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  • LGPD : Demystifying Brazil’s New Data Protection Law

    31 août 2023, par Erin — Privacy

    The General Personal Data Protection Law (LGPD or Lei Geral de Proteção de Dados Pessoais) is a relatively new legislation passed by the Brazilian government in 2018. The law officially took effect on September 18, 2020, but was not enforced until August 1, 2021, due to complications from the COVID-19 pandemic.

    For organisations that do business in Brazil and collect personal data, the LGPD has far-reaching implications, with 65 separate articles that outline how organisations must collect, process, disclose and erase personal data.

    In this article, you’ll learn what the LGPD is, including its contents and how a legal entity can be compliant.

    What is the LGPD ?

    The LGPD is a new data protection and privacy law passed by the Federal Brazilian Government on May 29, 2018. The purpose of the law is to unify the 40 previous Brazilian laws that regulated the processing of personal data.

    The LGPD explained

    Many of the older laws have been either updated or removed to accommodate this change. The LGPD comprises 65 separate articles, and each covers a different area of the legislation, such as the rights of data subjects and the legal bases on which personal data may be collected. It also sets out the responsibilities of the National Data Protection Authority (ANPD), a newly created agency responsible for the guidance, supervision and enforcement of the LGPD.

    LGPD compliance is essential for organisations wishing to operate in Brazil and collect personal data for commercial purposes, whether online or offline. However, understanding the different rules and regulations and even figuring out if the LGPD applies to you can be challenging.

    Fortunately, the LGPD is relatively easy to understand and shares many similarities with the General Data Protection Regulation (GDPR), the data protection law implemented on May 25, 2018, by the European Union. This may help you better understand why the LGPD was enacted, the policies it contains and the goals it hopes to achieve. Both laws are very similar, but some items are unique to Brazil, such as what qualifies as a legal basis for collecting personal data.

    For these reasons, organisations should not apply a one-size-fits-all approach to GDPR and LGPD compliance, for they are different laws with different guiding principles and requirements.

    Who does the LGPD apply to, and who is exempt ?

    The LGPD applies to any natural person, public entity and private entity that collects, processes and stores personal data for commercial purposes within the national territory of Brazil. The same also applies to those who process the personal data of Brazilian and non-Brazilian citizens within the national territory of Brazil, even if the data processor is outside of Brazil. It also applies to those who process personal data collected from the national territory of Brazil.

    So, what does this all mean ? 

    Regardless of your location, if you conduct any personal data processing activities in Brazil or you process data that was collected from Brazil, then there is a high possibility that the LGPD applies to you. This is especially true if the data processing is for commercial purposes ; or, to be more precise, for the offering or provision of goods or services. It also means that subjects whose personal data is collected under these conditions are protected by the nine data subject rights.

    There are exceptions where the LGPD does not apply to data processors. These include if you process personal data for private or non-commercial reasons ; for artistic, journalistic and select academic purposes ; and for the purpose of state security, public safety, national defence and activities related to the investigation and prosecution of criminal offenders. Also, if the processed data originates from a country with similar data protection laws to Brazil, such as any country in the European Union (where the GDPR applies), then the LGPD will not apply to that individual or organisation.

    For these reasons, it is vital that you are familiar with the LGPD so that your data processing activities comply with the new standards. This is also important for the future, as an estimated 75% of the global population’s personal data will be protected by a privacy regulation. Getting things right now will make life easier moving forward.

    What are the nine LGPD data subject rights ?

    The LGPD has nine data subject rights. These protect the rights and freedoms of subjects, regardless of their political opinion and religious belief.

    What are the LGPD consumer rights?

    These rights, listed under Article 19 of the LGPD, confirm that a data subject has the right to :

    1. Confirm the processing of their data.
    2. Access their data.
    3. Correct data that is incomplete, not accurate and out of date.
    4. Anonymize, block and delete data that is excessive, unnecessary and was not processed in compliance with the law.
    5. Move their data to a different service provider or product provider by special request.
    6. Delete or stop using personal data under certain circumstances.
    7. Gain information about who the data processor has shared the processed data with, including private and public entities.
    8. Be informed as to what the consequences may be for denying consent to the collection of personal data.
    9. Revoke consent to have their personal data processed under certain conditions.

