating of your video content planning can be informed by data-driven human-centric insights. By consistently tracking your media, analysing and forming insights you can build upon past work, and create a fuller picture of who your audience is and how they will engage with future video content. Understanding your media over time can lead to informed decisions that can impact the video content and the level of investment to deliver ROI that means something.

  

  Wrap Up

  Media Analytics puts you at the heart of video engagement. No more guessing at what your audience wants to see, how long or when. Make every piece of video content have the impact you want (and need) to drive engagement, goal completion and customer conversion. Create a user experience that keeps your users on your website for longer. Delivering on all of those delicious digital marketing goals and speaking the language of key stakeholders throughout the business. Back your digital marketing, with truly impactful content, and above all else deliver to your audience content that keeps them engaged and coming back for more.

  Don’t just take our word for it ! Take a look at what Matomo can offer you with streamlined and insightful Media Analytics, all in one place. And go forth and create impactful content, that matters.

  Next steps :

  Check out our detailed user guide to Media Analytics

  Or, if you have questions, see our helpful Video & Audio Analytics FAQ’s