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• The Ultimate Guide to HeatMap Software

  20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmaps

  One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with insights from your customers’ point of view. 

  Heatmap software shows actual user behaviour. That means that you have a visual representation of why a customer might not be converting instead of guessing. 

  By tracking clicks, mouse movement, and page scrolling as well as analysing above the fold content engagement and overall session recordings, heatmap software helps improve user experience and therefore customer retention and conversions.  

  

  What is heatmap software ?

  Heatmap software is a data visualisation tool that uses colour to show what actions a user is taking on a website. 

  If there is a design element on a page that many users engage with, it will show as red/hot. For elements that are less engaging, it will show on the analysis as blue/cold. 

   

  Heatmap software like Matomo helps businesses to improve user experience and increase conversions by tracking elements such as :

  • Flow through sales funnels 
  • Individual session recordings for user experience 
  • A/B page comparisons 
  • Form analytics for sign ups and conversions 
  • Media interaction such as instruction or sales videos
  • Clicks on important links and information 

  Using data visualisation software like a heatmap provides more in-depth data when combined with standard website metrics. 

  What is heatmap software used for ?

  Heatmap software tracks website user behaviour to improve website performance and increase conversions. 

  Heatmaps can show you a detailed analysis of : 

  • Where visitors are clicking (or not clicking) 
  • Where visitors are hovering with their mouse
  • How far users are scrolling or stopping 
  • Where the focus is above the fold 
  • What roadblocks or frictions customers are facing in the sales funnel

  Analysing activity on your website and across channels from your customers point of view is critical in developing a customer-centric business model. 

  This is because heatmaps not only show you what customers are doing but why they are doing it. 

  Heatmap software is ideal for businesses updating and redesigning websites. It also helps to answer important growth questions such as “how can we improve our user experience ?” and “why is our sales funnel not converting better ?”. 

  The benefits of using data visualisation like heatmaps for your website

  Heatmaps are critical for improving websites because they drastically improve customer experience. 

  Customer experience is one of the most important factors in modern business success. A Walker study found that customer experience is one of the biggest differentiators between brands, overtaking other factors such as price. 

  Where straightforward website metrics show customers left a page without action, data visualisation and session recordings show what happens in between them arriving and leaving. This gives web developers and marketers invaluable insights to improve website design and ultimately increase conversions. 

  How heatmap software improves your website and conversions

  There are a few key ways that heatmap software boosts website performance and conversions. All of them focus on both creating a seamless buyer journey and using data to improve results over time. 

  How heatmap software improves conversions ; 

  • By improving UX and usability– 70% of online businesses fail due to bad usability. Heatmaps identify user frustrations and optimise accordingly 
  • By improving content structure – Heatmaps take the guesswork out of design layout and content structure by showing real visitor experiences on your website 
  • By comparing A/B landing pages – Using heatmaps on alternate landing pages can show you why conversions are working or not working based on user activity on the page
  • By optimising across devices – See how your visitors are interacting with your content to learn how well optimised your website is for various devices and remove roadblocks 

  Heatmap analytics you need to improve website user experience

  Click heatmap

  Click heatmaps are useful for two key reasons.

  Firstly, it shows where website users are clicking. 

  Heatmaps that show clicks give you a visual representation of whether copy and CTA links are clear from the customers’ point of view. It can also show whether a customer is clicking on a design feature that doesn’t link anywhere. 

  Secondly, it shows where website users are not clicking. This is just as important when developing funnels and improving user experiences.

  For example, you may have a CTA button for a free trial or purchase. A click heatmap analysis would show if this isn’t clicked on mobile devices and informs developers that it needs to be more mobile-friendly.

  

  Mouse move or hover heatmap

  Like a click heatmap, a mouse hover heatmap shows how you can improve the overall user experience.

  For example, hover heatmaps identify where your visitors engage on a particular webpage. Ideally, of course, you want them to engage with CTAs. Analysing their mouse movements or where they are hovering for more information gives you an indication of any page elements that are distracting them or not working.

  

  Scroll heatmap

  A scroll heatmap uses colours to visualise how far down in a page your visitors scroll. For most web pages, the top will have the most impressions and will naturally get less views (i.e. get “colder” on the heatmap) further down the page. 

  This lets you find out if there is important content positioned too far down the page or if the page is designed to encourage users to keep scrolling.

  No matter how good your product or service is, it won’t convert if potential customers aren’t engaged and scrolling far enough to see it.

  

  Above the fold analysis 

  Above the fold is the content that a visitor sees without scrolling. 

  In a heatmap, the “Average Above the Fold” line will show you how much content your visitors see on average when they open your page. It also shows whether the page design is engaging, whether it encourages visitors to keep scrolling, and whether important information is too far down the page and therefore being missed. 

  Above the fold analysis is arguably the most important as this is the section that the highest number of traffic will see. Using this information ensures that the right content for conversion is seen by the highest number of visitors. 

  

  Session recording

  Session Recording lets you record a real visitor session, so you can see clicks, mouse movements, scrolls, window resizes, page changes, and form interactions all in one. 

