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• How to Turn image A + audio + A into Video A with the exact same attributes of Video B so both can be concatenated without encoding [closed]

  13 décembre 2024, par Furkan Gözükara

  I have image A and it is PNG

  


  I have audio A and it is MP3

  


  I have video B that can be any format, resolution, encoding, audio, etc

  


  Now I want to turn image A + audio A into video A with the exact attributes of video B so that I can concatenate them without encoding

  


  Here my so far code which is failing. I am using Python and latest version of FFMPEG with most codecs and features

  


  def get_video_info(video_path):
    cmd = [
        FFPROBE_PATH,
        '-v', 'quiet',
        '-print_format', 'json',
        '-show_format',
        '-show_streams',
        video_path
    ]
    result = subprocess.run(cmd, capture_output=True, text=True)
    info = json.loads(result.stdout)
    
    video_stream = next((s for s in info['streams'] if s['codec_type'] == 'video'), None)
    audio_stream = next((s for s in info['streams'] if s['codec_type'] == 'audio'), None)
    
    if not video_stream or not audio_stream:
        logging.error("Failed to find video or audio stream")
        return None

    return {
        'width': int(video_stream.get('width', 0)),
        'height': int(video_stream.get('height', 0)),
        'fps': eval(video_stream.get('r_frame_rate', '30/1')),
        'video_codec': video_stream.get('codec_name', ''),
        'audio_codec': audio_stream.get('codec_name', ''),
        'audio_sample_rate': int(audio_stream.get('sample_rate', 0)),
        'audio_channels': audio_stream.get('channels', 0),
        'pixel_format': video_stream.get('pix_fmt', ''),
        'color_space': video_stream.get('color_space', ''),
        'color_transfer': video_stream.get('color_transfer', ''),
        'color_primaries': video_stream.get('color_primaries', ''),
    }

def create_thumbnail_video(thumbnail_url, video_id, video_info, duration=40):
    output_dir = os.path.abspath('downloads')
    output_path = os.path.join(output_dir, f"{video_id}_thumbnail.mp4")
    audio_path = os.path.abspath("a.mp3")

    try:
        # 1. Download and process the image
        logging.info("Downloading thumbnail image...")
        response = requests.get(thumbnail_url, timeout=30)
        response.raise_for_status()

        # Save the original image
        original_image_path = os.path.join(output_dir, f'{video_id}_original_image.png')
        with open(original_image_path, 'wb') as f:
            f.write(response.content)

        # 2. Open and resize the image
        image = Image.open(original_image_path)
        width, height = video_info['width'], video_info['height']
        image = image.resize((width, height), Image.LANCZOS)

        # Save resized image
        resized_image_path = os.path.join(output_dir, f'{video_id}_resized_image.png')
        image.save(resized_image_path, 'PNG')

        # 3. Get properties of the main video using ffprobe
        main_video_path = os.path.join(output_dir, f"{video_id}.mp4")  # Assuming main video has .mp4 extension
        main_video_info = get_video_info(main_video_path)

        if not main_video_info:
            raise Exception("Could not get information about the main video.")

        # 4. Generate video with matching encoding
        logging.info("Generating thumbnail video with matching codec and properties...")

        ffmpeg_command = [
            FFMPEG_PATH,
            '-y',
            '-loop', '1',
            '-i', resized_image_path,
            '-i', audio_path,
            '-c:v', main_video_info['video_codec'],
            '-c:a', main_video_info['audio_codec'],
            '-ar', str(main_video_info['audio_sample_rate']),
            '-pix_fmt', main_video_info['pixel_format'],
            '-color_range', main_video_info.get('color_range', '1'),  # Default to tv/mpeg (limited) if not found
            '-colorspace', main_video_info['color_space'],
            '-color_trc', main_video_info['color_transfer'],
            '-color_primaries', main_video_info['color_primaries'],
            '-vf', f"fps={main_video_info['fps']},scale={width}:{height}",
            '-shortest',
            '-t', str(duration),
            output_path
        ]

        subprocess.run(ffmpeg_command, check=True, capture_output=True, text=True)
        logging.info(f"Thumbnail video created: {output_path}")

