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• Top 4 CRO Tools to Boost Your Conversion Rates in 2024

  31 octobre 2023, par Erin

  Are you tired of watching potential customers leave your website without converting ? You’ve spent countless hours creating an engaging website, but those high bounce rates keep haunting you.

  The good news ? The solution lies in the transformative power of Conversion Rate Optimisation (CRO) tools. In this guide, we’ll dive deep into the world of CRO tools. We will equip you with strategies to turn those bounces into conversions.

  Why are conversion rate optimisation tools so crucial ?

  CRO tools can be assets in digital marketing, playing a pivotal role in enhancing online businesses’ performance. CRO tools empower businesses to improve website conversion rates by analysing user behaviour. You can then leverage this user data to optimise web elements.

  Improving website conversion rates is paramount because it increases revenue and customer satisfaction. A study by VentureBeat revealed an average return on investment (ROI) of 223% thanks to CRO tools.

  173 marketers out of the surveyed group reported returns exceeding 1,000%. Both of these data points highlight the impact CRO tools can have.

  

  Coupled with CRO tools, certain testing tools and web analytics tools play a crucial role. They offer insight into user behaviour patterns, enabling businesses to choose effective strategies. By understanding what resonates with users, these tools help inform data-driven decisions. This allows businesses to refine online strategies and enhance the customer experience.

  CRO tools enhance user experiences and ensure business sustainability. Integrating these tools is crucial for staying ahead. CRO and web analytics work together to optimise digital presence. 

  Real-world examples of CRO tools in action

  In this section, we’ll explore real case studies showcasing CRO tools in action. See how businesses enhance conversion rates, user experiences, and online performance. These studies reveal the practical impact of data-driven decisions and user-focused strategies.

  

  Case study : How Matomo’s Form Analytics helped Concrete CMS 3x leads

  Concrete CMS, is a content management system provider that helps users build and manage websites. They used Matomo’s Form Analytics to uncover that users were getting stuck at the address input stage of the onboarding process. Using these insights to make adjustments to their onboarding form, Concrete CMS was able to achieve 3 times the amount of leads in just a few days.

  Read the full Concrete CMS case study.

  Best analytics tools for enhancing conversion rate optimisation in 2023

  Jump to the comparison table to see an overview of each tool.

  1. Matomo

  

  Matomo stands out as an all-encompassing tool that seamlessly combines traditional web analytics features (like pageviews and bounce rates) with advanced behavioural analytics capabilities, providing a full spectrum of insights for effective CRO.

  Key features

  • Heatmaps and Session Recordings :
    These features empower businesses to see their websites through the eyes of their visitors. By visually mapping user engagement and observing individual sessions, businesses can make informed decisions, enhance user experience and ultimately increase conversions. These tools are invaluable assets for businesses aiming to create user-friendly websites.

  • Form Analytics :
    Matomo’s Form Analytics offers comprehensive tracking of user interactions within forms. This includes covering input fields, dropdowns, buttons and submissions. Businesses can create custom conversion funnels and pinpoint form abandonment reasons. 

  • Users Flow :
    Matomo’s Users Flow feature tracks visitor paths, drop-offs and successful routes, helping businesses optimise their websites. This insight informs decisions, enhances user experience, and boosts conversion rates.

  • Surveys plugin :
    The Matomo Surveys plugin allows businesses to gather direct feedback from users. This feature enhances understanding by capturing user opinions, adding another layer to the analytical depth Matomo offers.

  • A/B testing :
    The platform allows you to conduct A/B tests to compare different versions of web pages. This helps determine which performs better in conversions. By conducting experiments and analysing the results within Matomo, businesses can iteratively refine their content and design elements.

  • Funnels :
    Matomo’s Funnels feature empower businesses to visualise, analyse and optimise their conversion paths. By identifying drop-off points, tailoring user experiences and conducting A/B tests within the funnel, businesses can make data-driven decisions that significantly boost conversions and enhance the overall user journey on their websites.

  Pros

  • Starting at $19 per month, Matomo is an affordable CRO solution.
  • Matomo guarantees accurate data, eliminating the need to fill gaps with artificial intelligence (AI) or machine learning. 
  • Matomo’s open-source framework ensures enhanced security, privacy, customisation, community support and long-term reliability. 

  Cons

  • The On-Premise (self-hosted) version is free, with additional charges for advanced features.
  • Managing Matomo On-Premise requires servers and technical know-how.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  2. Google Analytics

  

  Google Analytics provides businesses and website owners valuable insights into their online audience. It tracks website traffic, user interactions and analyses conversion data to enhance the user experience.

  While Google Analytics may not provide the extensive CRO-specific features found in other tools on this list, it can still serve as a valuable resource for basic analysis and optimisation of conversion rates.

  Key features

  • Comprehensive Data Tracking :
    Google Analytics meticulously tracks website traffic, user behaviour and conversion rates. These insights form the foundation for CRO efforts. Businesses can identify patterns, user bottlenecks and high-performing areas.

