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• Xbox Sphinx Protocol

  21 octobre 2013, par Multimedia Mike — DRM, xbox

  I’ve gone down the rabbit hole of trying to read the Xbox DVD drive from Linux. Honestly, I’m trying to remember why I even care at this point. Perhaps it’s just my metagame of trying to understand how games and related technologies operate. In my last post of the matter, I determined that it is possible to hook an Xbox drive up to a PC using a standard 40-pin IDE interface and read data sectors. However, I learned that just because the Xbox optical drive is reading an Xbox disc, that doesn’t mean it’s just going to read the sectors in response to a host request.

  Oh goodness, no. The drive is going to make the host work for those sectors.

  To help understand the concept of locked/unlocked sectors on an Xbox disc, I offer this simplistic diagram :

  
  
  

  Any DVD drive (including the Xbox drive) is free to read those first 6992 sectors (about 14 MB of data) which just contain a short DVD video asking the user to insert the disc into a proper Xbox console. Reading the remaining sectors involves performing a sequence of SCSI commands that I have taken to calling the “Sphinx Protocol” for reasons I will explain later in this post.

  References
  Doing a little Googling after my last post on the matter produced this site hosting deep, technical Xbox information. It even has a page about exactly what I am trying to achieve : Use an Xbox DVD Drive in Your PC. The page provides a tool named dvdunlocker written by “The Specialist” to perform the necessary unlocking. The archive includes a compiled Windows binary as well as its source code. The source code is written in Delphi Pascal and leverages Windows SCSI APIs. Still, it is well commented and provides a roadmap, which I will try to describe in this post.

  Sphinx Protocol
  Here is a rough flowchart of the steps that are (probably) involved in the unlocking of those remaining sectors. I reverse engineered this based on the Pascal tool described in the previous section. Disclaimer : at the time of this writing, I haven’t tested all of the steps due to some Linux kernel problems, described later.

  
  
  

  Concerning the challenge/response table that the drive sends back, it’s large (0×664 / 1636 bytes), and not all of the bytes’ meanings are known. However, these are the bytes that seem to be necessary (all multi-byte numbers are big endian) :

   bytes 0-1        Size of mode page payload data (should be 0x0662)
   bytes 2-771      Unknown
   byte  772        Should be 1
   byte  773        Number of entries in challenge/response table
   bytes 774-1026   Encrypted challenge/response table
   bytes 1027-1186  Unknown
   bytes 1187-1230  Key basis (44 bytes)
   bytes 1231-1635  Unknown
  

  The challenge/response table is the interesting part, but it’s encrypted with RC4 a.k.a. ARCFOUR. The key is derived from the 44 bytes I have labeled “key basis”– cryptographic literature probably has a better term for it ; chime in if you know what that might be. An SHA-1 hash is computed over the 44 bytes.

  The resulting SHA-1 hash — the first part of it, to be exact — is fed as the key into the RC4 decryption. The output of SHA-1 contains 160 bits of information. 160 / 8 = 20 bytes of information. To express this as a printable hex digest requires 40 characters. The SHA-1 hash is converted to a hex digest and then the first 7 of the characters are fed into the RC4 initialization function as the key. Then, the RC4 decrypter does its work on the 253 bytes of the challenge/response table.

  So that’s why I took to calling this the “Sphinx Protocol” — I felt like I was being challenged with a bizarre riddle. Perhaps that describes a lot of cryptosystems, though You have to admit it sounds kind of cool.

  The challenge/response table contains 23 11-byte records. The format of this table is (again, multi-byte numbers are big-endian) :

   byte  0     This is 1 if this challenge/response pair is valid
   byte  1     Challenge ID
   bytes 2-5   Challenge
   byte  6     Response ID
   bytes 7-10  Response
  

  Example
  It’s useful to note that the challenge/response table and associated key is different for every disc (at least all the ones I have looked at). So this might be data that comes from the disc, since the values will always be the same for a given disc.