    Many of these data subject rights are like the GDPR. For example, both the GDPR and LGPD give data subjects the right to be informed, the right to access, the right to data portability and the right to rectify false data. However, while the LGPD has nine data subject rights, the GDPR has only eight. What is the extra data subject right ? The right to gain information on who a data processor has shared your data with.

    There are other slight differences between the GDPR and LGPD with regard to data subject rights. For instance, the GDPR has a clear right to restrict certain data processing activities, such as those related to automation. The LGPD has this, too. But the subject of data collection automation is under Article 20, separate from all the data subject rights listed under Article 19.

    Under what conditions can personal data in Brazil be processed ?

    There are various conditions under which organisations can legally conduct personal data processing in Brazil. The aim of these conditions is to give data subjects confidence — that their personal data is processed for only safe, legal and ethical reasons. Also, the conditions help data processors, both individuals and organisations, determine if they have a legal basis for processing personal data in or in relation to Brazil.

    Legal basis of data collection in Brazil

    According to Article 7 of the LGPD, data processing may only be carried out if done :

    1. With consent by the data subject.
    2. To comply with a legal or regulatory obligation.
    3. By public authorities to assist with the execution of a public policy, one established by law or regulation.
    4. To help research entities carry out studies ; granted, when possible, subjects can anonymize their data.
    5. To carry out a contract or preliminary procedure, in particular, one related to a contract where the data subject is a party.
    6. To exercise the right of an arbitration, administration or judicial procedure.
    7. To protect the physical safety or life of someone
    8. To protect the health of someone about to undergo a procedure performed by health entities
    9. To fulfill the legitimate interests of a data processor, unless doing so would compromise a data subject’s fundamental rights and liberties.
    10. To protect one’s credit score.

    Much like the nine data subject rights, there are key differences between the LGPD and GDPR. The GDPR has six lawful bases for data processing, while the LGPD has ten. One notable addition to the LGPD is for the protection of one’s credit score, which is not covered by the GDPR. Another reason to ensure compliance with both data protection laws separately.

    LGPD vs. GDPR : How do they differ ?

    The LGPD was modeled closely on the GDPR, so it’s no surprise the two are similar. 

    Both laws ensure a high level of protection for the rights and freedoms of data subjects. They outline the legal justifications for data processing, establish the responsibilities of a data protection authority and lay out the penalties for non-compliance. That said, there are key differences between them.

    First, data subject rights ; the LGPD has nine, while the GDPR has eight. The GDPR gives data subjects the right to request a human review of automated decision-making, while the LGPD does not. Second, the legal bases for processing ; the LGPD has ten, while the GDPR has six. The four legal bases unique to the LGPD are : for protection of credit, for protection of health, for protection of life and for research entities carrying out studies.

    Both the LGPD and GDPR have different non-compliance penalties. The maximum fine for an infraction under the GDPR is up to €20 million (or 4% of the offender’s annual global revenue, whichever is higher). The maximum fine for an LGPD infraction is up to 50 million reais (around €9.2 million), or up to 2% of an offender’s revenue in Brazil, whichever is higher.

    6 steps to LGPD compliance with Matomo

    Below are steps you can follow to ensure your organisation is LGPD compliant. You’ll also learn how Matomo can help you comply quickly and easily.

    How to ensure compliance with LGPD

    Let’s dive in.

    1. Appoint a DPO

    A DPO is a person, group, or organisation that communicates with data processors, data subjects, and the ANDP.

    Curiously, the LGPD lets you appoint your own DPO — even if they reside out of Brazil. So if the LGPD applies to you, you can appoint someone in your organisation to be a DPO. Just make sure that the nominated person has the understanding and capacity to perform the role’s duties.

    2. Assess your data

    Once you’re familiar with the LGPD and confirm your eligibility for LGPD compliance, take the time to assess your data. If you plan to collect data within the territory of Brazil, you’ll need to confirm the exact location of your data subjects. 

    To do this in Matomo, simply go to the previous year’s calendar. Then click on visitors, go to locations, and look for Brazil under the “Region” section. This will tell you how many of your web visitors are located in Brazil.

    Matomo data subject locations

    3. Review privacy practices

    Review your existing privacy policies and practices, as there’s a good chance they’ll need to be updated to comply with the LGPD. Also, review your data sharing and third-party agreements, as you may need to communicate these new policies to partners that you rely on to deliver your services. 