        # 5. Clean up intermediate files
        for file_path in [original_image_path, resized_image_path]:
            if os.path.exists(file_path):
                os.remove(file_path)
                logging.info(f"Removed intermediate file: {file_path}")

        return output_path

    except requests.RequestException as e:
        logging.error(f"Error downloading thumbnail: {e}")
    except subprocess.CalledProcessError as e:
        logging.error(f"FFmpeg error: {e.stderr}")
    except Exception as e:
        logging.error(f"Error in create_thumbnail_video: {e}")
        logging.error(traceback.format_exc())

    # If we've reached this point, an error occurred
    logging.warning("Thumbnail video creation failed. Returning None.")
    return None


  


  Here example case

  


  Generated video from image + audio as below

  


  General
Complete name                  : C:\stream\downloads\hqDA0-waGwI_thumbnail.mp4
Format                         : MPEG-4
Format profile                 : Base Media
Codec ID                       : isom (isom/iso2/avc1/mp41)
File size                      : 1.50 MiB
Duration                       : 40 s 0 ms
Overall bit rate mode          : Variable
Overall bit rate               : 315 kb/s
Frame rate                     : 30.000 FPS
Writing application            : Lavf61.9.100

Video
ID                             : 1
Format                         : AVC
Format/Info                    : Advanced Video Codec
Format profile                 : High@L4
Format settings                : CABAC / 4 Ref Frames
Format settings, CABAC         : Yes
Format settings, Reference fra : 4 frames
Codec ID                       : avc1
Codec ID/Info                  : Advanced Video Coding
Duration                       : 40 s 0 ms
Bit rate                       : 179 kb/s
Width                          : 1 920 pixels
Height                         : 1 080 pixels
Display aspect ratio           : 16:9
Frame rate mode                : Constant
Frame rate                     : 30.000 FPS
Color space                    : YUV
Chroma subsampling             : 4:2:0
Bit depth                      : 8 bits
Scan type                      : Progressive
Bits/(Pixel*Frame)             : 0.003
Stream size                    : 875 KiB (57%)
Writing library                : x264 core 164
Encoding settings              : cabac=1 / ref=3 / deblock=1:0:0 / analyse=0x3:0x113 / me=hex / subme=7 / psy=1 / psy_rd=1.00:0.00 / mixed_ref=1 / me_range=16 / chroma_me=1 / trellis=1 / 8x8dct=1 / cqm=0 / deadzone=21,11 / fast_pskip=1 / chroma_qp_offset=-2 / threads=34 / lookahead_threads=5 / sliced_threads=0 / nr=0 / decimate=1 / interlaced=0 / bluray_compat=0 / constrained_intra=0 / bframes=3 / b_pyramid=2 / b_adapt=1 / b_bias=0 / direct=1 / weightb=1 / open_gop=0 / weightp=2 / keyint=250 / keyint_min=25 / scenecut=40 / intra_refresh=0 / rc_lookahead=40 / rc=crf / mbtree=1 / crf=23.0 / qcomp=0.60 / qpmin=0 / qpmax=69 / qpstep=4 / ip_ratio=1.40 / aq=1:1.00
Color range                    : Limited
Matrix coefficients            : BT.709
Codec configuration box        : avcC

Audio
ID                             : 2
Format                         : AAC LC
Format/Info                    : Advanced Audio Codec Low Complexity
Codec ID                       : mp4a-40-2
Duration                       : 40 s 0 ms
Source duration                : 40 s 23 ms
Source_Duration_LastFrame      : -8 ms
Bit rate mode                  : Variable
Bit rate                       : 128 kb/s
Channel(s)                     : 2 channels
Channel layout                 : L R
Sampling rate                  : 44.1 kHz
Frame rate                     : 43.066 FPS (1024 SPF)
Compression mode               : Lossy
Stream size                    : 621 KiB (40%)
Source stream size             : 621 KiB (40%)
Default                        : Yes
Alternate group                : 1


  


  Source video used to get video attributes

  


  General
Complete name                  : C:\stream\downloads\hqDA0-waGwI.mp4
Format                         : MPEG-4
Format profile                 : Base Media
Codec ID                       : isom (isom/iso2/avc1/mp41)
File size                      : 24.9 MiB
Duration                       : 1 min 36 s
Overall bit rate               : 2 171 kb/s
Frame rate                     : 30.000 FPS
Writing application            : Lavf61.9.100

