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  • How to use Behavioural Analytics to Improve Website Performance

    20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmap

    User behavioural analytics (UBA) give your business unique insights into your customers. 

    Where traditional website metrics track what actions are completed or how many visitors you have, user behaviour shows the driving factors behind those actions. UBA tools such as website heatmap software provide an easy-to-read visualisation of this data. 

    Ultimately, user behaviour analysis improves website performance and conversions by boosting customer engagement, optimising positive customer experiences, and focusing on the most important part of your sales : the people who are actually buying from you. 

    What is user behaviour analytics ?

    User behaviour analytics (UBA) is data that shows how customers and website visitors interact with your brand online. 

    UBA is tracked using tools such as heatmaps, session recordings and data visualisation software. 

    Where traditional web analytics track metrics such as page views and bounce rates, behavioural analytics provide an even more in-depth picture of your website or funnel success. 

    For example, UBA tracks actions like 

    • How far users are scrolling down the page 
    • Which CTA’s and copy they are focusing on (or not focusing on) 
    • Which design elements, links or buttons they are interacting with 
    • What is happening in between each action

    Tracking user behaviour metrics help keep visitors on your website longer because they analyse where customers may be confused or unclear so you can fix it. 

    What’s the difference between data and behavioural analytics ?

    There are a few key differences between data and behavioural analytics. While data analytics are beneficial to improving website performance, using UBA creates a more customer-centric approach to funnel building. 

    The biggest difference between data and behavioural analytics ? Metric data shows which actions are happening. Behavioural analytics show you WHY they are happening. 

    For example, data can show you that a customer bounced or clicked away. Behaviour analytics show you that a page took a long time to load, they tried to click a link several times and then maybe got frustrated and clicked away. 

    Key differences between data analytics and behavioural analytics : 

    • What is happening versus what is driving it 
    • Track an action (e.g. click-through) versus tracking inaction (e.g. hover without clicking) 
    • Measuring completion of an action versus the flow of actions to complete action 
    • Source of traffic versus individual actions 
    • What happens when someone takes an action versus what happens in between taking action 

    Matomo heatmaps offer both website analytics and user behaviour for a comprehensive analysis.

    Why do behavioural analytics help improve website performance ?

    User behaviour is important because it doesn’t matter how many website visitors you have if they don’t convert. 

    If you have a lot of traffic on mobile devices, but a low CTR, heatmaps show you what is causing the low conversions. Perhaps there is a button that isn’t optimised for mobile scrolling, or a pop up that covers important copy. 

    Analysing the driving factors behind each decision means that you can increase sign-ups and conversions without losing money on website traffic that never actually buys. 

    Matomo's heatmaps feature

    How do heatmap tools show website user behaviour analytics ? 

    Heatmap tools provide a visual representation of user behaviour. 

    There are several key ways that heatmap tracking can improve website performance and therefore your overall conversions.

    Firstly, heatmaps show where to optimise website structure. It uses real visitor experiences to indicate whether customers have to scroll to reach important content, whether important messages are being missed, and whether CTAs are clear. 

    Secondly, heatmaps provide always-on UX and useability testing for your website, identifying user frustrations and optimising their experience over time.

    They also show valuable user experience insights for A/B versions of a landing page. Not only will you see the raw conversion data, but you will also understand why one page converts more than another.

    Ultimately, heatmaps increase ROI on marketing by optimising the traffic that you are sending to your website.

    Matomo Heatmaps - Hotjar alternative

    5 ways heatmaps and user behaviour analytics improve website performance and conversions

    #1. Improve customer experience

    One of the most important uses for UBA is to improve your customer experience. 

    Imagine you had a physical store. If there was something blocking customers from getting to the counter you could easily see and fix the problem. 

    It is just as important for an online store to find and fix these “roadblocks”. 

    Not only does it reduce friction in the sales funnel and make it easy for customers to buy from you, it improves their overall experience. And when 86% of buyers are willing to pay more for a great customer experience, UBA should be one of your number one priorities for growing your bottom line. 

    #2. Improve customer engagement

    Customer engagement is any interaction between a customer/product user and your business. 

    User behaviour analytics increase engagement at each customer journey touch point. 

