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• Custom Segmentation Guide : How it Works & Segments to Test

  13 novembre 2023, par Erin — Analytics Tips, Uncategorized

  Struggling to get the insights you’re looking for with premade reports and audience segments in your analytics ?

  Custom segmentation can help you better understand your customers, app users or website visitors, but only if you know what you’re doing.

  You can derive false insights with the wrong segments, leading your marketing campaigns or product development in the wrong direction.

  In this article, we’ll break down what custom segmentation is, useful custom segments to consider, how new privacy laws affect segmentation options and how to create these segments in an analytics platform.

  What is custom segmentation ?

  Custom segmentation is when you divide your audience (customers, users, website visitors) into bespoke segments of your own design, not premade segments designed by the analytics or marketing platform provider.

  To do this, you single out “custom segment input” — data points you will use to pinpoint certain users. For example, it could be everyone who has visited a certain page on your site.

  

  Segmentation isn’t just useful for targeting marketing campaigns and also for analysing your customer data. Creating segments is a great way to dive deeper into your data beyond surface-level insights.

  You can explore how various factors impact engagement, conversion rates, and customer lifetime value. These insights can help guide your higher-level strategy, not just campaigns.

  How custom segments can help your business

  As the global business world clamours to become more “data-driven,” even smaller companies collect all sorts of data on visitors, users, and customers.

  However, inexperienced organisations often become “data hoarders” without meaningful insights. They have in-house servers full of data or gigabytes stored by Google Analytics and other third-party providers.

  

  One way to leverage this data is with standard customer segmentation models. This can help you get insights into your most valuable customer groups and other standard segments.

  Custom segments, in turn, can help you dive deeper. They help you unlock insights into the “why” of certain behaviours. They can help you segment customers and your audience to figure out :

  • Why and how someone became a loyal customer
  • How high-order-value customers interact with your site before purchases
  • Which behaviours indicate audience members are likely to convert
  • Which traffic sources drive the most valuable customers

  This specific insight’s power led Gartner to predict that 70% of companies will shift focus from “big data” to “small and wide” by 2025. The lateral detail is what helps inform your marketing strategy. 

  You don’t need the same volume of data if you’re analysing and segmenting it effectively.

  Custom segment inputs : 6 data points you can use to create valuable custom segments 

  To help you get started, here are six useful data points you can use as a basis to create segments — AKA customer segment inputs :

  

  Visits to certain pages

  A basic data point that’s great for custom segments is visits to certain pages. Create segments for popular middle-of-funnel pages and compare their engagement and conversion rates. 

  For example, if a user visits a case study page, you can compare their likelihood to convert vs. other visitors.

  This is a type of behavioural segmentation, but it is the easiest custom segment to set up in terms of analysis and marketing efforts.

  Visitors who perform certain actions

  The other important type of behavioural segment is visitors or users who take certain actions. Think of things like downloading a file, clicking a link, playing a video or scrolling a certain amount.

  For instance, you can create a segment of all visitors who have downloaded a white paper. This can help you explore, for example, what drives someone to download a white paper. You can look at the typical user journey and make it easier for them to access the white paper — especially if your sales reps indicate many inbound leads mention it as a key driver of their interest.

  User devices

  Device-based segmentation lets you compare engagement and conversion rates on mobile, desktop and tablets. You can also get insights into their usage patterns and potential issues with certain mobile elements.

  

  This is one aspect of technographic segmentation, where you segment based on users’ hardware or software. You can also create segments based on browser software or even specific versions.

  Loyal or high-value customers

  The best way to get more loyal or high-value customers is to explore their journey in more detail. These types of segments can help you better understand your ideal customers and how they act on your site.

  You can then use this insight to alter your campaigns or how you communicate with your target audience.

  For example, you might notice that high-value customers tend to come from a certain source. You can then focus your marketing efforts on this source to reach more of your ideal customers.

  Visitor or customer source

  You need to track the results if you’re investing in marketing (like an influencer campaign or a sponsored post) outside platforms with their own analytics.

  

  Before you can create a reliable segment, you need to make sure that you use campaign tracking parameters to reliably track the source. You can use our free campaign tracking URL builder for that.