Video
ID                             : 1
Format                         : AVC
Format/Info                    : Advanced Video Codec
Format profile                 : High@L4
Format settings                : CABAC / 3 Ref Frames
Format settings, CABAC         : Yes
Format settings, Reference fra : 3 frames
Codec ID                       : avc1
Codec ID/Info                  : Advanced Video Coding
Duration                       : 1 min 36 s
Bit rate                       : 2 036 kb/s
Width                          : 1 920 pixels
Height                         : 1 080 pixels
Display aspect ratio           : 16:9
Frame rate mode                : Constant
Frame rate                     : 30.000 FPS
Color space                    : YUV
Chroma subsampling             : 4:2:0
Bit depth                      : 8 bits
Scan type                      : Progressive
Bits/(Pixel*Frame)             : 0.033
Stream size                    : 23.3 MiB (94%)
Title                          : ISO Media file produced by Google Inc.
Color range                    : Limited
Color primaries                : BT.709
Transfer characteristics       : BT.709
Matrix coefficients            : BT.709
Codec configuration box        : avcC

Audio
ID                             : 2
Format                         : AAC LC
Format/Info                    : Advanced Audio Codec Low Complexity
Codec ID                       : mp4a-40-2
Duration                       : 1 min 36 s
Bit rate mode                  : Constant
Bit rate                       : 128 kb/s
Channel(s)                     : 2 channels
Channel layout                 : L R
Sampling rate                  : 44.1 kHz
Frame rate                     : 43.066 FPS (1024 SPF)
Compression mode               : Lossy
Stream size                    : 1.47 MiB (6%)
Title                          : ISO Media file produced by Google Inc.
Language                       : English
Default                        : Yes
Alternate group                : 1


  


• Data Privacy Issues to Be Aware of and How to Overcome Them

  9 mai 2024, par Erin

  Data privacy issues are a significant concern for users globally.

  Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that around 53% of EU internet users refused to let companies access their data for advertising purposes.

  These findings send a clear message : if companies want to build consumer trust, they must honour users’ data privacy concerns. The best way to do this is by adopting transparent, ethical data collection practices — which also supports the simultaneous goal of maintaining compliance with regional data privacy acts.

  So what exactly is data privacy ?

  

  Data privacy refers to the protections that govern how personal data is collected and used, especially with respect to an individual’s control over when, where and what information they share with others.

  Data privacy also refers to the extent to which organisations and governments go to protect the personal data that they collect. Different parts of the world have different data privacy acts. These regulations outline the measures organisations must take to safeguard the data they collect from their consumers and residents. They also outline the rights of data subjects, such as the right to opt out of a data collection strategy and correct false data. 

  As more organisations rely on personal data to provide services, people have become increasingly concerned about data privacy, particularly the level of control they have over their data and what organisations and governments do with their data.

  Why should organisations take data privacy issues seriously ?

  Organisations should take data privacy seriously because consumer trust depends on it and because they have a legal obligation to do so. Doing so also helps organisations prevent threat actors from illegally accessing consumer data. Strong data privacy helps you : 

  Comply with data protection acts

  Organisations that fail to comply with regional data protection acts could face severe penalties. For example, consider the General Data Protection Regulation (GDPR), which is the primary data protection action for the European Union. The penalty system for GDPR fines consists of two tiers :

  • Less severe infringements — Which can lead to fines of up to €10 million (or 2% of an organisation’s worldwide annual revenue from the last financial year) per infringement.
  • More severe infringements — This can lead to fines of up to €20 million (or 4% of an organisation’s worldwide annual revenue from the last financial year) per infringement.

  The monetary value of these penalties is significant, so it is in the best interest of all organisations to be GDPR compliant. Other data protection acts have similar penalty systems to the GDPR. In Brazil, organisations non-compliant with the Lei Geral de Proteção de Dados Pessoais (LGPD) could be fined up to 50 million reals (USD 10 million) or 2% of their worldwide annual revenue from the last financial year.

  Improve brand reputation

  Research shows that 81% of consumers feel that how an organisation treats their data reflects how they treat them as a consumer. This means a strong correlation exists between how people perceive an organisation’s data collection practices and their other business activities.

  

  Data breaches can have a significant impact on an organisation, especially their reputation and level of consumer trust. In 2022, hackers stole customer data from the Australian private health insurance company, Medibank, and released the data onto the dark web. Optus was also affected by a cyberattack, which compromised the information of current and former customers. Following these events, a study by Nature revealed that 83 percent of Australians were concerned about the security of their data, particularly in the hands of their service providers.

