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  • extract subtitle from video ffmpeg. subs.srt : Invalid argument

    3 juillet 2019, par evgeni fotia
       let filename_ext = file.path.split('/').pop()
       let filename = filename_ext.split('.').slice(0, filename_ext.split('.').length-1).join('.')

       var result = ffmpeg({
         MEMFS: [{name: filename_ext, data: buffer}],
         arguments: ["-i", filename_ext, "-map", "0:s:0", "subs.srt"],
         // Ignore stdin read requests
         stdin: function() {},
       });
       // Write out.webm to disk.
       var out = result.MEMFS[0];
       fs.outputFile(pathname + '/' + out.name, Buffer(out.data), 'binary');

    I get the following

       ffmpeg version n3.1.2 Copyright (c) 2000-2016 the FFmpeg developers
     built with emcc (Emscripten gcc/clang-like replacement) 1.36.7 ()
     configuration: --cc=emcc --enable-cross-compile --target-os=none --arch=x86 --disable-runtime-cpudetect --disable-asm --disable-fast-unaligned --disable-pthreads --disable-w32threads --disable-os2threads --disable-debug --disable-stripping --disable-all --enable-ffmpeg --enable-avcodec --enable-avformat --enable-avutil --enable-swresample --enable-swscale --enable-avfilter --disable-network --disable-d3d11va --disable-dxva2 --disable-vaapi --disable-vda --disable-vdpau --enable-decoder=vp8 --enable-decoder=vp9 --enable-decoder=theora --enable-decoder=mpeg2video --enable-decoder=mpeg4 --enable-decoder=h264 --enable-decoder=hevc --enable-decoder=png --enable-decoder=mjpeg --enable-decoder=vorbis --enable-decoder=opus --enable-decoder=mp3 --enable-decoder=ac3 --enable-decoder=aac --enable-decoder=ass --enable-decoder=ssa --enable-decoder=srt --enable-decoder=webvtt --enable-demuxer=matroska --enable-demuxer=ogg --enable-demuxer=avi --enable-demuxer=mov --enable-demuxer=flv --enable-demuxer=mpegps --enable-demuxer=image2 --enable-demuxer=mp3 --enable-demuxer=concat --enable-protocol=file --enable-filter=aresample --enable-filter=scale --enable-filter=crop --enable-filter=overlay --disable-bzlib --disable-iconv --disable-libxcb --disable-lzma --disable-sdl --disable-securetransport --disable-xlib --disable-zlib --enable-encoder=libvpx_vp8 --enable-encoder=libopus --enable-encoder=mjpeg --enable-muxer=webm --enable-muxer=ogg --enable-muxer=null --enable-muxer=image2 --enable-filter=subtitles --enable-libass --enable-libopus --enable-libvpx --extra-cflags=-I../libvpx/dist/include --extra-ldflags=-L../libvpx/dist/lib
     libavutil      55. 28.100 / 55. 28.100
     libavcodec     57. 48.101 / 57. 48.101
     libavformat    57. 41.100 / 57. 41.100
     libavfilter     6. 47.100 /  6. 47.100
     libswscale      4.  1.100 /  4.  1.100
     libswresample   2.  1.100 /  2.  1.100
    [h264 @ 0x7d7510] Warning: not compiled with thread support, using thread emulation
    [aac @ 0x7d81c0] Warning: not compiled with thread support, using thread emulation
    [ssa @ 0x7d8e30] Warning: not compiled with thread support, using thread emulation
    Input #0, matroska,webm, from 'censored filename.mkv':
     Metadata:
       encoder         : no_variable_data
       creation_time   : 1970-01-01 00:00:00
     Duration: 00:23:40.13, start: 0.000000, bitrate: 2789 kb/s
       Stream #0:0: Video: h264 (High), yuv420p, 1280x720 [SAR 1:1 DAR 16:9], 23.98 fps, 23.98 tbr, 1k tbn, 47.95 tbc (default)
       Metadata:
         BPS             : 2658044
         BPS-eng         : 2658044
         DURATION        : 00:23:40.045000000
         DURATION-eng    : 00:23:40.045000000
         NUMBER_OF_FRAMES: 34047
         NUMBER_OF_FRAMES-eng: 34047
         NUMBER_OF_BYTES : 471817808
         NUMBER_OF_BYTES-eng: 471817808
         _STATISTICS_WRITING_APP: no_variable_data
         _STATISTICS_WRITING_APP-eng: no_variable_data
         _STATISTICS_WRITING_DATE_UTC: 1970-01-01 00:00:00
         _STATISTICS_WRITING_DATE_UTC-eng: 1970-01-01 00:00:00
         _STATISTICS_TAGS: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
         _STATISTICS_TAGS-eng: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
       Stream #0:1(jpn): Audio: aac (LC), 44100 Hz, stereo, fltp (default)
       Metadata:
         BPS             : 128000
         BPS-eng         : 128000
         DURATION        : 00:23:40.109000000
         DURATION-eng    : 00:23:40.109000000
         NUMBER_OF_FRAMES: 61159
         NUMBER_OF_FRAMES-eng: 61159
         NUMBER_OF_BYTES : 22721748
         NUMBER_OF_BYTES-eng: 22721748
         _STATISTICS_WRITING_APP: no_variable_data
         _STATISTICS_WRITING_APP-eng: no_variable_data
         _STATISTICS_WRITING_DATE_UTC: 1970-01-01 00:00:00
         _STATISTICS_WRITING_DATE_UTC-eng: 1970-01-01 00:00:00
         _STATISTICS_TAGS: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
         _STATISTICS_TAGS-eng: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
       Stream #0:2(eng): Subtitle: ass (default)
       Metadata:
         BPS             : 110
         BPS-eng         : 110
         DURATION        : 00:23:25.280000000
         DURATION-eng    : 00:23:25.280000000
         NUMBER_OF_FRAMES: 298
         NUMBER_OF_FRAMES-eng: 298
         NUMBER_OF_BYTES : 19407
         NUMBER_OF_BYTES-eng: 19407
         _STATISTICS_WRITING_APP: no_variable_data
         _STATISTICS_WRITING_APP-eng: no_variable_data
         _STATISTICS_WRITING_DATE_UTC: 1970-01-01 00:00:00
         _STATISTICS_WRITING_DATE_UTC-eng: 1970-01-01 00:00:00
         _STATISTICS_TAGS: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
         _STATISTICS_TAGS-eng: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
       Stream #0:3: Attachment: ttf
       Metadata:
         filename        : OpenSans-Semibold.ttf
         mimetype        : application/x-truetype-font
    [NULL @ 0x9eac90] Unable to find a suitable output format for 'subs.srt'
    subs.srt: Invalid argument