  • Real-Time Reporting :
    Access to real-time data is invaluable for CRO efforts. Monitor current website activity, user interactions, and campaign performance as they unfold. This immediate feedback empowers businesses to make instant adjustments, optimising web elements and content for maximum conversions.

  • User flow analysis
    Visualise and understand how visitors navigate through your website. It provides insights into the paths users take as they move from one page to another, helping you identify the most common routes and potential drop-off points in the user journey.

  • Event-based tracking :
    GA4’s event-based reporting offers greater flexibility and accuracy in data collection. By tracking various interactions, including video views and checkout processes, businesses can gather more precise insights into user behaviour. 

  • Funnels :
    GA4 offers multistep funnels, path analysis, custom metrics that integrate with audience segments. These user behaviour insights help businesses to tailor their websites, marketing campaigns and user experiences.

  Pros

  • Flexible audience management across products, regions or brands allow businesses to analyse data from multiple source properties. 
  • Google Analytics integrates with other Google services and third-party platforms. This enables a comprehensive view of online activities.
  • Free to use, although enterprises may need to switch to the paid version to accommodate higher data volumes.

  Cons

  • Google Analytics raises privacy concerns, primarily due to its tracking capabilities and the extensive data it collects.
  • Limitations imposed by thresholding can significantly hinder efforts to enhance user experience and boost conversions effectively.
  • Property and sampling limits exist. This creates problems when you’re dealing with extensive datasets or high-traffic websites. 
  • The interface is difficult to navigate and configure, resulting in a steep learning curve.

  3. Contentsquare

  

  Contentsquare is a web analytics and CRO platform. It stands out for its in-depth behavioural analytics. Contentsquare offers detailed data on how users interact with websites and mobile applications.

  Key features

  • Heatmaps and Session Replays :
    Users can visualise website interactions through heatmaps, highlighting popular areas and drop-offs. Session replay features enable the playback of user sessions. These provide in-depth insights into individual user experiences.

  • Conversion Funnel Analysis :
    Contentsquare tracks users through conversion funnels, identifying where users drop off during conversion. This helps in optimising the user journey and increasing conversion rates.

  • Segmentation and Personalisation :
    Businesses can segment their audience based on various criteria. Segments help create personalised experiences, tailoring content and offers to specific user groups.

  • Integration Capabilities :
    Contentsquare integrates with various third-party tools and platforms, enhancing its functionality and allowing businesses to leverage their existing tech stack.

  Pros

  • Comprehensive support and resources.
  • User-friendly interface.
  • Personalisation capabilities.

  Cons

  • High price point.
  • Steep learning curve.

  4. Hotjar

  

  Hotjar is a robust tool designed to unravel user behaviour intricacies. With its array of features including visual heatmaps, session recordings and surveys, it goes beyond just identifying popular areas and drop-offs.

  Hotjar provides direct feedback and offers an intuitive interface, enabling seamless experience optimisation.

  Key features

  • Heatmaps :
    Hotjar provides visual heatmaps that display user interactions on your website. Heatmaps show where users click, scroll, and how far they read. This feature helps identify popular areas and points of abandonment.

  • Session Recordings :
    Hotjar allows you to record user sessions and watch real interactions on your site. This insight is invaluable for understanding user behaviour and identifying usability issues.

  • Surveys and Feedback :
    Hotjar offers on-site surveys and feedback forms that can get triggered based on user behaviour. These tools help collect qualitative data from real users, providing valuable insights.

  • Recruitment Tool :
    Hotjar’s recruitment tool lets you recruit participants from your website for user testing. This feature streamlines the process of finding participants for usability studies.

  • Funnel and Form Analysis :
    Hotjar enables the tracking of user journeys through funnels. It provides insights into where users drop off during the conversion process. It also offers form analysis to optimise form completion rates.

  • User Polls :
    You can create customisable polls to engage with visitors. Gather specific feedback on your website, products, or services.

  Pros

  • Starting at $32 per month, Hotjar is a cost-effective solution for most businesses. 
  • Hotjar provides a user-friendly interface that is easy for the majority of users to pick up quickly.

  Cons

  • Does not provide traditional web analytics and requires combining with another tool, potentially creating a less streamlined and cohesive user experience, which can complicate conversion rate optimization efforts.
  • Hotjar’s limited integrations can hinder its ability to seamlessly work with other essential tools and platforms, potentially further complicating CRO.

  Comparison Table

  Please note : We aim to keep this table accurate and up to date. However, if you see any inaccuracies or outdated information, please email us at marketing@matomo.org

  To make comparing these tools even easier, we’ve put together a table for you to compare features and price points :

  

  Conclusion

  CRO tools and web analytics are essential for online success. Businesses thrive by investing wisely, understanding user behaviour and using targeted strategies. The key : generate traffic and convert it into leads and customers. The right tools and strategies lead to remarkable conversions and online success. Each click, each interaction, becomes an opportunity to create an engaging user journey. This careful orchestration of data and insight separates thriving businesses from the rest.

  Are you ready to embark on a journey toward improved conversions and enhanced user experiences ? Matomo offers analytics solutions meticulously designed to complement your CRO strategy. Take the next step in your CRO journey. Start your 21-day free trial today—no credit card required.