  Protect consumer data

  Protecting consumer data is essential to preventing data breaches. Unfortunately, cybersecurity attacks are becoming increasingly sophisticated. In 2023 alone, organisations like T-Mobile and Sony have been compromised and their data stolen.

  One way to protect consumer data is to retain 100% data ownership. This means that no external parties can see your data. You can achieve this with the web analytics platform, Matomo. With Matomo, you can store your own data on-premises (your own servers) or in the Cloud. Under both arrangements, you retain full ownership of your data.

  Try Matomo for Free

  Get the web insights you need, while respecting user privacy.

  Start for free

  No credit card required

  What are the most pressing data privacy issues that organisations are facing today ?

  Today’s most pressing data privacy challenges organisations face are complying with new data protection acts, maintaining consumer trust, and choosing the right web analytics platform. Here is a detailed breakdown of what these challenges mean for businesses.

  Complying with new and emerging data protection laws

  Ever since the European Union introduced the GDPR in 2018, other regions have enacted similar data protection acts. In the United States, California (CCPA), Virginia (VCDPA) and Colorado have their own state-level data protection acts. Meanwhile, Brazil and China have the General Data Protection Law (LGPD) and the Personal Information Protection Law (PIPL), respectively.

  For global organisations, complying with multiple data protection acts can be tough, as each act interprets the GDPR model differently. They each have their own provisions, terminology (or different interpretations of the same terminology), and penalties.

  A web analytics platform like Matomo can help your organisation comply with the GDPR and similar data protection acts. It has a range of privacy-friendly features including data anonymisation, IP anonymisation, and first-party cookies by default. You can also create and publish custom opt-out forms and let visitors view your collected data.

  

  Today’s most pressing data privacy challenges organisations face are complying with new data protection acts, maintaining consumer trust, and choosing the right web analytics platform. Here is a detailed breakdown of what these challenges mean for businesses.

  Complying with new and emerging data protection laws

  Ever since the European Union introduced the GDPR in 2018, other regions have enacted similar data protection acts. In the United States, California (CCPA), Virginia (VCDPA) and Colorado have their own state-level data protection acts. Meanwhile, Brazil and China have the General Data Protection Law (LGPD) and the Personal Information Protection Law (PIPL), respectively.

  For global organisations, complying with multiple data protection acts can be tough, as each act interprets the GDPR model differently. They each have their own provisions, terminology (or different interpretations of the same terminology), and penalties.

  A web analytics platform like Matomo can help your organisation comply with the GDPR and similar data protection acts. It has a range of privacy-friendly features including data anonymisation, IP anonymisation, and first-party cookies by default. You can also create and publish custom opt-out forms and let visitors view your collected data.

  Try Matomo for Free

  Get the web insights you need, while respecting user privacy.

  Start for free

  No credit card required

  Maintaining consumer trust

  Building (and maintaining) consumer trust is a major hurdle for organisations. Stories about data breaches and data scandals — notably the Cambridge Analytical scandal — instil fear into the public’s hearts. After a while, people wonder, “Which company is next ?”

  One way to build and maintain trust is to be transparent about your data collection practices. Be open and honest about what data you collect (and why), where you store the data (and for how long), how you protect the data and whether you share data with third parties. 

  You should also prepare and publish your cyber incident response plan. Outline the steps you will take to contain, assess and manage a data breach.

  Choosing the right web analytics platform

  Organisations use web analytics to track and monitor web traffic, manage advertising campaigns and identify potential revenue streams. The most widely used web analytics platform is Google Analytics ; however, many users have raised concerns about privacy issues. 

  When searching for a Google Analytics alternative, consider a web analytics platform that takes data privacy seriously. Features like cookieless tracking, data anonymisation and IP anonymisation will let you track user activity without collecting personal data. Custom opt-out forms will let your web visitors enforce their data subject rights.

  What data protection acts exist right now ?

  

  As time goes on and more countries introduce their own data privacy laws, it becomes harder for organisations to adapt. Understanding the basics of each act can help streamline compliance. Here is what you need to know about the latest data protection acts.

  General Data Protection Regulation (GDPR)

  The GDPR is a data protection act created by the European Parliament and Council of the European Union. It comprises 11 chapters covering the general provisions, principles, data subject rights, penalties and other relevant information.