    the file is a mkv video file

    Other info

    Codecs:
    D..... = Decoding supported
    .E.... = Encoding supported
    ..V... = Video codec
    ..A... = Audio codec
    ..S... = Subtitle codec
    ...I.. = Intra frame-only codec
    ....L. = Lossy compression
    .....S = Lossless compression
    -------
    ..VI.. 012v                 Uncompressed 4:2:2 10-bit
    ..V.L. 4xm                  4X Movie
    ..VI.S 8bps                 QuickTime 8BPS video
    ..VIL. a64_multi            Multicolor charset for Commodore 64
    ..VIL. a64_multi5           Multicolor charset for Commodore 64, extended with 5th color (colram)
    ..V..S aasc                 Autodesk RLE
    ..VIL. aic                  Apple Intermediate Codec
    ..VI.S alias_pix            Alias/Wavefront PIX image
    ..VIL. amv                  AMV Video
    ..V.L. anm                  Deluxe Paint Animation
    ..V.L. ansi                 ASCII/ANSI art
    ..V..S apng                 APNG (Animated Portable Network Graphics) image
    ..VIL. asv1                 ASUS V1
    ..VIL. asv2                 ASUS V2
    ..VIL. aura                 Auravision AURA
    ..VIL. aura2                Auravision Aura 2
    ..V... avrn                 Avid AVI Codec
    ..VI.. avrp                 Avid 1:1 10-bit RGB Packer
    ..V.L. avs                  AVS (Audio Video Standard) video
    ..VI.. avui                 Avid Meridien Uncompressed
    ..VI.. ayuv                 Uncompressed packed MS 4:4:4:4
    ..V.L. bethsoftvid          Bethesda VID video
    ..V.L. bfi                  Brute Force & Ignorance
    ..V.L. binkvideo            Bink video
    ..VI.. bintext              Binary text
    ..VI.S bmp                  BMP (Windows and OS/2 bitmap)
    ..V..S bmv_video            Discworld II BMV video
    ..VI.S brender_pix          BRender PIX image
    ..V.L. c93                  Interplay C93
    ..V.L. cavs                 Chinese AVS (Audio Video Standard) (AVS1-P2, JiZhun profile)
    ..V.L. cdgraphics           CD Graphics video
    ..VIL. cdxl                 Commodore CDXL video
    ..V.L. cfhd                 Cineform HD
    ..V.L. cinepak              Cinepak
    ..VIL. cljr                 Cirrus Logic AccuPak
    ..VI.S cllc                 Canopus Lossless Codec
    ..V.L. cmv                  Electronic Arts CMV video
    ..V... cpia                 CPiA video format
    ..V..S cscd                 CamStudio
    ..VIL. cyuv                 Creative YUV (CYUV)
    ..V.LS daala                Daala
    ..VILS dds                  DirectDraw Surface image decoder
    ..V.L. dfa                  Chronomaster DFA
    ..V.LS dirac                Dirac
    ..VIL. dnxhd                VC3/DNxHD
    ..VI.S dpx                  DPX (Digital Picture Exchange) image
    ..V.L. dsicinvideo          Delphine Software International CIN video
    ..VIL. dvvideo              DV (Digital Video)
    ..V..S dxa                  Feeble Files/ScummVM DXA
    ..VI.S dxtory               Dxtory
    ..VIL. dxv                  Resolume DXV
    ..V.L. escape124            Escape 124
    ..V.L. escape130            Escape 130
    ..VILS exr                  OpenEXR image
    ..V..S ffv1                 FFmpeg video codec #1
    ..VI.S ffvhuff              Huffyuv FFmpeg variant
    ..V.L. fic                  Mirillis FIC
    ..V..S flashsv              Flash Screen Video v1
    ..V.L. flashsv2             Flash Screen Video v2
    ..V..S flic                 Autodesk Animator Flic video
    ..V.L. flv1                 FLV / Sorenson Spark / Sorenson H.263 (Flash Video)
    ..V..S fraps                Fraps
    ..VI.S frwu                 Forward Uncompressed
    ..V.L. g2m                  Go2Meeting
    ..V..S gif                  GIF (Graphics Interchange Format)
    ..V.L. h261                 H.261
    D.V.L. h263                 H.263 / H.263-1996, H.263+ / H.263-1998 / H.263 version 2
    ..V.L. h263i                Intel H.263
    ..V.L. h263p                H.263+ / H.263-1998 / H.263 version 2
    D.V.LS h264                 H.264 / AVC / MPEG-4 AVC / MPEG-4 part 10
    ..VIL. hap                  Vidvox Hap decoder
    D.V.L. hevc                 H.265 / HEVC (High Efficiency Video Coding)
    ..V.L. hnm4video            HNM 4 video
    ..VIL. hq_hqa               Canopus HQ/HQA
    ..VIL. hqx                  Canopus HQX
    ..VI.S huffyuv              HuffYUV
    ..V.L. idcin                id Quake II CIN video
    ..VI.. idf                  iCEDraw text
    ..V.L. iff_ilbm             IFF ACBM/ANIM/DEEP/ILBM/PBM/RGB8/RGBN
    ..V.L. indeo2               Intel Indeo 2
    ..V.L. indeo3               Intel Indeo 3
    ..V.L. indeo4               Intel Indeo Video Interactive 4
    ..V.L. indeo5               Intel Indeo Video Interactive 5
    ..V.L. interplayvideo       Interplay MVE video
    ..VILS jpeg2000             JPEG 2000
    ..VILS jpegls               JPEG-LS
    ..VIL. jv                   Bitmap Brothers JV video
    ..V.L. kgv1                 Kega Game Video
    ..V.L. kmvc                 Karl Morton's video codec
    ..VI.S lagarith             Lagarith lossless
    ..VI.S ljpeg                Lossless JPEG
    ..VI.S loco                 LOCO
    ..VI.S m101                 Matrox Uncompressed SD
    ..V.L. mad                  Electronic Arts Madcow Video
    ..VI.S magicyuv             MagicYUV Lossless Video
    ..VIL. mdec                 Sony PlayStation MDEC (Motion DECoder)
    ..V.L. mimic                Mimic
    DEVIL. mjpeg                Motion JPEG
    ..VIL. mjpegb               Apple MJPEG-B
    ..V.L. mmvideo              American Laser Games MM Video
    ..V.L. motionpixels         Motion Pixels video
    ..V.L. mpeg1video           MPEG-1 video
    D.V.L. mpeg2video           MPEG-2 video
    D.V.L. mpeg4                MPEG-4 part 2
    ..V.L. mpegvideo_xvmc       MPEG-1/2 video XvMC (X-Video Motion Compensation)
    ..V.L. msa1                 MS ATC Screen
    ..V.L. msmpeg4v1            MPEG-4 part 2 Microsoft variant version 1
    ..V.L. msmpeg4v2            MPEG-4 part 2 Microsoft variant version 2
    ..V.L. msmpeg4v3            MPEG-4 part 2 Microsoft variant version 3
    ..V..S msrle                Microsoft RLE
    ..V.L. mss1                 MS Screen 1
    ..VIL. mss2                 MS Windows Media Video V9 Screen
    ..V.L. msvideo1             Microsoft Video 1
    ..VI.S mszh                 LCL (LossLess Codec Library) MSZH
    ..V.L. mts2                 MS Expression Encoder Screen
    ..VIL. mvc1                 Silicon Graphics Motion Video Compressor 1
    ..VIL. mvc2                 Silicon Graphics Motion Video Compressor 2
    ..V.L. mxpeg                Mobotix MxPEG video
    ..V.L. nuv                  NuppelVideo/RTJPEG
    ..V.L. paf_video            Amazing Studio Packed Animation File Video
    ..VI.S pam                  PAM (Portable AnyMap) image
    ..VI.S pbm                  PBM (Portable BitMap) image
    ..VI.S pcx                  PC Paintbrush PCX image
    ..VI.S pgm                  PGM (Portable GrayMap) image
    ..VI.S pgmyuv               PGMYUV (Portable GrayMap YUV) image
    ..VIL. pictor               Pictor/PC Paint
    ..V..S png                  PNG (Portable Network Graphics) image
    ..VI.S ppm                  PPM (Portable PixelMap) image
    ..VIL. prores               Apple ProRes (iCodec Pro)
    ..VIL. ptx                  V.Flash PTX image
    ..VI.S qdraw                Apple QuickDraw
    ..V.L. qpeg                 Q-team QPEG
    ..V..S qtrle                QuickTime Animation (RLE) video
    ..VI.S r10k                 AJA Kona 10-bit RGB Codec
    ..VI.S r210                 Uncompressed RGB 10-bit
    ..VI.S rawvideo             raw video