  Let’s examine Official Xbox Magazine disc #16 (Indiana Jones and The Emperor’s Tomb) :

  
  
  

  Before I decrypt the challenge/response table, it looks like this :

     0 : 180, 172 : 0xEB100059 ;  66 : 0xD56AFB56
     1 :  34,  71 : 0x8F9BF03A ; 192 : 0xC32CBDF8
     2 : 226, 216 : 0xA29B77F2 ;  12 : 0x4474A6F1
     3 :  72, 122 : 0x9F5ABF33 ; 255 : 0xC5E3C304
     4 :   1, 103 : 0x76142ADA ; 233 : 0xDE145D42 ****
     5 :  49, 193 : 0xA1CD6192 ; 189 : 0x2169DBA5
     6 : 182, 250 : 0x9977894F ;  96 : 0x5A929E2B
     7 : 148,  71 : 0x6DD10A54 ; 115 : 0xF0BDAC4F
     8 :  12,  45 : 0x5D5EB6FD ; 148 : 0x84E60A00
     9 :  99, 121 : 0xFEAED372 ; 201 : 0xDA9986F9
    10 : 172, 230 : 0xE6C0D0B4 ; 214 : 0x9050C250
    11 :  84,  65 : 0x95CB8775 ; 104 : 0x550886C6
    12 : 210,  65 : 0x1ED23619 ; 171 : 0x6DF4A35B
    13 :   2, 155 : 0xD0AAE1E0 ; 130 : 0x00D1FFCF
    14 :  40,   2 : 0x172EFEB8 ; 159 : 0x37E03E50
    15 :  49,  15 : 0x43E5E378 ; 223 : 0x267F9C9A
    16 : 240, 173 : 0x357D5D1C ; 250 : 0x24965D67
    17 :  80, 184 : 0x5E7AF1A3 ;  81 : 0x3A8F69A7
    18 : 154, 186 : 0x6626BEAC ; 245 : 0xE639540A
    19 : 231, 249 : 0xFABAAFB7 ; 227 : 0x4C686A07
    20 : 150, 186 : 0x9A6D7AA3 ; 133 : 0x25971CF0
    21 : 236, 192 : 0x5CD97DD4 ; 247 : 0x26655EFB
    22 :  68, 173 : 0xE2D372E4 ; 207 : 0x103FBF94
  there are 1 valid pairs in the list : 4
  

  My best clue that it’s not right is that there is only 1 valid entry (denoted by my tool using ****). The source I reverse engineered for this data indicates that there needs to be at least 2 valid pairs. After running the RC4 decryption on the table, it looks like this and I get far more valid pairs :

     0 :   1, 174 : 0xBD628255 ;   0 : 0x9F0A31AF ****
     1 :   2, 176 : 0x3151B341 ;   2 : 0x9C87C180
     2 :   3, 105 : 0x018879E5 ;   1 : 0xFF068B5C
     3 :   2,   7 : 0x1F316AAF ;   3 : 0xF420D3ED
     4 :   3,  73 : 0xC2EBFBE9 ;   0 : 0x17062B5B
     5 : 252, 163 : 0xFF14B5CB ; 236 : 0xAF813FBC
     6 :   2, 233 : 0x5EE95C49 ;   1 : 0x37AA5511
     7 :   1, 126 : 0xBD628255 ;   0 : 0x5BA3FBD4 ****
     8 :   3,   4 : 0xB68BFEE6 ;   3 : 0xA8F3B918
     9 :   3,  32 : 0xEA614943 ;   2 : 0xA678D715
    10 :   2, 248 : 0x1BDD374E ;   0 : 0x8D2AC2C7
    11 :   3,  17 : 0x0EABCE81 ;   2 : 0xC90A7242
    12 :   1, 186 : 0xBD628255 ;   0 : 0xC4820242 ****
    13 :   3, 145 : 0xB178F942 ;   3 : 0x4D78AD62
    14 :   3,  37 : 0x4A6CE5E2 ;   2 : 0xBF94E1C6
    15 :   1, 102 : 0xBD628255 ;   0 : 0xFFB83D8D ****
    16 :   3, 122 : 0xF97B0905 ;   1 : 0x38533125
    17 :   3, 197 : 0x57A6865D ;   2 : 0xA61D31EF
    18 :   3,  27 : 0xC7227D7C ;   2 : 0xA3F9BA1E
    19 :   1,  16 : 0xBD628255 ;   0 : 0x8557CCC8 ****
    20 :   2,  53 : 0x1DA9D156 ;   3 : 0xC9051754
    21 :   2,  90 : 0x3CD66BEE ;   3 : 0xFD851D3E
    22 :   1, 252 : 0xBD628255 ;   0 : 0xB3F22701 ****
  there are 6 valid pairs in the list : 0 7 12 15 19 22
  