  The GDPR established a framework for organisations and governments to follow regarding the collection, processing, storing, transferring and deletion of personal data. Since coming into effect on 25 May 2018, other countries have used the GDPR as a model to enact similar data protection acts.

  General Data Protection Law (LGPD)

  The LGPD is Brazil’s main data protection act. The Federal Republic of Brazil signed the act on August 14, 2018, and it officially commenced on August 16, 2020. The act aimed to unify the 40 Brazilian laws that previously governed the country’s approach to processing personal data.

  Like the GDPR, the LGPD serves as a legal framework to regulate the collection and usage of personal data. It also outlines the duties of the national data protection authority, the Autoridade Nacional de Proteção de Dados (ANPD), which is responsible for enforcing the LGPD.

  Privacy Amendment (Notifiable Data Breaches) for the Privacy Act 1988

  Established by the Australian House of Representatives, the Privacy Act 1988 outlines how organisations and governments must manage personal data. The federal government has amended the Privacy Act 1988 twice — once in 2000, and again in 2014 — and is committing to a significant overhaul.

  The new proposals will make it easier for individuals to opt out of data collection, organisations will have to destroy collected data after a reasonable period, and small businesses will no longer be exempt from the Privacy Act.

  United States

  

  The United States does not have a federally mandated data protection act. Instead, each state has been gradually introducing its data protection acts, with the first being California, followed by Virginia and Colorado. Over a dozen other states are following suit, too.

  • California — The then-Governor of California Jerry Brown signed the California Consumer Privacy Act (CCPA) into law on June 28, 2018. The act applies to organisations with gross annual revenue of more than USD 25 million, and that buy or sell products and services to 100,000 or more households or consumers.
  • Virginia — The Virginia Consumer Data Protection Act (VCDPA) took effect on January 1, 2023. It applies to organisations that process (or control) the personal data of 100,000 or more consumers in a financial year. It also applies to organisations that process (or control) the personal data of 25,000 or more consumers and gain more than 50% of gross revenue by selling that data.
  • Colorado — Colorado Governor Jared Polis signed the Colorado Privacy Act (ColoPA) into law in July 2021. The act applies to organisations that process (or control) the personal data of 100,000 or more Colorado residents annually. It also applies to organisations that earn revenue from the sale of personal data of at least 25,000 Colorado residents.

  Because the US regulations are a patchwork of differing legal acts, compliance can be a complicated endeavour for organisations operating across multiple jurisdictions. 

  How can organisations comply with data protection acts ?

  One way to ensure compliance is to keep up with the latest data protection acts. But that is a very time-consuming task.

  Over 16 US states are in the process of signing new acts. And countries like China, Turkey and Australia are about to overhaul — in a big way — their own data privacy protection acts. 

  Knowledge is power. But you also have a business to run, right ? 

  That’s where Matomo comes in.

  Streamline data privacy compliance with Matomo

  Although data privacy is a major concern for individuals and companies operating in multiple parts of the world — as they must comply with new, conflicting data protection laws — it is possible to overcome the biggest data privacy issues.

  Matomo enables your visitors to take back control of their data. You can choose where you store your data on-premises and in the Cloud (EU-based). You can use various features, retain 100% data ownership, protect visitor privacy and ensure compliance.

  Try the 21-day free trial of Matomo today, start your free analytics trial. No credit card required.

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• How (and Why) to Run a Web Accessibility Audit in 2024

  7 mai 2024, par Erin

  When most businesses design their websites, they primarily think about aesthetics, not accessibility. However, not everyone who visits your website has the same abilities or access needs. Eight percent of the US population has visual impairments.

  The last thing you want is to alienate website visitors with a bad experience because your site isn’t up to accessibility standards. (And with growing international regulation, risk fines or lawsuits as a result.)

  A web accessibility audit can help you identify and fix any issues for users with impaired vision, hearing or other physical disabilities. In this article, we’ll cover how to conduct such an audit efficiently for your website in 2024.

  What is a web accessibility audit ?

  A web accessibility audit is a way to evaluate the usability of your website for users with visual, auditory or physical impairments, as well as cognitive disabilities or neurological issues. The goal is to figure out how accessible your website is to each of these affected groups and solve any issues that come up.

  To complete an audit, you use digital tools and various manual accessibility testing processes to ensure your site meets modern web accessibility standards.