    ..VIL. rl2                  RL2 video
    ..V.L. roq                  id RoQ video
    ..V.L. rpza                 QuickTime video (RPZA)
    ..V..S rscc                 innoHeim/Rsupport Screen Capture Codec
    ..V.L. rv10                 RealVideo 1.0
    ..V.L. rv20                 RealVideo 2.0
    ..V.L. rv30                 RealVideo 3.0
    ..V.L. rv40                 RealVideo 4.0
    ..V.L. sanm                 LucasArts SANM/SMUSH video
    ..V..S screenpresso         Screenpresso
    ..VI.S sgi                  SGI image
    ..VI.S sgirle               SGI RLE 8-bit
    ..VI.S sheervideo           BitJazz SheerVideo
    ..V.L. smackvideo           Smacker video
    ..V.L. smc                  QuickTime Graphics (SMC)
    ..V... smvjpeg              Sigmatel Motion Video
    ..V.LS snow                 Snow
    ..VIL. sp5x                 Sunplus JPEG (SP5X)
    ..VI.S sunrast              Sun Rasterfile image
    ..V.L. svq1                 Sorenson Vector Quantizer 1 / Sorenson Video 1 / SVQ1
    ..V.L. svq3                 Sorenson Vector Quantizer 3 / Sorenson Video 3 / SVQ3
    ..VI.S targa                Truevision Targa image
    ..VI.. targa_y216           Pinnacle TARGA CineWave YUV16
    ..V.L. tdsc                 TDSC
    ..V.L. tgq                  Electronic Arts TGQ video
    ..V.L. tgv                  Electronic Arts TGV video
    D.V.L. theora               Theora
    ..VIL. thp                  Nintendo Gamecube THP video
    ..V.L. tiertexseqvideo      Tiertex Limited SEQ video
    ..VI.S tiff                 TIFF image
    ..VIL. tmv                  8088flex TMV
    ..V.L. tqi                  Electronic Arts TQI video
    ..V.L. truemotion1          Duck TrueMotion 1.0
    ..V.L. truemotion2          Duck TrueMotion 2.0
    ..V.L. truemotion2rt        Duck TrueMotion 2.0 Real Time
    ..V..S tscc                 TechSmith Screen Capture Codec
    ..V.L. tscc2                TechSmith Screen Codec 2
    ..VIL. txd                  Renderware TXD (TeXture Dictionary) image
    ..V.L. ulti                 IBM UltiMotion
    ..VI.S utvideo              Ut Video
    ..VI.S v210                 Uncompressed 4:2:2 10-bit
    ..VI.S v210x                Uncompressed 4:2:2 10-bit
    ..VI.. v308                 Uncompressed packed 4:4:4
    ..VI.. v408                 Uncompressed packed QT 4:4:4:4
    ..VI.S v410                 Uncompressed 4:4:4 10-bit
    ..V.L. vb                   Beam Software VB
    ..VI.S vble                 VBLE Lossless Codec
    ..V.L. vc1                  SMPTE VC-1
    ..V.L. vc1image             Windows Media Video 9 Image v2
    ..VIL. vcr1                 ATI VCR1
    ..VIL. vixl                 Miro VideoXL
    ..V.L. vmdvideo             Sierra VMD video
    ..V..S vmnc                 VMware Screen Codec / VMware Video
    D.V.L. vp3                  On2 VP3
    ..V.L. vp5                  On2 VP5
    ..V.L. vp6                  On2 VP6
    ..V.L. vp6a                 On2 VP6 (Flash version, with alpha channel)
    ..V.L. vp6f                 On2 VP6 (Flash version)
    ..V.L. vp7                  On2 VP7
    DEV.L. vp8                  On2 VP8 (encoders: libvpx )
    D.V.L. vp9                  Google VP9
    ..VILS webp                 WebP
    ..V.L. wmv1                 Windows Media Video 7
    ..V.L. wmv2                 Windows Media Video 8
    ..V.L. wmv3                 Windows Media Video 9
    ..V.L. wmv3image            Windows Media Video 9 Image
    ..VIL. wnv1                 Winnov WNV1
    ..V..S wrapped_avframe      AVFrame to AVPacket passthrough
    ..V.L. ws_vqa               Westwood Studios VQA (Vector Quantized Animation) video
    ..V.L. xan_wc3              Wing Commander III / Xan
    ..V.L. xan_wc4              Wing Commander IV / Xxan
    ..VI.. xbin                 eXtended BINary text
    ..VI.S xbm                  XBM (X BitMap) image
    ..VIL. xface                X-face image
    ..VI.S xwd                  XWD (X Window Dump) image
    ..VI.. y41p                 Uncompressed YUV 4:1:1 12-bit
    ..VI.S ylc                  YUY2 Lossless Codec
    ..V.L. yop                  Psygnosis YOP Video
    ..VI.. yuv4                 Uncompressed packed 4:2:0
    ..V..S zerocodec            ZeroCodec Lossless Video
    ..VI.S zlib                 LCL (LossLess Codec Library) ZLIB
    ..V..S zmbv                 Zip Motion Blocks Video
    ..A.L. 4gv                  4GV (Fourth Generation Vocoder)
    ..A.L. 8svx_exp             8SVX exponential
    ..A.L. 8svx_fib             8SVX fibonacci
    D.A.L. aac                  AAC (Advanced Audio Coding)
    ..A.L. aac_latm             AAC LATM (Advanced Audio Coding LATM syntax)
    D.A.L. ac3                  ATSC A/52A (AC-3)
    ..A.L. adpcm_4xm            ADPCM 4X Movie
    ..A.L. adpcm_adx            SEGA CRI ADX ADPCM
    ..A.L. adpcm_afc            ADPCM Nintendo Gamecube AFC
    ..A.L. adpcm_aica           ADPCM Yamaha AICA
    ..A.L. adpcm_ct             ADPCM Creative Technology
    ..A.L. adpcm_dtk            ADPCM Nintendo Gamecube DTK
    ..A.L. adpcm_ea             ADPCM Electronic Arts
    ..A.L. adpcm_ea_maxis_xa    ADPCM Electronic Arts Maxis CDROM XA
    ..A.L. adpcm_ea_r1          ADPCM Electronic Arts R1
    ..A.L. adpcm_ea_r2          ADPCM Electronic Arts R2
    ..A.L. adpcm_ea_r3          ADPCM Electronic Arts R3
    ..A.L. adpcm_ea_xas         ADPCM Electronic Arts XAS
    ..A.L. adpcm_g722           G.722 ADPCM
    ..A.L. adpcm_g726           G.726 ADPCM
    ..A.L. adpcm_g726le         G.726 ADPCM little-endian
    ..A.L. adpcm_ima_amv        ADPCM IMA AMV
    ..A.L. adpcm_ima_apc        ADPCM IMA CRYO APC
    ..A.L. adpcm_ima_dat4       ADPCM IMA Eurocom DAT4
    ..A.L. adpcm_ima_dk3        ADPCM IMA Duck DK3
    ..A.L. adpcm_ima_dk4        ADPCM IMA Duck DK4
    ..A.L. adpcm_ima_ea_eacs    ADPCM IMA Electronic Arts EACS
    ..A.L. adpcm_ima_ea_sead    ADPCM IMA Electronic Arts SEAD
    ..A.L. adpcm_ima_iss        ADPCM IMA Funcom ISS
    ..A.L. adpcm_ima_oki        ADPCM IMA Dialogic OKI
    ..A.L. adpcm_ima_qt         ADPCM IMA QuickTime
    ..A.L. adpcm_ima_rad        ADPCM IMA Radical
    ..A.L. adpcm_ima_smjpeg     ADPCM IMA Loki SDL MJPEG
    ..A.L. adpcm_ima_wav        ADPCM IMA WAV
    ..A.L. adpcm_ima_ws         ADPCM IMA Westwood
    ..A.L. adpcm_ms             ADPCM Microsoft
    ..A.L. adpcm_mtaf           ADPCM MTAF
    ..A.L. adpcm_psx            ADPCM Playstation
    ..A.L. adpcm_sbpro_2        ADPCM Sound Blaster Pro 2-bit
    ..A.L. adpcm_sbpro_3        ADPCM Sound Blaster Pro 2.6-bit
    ..A.L. adpcm_sbpro_4        ADPCM Sound Blaster Pro 4-bit
    ..A.L. adpcm_swf            ADPCM Shockwave Flash
    ..A.L. adpcm_thp            ADPCM Nintendo THP
    ..A.L. adpcm_thp_le         ADPCM Nintendo THP (Little-Endian)
    ..A.L. adpcm_vima           LucasArts VIMA audio
    ..A.L. adpcm_xa             ADPCM CDROM XA
    ..A.L. adpcm_yamaha         ADPCM Yamaha
    ..A..S alac                 ALAC (Apple Lossless Audio Codec)
    ..A.L. amr_nb               AMR-NB (Adaptive Multi-Rate NarrowBand)
    ..A.L. amr_wb               AMR-WB (Adaptive Multi-Rate WideBand)
    ..A..S ape                  Monkey's Audio
    ..A.L. atrac1               ATRAC1 (Adaptive TRansform Acoustic Coding)
    ..A.L. atrac3               ATRAC3 (Adaptive TRansform Acoustic Coding 3)
    ..A.L. atrac3p              ATRAC3+ (Adaptive TRansform Acoustic Coding 3+)
    ..A.L. avc                  On2 Audio for Video Codec
    ..A.L. binkaudio_dct        Bink Audio (DCT)
    ..A.L. binkaudio_rdft       Bink Audio (RDFT)
    ..A.L. bmv_audio            Discworld II BMV audio
    ..A.L. celt                 Constrained Energy Lapped Transform (CELT)
