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• Your 6-step guide to increasing acquisition

  2 juillet 2019, par Matomo Core Team — Analytics Tips
  Your 6-step guide to increasing acquisition

  Want to save time and money, as well as increase conversions and acquisition ? Matomo Analytics is here to help with that !

  Let’s start by helping you create a website visitors’ acquisition strategy, without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  To help you craft a strategy for your site, check out the steps below !

  Step one : Get familiar with the Acquisition feature

  The easiest way is to start with Matomo’s Acquisition feature itself. Discover and take action on the marketing channels with the biggest ROI for your business. You’ll learn :

  How to get traffic from external websites : Find out who’s helping you succeed from external websites and convince them to do more of it. Get more traffic by proactively asking for : paid sponsorships ; guest blog posts ; or spending more advertising on the particular website.

  

  About Social Networks : Which social media channels are connecting with the audience you want ? Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  Campaigns : This helps you understand which marketing campaign is working and which isn’t. You can then shift your efforts to effectively gain more visitors with less costs. Keep track of every ad and content piece you show across internal and external channels to see which has the biggest impact on your business objectives.

  Enhanced SEO : Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy. See keyword position rankings, integrate Google, Bing and Yahoo search consoles, and no longer be restricted with “keyword not defined” showing up in your keywords reports.

  >> Watch Acquisition introduction video (playtime : 2.54 minutes)

  Step two : Set your goals and monitor conversion funnels

  Let the Goals feature guide you

  Goals are essential for building your marketing strategy and getting new customers. The more goals you track, the more you learn about behavioural changes and modify pathways to impact acquisitions over time. 

  Are you checking :

  • Which channels are converting the best for your business ?
  • Which cities/countries are most popular ?
  • What devices will attract the most visitors ?
  • How engaged your visitors are before converting ?

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you’ve put in.

  >> Watch Goals introduction video (playtime : 2.04 minutes)

  The Funnels feature leads you to success

  Conversion funnels give you the big picture on whether your acquisition plans are paying off and where they may be falling short. If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  >> Watch Funnels introduction video (playtime : 2.29 minutes)

  

  Step three : Measure the success of every touchpoint in your customer’s journey

  Multi Attribution feature

  Accurately identify channels where visitors first engage with your business, as well as the final channel they came from, before purchasing your product/service. This helps you make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Here you no longer falsely over-estimate investment in failing marketing channels.

  >> Watch Multi Attribution introduction video (playtime : 2.28 minutes)

  Step four : For ecommerce sites, understand who your customers are to increase sales

  Ecommerce feature to significantly increase $ potential

  If your website’s overall purpose is to generate revenue, the Ecommerce feature gives you comprehensive insights into your customer’s purchasing behaviours.

  This heavily reduces your risks when marketing products to potential customers as you’ll understand who to target, what to target them with and where further opportunities exist.

  >> Watch Ecommerce introduction video (playtime : 2.04 minutes)

  

  Step five : Make sure the forms on your website are easy to complete

  Form Analytics feature

  Once you get visitors through the funnel, the forms on your website are the final step to conversion and need special attention. If not done right, you could be missing out on converting a large portion of your visitors.

  Thankfully, you can now identify and fix pain points on the forms that are most important to your business’ success.

  >> Watch Form Analytics introduction video (playtime : 2.39 minutes)

  

  Step six : Discover what a customer journey looks like on a user-by-user basis and bring in key acquisition elements to your strategy

  Visitor Profiles tell you each visitors’ history

  The Profile feature summarises every visit, action and purchase made.

  Better understand :

  • Why your visitors viewed your website.
  • Why your returning visitors continue to view your website.
  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  >> Watch Visitors introduction video (playtime : 1.46 minutes)

  

  To summarise

  This guide will set you on a path to creating a well-planned acquisition strategy. It’s the key to attracting and capturing the attention of potential visitors/leads, and successfully driving them through a funnel/buyer’s journey on your website.

  Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

• Audio out of sync, direct capture device stream (Windows 10)

  3 mai 2020, par user3459555

  Using ffplay, the video stays in sync using this command :

  



  ffplay -f dshow -rtbufsize 702000k video="Cam Link"
ffplay version git-2020-05-01-39fb1e9 Copyright (c) 2003-2020 the FFmpeg developers
  built with gcc 9.3.1 (GCC) 20200328
  configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libdav1d --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libsrt --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvmaf --enable-libvorbis --enable-libvo-amrwbenc --enable-libmysofa --enable-libspeex --enable-libxvid --enable-libaom --disable-w32threads --enable-libmfx --enable-ffnvcodec --enable-cuda-llvm --enable-cuvid --enable-d3d11va --enable-nvenc --enable-nvdec --enable-dxva2 --enable-avisynth --enable-libopenmpt --enable-amf
  libavutil      56. 43.100 / 56. 43.100
  libavcodec     58. 82.100 / 58. 82.100
  libavformat    58. 42.101 / 58. 42.101
  libavdevice    58.  9.103 / 58.  9.103
  libavfilter     7. 80.100 /  7. 80.100
  libswscale      5.  6.101 /  5.  6.101
  libswresample   3.  6.100 /  3.  6.100
  libpostproc    55.  6.100 / 55.  6.100
Input #0, dshow, from 'video=Cam Link':vq=    0KB sq=    0B f=0/0
  Duration: N/A, start: 141954.961000, bitrate: N/A
    Stream #0:0: Video: rawvideo (YUY2 / 0x32595559), yuyv422, 1920x1080, 59.94 fps, 59.94 tbr, 10000k tbn, 10000k tbc
142992.53 M-V: -0.001 fd=   3 aq=    0KB vq=    0KB sq=    0B f=0/0


  



  Every controller button press stays in sync.

  



  The audio however :

  



  ffplay -f dshow audio="Digital Audio Interface (Cam Link)" -tune zerolatency
ffplay version git-2020-05-01-39fb1e9 Copyright (c) 2003-2020 the FFmpeg developers
  built with gcc 9.3.1 (GCC) 20200328
  configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libdav1d --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libsrt --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvmaf --enable-libvorbis --enable-libvo-amrwbenc --enable-libmysofa --enable-libspeex --enable-libxvid --enable-libaom --disable-w32threads --enable-libmfx --enable-ffnvcodec --enable-cuda-llvm --enable-cuvid --enable-d3d11va --enable-nvenc --enable-nvdec --enable-dxva2 --enable-avisynth --enable-libopenmpt --enable-amf
  libavutil      56. 43.100 / 56. 43.100
  libavcodec     58. 82.100 / 58. 82.100
  libavformat    58. 42.101 / 58. 42.101
  libavdevice    58.  9.103 / 58.  9.103
  libavfilter     7. 80.100 /  7. 80.100
  libswscale      5.  6.101 /  5.  6.101
  libswresample   3.  6.100 /  3.  6.100
  libpostproc    55.  6.100 / 55.  6.100
Input #0, dshow, from 'audio=Digital Audio Interface (Cam Link)':
  Duration: N/A, start: 143092.007000, bitrate: 1411 kb/s
    Stream #0:0: Audio: pcm_s16le, 44100 Hz, 2 channels, s16, 1411 kb/s
143103.21 M-A:  0.000 fd=   0 aq=    0KB vq=    0KB sq=    0B f=0/0


  



  Is always behined by about a full second.

  



  I'm not trying to record this, just trying to directly play from the Elgato Cam Link 1:1 output to my computer screen. When this is played in the Elgato Game Capture software, the video and audio are 1:1, no issues. So I know it's not the console or the capture device.

  


• USB webcam streaming in ARM board (i.MX6)

  5 septembre 2017, par Titus

  I want to streaming the camera via NETWORK. I have connected the USB webcam to i.MX6 board and want to stream in Ubuntu14.04/16.04 via network.

  Incidentally, I have installed the gstreamer and ffmpeg tools for this in i.MX6 board.

  Also I am able to stream USB webcam within Ubuntu14.04 PC using the following ffmpeg commands. But it’s also not working if I use ffplay in other Ubuntu16.04 and I am not sure why (both are same ffmpeg versions).

  ffmpeg -f v4l2 -i /dev/video0 -preset ultrafast -vcodec libx264 -tune zerolatency -b 900k -f mpegts udp://192.168.0.37:1234
  