  So, hopefully, I have the decryption correct.

  Also of note is that you only get one chance to get this unlocking correct– fail, and the drive won’t return a valid DVD structure block again. You will either need to reboot the Xbox or eject & close the tray before you get to try again.

  Problems Making It Work In Linux
  There are a couple of ways to play with SCSI protocols under Linux. In more recent kernels, block devices are named /dev/sda, /dev/sdb, etc. Each of these block devices has a corresponding character device named /dev/sg0, /dev/sg1, etc. ‘sg’ stands for SCSI generic. This character devices can be opened as readable and/or writable and SCSI commands can be freely written with write() and data retrieved with read(). Pretty powerful.

  Except that the one machine I still possess which supports 40-pin IDE/ATAPI devices is running Linux kernel 2.6.24 which dates back to early 2008 and it still enumerates the IDE block devices as /dev/hda, /dev/hdb, etc. There are no corresponding /dev/sgX character devices. What to do ? It seems that a program can still issue SCSI commands using an ioctl() facility named SG_IO.

  I was able to make the SG_IO ioctl() work for the most part (except for the discovery that the Xbox drive doesn’t respond to a basic SCSI Inquiry command). However, I ran into a serious limitation– a program can only open a /dev/hdX block device in read-only mode if the device corresponds to a read-only drive like, for example, a DVD-ROM drive. This means that a program can’t issue SCSI mode select commands to the drive, which counts as writing. This means that my tool can’t unlock the drive.

  Current Status
  So this is where my experiment is blocked right now. I have been trying to compile various Linux kernels to remedy the situation. But I always seem to find myself stuck in one of 2 situations, depending on the configuration options I choose : Either the drives are enumerated with the /dev/hdX convention and I am stuck in read-only mode (with no mode select) ; or the drives are enumerated with /dev/sdX along with corresponding /dev/sgN character devices, in which case the kernel does not recognize the Xbox DVD-ROM drive.

  This makes me wonder if there’s a discrepancy between the legacy ATA/ATAPI drivers (which sees the drive) and the newer SATA/PATA subsystem (which doesn’t see the drive). I also wonder about hacking the kernel logic to allow SCSI mode select logic to proceed to the device for a read-only file handle.

• How to complete your privacy policy with Matomo analytics under GDPR

  25 avril 2018, par InnoCraft

  Important note : this blog post has been written by digital analysts, not lawyers. The purpose of this article is to show you how to complete your existing privacy policy by adding the parts related to Matomo in order to comply with GDPR. This work comes from our interpretation of the UK privacy commission : ICO. It cannot be considered as professional legal advice. So as GDPR, this information is subject to change. We strongly advise you to have a look at the different privacy authorities in order to have up to date information. This blog post contains public sector information licensed under the Open Government Licence v3.0.

  Neither the GDPR official text or ICO are mentioning the words ‘privacy policy’. They use the words ‘privacy notice’ instead. As explained within our previous blog post about “How to write a privacy notice for Matomo”, the key concepts of privacy information are transparency and accessibility which are making the privacy notice very long.

