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• Top Conversion Metrics to Track in 2024

  22 janvier 2024, par Erin

  2023 boasts  2.64 billion online shoppers worldwide ; that’s more than a third of the global population. With these numbers on an upward trajectory in 2024, conversion metrics are more important than ever to help marketers optimise the online shopping experience. 

  In this article, we’ll provide predictions for the most important conversion metrics you should keep track of in 2024. We’ll also examine how social media can make or break your brand engagement strategy. Keep reading to stay ahead of the competition for 2024 and gain tips and tricks for improving conversion performance.

  What are conversion metrics ?

  In technical terms, conversion metrics are the quantifiable measurements used to track the success of specific outcomes on a website or marketing campaign. Conversion metrics demonstrate how well your website prompts visitors to take desirable actions, like signing up for a newsletter, making a purchase, or filling out a form, for instance.

  Let’s say you’re running a lemonade stand, and you want to compare the number of cups sold to the number of people who approached your stand (your conversion rate). This ratio of cups sold to the total number of people can help you reassess your sales approach. If the ratio is low, you might reconsider your approach ; if it’s high, you can analyse what makes your technique successful and double down.

  

  In 2023, we saw the average conversion rate for online shopping grow by 5.53% compared to the previous year. An increase in conversion rate typically indicates a higher percentage of website visitors converting to buyers. It can also be a good sign for marketing teams that marketing campaigns are more effective, and website experiences are more user-friendly than the previous year. 

  Conversion metrics are a marketers’ bread and butter. Whether it’s through measuring the efficacy of campaigns, honing in on the most effective marketing channels or understanding customer behaviour — don’t underestimate the power of conversion metrics. 

  Conversion rate vs. conversion value 

  Before we dive into the top conversion metrics to track in 2024, let’s clear up any confusion about the difference between conversion rate and conversion value. Conversion rate is a metric that measures the ratio of website visitors/users who complete a conversion action to the total number of website visitors/users. Conversion rates are communicated as percentages.

  A conversion action can mean many different things depending on your product or service. Some examples of conversion actions that website visitors can take include : 

  • Making a purchase
  • Filling out a form
  • Subscribing to a newsletter
  • Any other predefined goal

  Conversion rate is arguably one of the most valuable conversion metrics if you want to pinpoint areas for improvement in your marketing strategy and user experience (UX).

  A good conversion rate completely depends on the type of conversion being measured. Shopify has reported that the average e-commerce conversion rate will be 2.5%-3% in 2023, so if you fall anywhere in this range, you’re in good shape. Below is a visual aid for how you can calculate conversion rate depending on which conversion actions you decide to track :

  

  Conversion value is also a quantifiable metric, but there’s a key difference : conversion value assigns a numerical value to each conversion based on the monetary value of the completed conversion action. Conversion value is not calculated with a formula but is assigned based on revenue generated from the conversion. Conversion value is important for calculating marketing efforts’ return on investment (ROI) and is often used to allocate marketing budgets better. 

  Both conversion rate and conversion value are vital metrics in digital marketing. When used in tandem, they can provide a holistic perspective on your marketing efforts’ financial impact and success. 

  9 important conversion metrics to track in 2024

  Based on research and results from 2023, we have compiled this list of predictions for the most important metrics to track in 2024. 

  

  1. Conversion rate 

  To start things out strong, we’ve got the timeless and indispensable conversion rate. As we discussed in the previous section, conversion rate measures how successfully your website convinces visitors to take important actions, like making purchases or signing up for newsletters. 

  An easy-to-use web analytics solution like Matomo can help in tracking conversion rates. Matomo automatically calculates conversion rates of individual pages, overall website and on a goal-by-goal basis. So you can compare the conversion rate of your newsletter sign up goal vs a form submission goal on your site and see what is underperforming and requires improvement.

  

  In the example above in Matomo, it’s clear that our goal of getting users to comment is not doing well, with only a 0.03% conversion rate. To improve our website’s overall conversion rate, we should focus our efforts on improving the user commenting experience.