    ..A.L. comfortnoise         RFC 3389 Comfort Noise
    ..A.L. cook                 Cook / Cooker / Gecko (RealAudio G2)
    ..A.L. dsd_lsbf             DSD (Direct Stream Digital), least significant bit first
    ..A.L. dsd_lsbf_planar      DSD (Direct Stream Digital), least significant bit first, planar
    ..A.L. dsd_msbf             DSD (Direct Stream Digital), most significant bit first
    ..A.L. dsd_msbf_planar      DSD (Direct Stream Digital), most significant bit first, planar
    ..A.L. dsicinaudio          Delphine Software International CIN audio
    ..A.L. dss_sp               Digital Speech Standard - Standard Play mode (DSS SP)
    ..A..S dst                  DST (Direct Stream Transfer)
    ..A.LS dts                  DCA (DTS Coherent Acoustics)
    ..A.L. dvaudio              DV audio
    ..A.L. eac3                 ATSC A/52B (AC-3, E-AC-3)
    ..A.L. evrc                 EVRC (Enhanced Variable Rate Codec)
    ..A..S flac                 FLAC (Free Lossless Audio Codec)
    ..A.L. g723_1               G.723.1
    ..A.L. g729                 G.729
    ..A.L. gsm                  GSM
    ..A.L. gsm_ms               GSM Microsoft variant
    ..A.L. iac                  IAC (Indeo Audio Coder)
    ..A.L. ilbc                 iLBC (Internet Low Bitrate Codec)
    ..A.L. imc                  IMC (Intel Music Coder)
    ..A.L. interplay_dpcm       DPCM Interplay
    ..A.L. interplayacm         Interplay ACM
    ..A.L. mace3                MACE (Macintosh Audio Compression/Expansion) 3:1
    ..A.L. mace6                MACE (Macintosh Audio Compression/Expansion) 6:1
    ..A.L. metasound            Voxware MetaSound
    ..A..S mlp                  MLP (Meridian Lossless Packing)
    ..A.L. mp1                  MP1 (MPEG audio layer 1)
    ..A.L. mp2                  MP2 (MPEG audio layer 2)
    D.A.L. mp3                  MP3 (MPEG audio layer 3)
    ..A.L. mp3adu               ADU (Application Data Unit) MP3 (MPEG audio layer 3)
    ..A.L. mp3on4               MP3onMP4
    ..A..S mp4als               MPEG-4 Audio Lossless Coding (ALS)
    ..A.L. musepack7            Musepack SV7
    ..A.L. musepack8            Musepack SV8
    ..A.L. nellymoser           Nellymoser Asao
    DEA.L. opus                 Opus (Opus Interactive Audio Codec) (encoders: libopus )
    ..A.L. paf_audio            Amazing Studio Packed Animation File Audio
    ..A.L. pcm_alaw             PCM A-law / G.711 A-law
    ..A..S pcm_bluray           PCM signed 16|20|24-bit big-endian for Blu-ray media
    ..A..S pcm_dvd              PCM signed 20|24-bit big-endian
    ..A..S pcm_f32be            PCM 32-bit floating point big-endian
    ..A..S pcm_f32le            PCM 32-bit floating point little-endian
    ..A..S pcm_f64be            PCM 64-bit floating point big-endian
    ..A..S pcm_f64le            PCM 64-bit floating point little-endian
    ..A..S pcm_lxf              PCM signed 20-bit little-endian planar
    ..A.L. pcm_mulaw            PCM mu-law / G.711 mu-law
    ..A..S pcm_s16be            PCM signed 16-bit big-endian
    ..A..S pcm_s16be_planar     PCM signed 16-bit big-endian planar
    ..A..S pcm_s16le            PCM signed 16-bit little-endian
    ..A..S pcm_s16le_planar     PCM signed 16-bit little-endian planar
    ..A..S pcm_s24be            PCM signed 24-bit big-endian
    ..A..S pcm_s24daud          PCM D-Cinema audio signed 24-bit
    ..A..S pcm_s24le            PCM signed 24-bit little-endian
    ..A..S pcm_s24le_planar     PCM signed 24-bit little-endian planar
    ..A..S pcm_s32be            PCM signed 32-bit big-endian
    ..A..S pcm_s32le            PCM signed 32-bit little-endian
    ..A..S pcm_s32le_planar     PCM signed 32-bit little-endian planar
    ..A..S pcm_s8               PCM signed 8-bit
    ..A..S pcm_s8_planar        PCM signed 8-bit planar
    ..A..S pcm_u16be            PCM unsigned 16-bit big-endian
    ..A..S pcm_u16le            PCM unsigned 16-bit little-endian
    ..A..S pcm_u24be            PCM unsigned 24-bit big-endian
    ..A..S pcm_u24le            PCM unsigned 24-bit little-endian
    ..A..S pcm_u32be            PCM unsigned 32-bit big-endian
    ..A..S pcm_u32le            PCM unsigned 32-bit little-endian
    ..A..S pcm_u8               PCM unsigned 8-bit
    ..A.L. pcm_zork             PCM Zork
    ..A.L. qcelp                QCELP / PureVoice
    ..A.L. qdm2                 QDesign Music Codec 2
    ..A.L. qdmc                 QDesign Music
    ..A.L. ra_144               RealAudio 1.0 (14.4K)
    ..A.L. ra_288               RealAudio 2.0 (28.8K)
    ..A..S ralf                 RealAudio Lossless
    ..A.L. roq_dpcm             DPCM id RoQ
    ..A..S s302m                SMPTE 302M
    ..A.L. sdx2_dpcm            DPCM Squareroot-Delta-Exact
    ..A..S shorten              Shorten
    ..A.L. sipr                 RealAudio SIPR / ACELP.NET
    ..A.L. smackaudio           Smacker audio
    ..A.L. smv                  SMV (Selectable Mode Vocoder)
    ..A.L. sol_dpcm             DPCM Sol
    ..A... sonic                Sonic
    ..A... sonicls              Sonic lossless
    ..A.L. speex                Speex
    ..A..S tak                  TAK (Tom's lossless Audio Kompressor)
    ..A..S truehd               TrueHD
    ..A.L. truespeech           DSP Group TrueSpeech
    ..A..S tta                  TTA (True Audio)
    ..A.L. twinvq               VQF TwinVQ
    ..A.L. vmdaudio             Sierra VMD audio
    D.A.L. vorbis               Vorbis
    ..A.L. voxware              Voxware RT29 Metasound
    ..A... wavesynth            Wave synthesis pseudo-codec
    ..A.LS wavpack              WavPack
    ..A.L. westwood_snd1        Westwood Audio (SND1)
    ..A..S wmalossless          Windows Media Audio Lossless
    ..A.L. wmapro               Windows Media Audio 9 Professional
    ..A.L. wmav1                Windows Media Audio 1
    ..A.L. wmav2                Windows Media Audio 2
    ..A.L. wmavoice             Windows Media Audio Voice
    ..A.L. xan_dpcm             DPCM Xan
    ..A.L. xma1                 Xbox Media Audio 1
    ..A.L. xma2                 Xbox Media Audio 2
    ..D... bin_data             binary data
    ..D... dvd_nav_packet       DVD Nav packet
    ..D... klv                  SMPTE 336M Key-Length-Value (KLV) metadata
    ..D... otf                  OpenType font
    ..D... timed_id3            timed ID3 metadata
    ..D... ttf                  TrueType font
    D.S... ass                  ASS (Advanced SSA) subtitle (decoders: ssa ass )
    ..S... dvb_subtitle         DVB subtitles
    ..S... dvb_teletext         DVB teletext
    ..S... dvd_subtitle         DVD subtitles
    ..S... eia_608              EIA-608 closed captions
    ..S... hdmv_pgs_subtitle    HDMV Presentation Graphic Stream subtitles
    ..S... hdmv_text_subtitle   HDMV Text subtitle
    ..S... jacosub              JACOsub subtitle
    ..S... microdvd             MicroDVD subtitle
    ..S... mov_text             MOV text
    ..S... mpl2                 MPL2 subtitle
    ..S... pjs                  PJS (Phoenix Japanimation Society) subtitle
    ..S... realtext             RealText subtitle
    ..S... sami                 SAMI subtitle
    ..S... srt                  SubRip subtitle with embedded timing
    ..S... ssa                  SSA (SubStation Alpha) subtitle
    ..S... stl                  Spruce subtitle format
    D.S... subrip               SubRip subtitle (decoders: srt )
    ..S... subviewer            SubViewer subtitle
    ..S... subviewer1           SubViewer v1 subtitle
    ..S... text                 raw UTF-8 text
    ..S... vplayer              VPlayer subtitle
    D.S... webvtt               WebVTT subtitle
    ..S... xsub                 XSUB
  • Top 5 Web Analytics Tools for Your Site