  Why is a web accessibility audit a must in 2024 ?

  For far too long, many businesses have not considered the experiences of those with disabilities. The growing frustrations of affected internet users have led to a new focus on web accessibility laws and enforcement.

  Lawsuits related to the ADA (Americans with Disabilities Act) reached all-time highs in 2023 — over 4,500 digital-related lawsuits were filed. The EU has also drawn up the European Accessibility Act (EAC), which goes into effect in June 2025.

  But at the end of the day, it’s not about accessibility legislation. It’s about doing right by people.

  

  This video by voice actor, YouTuber, and surfer Pete Gustin demonstrates why accessibility measures are so important. If buttons, navigation and content sections aren’t properly labelled, sight-impaired people who rely on speech-to-text to browse the web can’t comfortably interact with your site.

  And you’re worse off for it. You can lose some of your best customers and advocates this way. 

  With stronger enforcement of accessibility regulations in the US and new regulations coming into effect in the EU in 2025, the time to act is now. It’s not enough to “keep accessibility in mind” — you must take concrete steps to improve it.

  Who should lead a web accessibility audit ?

  Ideally, you want to hire a third-party web accessibility expert to lead the audit. They can guide you through multiple stages of manual accessibility testing to ensure your site meets regulations and user needs. 

  Experienced accessibility auditors are familiar with common pitfalls and can help you avoid them. They ensure you meet the legal requirements with proper solutions, not quick fixes.

  If this isn’t an option, find someone with relevant experience within your company. And involve someone with “skin in the game” in the process. Hire someone with visual impairments to usability test your site. Don’t just do automated tests or “put yourself in their shoes.” Make sure the affected users can use your site without issues.

  Automated vs. manual audits and the danger of shortcuts

  While there are automated audits, they only check for the bare minimum :

  • Do your images have alt tags ? (They don’t check if the alt tag is descriptive or just SEO junk text.)
  • Are clickable buttons identified with text for visually impaired users ?
  • Is your text size adjustable ?
  • Are your background and foreground colours accessible for colour-blind users ? Is there a sufficient contrast ratio ?

  

  They don’t dive into the user journey (and typically can’t access login-locked parts of your site). They can be a good starting point, but it’s a bad idea to rely completely on automated audits.

  They’ll miss more complex issues like :

  • Dynamic content and animated elements or videos that could put people with epilepsy at risk of seizures
  • A navigational flow that is unnecessarily challenging for users with impairments
  • Video elements without proper captions

  So, don’t rely too much on automated tests and audits. Many lawsuits for ADA infractions are against companies that think they’ve already solved the problem. For example, 30% of 2023 lawsuits were against sites that used accessibility overlays.

  Key elements of the Web Content Accessibility Guidelines (WCAG)

  The international standard for web accessibility is the Web Content Accessibility Guidelines (WCAG). In the most recent version, WCAG 2.2, there are new requirements for visual elements and focus and other updates.

  Here’s a quick overview of the key priorities of WCAG :

  

  Perceivable : Any user can read or listen to your site’s content

  The first priority is for any user to be able to perceive the actual content on your site. To be compliant, you need to make these adjustments and more :

  • Use text that scales with browser settings.
  • Avoid relying on colour contrasts to communicate something.
  • Ensure visual elements are explained in text.
  • Offer audio alternatives for things like CAPTCHA.
  • Form fields and interactive elements are properly named.

  Operable : Any user can navigate the site and complete tasks without issue

  The second priority is for users to navigate your website and complete tasks. Here are some of the main considerations for this section :

  • Navigation is possible through keyboard and text-to-speech interfaces.
  • You offer navigation tools to bypass repeated blocks of content.
  • Buttons are properly titled and named.
  • You give impaired users enough time to finish processes without timing out.
  • You allow users to turn off unnecessary animations (and ensure none include three flashes or more within one second).
  • Links have a clear purpose from their alt text (and context).

  Understandable : Any user can read and understand the content

  The third priority is making the content understandable. You need to communicate as simply and as clearly as possible. Here are a few key points :

  • Software can determine the default language of each page.
  • You use a consistent method to explain jargon or difficult terms.
  • You introduce the meaning of unfamiliar abbreviations and acronyms.
  • You offer tools to help users double-check and correct input.
  • The reading grade is not higher than grade 9. If it is, you must offer an alternative text with a lower grade.
  • Use consistent and predictable formatting and navigation.