  As a result, we prefer splitting the privacy notice into two parts :

  • Privacy notice : straight to the point information about how personal data is processed at the time of the data collection. This is the subject of the our previous blog post.
  • Privacy policy : a web page explaining in detail all the personal data you are processing and how visitors/users can exercise their rights. This is the blog post you are reading.

  Writing/updating your privacy policy page can be one of the most challenging task under GDPR.

  In order to make this mission less complicated, we have designed a template which you can use to complete the privacy policy part that concerns Matomo.

  Which information should your privacy policy include ?

  ICO is giving a clear checklist about what a privacy policy has to contain when the data is obtained from the data subject :

  1. Identity and contact details of the controller and where applicable, the controller’s representative and the data protection officer.
  2. Purpose of the processing and the legal basis for the processing.
  3. The legitimate interests of the controller or third party, where applicable.
  4. Any recipient or categories of recipients of the personal data.
  5. Details of transfers to third country and safeguards.
  6. Retention period or criteria used to determine the retention period.
  7. The existence of each of data subject’s rights.
  8. The right to withdraw consent at any time, where relevant.
  9. The right to lodge a complaint with a supervisory authority.
  10. Whether the provision of personal data part of a statutory or contractual requirement or obligation and possible consequences of failing to provide the personal data.
  11. The existence of automated decision-making, including profiling and information about how decisions are made, the significance and the consequences.

  So in order to use Matomo with due respect to GDPR you need to answer each of those points within your privacy policy.

  Matomo’s privacy policy template

  You will find below some examples to each point requested by GDPR. Those answers are just guidelines, they are not perfect, feel free to copy/paste them according to your needs.

  Note that this template needs to be tweaked according to the lawful basis you choose.

  1 – About Matomo

  Note : this part should describe the data controller instead, which is your company. But as you may already have included this part within your existing privacy policy, we prefer here to introduce what is Matomo.

  Matomo is an open source web analytics platform. A web analytics platform is used by a website owner in order to measure, collect, analyse and report visitors data for purposes of understanding and optimizing their website. If you would like to see what Matomo looks like, you can access a demo version at : https://demo.matomo.org.

  2 – Purpose of the processing

  Matomo is used to analyse the behaviour of the website visitors to identify potential pitfalls ; not found pages, search engine indexing issues, which contents are the most appreciated… Once the data is processed (number of visitors reaching a not found pages, viewing only one page…), Matomo is generating reports for website owners to take action, for example changing the layout of the pages, publishing some fresh content… etc.

  Matomo is processing the following personal data :

  Pick up the one you are using :

  • Cookies
  • IP address
  • User ID
  • Custom Dimensions
  • Custom Variables
  • Order ID
  • Location of the user

  And also :

  • Date and time
  • Title of the page being viewed
  • URL of the page being viewed
  • URL of the page that was viewed prior to the current page
  • Screen resolution
  • Time in local timezone
  • Files that were clicked and downloaded
  • Link clicks to an outside domain
  • Pages generation time
  • Country, region, city
  • Main Language of the browser
  • User Agent of the browser

  This list can be completed with additional features such as :

  • Session recording, mouse events (movements, content forms and clicks)
  • Form interactions
  • Media interactions
  • A/B Tests

  Pick up one of the two :

  1. The processing of personal data with Matomo is based on legitimate interests, or :
  2. The processing of personal data with Matomo is based on explicit consent. Your privacy is our highest concern. That’s why we will not process any personal data with Matomo unless you give us clear explicit consent.

  3 – The legitimate interests

  This content applies only if you are processing personal data based on legitimate interests. You need here to justify your legitimate interests to process personal data. It is a set of questions described here.

  Processing your personal data such as cookies is helping us identify what is working and what is not on our website. For example, it helps us identify if the way we are communicating is engaging or not and how we can organize the structure of the website better. Our team is benefiting from the processing of your personal data, and they are directly acting on the website. By processing your personal data, you can profit from a website which is getting better and better.

  Without the data, we would not be able to provide you the service we are currently offering to you. Your data will be used only to improve the user experience on our website and help you find the information you are looking for.