    Lastly, review your procedures for tracking personal data and Personally Identifiable Information (PII). You may need to modify the type of data that you track to comply with the LGPD. You may even be tracking this data without your knowledge.

    4. Anonymize tracking data

    Data subjects under the LGPD have the right to request data anonymity. Therefore, to be LGPD compliant, your organisation must be able to accommodate for such a request.

    Fortunately, Matomo has various data anonymization techniques that help you protect your data subject’s privacy and comply with the LGPD. These techniques include the ability to anonymize previously tracked raw data, anonymize visitor IP addresses, and anonymize relevant geo-location data such as regions, cities and countries.

    Matomo data anonymity feature

    You can find these features and more under the Anonymize data tab within the Privacy menu on the Matomo Settings page. Learn more about how to configure privacy settings in Matomo.

    5. Comply with LGPD consent laws without cookies

    By using Matomo to anonymize the data of your data subjects, this enables you to comply with LGPD consent laws and remove the need to display cookie consent banners on your website. This is made possible by the fact that Matomo is a cookieless tracking web analytics platform.

    Unlike other web analytics platforms like Google Analytics, which collect and use third-party cookies (persistent data that remains on your device, until that data expires or until you manually delete it) for their “own purposes,” Matomo is different. We use alternative means to identify web visitors, such as count the number of unique IP addresses and perform browser fingerprinting, neither of which involve the collection of personal data.

    As a result, you don’t have to display cookie consent banners on your website, and you can track your web visitors even if they disable cookies.

    6. Give users the right to opt-out

    Under the LGPD, data subjects have the right to opt-out of your data collection procedures. For this reason, make sure that your web visitors can do this on your website.

    Matomo tracking opt-out feature

    You can do this in Matomo by adding an opt-out from tracking form to your website. To do this, click on the cog icon in the top menu, load the settings page, and click on the Users opt-out menu item in the Privacy section. Then follow the instructions to customise and publish the Matomo opt-out form.

    Achieve LGPD compliance with Matomo

    Like GDPR for Europe, the LGPD will impact organisations doing business in Brazil. And while they both share much of the same definitions and data subject rights, they differ on what qualifies as a legal basis for processing sensitive data. Complying with the GDPR and LGPD separately is non-negotiable and essential to avoiding maximum fines of €20 million and €9.2 million, respectively.

    Comply with LGPD with Matomo

    As a web analytics platform with LGPD compliance, Matomo prioritises data privacy without compromising performance. Switch to a powerful LGPD-compliant web analytics platform that respects users’ privacy. 

    Get a 21-day free trial of Matomo today. No credit card required.

    Disclaimer

    We are not lawyers and don’t claim to be. The information provided here is to help give an introduction to LGPD. We encourage every business and website to take data privacy seriously and discuss these issues with your lawyer if you have any concerns.

  • Unveiling GA4 Issues : 8 Questions from a Marketer That GA4 Can’t Answer

    8 janvier 2024, par Alex

    It’s hard to believe, but Universal Analytics had a lifespan of 11 years, from its announcement in March 2012. Despite occasional criticism, this service established standards for the entire web analytics industry. Many metrics and reports became benchmarks for a whole generation of marketers. It truly was an era.

    For instance, a lot of marketers got used to starting each workday by inspecting dashboards and standard traffic reports in the Universal Analytics web interface. There were so, so many of those days. They became so accustomed to Universal Analytics that they would enter reports, manipulate numbers, and play with metrics almost on autopilot, without much thought.

    However, six months have passed since the sunset of Universal Analytics – precisely on July 1, 2023, when Google stopped processing requests for resources using the previous version of Google Analytics. The time when data about visitors and their interactions with the website were more clearly structured within the UA paradigm is now in the past. GA4 has brought a plethora of opportunities to marketers, but along with those opportunities came a series of complexities.

    GA4 issues

    Since its initial announcement in 2020, GA4 has been plagued with errors and inconsistencies. It still has poor and sometimes illogical documentation, numerous restrictions, and peculiar interface solutions. But more importantly, the barrier to entry into web analytics has significantly increased.