  This intro to accessibility guidelines should help you see the wide range of potential accessibility issues. Accessibility is not just about screen readers — it’s about ensuring a good user experience for users with a wide range of disabilities.

  Note : If you’re not hiring a third-party expert for the manual accessibility audit, this introduction isn’t enough. You need to familiarise yourself with all 50 success criteria in WCAG 2.2.

  How to do your first web accessibility audit

  Ready to find and fix the accessibility issues across your website ? Follow the steps outlined below to do a successful accessibility audit.

  Start with an automated accessibility test

  To point you in the right direction, start with a digital accessibility checker. There are many free alternatives, including :

  • Accessibility Checker
  • Silktide accessibility checker
  • AAArdvark

  When choosing a tool, check it’s up-to-date with the newest accessibility guidelines. Many accessibility evaluation tools are still based on the WCAG 2.1 version rather than WCAG 2.2.

  The tool will give you a basic evaluation of the accessibility level of your site. A free report can quickly identify common issues with navigation, labelling, colour choices and more. 

  But this is only good as a starting point. Remember that even paid versions of these testing tools are limited and cannot replace a manual audit.

  Look for common issues

  The next step is to manually look for common issues that impact your site’s level of accessibility :

  • Undescriptive alt text
  • Colour combinations (and lack of ability to change background and foreground colours)
  • Unscalable text
  • Different site content sections that are not properly labelled

  The software you use to create your site can lead to many of these issues. Is your content management system (CMS) compliant with ADA or WCAG ? If not, you may want to move to a CMS before continuing the audit.

  Pinpoint customer journeys and test them for accessibility 

  After you’ve fixed common issues, it’s essential to put the actual customer journey to the test. Explore your most important journeys with behavioural analytics tools like session recordings and funnel analysis.

  Analysing funnel reports lets you quickly identify each page that usually contributes to a sale. You will also have an overview of the most popular funnels to evaluate for accessibility.

  If your current web analytics platform doesn’t offer behavioural reports like these, Matomo can help. Our privacy-friendly web analytics solution includes funnel reports, session recordings, A/B testing, form analytics, heatmaps and more.

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  If you don’t have the budget to test every page individually, this is the perfect place to start. You want to ensure that users with disabilities have no issues completing the main tasks on your site. 

  Don’t focus solely on your web pages 

  Accessibility barriers can also exist outside of your standard web pages. So ensure that other file formats like PDFs and videos are also accessible. 

  Remember that downloadable materials are also part of your digital experience. Always consider the needs of individuals with disabilities when accessing things like case studies or video tutorials. 

  Highlight high-priority issues in a detailed report

  To complete the audit, you need to summarise and highlight high-priority issues. In a larger company, this will be in the form of a report. W3’s Web Accessibility Initiative offers a free accessibility report template and an online tool to generate a report.

  For smaller teams, it may make sense to input issues directly into the product backlog or a task list. Then, you can tackle the issues, starting with high-priority pages identified earlier in this process.

  Avoid quick fixes and focus on sustainable improvement

  As mentioned, AI-powered overlay solutions aren’t compliant and put you at risk for lawsuits. It’s not enough to install a quick accessibility tool and pat yourself on the back.

  And it’s not just about accessibility compliance. These solutions provide a disjointed experience that alienates potential users. 

  The point of a digital accessibility audit is to identify issues and provide a better experience to all your users. So don’t try to cut corners. Do the work required to implement solutions that work seamlessly for everyone. Invest in a long-term accessibility remediation process.

  Deliver a frictionless experience while gaining insight into your users

  An accessibility audit is crucial to ensure an inclusive experience — that a wide variety of users can read and interact with your site.

  But what about the basic usability of your website ? Are you sure the experience is without friction ? Matomo’s behavioural analytics tools can show how users interact with your website.

  For example, heatmaps can show you where users are clicking — which can help you identify a pattern, like many users mistaking a visual element for a button.

  Plus, our privacy-friendly web analytics are compliant with GDPR, CCPA and other data privacy regulations. That helps protect you against privacy-related lawsuits, just as an accessibility audit protects you against ADA lawsuits.

  And it never hurts that your users know you respect their privacy. Try Matomo free for 21-days. No credit card required.

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