  Try Matomo for Free

  21 day free trial. No credit card required.

  
  

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• Fintech Content Marketing : 10 Best Practices & Growth Strategies

  24 juillet 2024, par Erin

  Content marketing is an effective strategy for growth and building trust. This is especially true in the fintech industry, where competition is intense and trust is crucial. Content marketing helps you strengthen customer relationships, engage your audience, and differentiate yourself from competitors.

  To get the most out of your fintech content marketing, you need to develop the right strategy.

  In this guide, we’ll cover everything you need to know about content marketing for fintech companies so you can expand your reach and grow your business.

  What is fintech content marketing ?

  Fintech content marketing is creating content around financial topics on the internet to attract, engage, and convert audiences.

  Fintech companies can use a content strategy to drive leads by creating educational content.

  

  While financial content is important, it’s easy for it to feel boring, unrelatable, or confusing. But, when done right, fintech companies can educate their audiences with great content marketing that helps their audience understand financial topics in-depth.

  Fintech companies can create written, audio, or video content to inform their audiences about financial topics they’re interested in.

  From there, each piece of content can then be distributed to different mediums :

  • Blogs
  • Website
  • Facebook
  • YouTube
  • Instagram
  • Other websites
  • Apps
  • And more

  Once content is distributed, fintech companies can then analyse how effective the content is by tracking web analytics data like search engine traffic, social media engagement, and new customers.

  7 reasons fintech companies need content marketing

  Before we dive into fintech content marketing best practices, let’s recap why fintech companies need to lean into content to grow their business.

  Here are seven reasons your financial company needs to deploy a robust content strategy :

  

  1. Reach new audiences

  If you want to grow your fintech company, you need to find new customers. Creating content is a proven path to marketing yourself online and attracting a larger audience.

  By using search engine optimisation (SEO), social media marketing, and YouTube, you can expand your audience and grow your customer base.

  With content marketing, you can find new audiences without needing a massive budget, making scaling easier.

  2. Engage current audience

  While content can be a powerful method to reach new customers, it isn’t the only thing it’s good for.

  If you want to grow your business, another way to leverage your content is to keep your current audience engaged.

  You can create financial content to educate, inform, and add value to your current audience who already knows you. Repurposing content between the different platforms your audience is on keeps them engaged with you and your brand.

  It’s a simple way to capture and keep the attention of your audience, build trust, and convert more prospects into customers.

  3. Build relationships with customers

  You should leverage content marketing in various spaces, such as social media, your website, a blog, or even YouTube. Creating content on different channels allows you to build relationships with your customers on autopilot.

  The general rule in marketing is that the more touch points you have with your customers, the more you’ll sell. Creating more content means you always have new opportunities to increase those touchpoints, build deeper relationships, and sell more.

  4. Grow authority in a space

  If you want people to trust you and your financial tech, you need to be seen as an authority. How can someone trust that your app or web platform will help them with their finances if they don’t trust you’re a financial expert ?

  You should use informative content to become a thought leader in your space. You can post content on social media or your own platforms.

  You can also spread your authority by leveraging other brands’ or influencers’ audiences through guest blog posting and guest podcasting.

  5. Drive new leads

  Content marketing isn’t just a fun hobby for businesses. It’s one of the smartest ways to drive new leads.

  You should be crafting content for your top-of-funnel marketing strategy to attract potential customers.

  Creating content consistently is a great way to bring in new audience members into your funnel.

  Once you grow your top-of-funnel audience, you can convert them into leads by getting them to join your email list or trial your financial software.

  One tip to get more out of your content strategy is creating evergreen content to continually drive leads. For example, create “set-it-and-forget it” blog posts or YouTube videos that will continue working for you daily to attract new audience members searching for helpful financial information. Then, provide a call to action on that content to join your email list (by leveraging a lead magnet).

  6. Convert prospects to customers

  When you have a continual flow of new top-of-funnel prospects, you always have a fresh cycle of prospects you can convert into customers.

  Content is primarily used to attract new audience members and engage your current audience at the top of your funnel. But it can also be used to convert your audience into customers.

  Try mixing up your content types to drive conversions :

  • Educational
  • Entertaining
  • Promotional

  Don’t just show off educational content.

  You should also mix in “authority” content by displaying case studies of user success stories and calling to action to sign up for a free trial or request a demo.

  7. Lower Customer Acquisition Cost (CAC)

  On the business side, if you want a marketing strategy that will keep expenses low long term, you’ll want to invest more in content.

  Content marketing has a great return on investment (ROI) for your time and effort.

  Why ?

  Because the customer acquisition costs (CAC) are so low.

  You can create content that can bring in leads for months if not years.

  If you only use Google or Facebook ads to drive new leads, you always have to “pay-to-play.” When you turn the advertising tap off, your leads dry up.

  But, with blogs and videos, you can create content that can bring in organic customers on repeat. It’s like a snowball effect that keeps going long after you’ve completed the initial work.