  
  
  ffplay udp://192.168.0.37:1234

  Ubuntu 16.06 : (NOT WORKING)

  tus@titus-PC:~/workdir$ ffplay udp://192.168.0.105:1234
  
  ffplay version 2.8.11-0ubuntu0.16.04.1 Copyright (c) 2003-2017 the FFmpeg developers
  
    built with gcc 5.4.0 (Ubuntu 5.4.0-6ubuntu1~16.04.4) 20160609
  
    configuration: --prefix=/usr --extra-version=0ubuntu0.16.04.1 --build-suffix=-ffmpeg --toolchain=hardened --libdir=/usr/lib/x86_64-linux-gnu --incdir=/usr/include/x86_64-linux-gnu --cc=cc --cxx=g++ --enable-gpl --enable-shared --disable-stripping --disable-decoder=libopenjpeg --disable-decoder=libschroedinger --enable-avresample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libmodplug --enable-libmp3lame --enable-libopenjpeg --enable-libopus --enable-libpulse --enable-librtmp --enable-libschroedinger --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxvid --enable-libzvbi --enable-openal --enable-opengl --enable-x11grab --enable-libdc1394 --enable-libiec61883 --enable-libzmq --enable-frei0r --enable-libx264 --enable-libopencv
  
    libavutil      54. 31.100 / 54. 31.100
  
    libavcodec     56. 60.100 / 56. 60.100
  
    libavformat    56. 40.101 / 56. 40.101
  
    libavdevice    56.  4.100 / 56.  4.100
  
    libavfilter     5. 40.101 /  5. 40.101
  
    libavresample   2.  1.  0 /  2.  1.  0
  
    libswscale      3.  1.101 /  3.  1.101
  
    libswresample   1.  2.101 /  1.  2.101
  
    libpostproc    53.  3.100 / 53.  3.100
  
      nan    :  0.000 fd=   0 aq=    0KB vq=    0KB sq=    0B f=0/0  

  Ubuntu 14.04 : (WORKING)

  titus@titus-laptop:~$ 
  
  titus@titus-laptop:~$ ffplay udp://127.0.0.1:1234
  
  ffplay version 3.3.2 Copyright (c) 2003-2017 the FFmpeg developers
  
    built with gcc 4.8 (Ubuntu 4.8.4-2ubuntu1~14.04.3)
  
    configuration: --extra-libs=-ldl --prefix=/opt/ffmpeg --mandir=/usr/share/man --enable-avresample --disable-debug --enable-nonfree --enable-gpl --enable-version3 --enable-libopencore-amrnb --enable-libopencore-amrwb --disable-decoder=amrnb --disable-decoder=amrwb --enable-libpulse --enable-libfreetype --enable-gnutls --enable-libx264 --enable-libx265 --enable-libfdk-aac --enable-libvorbis --enable-libtheora --enable-libmp3lame --enable-libopus --enable-libvpx --enable-libspeex --enable-libass --enable-avisynth --enable-libsoxr --enable-libxvid --enable-libvidstab --enable-libwavpack --enable-nvenc
  
    libavutil      55. 58.100 / 55. 58.100
  
    libavcodec     57. 89.100 / 57. 89.100
  
    libavformat    57. 71.100 / 57. 71.100
  
    libavdevice    57.  6.100 / 57.  6.100
  
    libavfilter     6. 82.100 /  6. 82.100
  
    libavresample   3.  5.  0 /  3.  5.  0
  
    libswscale      4.  6.100 /  4.  6.100
  
    libswresample   2.  7.100 /  2.  7.100
  
    libpostproc    54.  5.100 / 54.  5.100
  
  [h264 @ 0xb0621660] non-existing PPS 0 referenced sq=    0B f=0/0   
  
      Last message repeated 1 times
  
  [h264 @ 0xb0621660] decode_slice_header error
  
  [h264 @ 0xb0621660] non-existing PPS 0 referenced
  
  [h264 @ 0xb0621660] decode_slice_header error
  
  [h264 @ 0xb0621660] non-existing PPS 0 referenced
  
  [h264 @ 0xb0621660] decode_slice_header error
  
  [h264 @ 0xb0621660] non-existing PPS 0 referenced
  
  [h264 @ 0xb0621660] decode_slice_header error
  
  [h264 @ 0xb0621660] no frame!
  
  [h264 @ 0xb0621660] non-existing PPS 0 referenced sq=    0B f=0/0   
  
  1751.47 M-V: -0.021 fd=   0 aq=    0KB vq=   11KB sq=    0B f=0/0   
  
  1751.63 M-V: -0.020 fd=   0 aq=    0KB vq=   11KB sq=    0B f=0/0   
  
  1751.80 M-V: -0.020 fd=   0 aq=    0KB vq=   11KB sq=    0B f=0/0 

  Finally I want to stream with different ARM boards. Am also not able to build ffplay command. Same issue with raspberry pi too. I am doing something wrong or misunderstood something here ?