  4 – Recipient of the personal data

  The personal data received through Matomo are sent to :

  • Our company.
  • Our web hosting provider : name and contact details of the web hosting provider.

  Note : If you are using the Matomo Analytics Cloud by InnoCraft the web hosting provider is “InnoCraft, 150 Willis St, 6011 Wellington, New Zealand“.

  5 – Details of transfers to third country and safeguards

  Matomo data is hosted in Name of the country.

  If the country mentioned is not within the EU, you need to mention here the appropriate safeguards, for example : our data is hosted in the United States within company XYZ, registered to the Privacy Shield program.

  Note : The Matomo Analytics Cloud by InnoCraft is currently hosted in France. If you are using the cloud-hosted solution of Matomo, use “France” as name of the country.

  6 – Retention period or criteria used to determine the retention period

  We are keeping the personal data captured within Matomo for a period of indicate here the period.

  Justify your choice, for example : as our data is hosted in France, we are applying the French law which defines a retention period of no more than 13 months. You can set the retention period in Matomo by using the following feature.

  7 – The existence of each of the data subject’s rights

  If you are processing personal data with Matomo based on legitimate interest :

  As Matomo is processing personal data on legitimate interests, you can exercise the following rights :

  • Right of access : you can ask us at any time to access your personal data.
  • Right to erasure : you can ask us at any time to delete all the personal data we are processing about you.
  • Right to object : you can object to the tracking of your personal data by using the following opt-out feature :

  Insert here the opt-out feature.

  If you are processing personal data with Matomo based on explicit consent :

  As Matomo is processing personal data on explicit consent, you can exercise the following rights :

  • Right of access : you can ask us at any time to access your personal data.
  • Right to erasure : you can ask us at any time to delete all the personal data we are processing about you.
  • Right to portability : you can ask us at any time for a copy of all the personal data we are processing about you in Matomo.
  • Right to withdraw consent : you can withdraw your consent at any time by clicking on the following button.

  8 – The right to withdraw consent at any time

  If you are processing personal data under the consent lawful basis, you need to include the following section :

  You can withdraw at any time your consent by clicking here (insert here the Matomo tracking code to remove consent).

  9 – The right to lodge a complaint with a supervisory authority

  If you think that the way we process your personal data with Matomo analytics is infringing the law, you have the right to lodge a complaint with a supervisory authority.

  10 – Whether the provision of personal data is part of a statutory or contractual requirement ; or obligation and possible consequences of failing to provide the personal data

  If you wish us to not process any personal data with Matomo, you can opt-out from it at any time. There will be no consequences at all regarding the use of our website.

  11 – The existence of automated decision-making, including profiling and information about how decisions are made, the significance and the consequences

  Matomo is not doing any profiling.

   

  That’s the end of our blog post. We hope you enjoyed reading it and that it will help you get through the GDPR compliance process. If you have any questions dealing with this privacy policy in particular, do not hesitate to contact us.

  The post How to complete your privacy policy with Matomo analytics under GDPR appeared first on Analytics Platform - Matomo.

• How to increase conversions to meet your business goals

  8 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
   Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals.

  Conversion Rate Optimization

  When we talk about optimizing websites to improve and increase conversions, we’re really talking about conversion rate optimization (CRO).

  CRO is the process of learning what the most valuable content/aspect of your website is and how to best optimize this for your visitors to increase its chance to convert. It typically involves generating ideas for elements on your site or app that can be improved, learning which pathways visitors are most likely going to take to conversion and then validating those assumptions through A/B testing and multivariate testing to transform learning into actionable insights.

  Conversion Rate

  The conversion rate is expressed as a % and the goal for any business should be to increase the % of conversions for any given goal e.g. in February a website had 200 newsletter sign-ups from 1,000 visitors on its sign-up page, a conversion rate of 20%. CRO should be used to increase the sign-up rate from 20% to 25%, and then eventually from 25% to 30% and so on.