  10 fintech content marketing best practices

  Here are ten best practices to establish a strong content marketing strategy as a fintech company :

  

  1. Set SMART goals

  A good content strategy starts with goal-setting. You’ll never get there if you don’t know where you’re going.

  To make sure your fintech content marketing strategy is a success, you need to set SMART goals :

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

  For example, you might set a goal to reach 20,000 blog visits in one year and convert blog visits at a rate of 3%.

  Setting clear content goals will streamline operations, so you stay consistent and get the most out of your efforts.

  3. Be transparent

  Transparency is crucial for fintech companies, as they handle sensitive financial data and, in many cases, monetary transactions.

  It’s essential for you to be open and clear about your products, services, and data practices. By being honest about privacy and security measures, fintechs can build and maintain trust with their customers.

  This transparency not only helps in establishing credibility but also ensures customers feel confident about how their financial information is managed and protected.

  

  4. Take an education-first approach

  Content isn’t just about “hooking” or entertaining your audience. That’s just one aspect of a content strategy.

  The best approach to building authority and converting leads from your content is to take an education-first approach.

  Remember above, when we touched on understanding your ICP ? You need to know your ICP’s interests and pain points inside and out and then map your product’s strengths to those that are relevant.

  Always start with your ICP, then build the content strategy around them based on your product.

  Find connections and identify how your product can address the ICP’s interests and pain points.

  For example, let’s say your ICPs are Gen Z consumers. They’re interested in independence and saving for future goals. Their pain points might include lack of investment knowledge and managing student debts and other loans.

  Let’s say your product is a personal finance app. Some of your benefits might be budget tracking and beginner-friendly investment options. You could create a content strategy around budgeting in your 20s and investing for beginners.

  Content strategies will vary widely based on your ICP. For instance, content for a fintech company targeting those approaching retirement will need a different focus compared to that aimed at younger consumers.

  Remember : practical, step-by-step, value-driven content performs best regarding conversions.

  5. Leverage the right tools

  If you’re going to succeed with content, you need to lean on the right tools.

  Here are a few types of tools you should consider (and recommendations) :

  • Project management (i.e., Asana)
  • Content management system (i.e., WordPress)
  • Content scheduling (i.e., Hootsuite)
  • Design (i.e., Canva)
  • SEO (i.e., Ahrefs)
  • Web analytics (i.e., Matomo)

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  6. Promote your content on different platforms

  You’ll want to promote your fintech content marketing strategy on different channels and platforms to get the most out of your fintech content marketing strategy.

  Start with one core platform before you pick a few platforms to promote your content. You should leverage at least one social media platform.

  Then, create a blog and an email newsletter to ensure you create multiple touchpoints.

  Here are some tips on how to pick the right platform :

  • Consider age range (i.e. TikTok for a younger audience, Facebook for an older audience)
  • Consider your preferred content type (YouTube for long-form video, X for short-form written content
  • Consider your competition (i.e. go where competitive fintech companies already are)

  7. Track results 

  How do you know if you’re on pace to reach the SMART goals you set earlier ?

  By tracking your results. 

  You should dive into your data regularly to ensure your content is working. Make sure to track social media, email marketing, and web results.

  Keep a close eye on your website KPIs and track your conversions to ensure a return on investment (ROI). For more detailed guidance on monitoring your website’s performance, check out our blog on how to check website traffic as accurately as possible.

  Remember, a data-driven approach is the best way to stay on track with your content goals.

  8. Establish a content leader

  Your content marketing needs a leader. You should establish someone on your marketing team to oversee your content plan. 

  They should ensure they collaborate well with different teams, understand social media and SEO, and know how to manage projects.

  Most of all, don’t forget that they’re in charge of tracking your data and reporting to higher-ups, so they should be comfortable with web analytics and know how to track performance well.

  9. Optimise for SEO

  It’s not enough to create a weekly blog post. You could craft the most valuable content on your website, but nobody will find it online if it isn’t optimised for SEO.

  Your content leader should analyse SEO data using a tool like Ahrefs or SEMrush to analyse different keywords to target in your content. 

  A web analytics tool like Matomo can then be used to track results. Matomo offers traditional web analytics, including pageviews, bounce rate, and sources of traffic, alongside features like heatmaps, session recordings, and A/B testing.

  These advanced features provide deeper insights into how users interact with your site and content, helping you pinpoint areas for improvement. Improving the user experience based on these insights can then positively impact your Google rankings.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  10. Stay compliant

  Fintech is a highly regulated industry. Keeping this in mind, you need to ensure you take the necessary steps to ensure you remain compliant with all applicable laws and regulations.

  Non-compliance can result in severe penalties.

  Given these high standards, it’s crucial to ensure that user data remains private and secure. Matomo helps with this by providing a compliant web analytics solution that respects user privacy. With Matomo, you can confidently manage compliance and build trust with your customers while also reliably tracking the performance of your content marketing.

  

  Drive your content marketing strategy with Matomo

  Leaning into content marketing can be one of the best ways your fintech company can attract, engage, convert, and retain your audience.

  By creating high-quality content for your audience on social media, YouTube, and your website, you can establish your brand as an authority to grow your business for years to come.