  Demographic segments — location (country, state) and more

  Web analytics tools, such as Matomo, use visitors’ IP addresses to pinpoint their location more accurately by cross-referencing with a database of known and estimated IP locations. In addition, these tools can detect a visitor’s location through the language settings in their browser. 

  This can help create segments based on location or language. By exploring these trends, you can identify patterns in behaviour, tailor your content to specific audiences, and adapt your overall strategy to better meet the preferences and needs of your diverse visitor base.

  How new privacy laws affect segmentation options

  Over the past few years, new legislation regarding privacy and customer data has been passed globally. The most notable privacy laws are the GDPR in the EU, the CCPA in California and the VCDPA in Virginia.

  

  For most companies, it can save a lot of work and future headaches to choose a GDPR-compliant web analytics solution not only streamlines operations, saving considerable effort and preventing future headaches, but also ensures peace of mind by guaranteeing the collection of compliant and accurate data. This approach allows companies to maintain compliance with privacy regulations while remaining firmly committed to a data-driven strategy.

  Create your very own custom segments in Matomo (while ensuring compliance and data accuracy)

  Crafting precise marketing messages and optimising ROI is crucial, but it becomes challenging without the right tools, especially when it comes to maintaining accurate data.

  That’s where Matomo comes in. Our privacy-friendly web analytics platform is GDPR-compliant and ensures accurate data, empowering you to effortlessly create and analyse precise custom segments.

  If you want to improve your marketing campaigns while remaining GDPR-compliant, start your 21-day free trial of Matomo. No credit card required.

• FFMPEG equalizer clipping audio despite low volume

  23 juillet 2023, par Tom

  I'm using ffmpeg to equalise audio transferred from historic gramophone records, using standard eqs of the era.

  


  The frequency and gain values are taken from the graphic eq settings listed on the Audacity website - https://plugins.audacityteam.org/additional-resources/eq-curves/playback-equalization-for-78-rpm-shellacs-and-early-33-lps

  


  An example of the Blumlien300 curve here - https://2850314611-files.gitbook.io/ /files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FklCVENFte0GRy5IqVz0W%2Fuploads%2FJHS6Mv121GX1h898xy4K%2FBlumlein300_3.2.2.txt?alt=media&token=8d04df05-366d-47f8-8c82-149fa5eda59a

  


  The audio file I'm testing with has a digital peak of -35db, the highest gain value applied on this eq is 17db. When I run the ffmpeg command though, it reports the audio is clipping and the result is a horribly distorted recording.

  


  Can anyone advise why this is happening ? I run the same file through the same eq settings in Audacity and the result is as expected.

  