    11 août 2023, par Erin — Analytics Tips

    At the start of July 2023, Universal Analytics (UA) users had to say goodbye to their preferred web analytics tool as Google discontinued it. While some find Google Analytics 4 (GA4) can do what they need, many GA4 users are starting to realise GA4 doesn’t meet all the needs UA once fulfilled. Consequently, they are actively seeking another web analytics tool to complement GA4 and address those unmet requirements effectively.

    In this article, we’ll break down five of the top web analytics tools on the market. You’ll find details about their core capabilities, pricing structures and some noteworthy pros and cons to help you decide which tool is the right fit for you. We’ve also included some key features a good web analytics tool should have to give you a baseline for comparison.

    Whether you’re a marketing manager focused on ROI of campaigns, a web analyst focused on conversions or simply interested in learning more about web analytics, there’s something for you on this list.

    What is a web analytics tool ?

    Web analytics tools collect and analyse information about your website’s visitors, their behaviour and the technical performance of your site. A web analytics tool compiles, measures and analyses website data to give you the information you need to improve site performance, boost conversions and increase your ROI.

    What makes a web analytics tool good ?

    Before we get into tool specifics, let’s go over some of the core features you can expect from a web analytics tool.

    For a web analytics tool to be worth your time (and money), it needs to cover the basics. For example :

    • Visitor reports : The number of visitors, whether they were unique or repeat visitors, the source of traffic (where they found your website), device information (if they’re using a desktop or mobile device) and demographic information like geographic location
    • Behaviour reports : What your visitors did while on your site, conversion rates (e.g., if they signed up for or purchased something), the pages they entered and exited from, average session duration, total time spent on a page and bounce rates (if they left without interacting with anything)
    • Technical information : Page loading speed and event tracking — where users are clicking, what they’re downloading or sharing from your site, if they’re engaging with the media on it and how far down the page they’re scrolling
    • Marketing campaign information : Breakdowns of ad campaigns by provider, showing if ads resulted in traffic to your site and lead to an eventual sale or conversion
    • Search Engine Optimisation (SEO) information : Which keywords on which pages are driving traffic to your site, and what search engines are they coming from
    • Real-time data tracking : Visitor, behaviour and technical information available in real-time, or close to it — allowing you to address to issues as they occur
    • Data visualisation : Charts and graphs illustrating the above information in an easily-readable format — helping identify opportunities and providing valuable insights you can leverage to improve site performance, conversion rates and the amount of time visitors spend on a page
    • Custom reporting : Create custom reports detailing the desired metrics and time frame you’re interested in
    • Security : User access controls and management tools to limit who can see and interact with user data
    • Resources : Official user guides, technical documentation, troubleshooting materials, customer support and community forums
    Google Analytics 4 dashboard

    Pros and Cons of Google Analytics 4

    Despite many users’ dissatisfaction, GA4 isn’t going away anytime soon. It’s still a powerful tool with all the standard features you’d expect. It’s the most popular choice for web analytics for a few other reasons, too, including :

    • It’s free to use
    • It’s easy to set up
    • It has a convenient mobile app
    • It has a wealth of user documentation and technical resources online
    • Its machine-learning capabilities help predict user behaviour and offer insights on how to grow your site
    • It integrates easily with other Google tools, like Google Search Console, Google Ads and Google Cloud

    That said, it comes with some serious drawbacks. Many users accustomed to UA have reported being unhappy with the differences between it and GA4. Their reasons range from changes to the user interface and bounce rate calculations, as well as Google’s switch from pageview-focused metrics to event-based ones. 