  They allow you to understand the experience from the point of view of your visitor and then optimise your website to maximise your success.

  Heatmap software like Matomo takes this one step further and allows you to gather session recordings for individual segments. By analysing sessions based on segments, you can further personalise and optimise based on customer history and patterns.

  

  Final thoughts on heatmap software 

  Heatmap software improves your user experience by easily spotting critical issues that you can then address. 

  As well as that, heatmap analytics like clicks, mouse movement, scroll, above the fold analysis and session recordings increase your marketing ROI by making the most of your existing traffic. 

  It’s a win-win ! 

  Now that you know what heatmap software is, the benefits of using heatmaps on your website and how it can improve your user experience, check out more handy resources.

  10 Proven Ways Heatmaps Improve Website Conversions

  How to use Behavioural Analytics to Improve Website Performance

  Heatmap Overview Video

  Session Recording Overview Video

• ffmpeg : chroma key (greenscreen filter) a short video continuosly loopling into a live video

  13 novembre 2020, par Alf

  I know how to chroma key / greenscreen filter a background of a video stream and replace it by an image using v4l2loopback. After running

  


  $ sudo modprobe v4l2loopback


  


  my code is as follows :

  


  $ ffmpeg -i background.jpg -f v4l2 -pix_fmt mjpeg \
    -framerate 30 -video_size 1280x720 -i /dev/video0 \
    -filter_complex \
        "[0:v]scale=1280x720[bg]; \
         [1:v]colorkey=0x00b140:0.5:0.0[ckout];  
         [bg][ckout]overlay" \
    -pix_fmt yuv420p -f v4l2 /dev/video1


  


  Then I can simply choose at whatever video-playing-app I like, the new pseudo webcam as input.

  


  Instead of a still image, I would like to have a short video, looping continuously in the background. I am pretty sure that this is possible, but have no idea how, any hints are greatly appreciated !

  


  Update 1 : As requested, here is the full log of the command as suggested in the response

  


  $ ffmpeg -stream_loop 5 -re -i some_gif.gif \
    -f v4l2 -pix_fmt mjpeg -framerate 30 \
    -video_size 1280x720 -i /dev/video0 \
    -filter_complex \
        "[0:v]scale=1280x720[bg]; \ 
         [1:v]colorkey=0x61A051:0.3:0.0[ckout]; \
         [bg][ckout]overlay" \
    -pix_fmt yuv420p -f v4l2 /dev/video1

ffmpeg version 3.4.8-0ubuntu0.2 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 7 (Ubuntu 7.5.0-3ubuntu1~18.04)
  configuration: --prefix=/usr --extra-version=0ubuntu0.2 --toolchain=hardened --libdir=/usr/lib/x86_64-linux-gnu --incdir=/usr/include/x86_64-linux-gnu --enable-gpl --disable-stripping --enable-avresample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librubberband --enable-librsvg --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libopencv --enable-libx264 --enable-shared
  libavutil      55. 78.100 / 55. 78.100
  libavcodec     57.107.100 / 57.107.100
  libavformat    57. 83.100 / 57. 83.100
  libavdevice    57. 10.100 / 57. 10.100
  libavfilter     6.107.100 /  6.107.100
  libavresample   3.  7.  0 /  3.  7.  0
  libswscale      4.  8.100 /  4.  8.100
  libswresample   2.  9.100 /  2.  9.100
  libpostproc    54.  7.100 / 54.  7.100
Input #0, gif, from 'some_gif.gif':
  Duration: N/A, bitrate: N/A
    Stream #0:0: Video: gif, bgra, 640x640, 10 fps, 10 tbr, 100 tbn, 100 tbc
Input #1, video4linux2,v4l2, from '/dev/video0':
  Duration: N/A, start: 433330.420280, bitrate: N/A
    Stream #1:0: Video: mjpeg, yuvj422p(pc, bt470bg/unknown/unknown), 1280x720, 30 fps, 30 tbr, 1000k tbn, 1000k tbc
Stream mapping:
  Stream #0:0 (gif) -> scale
  Stream #1:0 (mjpeg) -> colorkey
  overlay -> Stream #0:0 (rawvideo)
Press [q] to stop, [?] for help
[swscaler @ 0x563d17c69e80] deprecated pixel format used, make sure you did set range correctly
[swscaler @ 0x563d17c69e80] No accelerated colorspace conversion found from yuv422p to argb.
Output #0, v4l2, to '/dev/video1':
  Metadata:
    encoder         : Lavf57.83.100
    Stream #0:0: Video: rawvideo (I420 / 0x30323449), yuv420p, 1280x720, q=2-31, 110592 kb/s, 10 fps, 10 tbn, 10 tbc (default)
    Metadata:
      encoder         : Lavc57.107.100 rawvideo
Past duration 0.899986 too largeN/A time=00:00:05.10 bitrate=N/A speed=   1x     
frame=   98 fps= 10 q=-0.0 Lsize=N/A time=00:00:09.80 bitrate=N/A dup=0 drop=20 speed=1.03x    
video:132300kB audio:0kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown


  


  Update 2 : After applying an update via

  


  $ sudo add-apt-repository ppa:jonathonf/ffmpeg-4
$ sudo apt-get update
$ sudo apt-get install ffmpeg


  


  I now have the following version installed

  


  ffmpeg version 4.3.1-0york0~18.04 Copyright (c) 2000-2020 the FFmpeg developers


  


  And now the answer works :)

  


• Why does javaFx run converted mp4 but not original ?