  For 2024, we predict that the conversion rate will be just as important to track as in 2023. 

  2. Average visit duration

  This key metric tracks how long users spend on your website. A session typically starts when a user lands on your website and ends when they close the browser or have been inactive for some time ( 30 minutes). Tracking the average visit duration can help you determine how well your content captures users’ attention or how engaged users are when navigating your website. 

  Average Visit Duration = Total Time Spent / Number of Visits

  

  Web analytics tools like Matomo help in monitoring conversion rate metrics like average visit duration. Timestamps are assigned to each interaction within a visit, so that average visit duration can be calculated. Analysing website visit information like average visit duration allows you to evaluate the relevance of your content with your target audience. 

  3. Starter rate

  If your business relies on getting leads through forms, paying attention to Form Analytics is crucial for improving conversion rates. The “starter rate” metric is particularly important—it indicates the number of who people start filling out the form, after seeing it. 

  When you’re working to increase conversion rates and capture more leads, keeping an eye on the starter rate helps you understand where users might encounter issues or lose interest early in the form-filling process. Addressing these issues can simplify the form-filling experience and increase the likelihood of successful lead captures.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  Concrete CMS tripled their leads using Form Analytics in Matomo—see how in their case study.

  4. Bounce rate

  Bounce rate reflects the percentage of visitors who exit your site after interacting with a single page. Bounce rate is an important metric for understanding how relevant your content is to visitors or how optimised your user experience is. A high bounce rate can indicate that visitors are having trouble navigating your website or not finding what they’re looking for. 

  Matomo automatically calculates bounce rate on each page and for your overall website.

  

  Bounce Rate = (# of Single-Page Sessions / Total # of Sessions) * 100

  5. Cost-per-conversion

  This metric quantifies the average cost incurred for each conversion action (i.e., sale, acquired lead, sign-up, etc.). Marketers use cost-per-conversion to assess the cost efficiency of a marketing campaign. You want to aim for a lower cost-per-conversion, meaning your advertising efforts aren’t breaking the bank. A high cost-per-conversion could be acceptable in luxury industries, but it often indicates a low marketing ROI. 

  Cost-per-Conversion = Ad Spend / # of Conversions

  By connecting your Matomo with Google Ads through Advertising Conversion Export feature in Matomo, you can keep tabs on your conversions right within the advertising platform. This feature also works with Microsoft Advertising and Yandex Ads.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  6. Average order value (AOV)

  AOV is a conversion metric that calculates the average monetary value of each order. AOV is crucial for helping e-commerce businesses understand the value of their transactions. A high AOV means buyers spend more per transaction and could be more easily influenced by upselling or cross-selling. Low AOV isn’t necessarily bad — you can compensate for a low AOV by boosting transaction volume. 

  

  AOV = Total Revenue / Total # of Orders 

  Matomo automatically tracks important e-commerce metrics such as AOV, the percentage of visits with abandoned carts and the conversion rate for e-commerce orders.

  7. Exit rate

  Exit rate measures the percentage of visitors who leave a specific webpage after viewing it. Exit rate differs from bounce rate in that it focuses on the last page visitors view before leaving the site. A high exit rate should be examined to identify issues with visitors abandoning the specific page. 

  Exit Rate = (# of Exits from a Page / Total # of Pageviews for that Page) * 100

  

  In the Matomo report above, it’s clear that 77% of visits to the diving page ended after viewing it (exit rate), while 23% continued exploring. 

  On the other hand, our products page shows a lower exit rate at 36%, suggesting that more visitors continue navigating through the site after checking out the products.

  How to improve your conversion performance 

  If you’re curious about improving your conversion performance, this section is designed to guide you through that exact process.

  

  Understand your target audience and their behaviour

  You may need to return to the drawing board if you’re noticing high bounce rates or a lack of brand engagement. In-depth audience analysis can unveil user demographics, preferences and behaviours. This type of user data is crucial for building user personas, segmenting your visitors and targeting marketing campaigns accordingly.