    Using data from heatmaps will improve customer engagement because it gives you insights into how you can make your website more user friendly. This reduces friction and increases customer loyalty by making sure customers :

    • See important content 
    • Are not distracted by unnecessary elements 
    • Can easily access information or pages no matter what device they are using 
    • Are clicking on important page elements that take them further through the customer journey 

    For example, say a customer is on a sales page. A heatmap might show that pop ups or design elements like links to another page are pulling their attention away from the primary focus (i.e. the sales copy). 

    #3. Focus on customer-centric approach 

    A customer-centric approach means putting your customers at the centre of everything that you do. There is a lot of competition for your customers’ hard earned dollars, so you need to stand out. A good product or service is not enough on its own anymore. 

    User behaviour analytics are at the heart of customer-centric strategies. Instead of guessing how customers interact with your online presence, tools like heatmaps give insight into exactly what customers need. 

    This matched with an effective customer feedback strategy gives a holistic and effective approach to improving your customer experiences. 

    #4. Capture customer data across multiple channels

    Most customers won’t convert on their very first visit to a website. They might interact with your business across many channels and research your product multiple times before purchasing. 

    Multi Channel Conversion Attribution, also known as Cross Channel Attribution, lets you assign a value to each visit prior to a conversion or prior to a sale. By applying different attribution models, you get a better view on which channels actually lead to a conversion.

    User behaviour analytics like the multi channel conversion attribution that Matomo offers can show you exactly where you should focus your money to acquire new customers. 

    #5. Track and measure business objectives

    User behaviour analytics like heatmaps can show you whether you are actually hitting your targets. 

    Setting goals helps track your website performance against business objectives. 

    These include objectives such as lead generation, online sales and increased brand exposure. Matomo has a specific function for tracking goals and measuring analytics.

    Using a combination of UBA and data metrics will produce the most effective conversions. 

    For example, a customer reaching the payment confirmation page is a common objective to measure conversions. However, it is only tracked if they actually complete the action. Measuring on-page customer activity with heatmaps shows why they do or do not convert so you can fix issues. 

    Final thoughts on user behaviour analytics 

    User behavioural analytics (UBA) provide a unique and in-depth insight into your customers and their needs. Unlike traditional data metrics that track completed actions, UBA like heatmaps show you what happens in between each action and help fix any critical issues. 

    Heatmaps are your secret weapon to improving website performance while staying customer-centric ! 

    Want to know how heatmap analytics increase conversions and improve customer experience without spending more on traffic or marketing ? Check out some of the other in depth guides below. 

    The Ultimate Guide to Heatmap Software

    10 Proven Ways Heatmap Software Improves Website Conversions

    Heatmap Video

    Session Recording Video

  • Is Google Analytics Accurate ? 6 Important Caveats

    8 novembre 2022, par Erin

    It’s no secret that accurate website analytics is crucial for growing your online business — and Google Analytics is often the go-to source for insights. 

    But is Google Analytics data accurate ? Can you fully trust the provided numbers ? Here’s a detailed explainer.

    How Accurate is Google Analytics ? A Data-Backed Answer 

    When properly configured, Google Analytics (Universal Analytics and Google Analytics 4) is moderately accurate for global traffic collection. That said : Google Analytics doesn’t accurately report European traffic. 

    According to GDPR provisions, sites using GA products must display a cookie consent banner. This consent is required to collect third-party cookies — a tracking mechanism for identifying users across web properties.

    Google Analytics (GA) cannot process data about the user’s visit if they rejected cookies. In such cases, your analytics reports will be incomplete.

    Cookie rejection refers to visitors declining or blocking cookies from ever being collected by a specific website (or within their browser). It immediately affects the accuracy of all metrics in Google Analytics.

    Google Analytics is not accurate in locations where cookie consent to tracking is legally required. Most consumers don’t like disruptive cookie banners or harbour concerns about their privacy — and chose to reject tracking. 

    This leaves businesses with incomplete data, which, in turn, results in : 

    • Lower traffic counts as you’re not collecting 100% of the visitor data. 
    • Loss of website optimisation capabilities. You can’t make data-backed decisions due to inconsistent reporting

    For the above reasons, many companies now consider cookieless website tracking apps that don’t require consent screen displays. 