    If you diligently follow GA4 updates, read the documentation, and possess skills in working with data (SQL and basic statistics), you probably won’t feel any problems – you know how to set up a convenient and efficient environment for your product and marketing data. But what if you’re not that proficient ? That’s when issues arise.

    In this article, we try to address a series of straightforward questions that less experienced users – marketers, project managers, SEO specialists, and others – want answers to. They have no time to delve into the intricacies of GA4 but seek access to the fundamentals crucial for their functionality.

    Previously, in Universal Analytics, they could quickly and conveniently address their issues. Now, the situation has become, to put it mildly, more complex. We’ve identified 8 such questions for which the current version of GA4 either fails to provide answers or implies that answers would require significant enhancements. So, let’s dive into them one by one.

    Question 1 : What are the most popular traffic sources on my website ?

    Seemingly a straightforward question. What does GA4 tell us ? It responds with a question : “Which traffic source parameter are you interested in ?”

    GA4 traffic source

    Wait, what ?

    People just want to know which resources bring them the most traffic. Is that really an issue ?

    Unfortunately, yes. In GA4, there are not one, not two, but three traffic source parameters :

    1. Session source.
    2. First User Source – the source of the first session for each user.
    3. Just the source – determined at the event or conversion level.

    If you wanted to open a report and draw conclusions quickly, we have bad news for you. Before you start ranking your traffic sources by popularity, you need to do some mental work on which parameter and in what context you will look. And even when you decide, you’ll need to make a choice in the selection of standard reports : work with the User Acquisition Report or Traffic Acquisition.

    Yes, there is a difference between them : the first uses the First User Source parameter, and the second uses the session source. And you need to figure that out too.

    Question 2 : What is my conversion rate ?

    This question concerns everyone, and it should be simple, implying a straightforward answer. But no.

    GA4 conversion rate

    In GA4, there are three conversion metrics (yes, three) :

    1. Session conversion – the percentage of sessions with a conversion.
    2. User conversion – the percentage of users who completed a conversion.
    3. First-time Purchaser Conversion – the share of active users who made their first purchase.

    If the last metric doesn’t interest us much, GA4 users can still choose something from the remaining two. But what’s next ? Which parameters to use for comparison ? Session source or user source ? What if you want to see the conversion rate for a specific event ? And how do you do this in analyses rather than in standard reports ?

    In the end, instead of an answer to a simple question, marketers get a bunch of new questions.

    Question 3. Can I trust user and session metrics ?

    Unfortunately, no. This may boggle the mind of those not well-versed in the mechanics of calculating user and session metrics, but it’s the plain truth : the numbers in GA4 and those in reality may and will differ.

    GA4 confidence levels

    The reason is that GA4 uses the HyperLogLog++ statistical algorithm to count unique values. Without delving into details, it’s a mechanism for approximate estimation of a metric with a certain level of error.

    This error level is quite well-documented. For instance, for the Total Users metric, the error level is 1.63% (for a 95% confidence interval). In simple terms, this means that 100,000 users in the GA4 interface equate to 100,000 1.63% in reality.

    Furthermore – but this is no surprise to anyone – GA4 samples data. This means that with too large a sample size or when using a large number of parameters, the application will assess your metrics based on a partial sample – let’s say 5, 10, or 30% of the entire population.

    It’s a reasonable assumption, but it can (and probably will) surprise marketers – the metrics will deviate from reality. All end-users can do (excluding delving into raw data methodologies) is to take this error level into account in their conclusions.

    Question 4. How do I calculate First Click attribution ?

    You can’t. Unfortunately, as of late, GA4 offers only three attribution models available in the Attribution tab : Last Click, Last Click For Google Ads, and Data Driven. First Click attribution is essential for understanding where and when demand is generated. In the previous version of Google Analytics (and until recently, in the current one), users could quickly apply First Click and other attribution models, compare them, and gain insights. Now, this capability is gone.

    GA4 attribution model

    Certainly, you can look at the conversion distribution considering the First User Source parameter – this will be some proxy for First Click attribution. However, comparing it with others in the Model Comparison tab won’t be possible. In the context of the GA4 interface, it makes sense to forget about non-standard attribution models.

    Question 5. How do I account for intra-session traffic ?

    Intra-session traffic essentially refers to a change in traffic sources within a session. Imagine a scenario where a user comes to your site organically from Google and, within a minute, comes from an email campaign. In the previous version of Google Analytics, a new session with the traffic source “e-mail” would be created in such a case. But now, the situation has changed.