    Let’s take a look at some of the other cons :

    Now that you know GA4’s strengths and weaknesses, it’s time to explore other tools that can help fill in GA4’s gaps.

    Top 5 web analytics tools (that aren’t Google)

    Below is a list of popular web analytics tools that, unless otherwise stated, have all the features a good tool should have.

    Adobe Analytics

    Screenshot of the landing page for Adobe's web analytics tool

    Adobe is a trusted name in software, with tools that have shaped the technological landscape for decades, like Photoshop and Illustrator. With web design and UX tools Dreamweaver and XD, it makes sense that they’d offer a web analytics platform as well.

    Adobe Analytics provides not just web analytics but marketing analytics that tell you about customer acquisition and retention, ROI and ad campaign performance metrics. Its machine learning (ML) and AI-powered analytics predict future customer behaviour based on previously collected data.

    Key features : 

    • Multichannel data collection that covers computers, mobile devices and IoT devices
    • Adobe Sensei (AI/ML) for marketing attribution and anomaly detection
    • Tag management through Adobe Experience Platform Launch simplifies the tag creation and maintenance process to help you track how users interact with your site

    Pros :

    • User-friendly and simple to learn with a drag-and-drop interface
    • When integrated with other Adobe software, it becomes a powerful solution for enterprises
    • Saves your team a lot of time with the recommendations and insights automatically generated by Adobe’s AI/ML

    Cons :

    • No free version
    • Adobe Sensei and tag manager limited to premium version
    • Expensive, especially when combined with the company’s other software
    • Steep learning curve for both setup and use

    Mobile app : Yes

    Integrations : Integrates with Adobe Experience Manager Sites, the company’s CMS. Adobe Target, a CRO tool and part of the Adobe Marketing Cloud subscription, integrates with Analytics.

    Pricing : Available upon request

    Matomo

    Screenshot of Matomo Web Analytics Dashboard

    Matomo is the leading open-source web analytics solution designed to help you make more informed decisions and enhance your customer experience while ensuring GDPR compliance and user privacy. With Matomo Cloud, your data is stored in Europe, while Matomo On-Premise allows you to host your data on your own servers.

    Matomo is used on over 1 million websites, in over 190 countries, and in over 50 languages. Additionally, Matomo is an all-in-one solution, with traditional web analytics (visits, acquisition, etc.) alongside behavioural analytics (heatmaps, session recordings and more), plus a tag manager. No more inefficiently jumping back and forth between tabs in a huge tech stack. It’s all in Matomo, for one consistent, seamless and efficient experience. 

    Key features : 

    • Heatmaps and session recording to display what users are clicking on and how individual users interacted with your site 
    • A/B testing to compare different versions of the same content and see which gets better results
    • Robust API that lets you get insights by connecting your data to other platforms, like data visualisation or business intelligence tools

    Pros : 

    • Open-source, reviewed by experts to ensure that it’s secure
    • Offers On-Premise or Cloud-hosted options
    • Fully compliant with GDPR, so you can be data-driven without worrying. 
    • Option to run without cookies, meaning in most countries you can use Matomo without annoying cookie consent banners and while getting more accurate data
    • You retain complete ownership of your data, with no third parties using it for advertising or unspecified “own purposes”

    Cons : 

    • On-Premise is free, but that means an additional cost for advanced features (A/B testing, heatmaps, etc.) that are included by default on Matomo Cloud
    • Matomo On-Premise requires servers and technical expertise to setup and manage

    Mobile app : Matomo offers a free mobile app (iOS and Android) so you can access your analytics on the go. 

    Integrations : Matomo integrates easily with many other tools and platforms, including WordPress, Looker Studio, Magento, Jira, Drupal, Joomla and Cloudflare.

    Pricing : 

    • Varies based on monthly hits
    • Matomo On-Premise : free
    • Matomo Cloud : starting at €19/month

    Mixpanel

    Screenshot of Mixpanel's product page

    Mixpanel’s features are heavily geared toward e-commerce companies. From the moment a visitor lands on your website to the moment they enter their payment details and complete a transaction, Mixpanel tracks these events.

    Similar to GA4, Mixpanel is an event-focused analytics platform. While you can still track pageviews with Mixpanel, its main focus is on the specific actions users take that lead them to purchases. Putting your attention on this information allows you to find out which events on your site are going through the sales funnel.

    They’re currently developing a Warehouse Events feature to simplify the process of importing data lakes and data warehouses.

    Key features :

    • Custom alerts and anomaly detection
    • Boards, which allow you to share multiple reports and insights with your team in a range of visual styles 
    • Detailed segmentation reporting that lets you break down your data to the individual user, specific event or geographic level

    Pros :

    • Boards allow for emojis, gifs, images and videos to make collaboration fun
    • Powerful mobile analytics for iOS and Android apps
    • Free promotional credits for eligible startups 

    Cons :

    • Limited features in free plan
    • Best features limited to the Enterprise-tier subscription
    • Complicated set up
    • Steep learning curve

    Mobile app : No

    Integrations : Mixpanel has a load of integrations, including Figma, Google Cloud, Slack, HappyFox, Snowflake, Microsoft Azure, Optimizely, Mailchimp and Tenjin. They also have a WordPress plugin.

    Pricing : 

    • Starter : free plan available
    • Growth : $20/month
    • Enterprise $833/month

    HubSpot Marketing

    Screenshot of Hubspot Marketing's main page

    HubSpot is a customer relationship management (CRM) platform with marketing, sales, customer service, content management system (CMS) and operations tools. This greater ecosystem of HubSpot software allows you to practically run your entire business in one place.

    Even though HubSpot Marketing isn’t a dedicated web analytics tool, it provides comparable standard metrics as the other tools on this list, albeit without the more advanced analytical metrics they offer. If you’re already using HubSpot to host your website, it’s definitely worth consideration.

    Key features :

    • Customer Journey Analytics presents the steps your customers went through in the sales process, step-by-step, in a visual way
    • Dashboards for your reports, including both fully customisable options for power users and pre-made templates for new users

    Pros :

    • Integration with other HubSpot tools, like HubSpot CRM’s free live chat widget 
    • User-friendly interface with many features being drag-and-drop, like the report dashboard
    • 24/7 customer support

    Cons :

    • Can get expensive with upgrades and other HubSpot tool add ons
    • Not a dedicated web analytics tool, so it’s missing some of the features other tools have, like heatmaps
    • Not really worth it as a standalone tool
    • Some users report customer support is unhelpful

    Mobile app : Yes

    Integrations : The larger HubSpot CRM platform can connect with nearly 1,500 other apps through the HubSpot App Marketplace. These include Slack, Microsoft Teams, Salesforce, Make, WordPress, SurveyMonkey, Shopify, monday.com, Stripe, WooCommerce and hundreds of others.