  But remember, you need to make sure you’re only using privacy-friendly, compliant tools to protect your audience’s data.

  Thankfully, Matomo has you covered.

  As a privacy-friendly web analytics tool, Matomo ensures that your website data is tracked and stored in compliance with privacy laws.

  Trusted by over 1 million websites, it offers reliable data without sampling, guaranteeing accuracy. Matomo is designed to be fully compliant with privacy regulations such as GDPR and CCPA, while also providing advanced features like heatmaps, session recordings, and A/B testing to help you track and enhance your website’s performance.

  Request a demo to see how Matomo can benefit your fintech business now.

  Try Matomo for Free

  21 day free trial. No credit card required.

  
  

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• TCP connection refused with FFMPEG

  2 février 2017, par Samul

  OFFICIAL EDIT :

  I thank you so much for your help but I am still encountering problems.

  My ffserver.conf file is like this :

  # Port on which the server is listening. You must select a different
  
  # port from your standard HTTP web server if it is running on the same
  
  # computer.
  
  HTTPPort 8090
  
  
  
  # Address on which the server is bound. Only useful if you have
  
  # several network interfaces.
  
  HTTPBindAddress 0.0.0.0
  
  
  
  # Number of simultaneous HTTP connections that can be handled. It has
  
  # to be defined *before* the MaxClients parameter, since it defines the
  
  # MaxClients maximum limit.
  
  MaxHTTPConnections 2000
  
  
  
  # Number of simultaneous requests that can be handled. Since FFServer
  
  # is very fast, it is more likely that you will want to leave this high
  
  # and use MaxBandwidth, below.
  
  MaxClients 1000
  
  
  
  # This the maximum amount of kbit/sec that you are prepared to
  
  # consume when streaming to clients.
  
  MaxBandwidth 1000
  
  
  
  # Access log file (uses standard Apache log file format)
  
  # '-' is the standard output.
  
  CustomLog -
  
  
  
  ##################################################################
  
  # Definition of the live feeds. Each live feed contains one video
  
  # and/or audio sequence coming from an ffmpeg encoder or another
  
  # ffserver. This sequence may be encoded simultaneously with several
  
  # codecs at several resolutions.
  
  
  
  <feed>
  
  
  
  # You must use 'ffmpeg' to send a live feed to ffserver. In this
  
  # example, you can type:
  
  #
  
  # ffmpeg http://localhost:8090/feed1.ffm
  
  
  
  # ffserver can also do time shifting. It means that it can stream any
  
  # previously recorded live stream. The request should contain:
  
  # "http://xxxx?date=[YYYY-MM-DDT][[HH:]MM:]SS[.m...]".You must specify
  
  # a path where the feed is stored on disk. You also specify the
  
  # maximum size of the feed, where zero means unlimited. Default:
  
  # File=/tmp/feed_name.ffm FileMaxSize=5M
  
  File /tmp/feed1.ffm
  
  FileMaxSize 200K
  
  
  
  # You could specify
  
  # ReadOnlyFile /saved/specialvideo.ffm
  
  # This marks the file as readonly and it will not be deleted or updated.
  
  
  
  # Specify launch in order to start ffmpeg automatically.
  
  # First ffmpeg must be defined with an appropriate path if needed,
  
  # after that options can follow, but avoid adding the http:// field
  
  #Launch ffmpeg
  
  
  
  # Only allow connections from localhost to the feed.
  
  #ACL allow 127.0.0.1
  
  #ACL allow 189.34.0.158
  
  </feed>
  
  
  
  
  
  ##################################################################
  
  # Now you can define each stream which will be generated from the
  
  # original audio and video stream. Each format has a filename (here
  
  # 'test1.mpg'). FFServer will send this stream when answering a
  
  # request containing this filename.
  
  
  
  <stream>
  
  
  
  # coming from live feed 'feed1'
  
  Feed feed1.ffm
  
  
  
  # Format of the stream : you can choose among:
  
  # mpeg       : MPEG-1 multiplexed video and audio
  
  # mpegvideo  : only MPEG-1 video
  
  # mp2        : MPEG-2 audio (use AudioCodec to select layer 2 and 3 codec)
  
  # ogg        : Ogg format (Vorbis audio codec)
  
  # rm         : RealNetworks-compatible stream. Multiplexed audio and video.
  
  # ra         : RealNetworks-compatible stream. Audio only.
  
  # mpjpeg     : Multipart JPEG (works with Netscape without any plugin)
  
  # jpeg       : Generate a single JPEG image.
  
  # asf        : ASF compatible streaming (Windows Media Player format).
  
  # swf        : Macromedia Flash compatible stream
  
  # avi        : AVI format (MPEG-4 video, MPEG audio sound)
  
  Format mpeg
  
  
  
  # Bitrate for the audio stream. Codecs usually support only a few
  
  # different bitrates.
  
  AudioBitRate 32
  
  
  
  # Number of audio channels: 1 = mono, 2 = stereo
  
  AudioChannels 1
  
  
  