    A session now only ends in the case of a timeout – say, 30 minutes without interaction. This means a session will always have a source from which it started. If a user changes the source within a session (clicks on an ad, from email campaigns, and so on), you won’t know anything about it until they convert. This is a significant blow to intra-session traffic since their contribution to traffic remains virtually unnoticed. 

    Question 6. How can I account for users who have not consented to the use of third-party cookies ?

    You can’t. Google Consent Mode settings imply several options when a user rejects the use of 3rd party cookies. In GA4 and BigQuery, depersonalized cookieless pings will be sent. These pings do not contain specific client_id, session_id, or other custom dimensions. As a result, you won’t be able to consider them as users or link the actions of such users together.

    Question 7. How can I compare data in explorations with the previous year ?

    The maximum data retention period for a free GA4 account is 14 months. This means that if the date range is wider, you can only use standard reports. You won’t be able to compare or view cohorts or funnels for periods more than 14 months ago. This makes the product functionality less rich because various report formats in explorations are very convenient for comparing specific metrics in easily digestible reports.

    GA4 data retention

    Of course, you always have the option to connect BigQuery and store raw data without limitations, but this process usually requires the involvement of an advanced analyst. And precisely this option is unavailable to most marketers in small teams.

    Question 8. Is the data for yesterday accurate ?

    Unknown. Google declares that data processing in GA4 takes up to 48 hours. And although this process is faster, most users still have room for frustration. And they can be understood.

    Data processing time in GA4

    What does “data processing takes 24-48 hours” mean ? When will the data in reports be complete ? For yesterday ? Or the day before yesterday ? Or for all days that were more than two days ago ? Unclear. What should marketers tell their managers when they were asked if all the data is in this report ? Well, probably all of it… or maybe not… Let’s wait for 48 hours…

    Undoubtedly, computational resources and time are needed for data preprocessing and aggregation. It’s okay that data for today will not be up-to-date. And probably not for yesterday either. But people just want to know when they can trust their data. Are they asking for too much : just a note that this report contains all the data sent and processed by Google Analytics ?

    What should you do ?

    Credit should be given to the Google team – they have done a lot to enable users to answer these questions in one form or another. For example, you can use data streaming in BigQuery and work with raw data. The entry threshold for this functionality has been significantly lowered. In fact, if you are dissatisfied with the GA4 interface, you can organize your export to BigQuery and create your own reports without (almost) any restrictions.

    Another strong option is the widespread launch of GTM Server Side. This allows you to quite freely modify the event model and essentially enrich each hit with various parameters, doing this in a first-party context. This, of course, reduces the harmful impact of most of the limitations described in this text.

    But this is not a solution.

    The users in question – marketers, managers, developers – they do not want or do not have the time for a deep dive into the issue. And they want simple answers to simple (it seemed) questions. And for now, unfortunately, GA4 is more of a professional tool for analysts than a convenient instrument for generating insights for not very advanced users.

    Why is this such a serious issue ?

    The thing is – and this is crucial – over the past 10 years, Google has managed to create a sort of GA-bubble for marketers. Many of them have become so accustomed to Google Analytics that when faced with another issue, they don’t venture to explore alternative solutions but attempt to solve it on their own. And almost always, this turns out to be expensive and inconvenient.

    However, with the latest updates to GA4, it is becoming increasingly evident that this application is struggling to address even the most basic questions from users. And these questions are not fantastically complex. Much of what was described in this article is not an unsolvable mystery and is successfully addressed by other analytics services.

    Let’s try to answer some of the questions described from the perspective of Matomo.

    Question 1 : What are the most popular traffic sources ? [Solved]

    In the Acquisition panel, you will find at least three easily identifiable reports – for traffic channels (All Channels), sources (Websites), and campaigns (Campaigns). 

    Channel Type Table

    With these, you can quickly and easily answer the question about the most popular traffic sources, and if needed, delve into more detailed information, such as landing pages.

    Question 2 : What is my conversion rate ? [Solved]

    Under Goals in Matomo, you’ll easily find the overall conversion rate for your site. Below that you’ll have access to the conversion rate of each goal you’ve set in your Matomo instance.