    Pricing : 

    • Starter : $20/month ($18/month with annual plan) 
    • Professional : $890/month ($800/month with annual plan) 
    • Enterprise : $3,600/month ($43,200 billed annually)

    Kissmetrics

    Screenshot of the landing page of web analytics tool Kissmetrics

    Kissmetrics is a web analytics tool that is marketed toward SaaS and ecommerce companies. They label themselves as “person-based” because they combine event-based tracking with detailed user profiles of the visitors to your site, which allows you to gain insights into customer behaviour. 

    With user profiles, you can drill down to see how many times someone has visited your site, if they’ve purchased from you and the steps they took before completing a sale. This allows you to cater more to these users and drive growth.

    Key features : 

    • Person Profiles that give granular information about individual users and their activities on your site
    • Campaigns, an engagement messenger application, allows you to set up email automations that are triggered by specific events
    • Detailed reporting tools 

    Pros : 

    • No third-party cookies
    • No data sampling
    • APIs for Ruby on Rails, JavaScript, Python and PHP

    Cons : 

    • Difficult installation
    • Strongest reporting features only available in the most expensive plan
    • Reports can be slow to generate
    • Requires custom JavaScript code to tack single-page applications
    • Doesn’t track demographic data, bounce rate, exits, session length or time on page

    Mobile app : No

    Integrations : Kissmetrics integrates with HubSpot, Appcues, Slack, Mailchimp, Shopify, WooCommerce, Recurly and a dozen others. There is also a Kissmetrics WordPress plugin.

    Pricing : 

    • Silver : $299/month (small businesses)
    • Gold : $499/month (medium) 
    • Platinum : custom pricing (enterprises)

    Conclusion

    In this article, you learned about popular tools for web analytics to better inform you of your options. Despite all of GA4’s shortcomings, by complementing it with another web analytics tool, teams can gain a more comprehensive understanding of their website traffic and enhance their overall analytics capabilities.

    If you want an option that delivers powerful insights while keeping privacy, security and compliance at the forefront, you should try Matomo. 

    Try Matomo alongside Google Analytics now to see how it compares.

    Start your 21-day free trial now – no credit card required.

  • GDPR Compliance Checklist : A Detailed Walkthrough

    14 septembre 2023, par Erin — GDPR

    As digital transformation drives global economies, data has become a valuable currency to businesses of all shapes and sizes. As a result, the complex issue of data privacy is often in the spotlight.

    The General Data Protection Regulation (GDPR) is the key legal framework in the European Union to protect individual privacy and regulate business data handling. 

    Compliance with the GDPR is not just a legal mandate, it’s also good business. An 86% majority of users want more control over their data and 47% of users have switched providers over data privacy concerns.

    To help guide your business decisions around user privacy, this article will cover the key principles of GDPR, including a comprehensive GDPR compliance checklist.

    The key principles and requirements of GDPR

    Before we can translate GDPR’s objectives into practical steps, let’s begin with the defining features and key principles.

    GDPR : An overview

    The GDPR bolsters and unifies data protection standards for everyone within the EU. Enacted in 2018, it represented a seismic shift for companies and public authorities alike in protecting personal information. Its primary objective is to offer greater control to individuals over their data and to hold organisations accountable for its protection.

    GDPR establishes a legal framework that mandates corporate compliance with key principles to ensure user data security, transparency and choice. It sets the terms for your organisation’s privacy practices and the landscape of legal obligations you must navigate in data handling. 

    Key principles of GDPR

    There are seven core principles pivotal to GDPR compliance, which provide a roadmap for ethical and legal data practices.

    An infographic showing the 7 core principles of GDPR which are
    • Lawfulness, fairness and transparency : This principle demands lawful and fair processing of personal data. Companies should be transparent about their data processing activities, providing clear information in an accessible form.
    • Purpose limitation : Personal data should be collected for explicit, legitimate purposes and not further processed in a way incompatible with those purposes. This demands careful planning of data processing activities.
    • Data minimisation : Companies should only collect personal data that are necessary for their specified purposes, as anything more than this is illegal. This principle emphasises the importance of limiting scope, rather than performing blanket data collection.
    • Accuracy : This principle calls for maintaining data that is accurate, up-to-date and not misleading. Regular internal audits and updates are crucial to following this principle.
    • Storage limitation : Personal data should only be kept for as long as necessary for the purposes for which it was collected. This underscores the need for a detailed retention policy in your GDPR compliance efforts.
    • Integrity and confidentiality : Companies should protect personal data from unauthorised or unlawful processing and accidental loss or damage. Your organisation’s technical security measures play a vital role in this.
    • Accountability : Organisations should be able to demonstrate their compliance with GDPR principles. This underscores the importance of records of processing activities and regular audits as part of your compliance checklist.

    The importance of GDPR compliance for businesses

    Embracing GDPR compliance isn’t merely a matter of avoiding penalties — it’s a commitment to principles that reflect integrity, transparency and respect for personal data. At Matomo, we champion these principles, empowering companies with powerful and compliant web analytics. We make the compliance journey accessible and straightforward, making sure website analytics aligns with legal obligations and ethical practices.

    The implications of non-compliance

    It’s easy to highlight the dramatic fines imposed on tech giants such as Google and Meta. However, it’s essential to recognise that GDPR compliance extends to all companies, including small businesses — for whom even smaller fines can have a significant impact.

    The implications of non-compliance aren’t limited to financial penalties alone, either. Failing to meet obligations can tarnish reputations, erode trust and hinder business activities. Non-compliance could lead to a breach of privacy policy, causing a ripple effect that may be challenging to overcome.

    The potential benefits of being GDPR compliant

    Adhering to GDPR regulations is more than a checkbox on a form — it’s a comprehensive approach to handling personal data responsibly. It fosters trust, opens doors to European customers and builds enduring relationships with individuals whose rights are protected. In fulfilling these obligations and practices, businesses not only meet legal requirements but also foster a culture of ethical conduct and business success.

    Comprehensive GDPR compliance checklist

    Ensuring GDPR compliance may seem like a complex task, but this detailed checklist will simplify your journey. From consent management to data security, we’ve got you covered.

    A sample of a GDPR compliance checklist, created by summarizing the points in this section of this article.

    Establish personal data collection and consent management

    When it comes to GDPR compliance, not all consent is created equal. Two distinct forms exist : explicit consent and implied consent. But what exactly sets them apart, and why does it matter to your organisational measures ?

    Explicit consent from users means that the individual has unequivocally agreed to the processing of personal data. It’s an unambiguous agreement, often obtained through a deliberate action like ticking a box. Details are paramount, as the person giving consent must be fully informed about the processing activities.

    • Inform clearly : Use plain language to explain how data will be used and be transparent about processing practices.
    • Obtain active agreement : Use forms or checkboxes (not pre-ticked boxes) to ensure active participation and that you are obtaining explicit user consent.
    • Document it : Keep records of consent, including when and how it was obtained, as a crucial part of your compliance efforts.
    • Facilitate withdrawal : Use consent mechanisms that allow for easy withdrawal of consent for users who decide to opt out.
    • Manage consent forms : Tools like Matomo’s Consent Management Platform can provide accessible forms that not only enhance transparency but also empower individuals, allowing them to feel in control of their details and rights.

    Facilitate data subject rights and access requests

    GDPR emphasises individual rights by empowering users with control over their personal data processing. Here’s a succinct breakdown :

    • Know the rights of individuals : GDPR outlines individual rights such as data access, error rectification, erasure and data portability, allowing individuals to guide how their details are used, processed or shared.
    • Simplify complying with access requests : Companies must respond to access requests efficiently, usually within one month, without undue delay, reflecting organisational measures of respect.
    • Employ ethical and compliant digital analytics : As a leader in ethical web analytics, Matomo subtly aids in compliance efforts, protecting privacy without compromising functionality.