  # Sampling frequency for audio. When using low bitrates, you should
  
  # lower this frequency to 22050 or 11025. The supported frequencies
  
  # depend on the selected audio codec.
  
  AudioSampleRate 44100
  
  
  
  # Bitrate for the video stream
  
  VideoBitRate 64
  
  
  
  # Ratecontrol buffer size
  
  VideoBufferSize 40
  
  
  
  # Number of frames per second
  
  VideoFrameRate 3
  
  
  
  # Size of the video frame: WxH (default: 160x128)
  
  # The following abbreviations are defined: sqcif, qcif, cif, 4cif, qqvga,
  
  # qvga, vga, svga, xga, uxga, qxga, sxga, qsxga, hsxga, wvga, wxga, wsxga,
  
  # wuxga, woxga, wqsxga, wquxga, whsxga, whuxga, cga, ega, hd480, hd720,
  
  # hd1080
  
  VideoSize 160x128
  
  
  
  # Transmit only intra frames (useful for low bitrates, but kills frame rate).
  
  #VideoIntraOnly
  
  
  
  # If non-intra only, an intra frame is transmitted every VideoGopSize
  
  # frames. Video synchronization can only begin at an intra frame.
  
  VideoGopSize 12
  
  
  
  # More MPEG-4 parameters
  
  # VideoHighQuality
  
  # Video4MotionVector
  
  
  
  # Choose your codecs:
  
  #AudioCodec mp2
  
  #VideoCodec mpeg1video
  
  
  
  # Suppress audio
  
  #NoAudio
  
  
  
  # Suppress video
  
  #NoVideo
  
  
  
  #VideoQMin 3
  
  #VideoQMax 31
  
  
  
  # Set this to the number of seconds backwards in time to start. Note that
  
  # most players will buffer 5-10 seconds of video, and also you need to allow
  
  # for a keyframe to appear in the data stream.
  
  #Preroll 15
  
  
  
  # ACL:
  
  
  
  # You can allow ranges of addresses (or single addresses)
  
  #ACL ALLOW <first address="address"> <last address="address">
  
  
  
  # You can deny ranges of addresses (or single addresses)
  
  #ACL DENY <first address="address"> <last address="address">
  
  
  
  # You can repeat the ACL allow/deny as often as you like. It is on a per
  
  # stream basis. The first match defines the action. If there are no matches,
  
  # then the default is the inverse of the last ACL statement.
  
  #
  
  # Thus 'ACL allow localhost' only allows access from localhost.
  
  # 'ACL deny 1.0.0.0 1.255.255.255' would deny the whole of network 1 and
  
  # allow everybody else.
  
  
  
  </last></first></last></first></stream>
  
  
  
  
  
  ##################################################################
  
  # Example streams
  
  
  
  
  
  # Multipart JPEG
  
  
  
  #<stream>
  
  #Feed feed1.ffm
  
  #Format mpjpeg
  
  #VideoFrameRate 2
  
  #VideoIntraOnly
  
  #NoAudio
  
  #Strict -1
  
  #</stream>
  
  
  
  
  
  # Single JPEG
  
  
  
  #<stream>
  
  #Feed feed1.ffm
  
  #Format jpeg
  
  #VideoFrameRate 2
  
  #VideoIntraOnly
  
  ##VideoSize 352x240
  
  #NoAudio
  
  #Strict -1
  
  #</stream>
  
  
  
  
  
  # Flash
  
  
  
  #<stream>
  
  #Feed feed1.ffm
  
  #Format swf
  
  #VideoFrameRate 2
  
  #VideoIntraOnly
  
  #NoAudio
  
  #</stream>
  
  
  
  
  
  # ASF compatible
  
  
  
  <stream>
  
  Feed feed1.ffm
  
  Format asf
  
  VideoFrameRate 15
  
  VideoSize 352x240
  
  VideoBitRate 256
  
  VideoBufferSize 40
  
  VideoGopSize 30
  
  AudioBitRate 64
  
  StartSendOnKey
  
  </stream>
  
  
  
  
  
  # MP3 audio
  
  
  
  #<stream>
  
  #Feed feed1.ffm
  
  #Format mp2
  
  #AudioCodec mp3
  
  #AudioBitRate 64
  
  #AudioChannels 1
  
  #AudioSampleRate 44100
  
  #NoVideo
  
  #</stream>
  
  
  
  
  
  # Ogg Vorbis audio
  
  
  
  #<stream>
  
  #Feed feed1.ffm
  
  #Metadata title "Stream title"
  
  #AudioBitRate 64
  
  #AudioChannels 2
  
  #AudioSampleRate 44100
  
  #NoVideo
  
  #</stream>
  
  
  
  
  
  # Real with audio only at 32 kbits
  
  
  
  #<stream>
  
  #Feed feed1.ffm
  
  #Format rm
  
  #AudioBitRate 32
  
  #NoVideo
  
  #NoAudio
  
  #</stream>
  
  
  
  
  
  # Real with audio and video at 64 kbits
  
  
  