    Question 3 : Can I trust user and session metrics ? [Solved]

    Yes. With Matomo, you’re guaranteed 100% accurate data. Matomo does not apply sampling, does not employ specific statistical algorithms, or any analogs of threshold values. Yes, it is possible, and it’s perfectly normal. If you see a metric in the visits or users field, it accurately represents reality by 100%.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    Question 4 : How do I calculate First Click attribution ? [Solved]

    You can do this in the same section where the other 5 attribution models, available in Matomo, are calculated – in the Multi Attribution section.

    Multi Attribution feature

    You can choose a specific conversion and, in a few clicks, calculate and compare up to 3 marketing attribution models. This means you don’t have to spend several days digging through documentation trying to understand how a particular model is calculated. Have a question – get an answer.

    Question 5 : How do I account for intra-session traffic ? [Solved]

    Matomo creates a new visit when a user changes a campaign. This means that you will accurately capture all relevant traffic if it is adequately tagged. No campaigns will be lost within a visit, as they will have a new utm_campaign parameter.

    This is a crucial point because when the Referrer changes, a new visit is not created, but the key lies in something else – accounting for all available traffic becomes your responsibility and depends on how you tag it.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    Question 6 : How can I account for users who have not consented to the use of third-party cookies ? [Solved]

    Google Analytics requires users to accept a cookie consent banner with “analytics_storage=granted” to track them. If users reject cookie consent banners, however, then Google Analytics can’t track these visitors at all. They simply won’t show up in your traffic reports. 

    Matomo doesn’t require cookie consent banners (apart from in the United Kingdom and Germany) and can therefore continue to track visitors even after they have rejected a cookie consent screen. This is achieved through a config_id variable (the user identifier equivalent which is updating once a day). 

    Matomo doesn't need cookie consent, so you see a complete view of your traffic

    This means that virtually all of your website traffic will be tracked regardless of whether users accept a cookie consent banner or not.

    Question 7 : How can I compare data in explorations with the previous year ? [Solved]

    There is no limitation on data retention for your aggregated reports in Matomo. The essence of Matomo experience lies in the reporting data, and consequently, retaining reports indefinitely is a viable option. So you can compare data for any timeframe. 7

    Date Comparison Selector
  • FFMPEG = I tried resizing a video, but got different resolution than I wanted [closed]

    10 janvier 2024, par wakanasakai

    I downloaded a video that had some black bars (left & right), so I used the following command in FFmpeg to make various changes to it. I tested it on a 10 second clip to see what the result would look like.

    


    -ss 00:04:44 -to 00:04:54 -vf "crop=1870:20:20:0","scale=640x480:flags=lanczos","eq=gamma=1.5:saturation=1.3:contrast=1.2"

    


    The original video is an mp4, with a resolution of 1920 x 1080. Besides trying to crop it & adjust the gamma, saturation, & contrast, I also tried to resize it to 640 x 480. Instead, it's resulting resolution is 44880 x 480 ! I have a link to it for anybody who wants to examine it directly. (It's only 487 kb.)
text

    


    I've tried using FFmpeg before, & it never did anything so insane. (It cropped it, & adjusted the gamma a saturation (I didn't test the contrast until THIS time), but it did not resize it at all.)

    


    Here is FFmpeg's log file for it. Guesses as to the cause of the insane result, & advice on how to achieve the DESIRED result (in 1 pass, if possible) are requested.

    


    ffmpeg -hwaccel auto -y -i "/storage/emulated/0/bluetooth/Barbie & the Rockers=1080-Out of this world (1987).mp4" -ss 00:04:44 -to 00:04:54 -vf "crop=1870:20:20:0","scale=640x480:flags=lanczos","eq=gamma=1.5:saturation=1.3:contrast=1.2" "/storage/emulated/0/Movies/Barbie.mp4"