  set eq="equalizer=f=22050:g=-0.4,equalizer=f=21203.720228928225:g=-0.4,equalizer=f=20389.920705063967:g=-0.4,equalizer=f=19607.354835383569:g=-0.4,equalizer=f=18854.823871147240:g=-0.4,equalizer=f=18131.175071633737:g=-0.4,equalizer=f=17435.299938351014:g=-0.4,equalizer=f=16766.132517017904:g=-0.4,equalizer=f=16122.647764715837:g=-0.4,equalizer=f=15503.859979709296:g=-0.4,equalizer=f=14908.821291529812:g=-0.4,equalizer=f=14336.620209010769:g=-0.4,equalizer=f=13786.380224048187:g=-0.4,equalizer=f=13257.258468950000:g=-0.4,equalizer=f=12748.444425315412:g=-0.4,equalizer=f=12259.158682468413:g=-0.4,equalizer=f=11788.651743541806:g=-0.4,equalizer=f=11336.202877384472:g=-0.4,equalizer=f=10901.119014532051:g=-0.4,equalizer=f=10482.733685550458:g=-0.4,equalizer=f=10080.406000125797:g=-0.4,equalizer=f=9693.519665336817:g=-0.4,equalizer=f=9321.482041606178:g=-0.4,equalizer=f=8963.723234884175:g=-0.4,equalizer=f=8619.695223674737:g=-0.4,equalizer=f=8288.871019565895:g=-0.4,equalizer=f=7970.743859979441:g=-0.4,equalizer=f=7664.826431902562:g=-0.4,equalizer=f=7370.650125412990:g=-0.4,equalizer=f=7087.764315853595:g=-0.4,equalizer=f=6815.735673557399:g=-0.4,equalizer=f=6554.147500065165:g=-0.4,equalizer=f=6302.599089819104:g=-0.4,equalizer=f=6060.705116354743:g=-0.4,equalizer=f=5828.095042050793:g=-0.4,equalizer=f=5604.412550532827:g=-0.4,equalizer=f=5389.315000861326:g=-0.4,equalizer=f=5182.472902668021:g=-0.394052055589,equalizer=f=4983.569411436476:g=-0.386751590389,equalizer=f=4792.299843153906:g=-0.376185664074,equalizer=f=4608.371207590573:g=-0.362543760251,equalizer=f=4431.501759492006:g=-0.345993198097,equalizer=f=4261.420566996452:g=-0.330710126890,equalizer=f=4097.867096616487:g=-0.318503033191,equalizer=f=3940.590814149046:g=-0.309564283335,equalizer=f=3789.350800902538:g=-0.303741189604,equalizer=f=3643.915384653179:g=-0.300601888512,equalizer=f=3504.061784765236:g=-0.3,equalizer=f=3369.575770931567:g=-0.3,equalizer=f=3240.251335011708:g=-0.3,equalizer=f=3115.890375464830:g=-0.3,equalizer=f=2996.302393894170:g=-0.3,equalizer=f=2881.304203238093:g=-0.3,equalizer=f=2770.719647160795:g=-0.3,equalizer=f=2664.379330212802:g=-0.3,equalizer=f=2562.120358347913:g=-0.3,equalizer=f=2463.786089399117:g=-0.3,equalizer=f=2369.225893131248:g=-0.3,equalizer=f=2278.294920502843:g=-0.3,equalizer=f=2190.853881783698:g=-0.3,equalizer=f=2106.768833188346:g=-0.296437432785,equalizer=f=2025.910971698469:g=-0.290217913930,equalizer=f=1948.156437760116:g=-0.280922418484,equalizer=f=1873.386125553329:g=-0.268550946447,equalizer=f=1801.485500543704:g=-0.253103497820,equalizer=f=1732.344424036255:g=-0.235614749092,equalizer=f=1665.856984462975:g=-0.218076286078,equalizer=f=1601.921335145533:g=-0.200537822606,equalizer=f=1540.439538284674:g=-0.184632657170,equalizer=f=1481.317414937308:g=-0.168779161348,equalizer=f=1424.464400751469:g=-0.152925665153,equalizer=f=1369.793407238189:g=-0.137072168707,equalizer=f=1317.220688367753:g=-0.121218672255,equalizer=f=1266.665712285991:g=-0.105365175802,equalizer=f=1218.051037954117:g=-0.088396941462,equalizer=f=1171.302196523118:g=-0.070858476440,equalizer=f=1126.347577261013:g=-0.053320011417,equalizer=f=1083.118317858216:g=-0.034770724190,equalizer=f=1041.548198942992:g=-0.013200571808,equalizer=f=1001.573542645411:g=0.011445558081,equalizer=f=963.133115054414:g=0.039167665478,equalizer=f=926.168032418592:g=0.069965750383,equalizer=f=890.621670946974:g=0.103839812794,equalizer=f=856.439580071665:g=0.140789852714,equalizer=f=823.569399039473:g=0.180815870141,equalizer=f=791.960776704742:g=0.223158863450,equalizer=f=761.565294400547:g=0.266149082252,equalizer=f=732.336391770094:g=0.311823093692,equalizer=f=704.229295444710:g=0.360237839089,equalizer=f=677.200950459179:g=0.413174176689,equalizer=f=651.209954299352:g=0.471478099167,equalizer=f=626.216493481026:g=0.535493496953,equalizer=f=602.182282562909:g=0.606978871276,equalizer=f=579.070505500287:g=0.684199304160,equalizer=f=556.