  You can segment your website visitors in a number of web analytics solutions, but for the example below, we’ll look at segmenting in Matomo. 

  

  In this instance, we’ve segmented visitors by mobile users. This helps us see how mobile users are doing with our newsletter signup goal and identify the countries where they convert the most. It also shows how well mobile users are doing with our conversion goal over time.

  It’s clear that our mobile users are converting at a very low rate—just 0.01%. This suggests there’s room for improvement in the mobile experience on our site.

  Optimise website design, landing pages, page loading speed and UX

  A slow page loading speed can result in high exit rates, user dissatisfaction and lost revenue. Advanced web analytics solutions like Matomo, which provides heatmaps and session recordings, can help you find problems in your website design and understand how users interact with it.

  Making a website that focuses on users and has an easy-to-follow layout will make the user experience smooth and enjoyable.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  Create compelling calls-to-action (CTA)

  Research shows that a strategically placed and relevant CTA can significantly increase your revenue. CTAs guide prospects toward conversion and must have a compelling and clear message. 

  You can optimise CTAs by analysing how users interact with them — this helps you tailor them to better resonate with your target audience. 

  A/B testing

  A/B testing can improve your conversion performance by allowing you to experiment with different versions of a web page. By comparing the impact of different web page elements on conversions, you can optimise your website with confidence. 

  Key conversion metrics takeaways

  Whether understanding user behaviour to develop a more intuitive user experience or guessing which marketing channel is the most effective, conversion metrics can be a marketer’s best friend. Conversion metrics help you save time, money and headaches when making your campaigns and website as effective as possible. 

  Make improving conversion rates easier with Matomo, a user-friendly all-in-one solution. Matomo ensures reliable insights by delivering accurate data while prioritising compliance and privacy.

  Get quality insights from your conversion metrics by trying Matomo free for 21 days. No credit card required.

• How to install this nodejs Application

  15 février 2016, par metalbug

  https://github.com/hexator/live4chan

  i have VMware run ubuntu-14.10-server and 15.10-server

  sudo apt-get install -y 
  
       git mongodb imagemagick libcairo2-dev libjpeg8-dev 
  
       libpango1.0-dev libgif-dev build-essential g++ ffmpeg curl

  install success

  git clone https://github.com/hexator/live4chan.git; 
  
  cd live4chan; 
  
  npm install

  but have errors

  test@ubuntu:~/live4chan$ npm start
  
  
  
      LiveChan@0.0.1 start /home/test/live4chan
  
      node lib/index.js
  
  
  
  Missing certificate or private key
  
  Running with insecure server
  
  info - socket.io started
  
  connect.limit() will be removed in connect 3.0
  
  connect.multipart() will be removed in connect 3.0
  
  visit https://github.com/senchalabs/connect/wiki/Connect-3.0 for alternatives
  
  connect.limit() will be removed in connect 3.0
  
  
  
  module.js:340
  
  throw err;
  
  ^
  
  Error: Cannot find module 'carrier'
  
  at Function.Module._resolveFilename (module.js:338:15)
  
  at Function.Module._load (module.js:280:25)
  
  at Module.require (module.js:364:17)
  
  at require (module.js:380:17)
  
  at Object. (/home/test/ircd.js/lib/server.js:24:15)
  
  at Module._compile (module.js:456:26)
  
  at Object.Module._extensions..js (module.js:474:10)
  
  at Module.load (module.js:356:32)
  
  at Function.Module._load (module.js:312:12)
  
  at Module.require (module.js:364:17)
  
  
  
  npm ERR! Linux 4.2.0-16-generic
  
  npm ERR! argv "node" "/usr/local/bin/npm" "start"
  
  npm ERR! node v0.10.42
  
  npm ERR! npm v3.7.2
  
  npm ERR! code ELIFECYCLE
  
  npm ERR! LiveChan@0.0.1 start: node lib/index.js
  
  npm ERR! Exit status 8
  
  npm ERR!
  