    Why is Google Analytics Not Accurate ? 6 Causes and Solutions 

    A high rejection rate of cookie banners is the main reason for inaccurate Google Analytics reporting. In addition, your account settings can also hinder Google Analytics’ accuracy.

    If your analytics data looks wonky, check for these six Google Analytics accuracy problems. 

    You Need to Secure Consent to Cookies Collection 

    To be GDPR-compliant, you must display a cookie consent screen to all European users. Likewise, other jurisdictions and industries require similar measures for user data collection. 

    This is a nuisance for many businesses since cookie rejection undermines their remarketing capabilities. Hence, some try to maximise cookie acceptance rates with dark patterns. For example : hide the option to decline tracking or make the texts too small. 

    Cookie consent banner examples
    Banner on the left doesn’t provide an evident option to reject all cookies and nudges the user to accept tracking. Banner on the right does a better job explaining the purpose of data collection and offers a straightforward yes/no selection

    Sadly, not everyone’s treating users with respect. A joint study by German and American researchers found that only 11% of US websites (from a sample of 5,000+) use GDPR-compliant cookie banners.

    As a result, many users aren’t aware of the background data collection to which they have (or have not) given consent. Another analysis of 200,000 cookies discovered that 70% of third-party marketing cookies transfer user data outside of the EU — a practice in breach of GDPR.

    Naturally, data regulators and activities are after this issue. In April 2022, Google was pressured to introduce a ‘reject all’ cookies button to all of its products (a €150 million compliance fine likely helped with that). Whereas, noyb has lodged over 220 complaints against individual websites with deceptive cookie consent banners.

    The takeaway ? Messing up with the cookie consent mechanism can get you in legal trouble. Don’t use sneaky banners as there are better ways to collect website traffic statistics. 

    Solution : Try Matomo GDPR-Friendly Analytics 

    Fill in the gaps in your traffic analytics with Matomo – a fully GDPR-compliant product that doesn’t rely on third-party cookies for tracking web visitors. Because of how it is designed, the French data protection authority (CNIL) confirmed that Matomo can be used to collect data without tracking consent.

    With Matomo, you can track website users without asking for cookie consent. And when you do, we supply you with a compact, compliant, non-disruptive cookie banner design. 

    Your Google Tag Isn’t Embedded Correctly 

    Google Tag (gtag.js) is a web tracking script that sends data to your Google Analytics, Google Ads and Google Marketing Platform.

    A corrupted gtag.js installation can create two accuracy issues : 

    • Duplicate page tracking 
    • Missing script installation 

    Is there a way to tell if you’re affected ?

    Yes. You may have duplicate scripts installed if you have a very low bounce rate on most website pages (below 15% – 20%). The above can happen if you’re using a WordPress GA plugin and additionally embed gtag.js straight in your website code. 

    A tell-tale sign of a missing script on some pages is low/no traffic stats. Google alerts you about this with a banner : 

    Google Analytics alerts

    Solution : Use Available Troubleshooting Tools 

    Use Google Analytics Debugger extension to analyse pages with low bounce rates. Use the search bar to locate duplicate code-tracking elements. 

    Alternatively, you can use Google Tag Assistant for diagnosing snippet install and troubleshooting issues on individual pages. 

    If the above didn’t work, re-install your analytics script

    Machine Learning and Blended Data Are Applied

    Google Analytics 4 (GA4) relies a lot on machine learning and algorithmic predictions.

    By applying Google’s advanced machine learning models, the new Analytics can automatically alert you to significant trends in your data. [...] For example, it calculates churn probability so you can more efficiently invest in retaining customers.

    On the surface, the above sounds exciting. In practice, Google’s application of predictive algorithms means you’re not seeing actual data. 

    To offer a variation of cookieless tracking, Google algorithms close the gaps in reporting by creating models (i.e., data-backed predictions) instead of reporting on actual user behaviours. Therefore, your GA4 numbers may not be accurate.

    For bigger web properties (think websites with 1+ million users), Google also relies on data sampling — a practice of extrapolating data analytics, based on a data subset, rather than the entire dataset. Once again, this can lead to inconsistencies in reporting with some numbers (e.g., average conversion rates) being inflated or downplayed. 