845759249530:g=0.767096732395,equalizer=f=535.473999537060:g=0.853776460170,equalizer=f=514.922488709709:g=0.943323717867,equalizer=f=495.159745586582:g=1.036571598687,equalizer=f=476.155497235608:g=1.135335711982,equalizer=f=457.880632600910:g=1.237175803242,equalizer=f=440.307157909949:g=1.342335109599,equalizer=f=423.408153792158:g=1.453088412615,equalizer=f=407.157734043353:g=1.569993670188,equalizer=f=391.531005972773:g=1.688508164136,equalizer=f=376.504032271996:g=1.808802987893,equalizer=f=362.053794347337:g=1.934465396527,equalizer=f=348.158157059540:g=2.065823830001,equalizer=f=334.795834816768:g=2.204891058267,equalizer=f=321.946358968944:g=2.352009664049,equalizer=f=309.590046453497:g=2.509552803849,equalizer=f=297.707969644483:g=2.678532979186,equalizer=f=286.281927358906:g=2.856115742576,equalizer=f=275.294416975809:g=3.041612670003,equalizer=f=264.728607625441:g=3.230723044219,equalizer=f=254.568314407418:g=3.422700948357,equalizer=f=244.797973598401:g=3.621312762050,equalizer=f=235.402618811295:g=3.826195809769,equalizer=f=226.367858069467:g=4.034154835453,equalizer=f=217.679851760848:g=4.246639157749,equalizer=f=209.325291438168:g=4.468048945659,equalizer=f=201.291379432825:g=4.698686666092,equalizer=f=193.565809251186:g=4.938552319047,equalizer=f=186.136746723276:g=5.187645904525,equalizer=f=178.992811874976:g=5.445967422525,equalizer=f=172.123061495972:g=5.712025685327,equalizer=f=165.516972376744:g=5.984236264250,equalizer=f=159.164425188922:g=6.258981796419,equalizer=f=153.055688984312:g=6.515823590632,equalizer=f=147.181406288853:g=6.777692051390,equalizer=f=141.532578768664:g=7.044587178695,equalizer=f=136.100553446236:g=7.314095599483,equalizer=f=130.877009445637:g=7.583605034445,equalizer=f=125.853945246444:g=7.853114469407,equalizer=f=121.023666426868:g=8.146285201135,equalizer=f=116.378773877299:g=8.444439101287,equalizer=f=111.912152466211:g=8.742593001439,equalizer=f=107.616960141075:g=9.042209423688,equalizer=f=103.486617447577:g=9.344900874707,equalizer=f=99.514797451091:g=9.650668303691,equalizer=f=95.695416044961:g=9.959511710641,equalizer=f=92.022622630759:g=10.271431095557,equalizer=f=88.490791156230:g=10.586541422511,equalizer=f=85.094511497198:g=10.906991735356,equalizer=f=81.828581170245:g=11.233594002758,equalizer=f=78.687997363448:g=11.556996378650,equalizer=f=75.667949272979:g=11.873211536187,equalizer=f=72.763810733831:g=12.194794278600,equalizer=f=69.971133133372:g=12.521192148224,equalizer=f=67.285638596875:g=12.846501740168,equalizer=f=64.703213434600:g=13.169127539473,equalizer=f=62.219901840358:g=13.492484068742,equalizer=f=59.831899831942:g=13.820346094285,equalizer=f=57.535549424116:g=14.145340590334,equalizer=f=55.327333025244:g=14.467659297988,equalizer=f=53.203868048980:g=14.789401139821,equalizer=f=51.161901732761:g=15.111142981226,equalizer=f=49.198306155165:g=15.437629968456,equalizer=f=47.310073444503:g=15.770860796927,equalizer=f=45.494311171305:g=16.104091624940,equalizer=f=43.748237917649:g=16.412536097232,equalizer=f=42.069179016527:g=16.579143834849,equalizer=f=40.454562454745:g=16.588876722789,equalizer=f=38.901914933067:g=16.461103901687,equalizer=f=37.408858077565:g=16.215674576171,equalizer=f=35.973104796389:g=15.850016386783,equalizer=f=34.592455776352:g=15.350234288456,equalizer=f=33.264796113983:g=14.615823142814,equalizer=f=31.988092075884:g=13.626809695512,equalizer=f=30.760387983412:g=12.332756508563,equalizer=f=29.579803216941:g=10.518513413063,equalizer=f=28.444529335092:g=8.346792732977,equalizer=f=27.352827304528:g=5.833681758551,equalizer=f=26.303024836072:g=3.097942665008,equalizer=f=25.293513823067:g=0.163604913582,equalizer=f=24.322747878043:g=-2.887748621210,equalizer=f=23.389239963935:g=-6.091081601564,equalizer=f=22.491560116216:g=-9.478973229620,equalizer=f=21.628333252442:g=-12.539218030638,equalizer=f=20.798237065887:g=-14.384804507659,equalizer=f=20:g=-15"
ffmpeg -i "File.wav" -af %eq% -c:a pcm_s24le out.wav