    These practices align with a modern understanding of privacy, emphasising more than legal obligations. By employing Matomo, companies simplify the processing of access requests, which fosters transparency and user control over personal data.

    Implement clear data privacy practices

    Data privacy and consent mechanisms are key tools for compliance. Crafting a comprehensive privacy policy helps protect individuals’ rights and provides integrity in personal data processing. Designing sites and applications with data protection in mind ensures your compliance from the ground-up.

    • Create an easy to understand privacy policy : Create a clear, GDPR-compliant privacy policy that details processing activities, storage limitations and organisational measures, all in plain language. 

    By implementing these steps, companies not only adhere to their legal obligations but also foster an inclusive community that values privacy and ethics. Whether you’re an IT professional or marketer, Matomo’s platform can guide you through the maze of GDPR complexities, inspiring positive change towards responsible data handling.

    Implement data storage limitations and robust security

    Data storage and security are foundational elements of compliance efforts. Companies must foster a proactive approach to preventing data breaches by understanding potential cyberthreats and enforcing appropriate security controls across applications and infrastructures.

    An infographic of a statistic from the General Data Protection Regulation
    • Implement storage limitations : Define limitations on time and scope to avert undue retention and protect personal details.
    • Embrace technical security : Utilise secure processes like encryption, access controls, firewalls and so on, bolstering protection by design.
    • Establish a comprehensive security policy : Align security practices with privacy laws and regulations, including GDPR.
    • React swiftly to personal data breaches : A security breach requires an immediate response, without undue delay, to honour legal obligations and maintain customer trust. Develop a plan for notifying supervisory authorities and affected individuals promptly in the event of a personal data breach.

    Security measures for personal data are about more than just fulfilling legal obligations — they’re about building a safe and ethical digital ecosystem that instils confidence in customers.

    Keep cross-border data transfers in mind

    Cross-border data transfers present a unique challenge, with increased complexity due to varying data privacy laws across regions. You must understand the respective regulations of participating countries and align your compliance practices appropriately to respect all that are relevant to your organisation. 

    For example, data privacy laws in the US are generally more lax than the GDPR so US companies taking on EU customers must hold themselves to a higher standard, with stricter controls placed on their data processing practices.

    • Evaluate third-party services : For companies utilising global networks of third-party services, be sure to select providers that maintain ongoing knowledge and vigilance towards privacy law compliance. Platforms like Matomo that innately prioritise transparency and privacy, have implemented robust security measures, and document transfers diligently are worth considering. 

    Conduct internal audits and compliance checks

    Compliance is not a “one and done” setup, but an ongoing journey requiring regular internal audits. Systems settings can drift over time, and datasets can become increasingly complex as companies scale. Human error happens, too. Audits identify gaps in your compliance efforts to guide actionable improvements. 

    • Conduct regular audits : Stay proactive with internal audits and systematic monitoring, adapting policies to align with privacy laws. Clarity in privacy notices and cookie banners fosters confidence, while regular assessments ensure alignment with GDPR requirements.
    • Ensure transparency : Platforms like Matomo simplify audits, offering valuable insights and support for ethical web analytics and transparency. The right platform can increase visibility and make generating your reports easier. Integrating these processes guarantees GDPR-aligned measures while emphasising data ownership and customer-centric values.
    • Educate and train staff : Engage in ongoing staff education and training on GDPR compliance, privacy policies, and their related responsibilities.

    Case study : GDPR compliance in action

    Achieving compliance with the General Data Protection Regulation (GDPR) stands as a paramount concern for businesses worldwide. Both small and large companies have embarked on this journey, implementing measures and revising privacy policies to conform to these regulations.

    Typeform

    Based in Ireland, Typeform, a company dealing with online forms, took GDPR compliance very seriously. Here’s how they achieved it :

    1. Conducting a data protection impact assessment (DPIA) : This vital step helped them assess personal data breach risks and enabled systematic monitoring of potential challenges.
    2. Implementing technical and organisational measures : Security measures such as encryption, access control and drafting a security policy reinforced their personal data processing mechanisms.
    3. Revamping privacy policy : They transformed their privacy policy with accessible, plain language, making it clear and user-friendly.
    4. Appointing a data protection officer (DPO) : This aligned with their core activities and strengthened their compliance efforts.

    The benefits for Typeform were profound :

    • Enhanced customer trust and confidence
    • Reduced risk of fines and penalties
    • Bolstered data security and privacy
    • Improved brand reputation, positioning them favourably among European customers

    Ensuring GDPR Compliance with Matomo Analytics

    Matomo is more than just an analytics platform ; it is a trusted guide in the realm of data privacy. Our mission is to empower users with full data ownership, fostering an inclusive digital community built on trust and transparency. Our suite of features has been meticulously designed to align with GDPR regulations, ensuring that businesses can navigate the complexities of compliance with ease and confidence.

    1. Data Anonymisation

    Matomo’s focus on ethical digital analytics means the platform allows for the anonymisation of user data, ensuring that individual identities remain protected.

    2. Robust GDPR Management

    Beyond just a GDPR Manager, Matomo provides an encompassing framework to streamline compliance activities. From managing user consent to meticulous record-keeping of processing activities, Matomo ensures you are always a step ahead.

    3. User Empowerment with Opt-Out Capabilities

    Matomo respects user choices. The platform offers users an easy way to opt-out of all tracking, giving them control over their data.

    4. First-party Cookies as the Standard

    By using first-party cookies by default, Matomo ensures data remains with the website owner, minimising potential breaches or misuse.

    5. Transparent Data Collection Practices

    Users have the right to know their data. With Matomo, they can view the exact data being collected, reinforcing a transparent relationship between businesses and their users.

    6. Visitor Data Management

    Upon request, Matomo offers capabilities to delete visitor data, aligning with the GDPR’s right to be forgotten.

    7. Data Ownership and Privacy Assurance

    Unlike other web analytics platforms, with Matomo, you retain full ownership of your data and can rest assured that it is not being used for other purposes such as advertising.

    8. IP Anonymisation

    Protecting user location details, Matomo anonymises IP addresses, adding an additional layer of privacy.

    9. Customisable Data Visualisation

    Recognising that not all data is essential, Matomo allows the disabling of visitor logs and profiles, giving businesses the flexibility to decide what data they track.

    By taking a holistic approach to GDPR compliance, Matomo streamlines the processes for you and ensures you follow the legal and ethical best practices.

    Screenshot showing the advanced GDPR manager in the Matomo dashboard

    Start your GDPR compliance journey today

    The global focus on data privacy requires using a GDPR compliance checklist. With 137 countries implementing data protection laws (UN), companies must align with international standards. Compliance, after all, goes beyond avoiding breaches— it’s about upholding privacy and building trust.

    As your trusted guide, Matomo invites you on this GDPR journey. With us, you’ll uphold privacy obligations and manage your processing activities effectively. Compliance isn’t a one-time task but a continuous journey to enhance practices and align with individual rights. Start this vital journey with Matomo today. Try it free for 21-days. No credit card required.

    Disclaimer

    We are not lawyers and don’t claim to be. The information provided here is to help give an introduction to GDPR. We encourage every business and website to take data privacy seriously and discuss these issues with your lawyer if you have any concerns.