  CRO cheat sheet

  You need to consider your website or business’ objectives (bigger picture) as well as your website goals (smaller achievements). Whatever the aim of your website, it’s crucial for this to be your starting point. Figure out what you want your website to do and what you want visitors to get from it. When you do that, you’ll know what conversions to focus on.
  

  • Define your business/website’s objectives. Do you want the website to drive sales ? Is the website a hub to raise awareness for a charity ? Do you want to increase readership for your news site ?
  • Define what your conversion goals are. This helps you narrow your focus so you follow a path to meet your overall objectives. By defining these, you clarify for yourself the next actions you should take, such as wanting to funnel users through to a sign up landing page. Then you’ll need to optimize and test your sign up landing page. If conversions are low, then tweak it and measure the results until you find you’ve increased conversion rates.
  • Conversion goals can include :
    • Purchases in your ecommerce store
    • eBook downloads
    • Sign ups to your mailing list
    • Visitors successfully filling in a contact form
  • Figure out what your Key Performance Indicators (KPIs) are and the metrics you need to focus on to achieve them.

  How to increase conversions with Matomo

  1. Set goals
  2. Heatmaps
  3. Session Recordings
  4. A/B test
  5. Form Analytics
  6. Funnels
  7. Behaviour

  1. Set goals

  “Make Sure Goals Are Clearly Understood. To prove the value of an analytics-focused company, any project you take on needs to have clear goals. If you don’t have a goal in mind you’ll fail. Everyone involved in the project needs to be aligned around the goals.”

  A goal is the measure of a successful action that you want your visitors to take. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that lead to conversions over time.

  

  You’ll understand which channels and campaigns (SEO, PPC, newsletter, blogging etc.) are converting the best for your business, which cities/countries are most popular, what devices are working and how engaged your visitors are before converting. Learn more

  2. Set Heatmaps

  This is vital to show how your visitors are engaging with your website, blog pages, signup and sales pages. If you want to learn how your visitors really engage with your website to increase conversions, Heatmaps lets you see the results visually without any guesswork.

  

  By showing where your visitors try to click, move the mouse or how far down they’re scrolling on each page, you can effortlessly discover how your visitors truly engage with your most important web pages. Rather than guessing, rely on facts to prove if the changes you make actually improve your website or not. Learn more

  How to improve conversion rates with Heatmaps :

  • If you’ve got important information that will sell your service/product or bring you loyal followers, make sure it’s in the hot zones as shown in your heatmaps.
  • Try to rearrange parts of your pages to see if that increases engagement.
  • Make it easy for people to take important actions by having the CTA above-the-fold where 100% of visitors see it. Make sure you don’t clutter this section with too many messages or actions.
  • You can also identify areas to add links as heatmaps shows where people want to click.
  • Find what content is most popular on the page

  3. Session Recordings

  This is a conversion research technique where you learn what your users are trying to do and make sure your website is optimized to give them what they want. With Session Recordings you can playback all the interactions your visitors took on your website, such as clicks, mouse movements, scrolls, resizes, form interactions and page changes in a video. Truly understand how real visitors are using your website and what experiences they’re having.

  Also, by understanding what’s working you’re increasing the usability of your website, Session Recordings allow you to identify problem areas as well as where users are getting stuck. Learn more

  

  How to improve conversion rates with Session Recordings : For example, on a product landing page, you see your visitor highlighting specific words and putting it into search. With this you can observe what they’re trying to find and what they’re actually interested in. As you tweak the page to ensure what the visitor wants can be easily found, you’re taking steps to increase the chance for more conversions.

  4. A/B Testing

  Test anything and test anywhere to increase your conversions. Grow your website by comparing different versions of your landing pages to determine what works best for your users. Subtle tweaks across different versions of your landing pages can have a significant impact on converting incoming traffic.

  

  The changes for each landing page could be :

  • A different headline
  • Less copy vs more copy
  • Different calls-to-action
  • Colour schemes, forms, fonts, links, testimonials,
  • Or, it could be an entirely different page layout altogether.