  


• Processing WebRTC RTC stream in node js server with ffmpeg

  23 juillet 2020, par Dave B

  I am trying to build a video chat app where I am creating an RTCPeerConnection and creating an offer and saving the SDP in a file. I want the SDP I sent to server should be sent to RTMP server like Nginx RTMP. Here is the offer SDP I am getting

  


  v=0
o=- 3688975056307578818 2 IN IP4 127.0.0.1
s=-
t=0 0
a=group:BUNDLE 0 1 2
a=msid-semantic: WMS AqaeHB0L8drTd5r0qQnzCSeYVf4bHFaVqfrq
m=audio 9 UDP/TLS/RTP/SAVPF 111 103 104 9 0 8 106 105 13 110 112 113 126
c=IN IP4 0.0.0.0
a=rtcp:9 IN IP4 0.0.0.0
a=ice-ufrag:Xtid
a=ice-pwd:jE3iBRpWqFaIN3UJVOAh0G/1
a=ice-options:trickle
a=fingerprint:sha-256 48:E4:36:A6:24:66:F6:40:0F:93:9C:AB:C9:93:DF:C7:0F:D1:21:F5:9E:F7:FA:A8:58:84:1F:68:A1:61:B6:0F
a=setup:actpass
a=mid:0
a=extmap:1 urn:ietf:params:rtp-hdrext:ssrc-audio-level
a=extmap:2 http://www.webrtc.org/experiments/rtp-hdrext/abs-send-time
a=extmap:3 http://www.ietf.org/id/draft-holmer-rmcat-transport-wide-cc-extensions-01
a=extmap:4 urn:ietf:params:rtp-hdrext:sdes:mid
a=extmap:5 urn:ietf:params:rtp-hdrext:sdes:rtp-stream-id
a=extmap:6 urn:ietf:params:rtp-hdrext:sdes:repaired-rtp-stream-id
a=sendrecv
a=msid:AqaeHB0L8drTd5r0qQnzCSeYVf4bHFaVqfrq 284f316d-6c5d-4283-af4d-86d44803807d
a=rtcp-mux
a=rtpmap:111 opus/48000/2
a=rtcp-fb:111 transport-cc
a=fmtp:111 minptime=10;useinbandfec=1
a=rtpmap:103 ISAC/16000
a=rtpmap:104 ISAC/32000
a=rtpmap:9 G722/8000
a=rtpmap:0 PCMU/8000
a=rtpmap:8 PCMA/8000
a=rtpmap:106 CN/32000
a=rtpmap:105 CN/16000
a=rtpmap:13 CN/8000
a=rtpmap:110 telephone-event/48000
a=rtpmap:112 telephone-event/32000
a=rtpmap:113 telephone-event/16000
a=rtpmap:126 telephone-event/8000
a=ssrc:2317617486 cname:fpKjO3/hiHYYBw7w
a=ssrc:2317617486 msid:AqaeHB0L8drTd5r0qQnzCSeYVf4bHFaVqfrq 284f316d-6c5d-4283-af4d-86d44803807d
a=ssrc:2317617486 mslabel:AqaeHB0L8drTd5r0qQnzCSeYVf4bHFaVqfrq
a=ssrc:2317617486 label:284f316d-6c5d-4283-af4d-86d44803807d
m=video 9 UDP/TLS/RTP/SAVPF 96 97 98 99 100 101 102 122 127 121 125 107 108 109 124 120 123 119 114 115 116
c=IN IP4 0.0.0.0
a=rtcp:9 IN IP4 0.0.0.0