  #<stream>
  
  #Feed feed1.ffm
  
  #Format rm
  
  #AudioBitRate 32
  
  #VideoBitRate 128
  
  #VideoFrameRate 25
  
  #VideoGopSize 25
  
  #NoAudio
  
  #</stream>
  
  
  
  
  
  ##################################################################
  
  # A stream coming from a file: you only need to set the input
  
  # filename and optionally a new format. Supported conversions:
  
  #    AVI -> ASF
  
  
  
  #<stream>
  
  #File "/usr/local/httpd/htdocs/tlive.rm"
  
  #NoAudio
  
  #</stream>
  
  
  
  #<stream>
  
  #File "/usr/local/httpd/htdocs/test.asf"
  
  #NoAudio
  
  #Metadata author "Me"
  
  #Metadata copyright "Super MegaCorp"
  
  #Metadata title "Test stream from disk"
  
  #Metadata comment "Test comment"
  
  #</stream>
  
  
  
  
  
  ##################################################################
  
  # RTSP examples
  
  #
  
  # You can access this stream with the RTSP URL:
  
  #   rtsp://localhost:5454/test1-rtsp.mpg
  
  #
  
  # A non-standard RTSP redirector is also created. Its URL is:
  
  #   http://localhost:8090/test1-rtsp.rtsp
  
  
  
  #<stream>
  
  #Format rtp
  
  #File "/usr/local/httpd/htdocs/test1.mpg"
  
  #</stream>
  
  
  
  
  
  # Transcode an incoming live feed to another live feed,
  
  # using libx264 and video presets
  
  
  
  #<stream>
  
  #Format rtp
  
  #Feed feed1.ffm
  
  #VideoCodec libx264
  
  #VideoFrameRate 24
  
  #VideoBitRate 100
  
  #VideoSize 480x272
  
  #AVPresetVideo default
  
  #AVPresetVideo baseline
  
  #AVOptionVideo flags +global_header
  
  #
  
  #AudioCodec libfaac
  
  #AudioBitRate 32
  
  #AudioChannels 2
  
  #AudioSampleRate 22050
  
  #AVOptionAudio flags +global_header
  
  #</stream>
  
  
  
  ##################################################################
  
  # SDP/multicast examples
  
  #
  
  # If you want to send your stream in multicast, you must set the
  
  # multicast address with MulticastAddress. The port and the TTL can
  
  # also be set.
  
  #
  
  # An SDP file is automatically generated by ffserver by adding the
  
  # 'sdp' extension to the stream name (here
  
  # http://localhost:8090/test1-sdp.sdp). You should usually give this
  
  # file to your player to play the stream.
  
  #
  
  # The 'NoLoop' option can be used to avoid looping when the stream is
  
  # terminated.
  
  
  
  #<stream>
  
  #Format rtp
  
  #File "/usr/local/httpd/htdocs/test1.mpg"
  
  #MulticastAddress 224.124.0.1
  
  #MulticastPort 5000
  
  #MulticastTTL 16
  
  #NoLoop
  
  #</stream>
  
  
  
  
  
  ##################################################################
  
  # Special streams
  
  
  
  # Server status
  
  
  
  <stream>
  
  Format status
  
  
  
  # Only allow local people to get the status
  
  ACL allow localhost
  
  ACL allow 192.168.0.0 192.168.255.255
  
  
  
  #FaviconURL http://pond1.gladstonefamily.net:8080/favicon.ico
  
  </stream>
  
  
  
  
  
  # Redirect index.html to the appropriate site
  
  
  
  <redirect>
  
  URL http://www.ffmpeg.org/
  
  </redirect>

  I started my server and executed :

  ffserver -d -f /usr/share/doc/ffmpeg-2.6.8/ffserver.conf

  No error message and everything looks fine.

  After that I execute this (in your answer, I think you forgot the port number) :

  ffmpeg -i "rtsp://200.180.90.95:554/onvif1" -r 25 -s 640x480 -c:v libx264 -flags +global_header -f flv "http://45.79.207.38:8090/feed1.ffm"

  Then I get this log :