  npm ERR! Failed at the LiveChan@0.0.1 start script 'node lib/index.js'.
  
  npm ERR! Make sure you have the latest version of node.js and npm installed.
  
  npm ERR! If you do, this is most likely a problem with the LiveChan package,
  
  npm ERR! not with npm itself.
  
  npm ERR! Tell the author that this fails on your system:
  
  npm ERR! node lib/index.js
  
  npm ERR! You can get information on how to open an issue for this project with:
  
  npm ERR! npm bugs LiveChan
  
  npm ERR! Or if that isn't available, you can get their info via:
  
  npm ERR! npm owner ls LiveChan
  
  npm ERR! There is likely additional logging output above.
  
  
  
  npm ERR! Please include the following file with any support request:
  
  npm ERR! /home/test/live4chan/npm-debug.log
  
  
  
  ==========================================================
  
  /home/test/live4chan/npm-debug.log
  
  
  
  0 info it worked if it ends with ok
  
  1 verbose cli [ 'node', '/usr/local/bin/npm', 'start' ]
  
  2 info using npm@3.7.2
  
  3 info using node@v0.10.42
  
  4 verbose run-script [ 'prestart', 'start', 'poststart' ]
  
  5 info lifecycle LiveChan@0.0.1~prestart: LiveChan@0.0.1
  
  6 silly lifecycle LiveChan@0.0.1~prestart: no script for prestart, continuing
  
  7 info lifecycle LiveChan@0.0.1~start: LiveChan@0.0.1
  
  8 verbose lifecycle LiveChan@0.0.1~start: unsafe-perm in lifecycle true
  
  9 verbose lifecycle LiveChan@0.0.1~start: PATH: /usr/local/lib/node_modules/npm/bin/node-gyp-bin:/home/test/live4chan/node_modules/.bin:/usr/local/bin:/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/usr/games:/usr/local/games
  
  10 verbose lifecycle LiveChan@0.0.1~start: CWD: /home/test/live4chan
  
  11 silly lifecycle LiveChan@0.0.1~start: Args: [ '-c', 'node lib/index.js' ]
  
  12 silly lifecycle LiveChan@0.0.1~start: Returned: code: 8 signal: null
  
  13 info lifecycle LiveChan@0.0.1~start: Failed to exec start script
  
  14 verbose stack Error: LiveChan@0.0.1 start: node lib/index.js
  
  14 verbose stack Exit status 8
  
  14 verbose stack at EventEmitter. (/usr/local/lib/node_modules/npm/lib/utils/lifecycle.js:239:16)
  
  14 verbose stack at EventEmitter.emit (events.js:98:17)
  
  14 verbose stack at ChildProcess. (/usr/local/lib/node_modules/npm/lib/utils/spawn.js:24:14)
  
  14 verbose stack at ChildProcess.emit (events.js:98:17)
  
  14 verbose stack at maybeClose (child_process.js:766:16)
  
  14 verbose stack at Process.ChildProcess._handle.onexit (child_process.js:833:5)
  
  15 verbose pkgid LiveChan@0.0.1
  
  16 verbose cwd /home/test/live4chan
  
  17 error Linux 4.2.0-16-generic
  
  18 error argv "node" "/usr/local/bin/npm" "start"
  
  19 error node v0.10.42
  
  20 error npm v3.7.2
  
  21 error code ELIFECYCLE
  
  22 error LiveChan@0.0.1 start: node lib/index.js
  
  22 error Exit status 8
  
  23 error Failed at the LiveChan@0.0.1 start script 'node lib/index.js'.
  
  23 error Make sure you have the latest version of node.js and npm installed.
  
  23 error If you do, this is most likely a problem with the LiveChan package,
  
  23 error not with npm itself.
  
  23 error Tell the author that this fails on your system:
  
  23 error node lib/index.js
  
  23 error You can get information on how to open an issue for this project with:
  
  23 error npm bugs LiveChan
  
  23 error Or if that isn't available, you can get their info via:
  
  23 error npm owner ls LiveChan
  
  23 error There is likely additional logging output above.
  