a=ice-ufrag:Xtid
a=ice-pwd:jE3iBRpWqFaIN3UJVOAh0G/1
a=ice-options:trickle
a=fingerprint:sha-256 48:E4:36:A6:24:66:F6:40:0F:93:9C:AB:C9:93:DF:C7:0F:D1:21:F5:9E:F7:FA:A8:58:84:1F:68:A1:61:B6:0F
a=setup:actpass
a=mid:1
a=extmap:14 urn:ietf:params:rtp-hdrext:toffset
a=extmap:2 http://www.webrtc.org/experiments/rtp-hdrext/abs-send-time
a=extmap:13 urn:3gpp:video-orientation
a=extmap:3 http://www.ietf.org/id/draft-holmer-rmcat-transport-wide-cc-extensions-01
a=extmap:12 http://www.webrtc.org/experiments/rtp-hdrext/playout-delay
a=extmap:11 http://www.webrtc.org/experiments/rtp-hdrext/video-content-type
a=extmap:7 http://www.webrtc.org/experiments/rtp-hdrext/video-timing
a=extmap:8 http://tools.ietf.org/html/draft-ietf-avtext-framemarking-07
a=extmap:9 http://www.webrtc.org/experiments/rtp-hdrext/color-space
a=extmap:4 urn:ietf:params:rtp-hdrext:sdes:mid
a=extmap:5 urn:ietf:params:rtp-hdrext:sdes:rtp-stream-id
a=extmap:6 urn:ietf:params:rtp-hdrext:sdes:repaired-rtp-stream-id
a=sendrecv
a=msid:AqaeHB0L8drTd5r0qQnzCSeYVf4bHFaVqfrq 7106bf9f-3f79-4f24-959b-b82b603a7acc
a=rtcp-mux
a=rtcp-rsize
a=rtpmap:96 VP8/90000
a=rtcp-fb:96 goog-remb
a=rtcp-fb:96 transport-cc
a=rtcp-fb:96 ccm fir
a=rtcp-fb:96 nack
a=rtcp-fb:96 nack pli
a=rtpmap:97 rtx/90000
a=fmtp:97 apt=96
a=rtpmap:98 VP9/90000
a=rtcp-fb:98 goog-remb
a=rtcp-fb:98 transport-cc
a=rtcp-fb:98 ccm fir
a=rtcp-fb:98 nack
a=rtcp-fb:98 nack pli
a=fmtp:98 profile-id=0
a=rtpmap:99 rtx/90000
a=fmtp:99 apt=98
a=rtpmap:100 VP9/90000
a=rtcp-fb:100 goog-remb
a=rtcp-fb:100 transport-cc
a=rtcp-fb:100 ccm fir
a=rtcp-fb:100 nack
a=rtcp-fb:100 nack pli
a=fmtp:100 profile-id=2
a=rtpmap:101 rtx/90000
a=fmtp:101 apt=100
a=rtpmap:102 H264/90000
a=rtcp-fb:102 goog-remb
a=rtcp-fb:102 transport-cc
a=rtcp-fb:102 ccm fir
a=rtcp-fb:102 nack
a=rtcp-fb:102 nack pli
a=fmtp:102 level-asymmetry-allowed=1;packetization-mode=1;profile-level-id=42001f
a=rtpmap:122 rtx/90000
a=fmtp:122 apt=102
a=rtpmap:127 H264/90000
a=rtcp-fb:127 goog-remb
a=rtcp-fb:127 transport-cc
a=rtcp-fb:127 ccm fir
a=rtcp-fb:127 nack
a=rtcp-fb:127 nack pli