    libavutil      54. 20.100 / 54. 20.100
  
    libavcodec     56. 26.100 / 56. 26.100
  
    libavformat    56. 25.101 / 56. 25.101
  
    libavdevice    56.  4.100 / 56.  4.100
  
    libavfilter     5. 11.102 /  5. 11.102
  
    libavresample   2.  1.  0 /  2.  1.  0
  
    libswscale      3.  1.101 /  3.  1.101
  
    libswresample   1.  1.100 /  1.  1.100
  
    libpostproc    53.  3.100 / 53.  3.100
  
  [h264 @ 0x1a23580] RTP: missed 1 packets
  
  [pcm_alaw @ 0x1a24360] RTP: missed 2 packets
  
  [h264 @ 0x1a23580] RTP: missed 1 packets
  
  Invalid UE golomb code
  
  [h264 @ 0x1a23580] cbp too large (3199971767) at 76 33
  
  [h264 @ 0x1a23580] error while decoding MB 76 33
  
  [h264 @ 0x1a23580] Cannot use next picture in error concealment
  
  [h264 @ 0x1a23580] concealing 933 DC, 933 AC, 933 MV errors in P frame
  
  [h264 @ 0x1a23580] RTP: missed 1 packets
  
  [h264 @ 0x1a23580] cbp too large (62) at 50 24
  
  [h264 @ 0x1a23580] error while decoding MB 50 24
  
  [h264 @ 0x1a23580] Cannot use next picture in error concealment
  
  [h264 @ 0x1a23580] concealing 1679 DC, 1679 AC, 1679 MV errors in P frame
  
  [h264 @ 0x1a23580] RTP: missed 2 packets
  
  [h264 @ 0x1a23580] Cannot use next picture in error concealment
  
  [h264 @ 0x1a23580] concealing 1965 DC, 1965 AC, 1965 MV errors in P frame
  
  [pcm_alaw @ 0x1a24360] RTP: missed 1 packets
  
      Last message repeated 1 times
  
  [h264 @ 0x1a23580] RTP: missed 3 packets
  
  [h264 @ 0x1a23580] mb_type 49 in P slice too large at 74 25
  
  [h264 @ 0x1a23580] error while decoding MB 74 25
  
  [h264 @ 0x1a23580] Cannot use next picture in error concealment
  
  [h264 @ 0x1a23580] concealing 1575 DC, 1575 AC, 1575 MV errors in P frame
  
  [h264 @ 0x1a23580] RTP: missed 2 packets
  
  [h264 @ 0x1a23580] P sub_mb_type 29 out of range at 30 26
  
  [h264 @ 0x1a23580] error while decoding MB 30 26
  
  [h264 @ 0x1a23580] Cannot use next picture in error concealment
  
  [h264 @ 0x1a23580] concealing 1539 DC, 1539 AC, 1539 MV errors in P frame
  
  [h264 @ 0x1a23580] RTP: missed 1 packets
  
  [h264 @ 0x1a23580] out of range intra chroma pred mode at 72 29
  
  [h264 @ 0x1a23580] error while decoding MB 72 29
  
  [h264 @ 0x1a23580] Cannot use next picture in error concealment
  
  [h264 @ 0x1a23580] concealing 1257 DC, 1257 AC, 1257 MV errors in P frame
  
  [h264 @ 0x1a23580] RTP: missed 3 packets
  
  [h264 @ 0x1a23580] negative number of zero coeffs at 48 5
  
  [h264 @ 0x1a23580] error while decoding MB 48 5
  
  [h264 @ 0x1a23580] Cannot use next picture in error concealment
  
  [h264 @ 0x1a23580] concealing 3201 DC, 3201 AC, 3201 MV errors in P frame
  
  [pcm_alaw @ 0x1a24360] RTP: missed 1 packets
  
  [rtsp @ 0x1a20ee0] decoding for stream 0 failed
  
  Guessed Channel Layout for  Input Stream #0.1 : mono
  
  Input #0, rtsp, from 'rtsp://200.180.90.95:554/onvif1':
  
    Metadata:
  
      title           : H.264 Video, RtspServer_0.0.0.2
  
    Duration: N/A, start: 0.000000, bitrate: N/A
  
      Stream #0:0: Video: h264 (Baseline), yuv420p, 1280x720, 90k tbr, 90k tbn, 180k tbc
  
      Stream #0:1: Audio: pcm_alaw, 8000 Hz, 1 channels, s16, 64 kb/s
  
  [libx264 @ 0x1b728a0] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX AVX2 FMA3 LZCNT BMI2
  
  [libx264 @ 0x1b728a0] profile High, level 3.0
  
  [libx264 @ 0x1b728a0] 264 - core 142 r2495 6a301b6 - H.264/MPEG-4 AVC codec - Copyleft 2003-2014 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=1 lookahead_threads=1 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250 keyint_min=25 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
  
  [flv @ 0x1a66300] FLV does not support sample rate 8000, choose from (44100, 22050, 11025)
  
  [flv @ 0x1a66300] Audio codec mp3 not compatible with flv
  
  Output #0, flv, to 'http://45.79.207.38:8090/feed1.ffm':
  
    Metadata:
  
      title           : H.264 Video, RtspServer_0.0.0.2
  
      encoder         : Lavf56.25.101
  
      Stream #0:0: Video: h264 (libx264) ([7][0][0][0] / 0x0007), yuv420p, 640x480, q=-1--1, 25 fps, 1k tbn, 25 tbc
  
      Metadata:
  
        encoder         : Lavc56.26.100 libx264
  
      Stream #0:1: Audio: mp3 (libmp3lame) ([2][0][0][0] / 0x0002), 8000 Hz, mono, s16p
  
      Metadata:
  
        encoder         : Lavc56.26.100 libmp3lame
  
  Stream mapping:
  
    Stream #0:0 -> #0:0 (h264 (native) -> h264 (libx264))
  
    Stream #0:1 -> #0:1 (pcm_alaw (native) -> mp3 (libmp3lame))
  
  Could not write header for output file #0 (incorrect codec parameters ?): Function not implemented

  I am doing this in a clean install of CENTOS, no customization. Could you please helpe me ?