    Solution : Try an Alternative Website Analytics App 

    Unlike GA4, Matomo reports consist of 100% unsampled data. All the aggregated reporting you see is based on real user data (not guesstimation). 

    Moreover, you can migrate from Universal Analytics (UA) to Matomo without losing access to your historical records. GA4 doesn’t yet have any backward compatibility.

    Spam and Bot Traffic Isn’t Filtered Out 

    Surprise ! 42% of all Internet traffic is generated by bots, of which 27.7% are bad ones.

    Good bots (aka crawlers) do essential web “housekeeping” tasks like indexing web pages. Bad bots distribute malware, spam contact forms, hack user accounts and do other nasty stuff. 

    A lot of such spam bots are designed specifically for web analytics apps. The goal ? Flood your dashboard with bogus data in hopes of getting some return action from your side. 

    Types of Google Analytics Spam :

    • Referral spam. Spambots hijack the referrer, displayed in your GA referral traffic report to indicate a page visit from some random website (which didn’t actually occur). 
    • Event spam. Bots generate fake events with free language entries enticing you to visit their website. 
    • Ghost traffic spam. Malicious parties can also inject fake pageviews, containing URLs that they want you to click. 

    Obviously, such spammy entities distort the real website analytics numbers. 

    Solution : Set Up Bot/Spam Filters 

    Google Analytics 4 has automatic filtering of bot traffic enabled for all tracked Web and App properties. 

    But if you’re using Universal Analytics, you’ll have to manually configure spam filtering. First, create a new view and then set up a custom filter. Program it to exclude :

    • Filter Field : Request URI
    • Filter Pattern : Bot traffic URL

    Once you’ve configured everything, validate the results using Verify this filter feature. Then repeat the process for other fishy URLs, hostnames and IP addresses. 

    You Don’t Filter Internal Traffic 

    Your team(s) spend a lot of time on your website — and their sporadic behaviours can impair your traffic counts and other website metrics.

    To keep your data “employee-free”, exclude traffic from : 

    • Your corporate IPs addresses 
    • Known personal IPs of employees (for remote workers) 

    If you also have a separate stage version of your website, you should also filter out all traffic coming from it. Your developers, contractors and marketing people spend a lot of time fiddling with your website. This can cause a big discrepancy in average time on page and engagement rates. 

    Solution : Set Internal Traffic Filters 

    Google provides instructions for excluding internal traffic from your reports using IPv4/IPv6 address filters. 

    Google Analytics IP filters

    Session Timeouts After 30 Minutes 

    After 30 minutes of inactivity, Google Analytics tracking sessions start over. Inactivity means no recorded interaction hits during this time. 

    Session timeouts can be a problem for some websites as users often pin a tab to check it back later. Because of this, you can count the same user twice or more — and this leads to skewed reporting. 

    Solution : Programme Custom Timeout Sessions

    You can codify custom cookie timeout sessions with the following code snippets : 

    Final Thoughts 

    Thanks to its scale and longevity, Google Analytics has some strong sides, but its data accuracy isn’t 100% perfect.

    The inability to capture analytics data from users who don’t consent to cookie tracking and data sampling applied to bigger web properties may be a deal-breaker for your business. 

    If that’s the case, try Matomo — a GDPR-compliant, accurate web analytics solution. Start your 21-day free trial now. No credit card required.

  • Raspberry Pi Youtube Livestream - ffmpeg error : av_interleaved_write_frame() : Broken pipe

    1er février 2023, par mitch401

    I'm using a Raspberry Pi 3B (OS : Raspian) to livestream an attached camera feed to YouTube using the following command in a python script(I removed the livestream secret key) :

    


    raspivid -o - -t 0 -vf -hf -fps 30 -b 6000000 | ffmpeg -re -ar 44100 -ac 2 -acodec pcm_s16le -f s16le -ac 2 -thread_queue_size 1024 -i /dev/zero -f h264 -thread_queue_size 1024 -i - -vcodec copy -acodec aac -ab 128k -g 50 -strict experimental -f flv rtmp://a.rtmp.youtube.com/live2/[My Secret Key]> /home/Desktop/Livestream_Logs/Output_Runthrough.txt 2>&1

    


    However, I am running into a problem where the livestream cuts out at random times (usually after an hour) and the command terminates due to the following error : av_interleaved_write_frame() : Broken pipe

    


    I am new to the ffmpeg command and live-streaming in general, so please go easy on me for I do not know what I am doing wrong with this command, nor do I understand all its arguments ! This is a Christmas project I am working on, and I copied this command from this site.