a=fmtp:127 level-asymmetry-allowed=1;packetization-mode=0;profile-level-id=42001f
a=rtpmap:121 rtx/90000
a=fmtp:121 apt=127
a=rtpmap:125 H264/90000
a=rtcp-fb:125 goog-remb
a=rtcp-fb:125 transport-cc
a=rtcp-fb:125 ccm fir
a=rtcp-fb:125 nack
a=rtcp-fb:125 nack pli
a=fmtp:125 level-asymmetry-allowed=1;packetization-mode=1;profile-level-id=42e01f
a=rtpmap:107 rtx/90000
a=fmtp:107 apt=125
a=rtpmap:108 H264/90000
a=rtcp-fb:108 goog-remb
a=rtcp-fb:108 transport-cc
a=rtcp-fb:108 ccm fir
a=rtcp-fb:108 nack
a=rtcp-fb:108 nack pli
a=fmtp:108 level-asymmetry-allowed=1;packetization-mode=0;profile-level-id=42e01f
a=rtpmap:109 rtx/90000
a=fmtp:109 apt=108
a=rtpmap:124 H264/90000
a=rtcp-fb:124 goog-remb
a=rtcp-fb:124 transport-cc
a=rtcp-fb:124 ccm fir
a=rtcp-fb:124 nack
a=rtcp-fb:124 nack pli
a=fmtp:124 level-asymmetry-allowed=1;packetization-mode=1;profile-level-id=4d0032
a=rtpmap:120 rtx/90000
a=fmtp:120 apt=124
a=rtpmap:123 H264/90000
a=rtcp-fb:123 goog-remb
a=rtcp-fb:123 transport-cc
a=rtcp-fb:123 ccm fir
a=rtcp-fb:123 nack
a=rtcp-fb:123 nack pli
a=fmtp:123 level-asymmetry-allowed=1;packetization-mode=1;profile-level-id=640032
a=rtpmap:119 rtx/90000
a=fmtp:119 apt=123
a=rtpmap:114 red/90000
a=rtpmap:115 rtx/90000
a=fmtp:115 apt=114
a=rtpmap:116 ulpfec/90000
a=ssrc-group:FID 967462980 1884395933
a=ssrc:967462980 cname:fpKjO3/hiHYYBw7w
a=ssrc:967462980 msid:AqaeHB0L8drTd5r0qQnzCSeYVf4bHFaVqfrq 7106bf9f-3f79-4f24-959b-b82b603a7acc
a=ssrc:967462980 mslabel:AqaeHB0L8drTd5r0qQnzCSeYVf4bHFaVqfrq
a=ssrc:967462980 label:7106bf9f-3f79-4f24-959b-b82b603a7acc
a=ssrc:1884395933 cname:fpKjO3/hiHYYBw7w
a=ssrc:1884395933 msid:AqaeHB0L8drTd5r0qQnzCSeYVf4bHFaVqfrq 7106bf9f-3f79-4f24-959b-b82b603a7acc
a=ssrc:1884395933 mslabel:AqaeHB0L8drTd5r0qQnzCSeYVf4bHFaVqfrq
a=ssrc:1884395933 label:7106bf9f-3f79-4f24-959b-b82b603a7acc
m=application 9 UDP/DTLS/SCTP webrtc-datachannel
c=IN IP4 0.0.0.0
a=ice-ufrag:Xtid
a=ice-pwd:jE3iBRpWqFaIN3UJVOAh0G/1
a=ice-options:trickle
a=fingerprint:sha-256 48:E4:36:A6:24:66:F6:40:0F:93:9C:AB:C9:93:DF:C7:0F:D1:21:F5:9E:F7:FA:A8:58:84:1F:68:A1:61:B6:0F
a=setup:actpass
a=mid:2
a=sctp-port:5000
a=max-message-size:262144