  20 février 2020, par brat

  Simply put, I have this issue where I have a mp4 file with a video. If I run it directly in the code posted here, the window opens but its white/blank. No movie showing.
  But if I run the original movie through ffmpeg it works.

  ffmpeg -i original.mp4 -s hd720 converted.mp4

  Note that Im converting from mp4 to mp4, I just change the size to hd720.
  So, the question is, why do I need to do that ?

  My code :

  package mypack;
  
  
  
  import javafx.application.Application;
  
  import javafx.scene.Group;
  
  import javafx.scene.Scene;
  
  import javafx.scene.layout.BorderPane;
  
  import javafx.scene.media.Media;
  
  import javafx.scene.media.MediaPlayer;
  
  import javafx.scene.media.MediaView;
  
  import javafx.stage.Stage;
  
  
  
  public class MyPlayer extends Application{
  
  
  
      public static void main(String[] args) {
  
          launch(args);
  
      }
  
  
  
  
  
      public void start(Stage primaryStage) throws Exception {
  
          BorderPane content = new BorderPane();
  
  
  
           Scene scene = new Scene(content, 540, 209);
  
           primaryStage.setScene(scene);
  
           primaryStage.setScene(scene);
  
  
  
           primaryStage.setTitle("Hello Media");
  
  
  
           String source;
  
           source = "file:///C:/Users/Noob/Desktop/Movies/original.mp4";
  
  //       source = "file:///C:/Users/Noob/Desktop/Movies/converted.mp4";
  
  
  
  
  
           Media media = new Media(source);
  
  
  
           MediaPlayer mediaPlayer = new MediaPlayer(media);
  
           mediaPlayer.setAutoPlay(true);
  
  
  
           MediaView mediaView = new MediaView(mediaPlayer);
  
           ((BorderPane) scene.getRoot()).getChildren().add(mediaView);
  
           primaryStage.show();
  
  
  
      }
  
  
  
  }

  For those audio/video afficionados/ffmpeg pros out there. This is what gets output from the original.

  ffprobe -i original.mp4

  ffprobe version 4.2.2 Copyright (c) 2007-2019 the FFmpeg developers
  
    built with gcc 9.2.1 (GCC) 20200122
  
    configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libdav1d --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvorbis --enable-libvo-amrwbenc --enable-libmysofa --enable-libspeex --enable-libxvid --enable-libaom --enable-libmfx --enable-amf --enable-ffnvcodec --enable-cuvid --enable-d3d11va --enable-nvenc --enable-nvdec --enable-dxva2 --enable-avisynth --enable-libopenmpt
  
    libavutil      56. 31.100 / 56. 31.100
  
    libavcodec     58. 54.100 / 58. 54.100
  
    libavformat    58. 29.100 / 58. 29.100
  
    libavdevice    58.  8.100 / 58.  8.100
  
    libavfilter     7. 57.100 /  7. 57.100
  
    libswscale      5.  5.100 /  5.  5.100
  
    libswresample   3.  5.100 /  3.  5.100
  
    libpostproc    55.  5.100 / 55.  5.100
  
  [mov,mp4,m4a,3gp,3g2,mj2 @ 0000029bc02bc540] st: 0 edit list: 1 Missing key frame while searching for timestamp: 0
  
  [mov,mp4,m4a,3gp,3g2,mj2 @ 0000029bc02bc540] st: 0 edit list 1 Cannot find an index entry before timestamp: 0.
  
  Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'original.mp4':
  
    Metadata:
  
      major_brand     : mp42
  
      minor_version   : 0
  
      compatible_brands: mp42mp41
  
      creation_time   : 2020-02-18T17:09:21.000000Z
  
    Duration: 00:00:22.56, start: 0.000000, bitrate: 1631 kb/s
  
      Stream #0:0(eng): Video: h264 (High) (avc1 / 0x31637661), yuv420p(tv, bt709), 3840x2160 [SAR 1:1 DAR 16:9], 1624 kb/s, 29.97 fps, 29.97 tbr, 29970 tbn, 59.94 tbc (default)
  
      Metadata:
  
        creation_time   : 2020-02-18T17:09:21.000000Z
  
        handler_name    : Mainconcept MP4 Video Media Handler
  
        encoder         : AVC Coding

  Could it have to do with size ? To big ? Since it sayes 3840x2160 in the original ? And Im making it smaller with hd720 ?
  If so, I would expect at least a corner of the movie showing, instead of a totally blank window.
  Im new at this, so if you also give some good link to ffmpeg (excluding official manpages) and/or a good tutorial/info page on video formatting pointed towards beginners it would be much appreciated. My understanding this far is there are containers which hold streams and each stream can have different codecs depending on the container.