    


    Below is the output log from running the command. There were over 60,000 frames in the log so I removed most lines to save space, but included some samples ; the bitrate and speed remained relatively the same throughout the command's execution :

    


    ffmpeg version 4.3.5-0+deb11u1+rpt2 Copyright (c) 2000-2022 the FFmpeg developers
  built with gcc 10 (Raspbian 10.2.1-6+rpi1)
  configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --enable-shared --libdir=/usr/lib/arm-linux-gnueabihf --cpu=arm1176jzf-s --arch=arm
  WARNING: library configuration mismatch
  avutil      configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avcodec     configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avformat    configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avdevice    configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avfilter    configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avresample  configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  swscale     configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  swresample  configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  postproc    configuration: --prefix=/usr --extra-version=0+deb11u1+rpt2 --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libdav1d --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librabbitmq --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-mmal --enable-neon --enable-rpi --enable-v4l2-request --enable-libudev --enable-epoxy --enable-pocketsphinx --enable-libdc1394 --enable-libdrm --enable-vout-drm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  libavutil      56. 51.100 / 56. 51.100
  libavcodec     58. 91.100 / 58. 91.100
  libavformat    58. 45.100 / 58. 45.100
  libavdevice    58. 10.100 / 58. 10.100
  libavfilter     7. 85.100 /  7. 85.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  7.100 /  5.  7.100
  libswresample   3.  7.100 /  3.  7.100
  libpostproc    55.  7.100 / 55.  7.100
Guessed Channel Layout for Input Stream #0.0 : stereo
Input #0, s16le, from '/dev/zero':
  Duration: N/A, bitrate: 1411 kb/s
    Stream #0:0: Audio: pcm_s16le, 44100 Hz, stereo, s16, 1411 kb/s
Input #1, h264, from 'pipe:':
  Duration: N/A, bitrate: N/A
    Stream #1:0: Video: h264 (High), yuv420p(progressive), 1920x1080, 25 fps, 25 tbr, 1200k tbn, 50 tbc
Stream mapping:
  Stream #1:0 -> #0:0 (copy)
  Stream #0:0 -> #0:1 (pcm_s16le (native) -> aac (native))
Output #0, flv, to 'rtmp://a.rtmp.youtube.com/live2/[My Secret Key]':
  Metadata:
    encoder         : Lavf58.45.100
    Stream #0:0: Video: h264 (High) ([7][0][0][0] / 0x0007), yuv420p(progressive), 1920x1080, q=2-31, 25 fps, 25 tbr, 1k tbn, 1200k tbc
    Stream #0:1: Audio: aac (LC) ([10][0][0][0] / 0x000A), 44100 Hz, stereo, fltp, 128 kb/s
    Metadata:
      encoder         : Lavc58.91.100 aac
[flv @ 0x17f25a0] Timestamps are unset in a packet for stream 0. This is deprecated and will stop working in the future. Fix your code to set the timestamps properly
frame=   13 fps=0.0 q=-1.0 size=     196kB time=00:00:00.48 bitrate=3338.1kbits/s speed=0.945x    
frame=   25 fps= 25 q=-1.0 size=     598kB time=00:00:00.97 bitrate=5021.1kbits/s speed=0.958x    
frame=   38 fps= 25 q=-1.0 size=     911kB time=00:00:01.48 bitrate=5023.5kbits/s speed=0.977x    
frame=   51 fps= 25 q=-1.0 size=    1236kB time=00:00:02.00 bitrate=5060.4kbits/s speed=0.987x    
frame=   63 fps= 25 q=-1.0 size=    1622kB time=00:00:02.50 bitrate=5299.4kbits/s speed=0.989x    
frame=   76 fps= 25 q=-1.0 size=    1866kB time=00:00:03.00 bitrate=5093.2kbits/s speed=0.988x    
frame=   89 fps= 25 q=-1.0 size=    2157kB time=00:00:03.52 bitrate=5017.7kbits/s speed=0.992x    
frame=  101 fps= 25 q=-1.0 size=    2435kB time=00:00:04.01 bitrate=4965.0kbits/s speed=0.992x      