  


  this is the ffmpeg command

  


  ffmpeg -protocol_whitelist rtp,udp,file -loglevel trace -analyzeduration 300M -probesize 300M -i test.sdp -c:v copy -c:a aac -ar 16k -ac 1 -preset ultrafast -tune zerolatency rtmp://127.0.0.1/live/1234


  


  Also trying this

  


  ffmpeg -loglevel debug -protocol_whitelist file,crypto,udp,rtp -re -vcodec libvpx -acodec opus -i test.sdp -vcodec libx264 -acodec aac -y output.mp4


  


  FFMpeg gives an error like this

  


  ffmpeg version 4.2.2 Copyright (c) 2000-2019 the FFmpeg developers
  built with Apple clang version 11.0.0 (clang-1100.0.33.17)
  configuration: --prefix=/usr/local/Cellar/ffmpeg/4.2.2_2 --enable-shared --enable-pthreads --enable-version3 --enable-avresample --cc=clang --host-cflags= --host-ldflags= --enable-ffplay --enable-gnutls --enable-gpl --enable-libaom --enable-libbluray --enable-libmp3lame --enable-libopus --enable-librubberband --enable-libsnappy --enable-libtesseract --enable-libtheora --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxvid --enable-lzma --enable-libfontconfig --enable-libfreetype --enable-frei0r --enable-libass --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-librtmp --enable-libspeex --enable-libsoxr --enable-videotoolbox --disable-libjack --disable-indev=jack
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
Splitting the commandline.
Reading option '-loglevel' ... matched as option 'loglevel' (set logging level) with argument 'debug'.
Reading option '-protocol_whitelist' ... matched as AVOption 'protocol_whitelist' with argument 'file,crypto,udp,rtp'.
Reading option '-re' ... matched as option 're' (read input at native frame rate) with argument '1'.
Reading option '-vcodec' ... matched as option 'vcodec' (force video codec ('copy' to copy stream)) with argument 'libvpx'.
Reading option '-acodec' ... matched as option 'acodec' (force audio codec ('copy' to copy stream)) with argument 'opus'.
Reading option '-i' ... matched as input url with argument 'test.sdp'.
Reading option '-vcodec' ... matched as option 'vcodec' (force video codec ('copy' to copy stream)) with argument 'libx264'.
Reading option '-acodec' ... matched as option 'acodec' (force audio codec ('copy' to copy stream)) with argument 'aac'.
Reading option '-y' ... matched as option 'y' (overwrite output files) with argument '1'.
Reading option 'output.mp4' ... matched as output url.
Finished splitting the commandline.
Parsing a group of options: global .
Applying option loglevel (set logging level) with argument debug.
Applying option y (overwrite output files) with argument 1.
Successfully parsed a group of options.
Parsing a group of options: input url test.sdp.
Applying option re (read input at native frame rate) with argument 1.
Applying option vcodec (force video codec ('copy' to copy stream)) with argument libvpx.
Applying option acodec (force audio codec ('copy' to copy stream)) with argument opus.
Successfully parsed a group of options.
Opening an input file: test.sdp.
[NULL @ 0x7f949000ac00] Opening 'test.sdp' for reading
[sdp @ 0x7f949000ac00] Format sdp probed with size=2048 and score=50
[sdp @ 0x7f949000ac00] audio codec set to: opus
[sdp @ 0x7f949000ac00] audio samplerate set to: 48000
[sdp @ 0x7f949000ac00] audio channels set to: 2
[sdp @ 0x7f949000ac00] audio codec set to: opus
[sdp @ 0x7f949000ac00] audio samplerate set to: 16000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: opus
[sdp @ 0x7f949000ac00] audio samplerate set to: 32000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: adpcm_g722
[sdp @ 0x7f949000ac00] audio samplerate set to: 8000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: pcm_mulaw
[sdp @ 0x7f949000ac00] audio samplerate set to: 8000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: pcm_alaw
[sdp @ 0x7f949000ac00] audio samplerate set to: 8000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: pcm_alaw
[sdp @ 0x7f949000ac00] audio samplerate set to: 32000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: pcm_alaw
[sdp @ 0x7f949000ac00] audio samplerate set to: 16000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: (null)
[sdp @ 0x7f949000ac00] audio samplerate set to: 8000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: (null)
[sdp @ 0x7f949000ac00] audio samplerate set to: 48000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: (null)
[sdp @ 0x7f949000ac00] audio samplerate set to: 32000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: (null)
[sdp @ 0x7f949000ac00] audio samplerate set to: 16000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] audio codec set to: (null)
[sdp @ 0x7f949000ac00] audio samplerate set to: 8000
[sdp @ 0x7f949000ac00] audio channels set to: 1
[sdp @ 0x7f949000ac00] video codec set to: vp8
    Last message repeated 20 times
[udp @ 0x7f948fc07200] bind failed: Address already in use
[AVIOContext @ 0x7f948fe1c4c0] Statistics: 5985 bytes read, 0 seeks
test.sdp: Invalid data found when processing input


  


  Can anyone please point out what I am doing wrong here ? or I am in the right path ?
Please help !