  24 verbose exit [ 1, true ]

  I tried this :
  npm install carrier

  Or an error.

  and install Other versions of nodejs

  wget http://nodejs.org/dist/latest-v0.10.x/node-v0.10.42.tar.gz
  
  wget http://nodejs.org/dist/latest-v0.12.x/node-v0.12.10.tar.gz 
  
  wget http://nodejs.org/dist/latest-v4.x/node-v4.3.0.tar.gz
  
  wget http://nodejs.org/dist/latest-v5.x/node-v5.6.0.tar.gz
  
  tar zxvf node-v4.3.0.tar.gz
  
  cd node-v4.3.0
  
  ./configure 
  
  make
  
  sudo make install

  Nothing happened

  please help me
  Or you can tell me how to install, detailed, thank you very much !

• Easy Tricks for Finding WebM Videos in YouTube

  9 août 2010, par noreply@blogger.com (John Luther)

  Since the WebM project launch, YouTube has been encoding videos uploaded at 720p or higher resolution in the WebM format. Today, the one million most popular videos of any size on YouTube are also available in the WebM format.

  We have instructions on our project site for finding these videos but they require adding a special parameter onto the end of each search query. All of the browsers that support WebM can create search shortcuts with custom parameters, however, so we’ve compiled instructions for making it very simple to search for WebM videos in YouTube.

  Important : First, make sure you have a supported browser and are enrolled in the YouTube HTML5 beta by going to http://youtube.com/html5 and clicking Enter the HTML5 Beta.

  Creating a WebM Search Shortcut

  Firefox 4 Beta :
  

  1. Select Bookmarks > Organize Bookmarks. A bookmark manager dialog opens.
  2. In the left column, choose a location for the new bookmark you’re creating. Next, choose Organize > New Bookmark (on MacOS click the gear icon). The new bookmark dialog opens.
  3. In the Name box, type WebM.
  4. In the Location box, type http://youtube.com/results?search_query=%s&webm=1.
  5. In the Keyword box, type webm.
  6. Click Add.

  Google Chrome Early Release Channel :
  

  1. On Windows and Linux, click the Chrome wrench icon in the toolbar and select Options. On MacOS, select Chrome > Preferences.
  2. On the Basics tab, click the Manage button in the Default Search section.
  3. On Windows and Linux, click Add. On MacOS X, click the plus (+) button.
  4. In the Name box, type WebM.
  5. In the Keyword box, type webm.
  6. In the URL box, type http://youtube.com/results?search_query=%s&webm=1.
  7. Click OK.

  Opera 10.60 and later :
  

  1. Go to http://youtube.com.
  2. Right-click in the YouTube search box at the top of the page and select Create Search. On MacOS, use Ctrl+click if you don’t a secondary mouse button enabled.
  3. In the Name box, type WebM.
  4. In the Keyword box, type webm.
  5. In the Address box, type http://youtube.com/results?search_query=%s&webm=1.
  6. Click OK.

  
  

  
  Now you’re ready to search. In the location box of the browser, type webm monster trucks. The YouTube search results page will open with a selection of monster truck videos encoded in the WebM format. When watching a video, look for the HTML5 WebM indicator in the player control bar.

  If you can’t find WebM videos it is most likely a browser cookie problem. Your enrollment in the YouTube HTML5 beta test is stored in a browser cookie (not in your YouTube or Google account), and that cookie can expire. Visit http://youtube.com/html5 and opt-in again to re-set the cookie.

  Directly Accessing WebM Videos by URL

  To find out if any YouTube video is available in WebM, simply add &html5=True (make sure True is capitalized) to the end of the video URL. If there is a WebM version of the video, it will open instead of the Flash version. For example :
  

  • Flash version : http://www.youtube.com/watch?v=Dz6gFokvOr0
  • WebM version : http://www.youtube.com/watch?v=Dz6gFokvOr0&html5=True