  The idea is to see if either page A or page B (or C or D) was most successful in getting your visitors to the next step in the conversion funnel. Learn more

  How Matomo used A/B Testing : For our sign up page we tested three different CTAs and found how phrasing words differently could help improve conversion rates. Both “Start improving your websites” and “Start converting more users now” were stronger CTAs and converted 7% more than, “Start my free 30-day trial”.

  5. Form Analytics

  Form Analytics gives you powerful insights into how your visitors interact with your forms (like cart, sign-up and checkout forms).

  

  Online forms can come in thousands of different variations. It’s an area on your website that if not done right, could lead to you missing out on converting a large portion of your visitors. Rely on facts when you change your forms. Learn more

  How to improve conversion rates with Form Analytics : By proving whether your form is doing better when you change it and by how much. This lets you consistently increase form submission rates (conversions) on your website which is crucial to the success of your business.

  6. Funnels

  At a glance you will learn the steps (actions, events and pages) your users go through to the desired outcomes you want them to achieve whether it’s a sale, sign-up or any other particular goal you have defined.

  

  Looking at the entire conversion funnel and focusing on usability, you’ll be able to identify where your visitors are having problems, where they aren’t understanding the flow of your webpages and identify obstacles that get in the way of your users reaching that end goal. Learn more

  How to improve conversion rates with Funnels : Learn what makes your visitors take action (or what stops them) in progressing to the next step in the conversion funnel. At each step, you’ll discover what content/layout resonates with your visitors and you can optimize your website to have the greatest impact on your business.

  TRY IT FOR FREE

  7. Behaviour

  This is one of the most important features to help you optimize your website for conversions. Learning visitor behaviour is a driving force to increase conversions. How ? It lets you identify where you could be taking action to increase conversions. You get to learn first-hand what content or feature on your site is or isn’t working for your visitors. 

  

  Engagement is essential to help increase conversion rates. If your visitors aren’t interested in the content on your site, then there’s very little chance they’ll be interested in what you have to offer. Learn more

  How to improve conversion rates with Behaviour : Get started by reducing bounce rates on important pages, testing messaging on your most popular entry pages, testing on the highest exit pages to reduce visitors leaving the site, learning pathways through Users Flow and Transitions to see if users are taking pathways that lead them to conversions or are the journeys currently long or go in odd directions. Discover how your visitors are responding to your content. The happier your visitors are to stay on your site, the more likely they’ll be able to move through the journey to help you achieve the goals you’ve set for your site.

  TRY IT FOR FREE

  Do privacy-focused industries need conversion optimization ?

  For industries that place extra emphasis on privacy and security, Matomo is a complete analytics tool that can cater for all your needs. You get the full benefits of a web analytics and conversion optimization platform as well as peace of mind knowing Matomo places emphasis on security/privacy and adheres strictly to GDPR.

  If you operate in a data sensitive industry like in government, healthcare, finance, education etc. you can rest assured knowing your user’s privacy is respected and that you will have 100% data ownership.

  Other conversion optimization metrics in Matomo to look at :

  Get a good indication that your conversion optimization efforts are working by knowing where to look and this starts by going through the metrics in your analytics. Below we list how you can make a start.

  “Best” metrics are hard to determine so you’ll need to ask yourself what you want your site to do. How do you want your users to behave or what kind of customer journey do you want them to have ?

  You can start with :

  • Decreasing abandonment rate
  • Decreasing bounce rate
  • Increasing interactions per visit
  • Reducing exit rates on pages that significantly impact your visitors to leave your site
  • Constantly test and learn what content resonates with your visitors
  • Look to advance more users through each stage of the conversion funnel
  • Improve your forms to increase submission rates
  • Always improve the conversion rate % for your goals e.g. if you currently have a 5% conversion rate for selling a product, aim for 10% ; if 30% of your visitors are downloading your e-book, then aim for 40%, then 50% and so on.

  Through optimizing your messaging, content or your page layouts, you will increase conversions by getting your visitors through a clear pathway to meet your website’s goal.

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