ffmpeg version 6.0 Copyright (c) 2000-2023 the FFmpeg developers
  built with gcc 4.9.x (GCC) 20150123 (prerelease)
  configuration: --enable-version3 --enable-gpl --enable-nonfree --disable-indev=v4l2 --enable-libmp3lame --enable-libx264 --enable-libx265 --enable-libvpx --enable-libvorbis --enable-libtheora --enable-libopus --enable-libfdk-aac --enable-libfreetype --enable-libass --enable-libfribidi --enable-fontconfig --enable-pthreads --enable-libxvid --enable-filters --enable-openssl --enable-librtmp --disable-protocol='udp,udplite' --enable-libopencore-amrwb --enable-libopencore-amrnb --enable-libvo-amrwbenc --enable-libspeex --enable-libsoxr --enable-libwebp --enable-libxml2 --enable-libopenh264 --enable-jni --prefix=/home/silentlexx/AndroidstudioProjects/ffmpeg/ffmpeg/build/arm-api18-r13b --sysroot=/home/silentlexx/Android/android-ndk-r13b/platforms/android-18/arch-arm --arch=arm --disable-shared --enable-static --enable-pic --enable-ffmpeg --disable-ffplay --disable-ffprobe --disable-ffnvcodec --disable-avdevice --disable-debug --disable-doc --disable-htmlpages --disable-manpages --disable-podpages --disable-txtpages --disable-symver --cross-prefix=/home/silentlexx/Android/android-ndk-r13b/toolchains/arm-linux-androideabi-4.9/prebuilt/linux-x86_64/bin/arm-linux-androideabi- --target-os=android --enable-cross-compile --pkg-config-flags=--static --extra-libs='-lgnustl_static -lm -lpng -l:libz.so -lpthread' --enable-asm --enable-neon --enable-small
  libavutil      58.  2.100 / 58.  2.100
  libavcodec     60.  3.100 / 60.  3.100
  libavformat    60.  3.100 / 60.  3.100
  libavfilter     9.  3.100 /  9.  3.100
  libswscale      7.  1.100 /  7.  1.100
  libswresample   4. 10.100 /  4. 10.100
  libpostproc    57.  1.100 / 57.  1.100
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from '/storage/emulated/0/bluetooth/Barbie & the Rockers=1080-Out of this world (1987).mp4':
  Metadata:
    major_brand     : mp42
    minor_version   : 512
    compatible_brands: mp41isomiso2
    creation_time   : 2024-01-04T01:46:07.000000Z
  Duration: 00:45:33.10, start: 0.000000, bitrate: 3404 kb/s
  Stream #0:0[0x1](und): Video: h264 (avc1 / 0x31637661), yuv420p(tv, bt709, progressive), 1920x1080 [SAR 1:1 DAR 16:9], 3272 kb/s, 30 fps, 30 tbr, 15360 tbn (default)
    Metadata:
      creation_time   : 2023-06-25T13:25:03.000000Z
      vendor_id       : [0][0][0][0]
  Stream #0:1[0x2](eng): Audio: aac (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 128 kb/s (default)
    Metadata:
      creation_time   : 2023-06-25T13:25:03.000000Z
      vendor_id       : [0][0][0][0]
Stream mapping:
  Stream #0:0 -> #0:0 (h264 (native) -> h264 (libx264))
  Stream #0:1 -> #0:1 (aac (native) -> aac (native))
Press [q] to stop, [?] for help
[libx264 @ 0xf38cd180] using SAR=561/8
[libx264 @ 0xf38cd180] using cpu capabilities: ARMv6 NEON
[libx264 @ 0xf38cd180] profile High, level 3.0, 4:2:0, 8-bit
[libx264 @ 0xf38cd180] 264 - core 158 r2984 3759fcb - H.264/MPEG-4 AVC codec - Copyleft 2003-2019 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=12 lookahead_threads=2 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250 keyint_min=25 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
Output #0, mp4, to '/storage/emulated/0/Movies/Barbie.mp4':
  Metadata:
    major_brand     : mp42
    minor_version   : 512
    compatible_brands: mp41isomiso2
    encoder         : Lavf60.3.100
  Stream #0:0(und): Video: h264 (avc1 / 0x31637661), yuv420p(tv, bt709, progressive), 640x480 [SAR 561:8 DAR 187:2], q=2-31, 30 fps, 15360 tbn (default)
    Metadata:
      creation_time   : 2023-06-25T13:25:03.000000Z
      vendor_id       : [0][0][0][0]
      encoder         : Lavc60.3.100 libx264
    Side data:
      cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: N/A
  Stream #0:1(eng): Audio: aac (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 128 kb/s (default)
    Metadata:
      creation_time   : 2023-06-25T13:25:03.000000Z
      vendor_id       : [0][0][0][0]
      encoder         : Lavc60.3.100 aac
frame=    0 fps=0.0 q=0.0 size=       0kB time=-577014:32:22.77 bitrate=  -0.0kbits/s speed=N/A    
frame=    0 fps=0.0 q=0.0 size=       0kB time=00:00:00.16 bitrate=   2.4kbits/s speed=0.00197x    
frame=    0 fps=0.0 q=0.0 size=       0kB time=00:00:00.71 bitrate=   0.5kbits/s speed=0.00867x    
frame=   13 fps=0.2 q=29.0 size=       0kB time=00:00:01.48 bitrate=   0.3kbits/s speed=0.0178x    
frame=   45 fps=0.5 q=29.0 size=       0kB time=00:00:02.55 bitrate=   0.2kbits/s speed=0.0304x    
frame=   78 fps=0.9 q=29.0 size=       0kB time=00:00:03.66 bitrate=   0.1kbits/s speed=0.0434x    
frame=  114 fps=1.3 q=29.0 size=       0kB time=00:00:04.85 bitrate=   0.1kbits/s speed=0.057x    
frame=  146 fps=1.7 q=29.0 size=       0kB time=00:00:05.92 bitrate=   0.1kbits/s speed=0.0692x    
frame=  178 fps=2.1 q=29.0 size=       0kB time=00:00:07.03 bitrate=   0.1kbits/s speed=0.0817x    
frame=  209 fps=2.4 q=29.0 size=     256kB time=00:00:08.03 bitrate= 261.1kbits/s speed=0.0928x    
frame=  240 fps=2.8 q=29.0 size=     256kB time=00:00:09.07 bitrate= 231.0kbits/s speed=0.104x    
frame=  300 fps=3.4 q=-1.0 Lsize=     445kB time=00:00:09.98 bitrate= 365.2kbits/s speed=0.114x    
video:275kB audio:159kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 2.692692%
[libx264 @ 0xf38cd180] frame I:10    Avg QP:20.34  size:  2434
[libx264 @ 0xf38cd180] frame P:129   Avg QP:21.89  size:  1292
[libx264 @ 0xf38cd180] frame B:161   Avg QP:21.69  size:   555
[libx264 @ 0xf38cd180] consecutive B-frames: 20.0% 18.7% 20.0% 41.3%
[libx264 @ 0xf38cd180] mb I  I16..4: 30.2% 66.5%  3.2%
[libx264 @ 0xf38cd180] mb P  I16..4: 14.3% 17.7%  0.2%  P16..4: 12.7%  2.7%  0.4%  0.0%  0.0%    skip:52.1%
[libx264 @ 0xf38cd180] mb B  I16..4:  2.1%  1.1%  0.0%  B16..8: 21.9%  1.7%  0.0%  direct: 1.5%  skip:71.6%  L0:46.0% L1:53.0% BI: 1.0%
[libx264 @ 0xf38cd180] 8x8 transform intra:54.9% inter:98.2%
[libx264 @ 0xf38cd180] coded y,uvDC,uvAC intra: 10.3% 14.9% 1.5% inter: 2.2% 5.4% 0.0%
[libx264 @ 0xf38cd180] i16 v,h,dc,p: 93%  2%  2%  4%
[libx264 @ 0xf38cd180] i8 v,h,dc,ddl,ddr,vr,hd,vl,hu: 69%  1% 28%  0%  0%  1%  0%  0%  0%
[libx264 @ 0xf38cd180] i4 v,h,dc,ddl,ddr,vr,hd,vl,hu: 76%  3% 17%  1%  1%  2%  0%  1%  0%
[libx264 @ 0xf38cd180] i8c dc,h,v,p: 45%  2% 53%  1%
[libx264 @ 0xf38cd180] Weighted P-Frames: Y:0.8% UV:0.8%
[libx264 @ 0xf38cd180] ref P L0: 57.0%  8.7% 24.0% 10.4%
[libx264 @ 0xf38cd180] ref B L0: 79.7% 17.3%  3.0%
[libx264 @ 0xf38cd180] ref B L1: 95.6%  4.4%
[libx264 @ 0xf38cd180] kb/s:224.32
[aac @ 0xf38cd880] Qavg: 457.489