frame= 2119 fps= 25 q=-1.0 size=   51856kB time=00:01:24.72 bitrate=5013.7kbits/s speed=   1x    
frame= 2131 fps= 25 q=-1.0 size=   52156kB time=00:01:25.24 bitrate=5012.4kbits/s speed=   1x    
frame= 2144 fps= 25 q=-1.0 size=   52465kB time=00:01:25.75 bitrate=5012.0kbits/s speed=   1x    
frame= 2157 fps= 25 q=-1.0 size=   52757kB time=00:01:26.24 bitrate=5011.4kbits/s speed=   1x    
frame= 2170 fps= 25 q=-1.0 size=   53104kB time=00:01:26.76 bitrate=5014.1kbits/s speed=   1x    
frame= 2182 fps= 25 q=-1.0 size=   53390kB time=00:01:27.26 bitrate=5012.2kbits/s speed=   1x    
frame= 2195 fps= 25 q=-1.0 size=   53711kB time=00:01:27.77 bitrate=5013.0kbits/s speed=   1x    
frame= 2207 fps= 25 q=-1.0 size=   53997kB time=00:01:28.25 bitrate=5011.9kbits/s speed=0.999x    
frame= 2220 fps= 25 q=-1.0 size=   54299kB time=00:01:28.77 bitrate=5010.9kbits/s speed=   1x    
frame= 2232 fps= 25 q=-1.0 size=   54641kB time=00:01:29.28 bitrate=5013.6kbits/s speed=   1x    
frame= 2245 fps= 25 q=-1.0 size=   54952kB time=00:01:29.79 bitrate=5013.5kbits/s speed=   1x    

frame= 6384 fps= 25 q=-1.0 size=  156217kB time=00:04:15.32 bitrate=5012.1kbits/s speed=   1x    

frame=63216 fps= 25 q=-1.0 size= 1547043kB time=00:42:08.63 bitrate=5012.0kbits/s speed=   1x    
frame=63229 fps= 25 q=-1.0 size= 1547337kB time=00:42:09.12 bitrate=5011.9kbits/s speed=   1x    
frame=63242 fps= 25 q=-1.0 size= 1547710kB time=00:42:09.64 bitrate=5012.1kbits/s speed=   1x    
frame=63254 fps= 25 q=-1.0 size= 1547959kB time=00:42:10.13 bitrate=5011.9kbits/s speed=   1x    
frame=63267 fps= 25 q=-1.0 size= 1548272kB time=00:42:10.65 bitrate=5011.9kbits/s speed=   1x    
frame=63274 fps= 25 q=-1.0 size= 1548443kB time=00:42:10.92 bitrate=5011.9kbits/s speed=0.986x    
av_interleaved_write_frame(): Broken pipe
[flv @ 0x17f25a0] Failed to update header with correct duration.
[flv @ 0x17f25a0] Failed to update header with correct filesize.
Error writing trailer of rtmp://a.rtmp.youtube.com/live2/[MY SECRET KEY]: Broken pipe
frame=63274 fps= 25 q=-1.0 Lsize= 1548443kB time=00:42:10.92 bitrate=5011.9kbits/s speed=0.986x    
video:1544778kB audio:646kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 0.195331%
[aac @ 0x17ee650] Qavg: 65536.000
Conversion failed!



    


    As stated before the command I am using is from this site. However, they are using avconv instead of ffmpeg, but since avconv would not work on my raspberry pi, I switched out "avconv" for "ffmpeg" and kept all the same flags.

    


    I also added in "-thread_queue_size 1024" before both "-i" flags. This was a solution that I found within this link, which detailed how to get rid of the following error, which I initially thought could be the culprit to my problem but wasn't :

    


    [h264 @ 0x1308e30] Thread message queue blocking; consider raising the thread_queue_size option (current value: 8)