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• Matomo to end support for Internet Explorer 11

  21 septembre 2021, par Matomo Core Team — Community

  A lot of the Matomo user interface is built on top of a programming framework called “Angular.js”. The support for this framework will end very soon, meaning we have to migrate the Matomo user interface to an alternative framework. The Matomo development team has chosen this new framework to be “Vue.js 3”.

  Unfortunately, Vue.js does not support Internet Explorer 11 (IE 11). Therefore, we have to drop the support for IE 11. Many other popular services like Microsoft and WordPress recently did the same. This is happening because IE 11 was released about 8 years ago and is now used by less than 0.5% of the internet. 

  When will this change happen ?

  Our next release (Matomo 4.5) will still support IE 11. It will show a notification in the user interface if you are using Internet Explorer to make you aware of this upcoming change. 

  When Matomo 4.6 is released around November 2021, then IE 11 will no longer be supported.

  What does “end support” mean ?

  The Matomo user interface will work less and less over time for people using IE 11 as a browser. While Matomo 4.6 might still mostly work with IE 11, once we migrate more of the user interface the functionality will stop working completely. It’s possible that even Matomo 4.6 will no longer be functional with IE 11 at all.

  What should I do now ?

  If you are impacted by this, then we strongly recommend that you switch to a more modern browser. Preferably a privacy-friendly browser like Mozilla Firefox or Brave. But any modern browser including Microsoft Edge, Safari and Google Chrome will work just fine.

  If you can’t use a different browser and you are using Matomo On-Premise, then you can install and configure this new plugin which lets you only receive Matomo core updates that are compatible with IE 11. This will prevent you from accidentally upgrading to a Matomo core release that doesn’t work with IE 11, and you can still receive critical security updates and bug fixes until February 2022.

  Will this affect the Matomo JavaScript tracker ?

  No, all visitors using IE 11 will still be tracked and Matomo tracker will support the same browsers as before. Meaning also some older versions of Internet Explorer are still supported.

  Have any questions about this ?

  Get in touch with us 

• FFMPEG : Create timestamp based on actual creation time

  2 juillet 2022, par Peder Wessel

  Desired outcome

  


  Add overlay with timestamp for each frame of a video based on the original creation time for the video. E.g. starting at 2022-03-26T15:51:49.000000Z and a second later in the video present 2022-03-26T15:51.50.000000Z

  


  Approach

  


  Creation_time stored in the file already, e.g. when running ffmpeg -i input.mov" it presents creation_time   : 2022-03-26T15:51:49.000000Z.

  


  Adding overlay with timestamp to video :
ffmpeg -i input.mov -filter_complex "drawtext=text='%{pts\:gmtime\:1507046400\:%d-%m-%Y %T}': x=100 : y=100: box=1" -c:a copy output.mp4

  


  Challenge/ help needed

  


  Need to replace the gmtime\:1507046400 with the actual creation_time. How does one do it ?

  


  Sources

  


  

  • Overlay : https://superuser.com/questions/1013753/how-can-i-overlay-the-captured-timestamp-onto-a-video-using-ffmpeg-in-yyyy-mm-dd

  


  • Creation_time :
FFMPEG - Get creation and/or modification date

  


  


• How to Use Web Analytics to Improve SEO

  5 janvier 2022, par erin — Analytics Tips

  Everyone wants their website to rank highly in Google — and that’s exactly why the world of SEO is so competitive.

  In order to succeed in such a crowded space, it’s essential to equip yourself with the right tools and processes to ensure your website is maximally optimised for search engines.

  If you’d like to improve your website’s SEO rankings, leveraging web analytics is one of the best places to start. Web analytics provides valuable insights to help you assess performance, user behaviour and optimisation opportunities.

  In this blog, we’ll cover :

  The basics of SEO and web analytics

  Before we discuss how to use web analytics for SEO, let’s start with a quick explanation of both.

  SEO (Search Engine Optimisation) encompasses a broad set of activities aimed at increasing a website’s position in search engine results pages (SERPs). When a user enters a query (e.g. ‘marketing agencies in Dallas’) in a search engine, the websites that appear near the top of the page are optimised for search engines and therefore ranking for that particular term. 

  Web analytics refers to the monitoring/assessment of metrics that track traffic sources and user behaviour on a website. This involves the use of a web analytics tool to collect, aggregate, organise and visualise website data so that meaningful conclusions can be drawn.

  The importance of website analytics for SEO

  SEO revolves around search engine algorithms – a set of rules that dictates a website’s ranking for a given search query (i.e. keyword). The algorithm takes numerous factors into account to determine a particular site’s SERP ranking. So, to achieve strong SEO, your website needs to exhibit qualities that the algorithm deems important. That’s where web analytics comes into play.

  Web analytics allows you to track key metrics and data points that affect how the algorithm ranks your website. For example, how much time do users spend on your site ? Which external links are referring traffic to your site ? How do your site’s Core Web Vitals stack up ? 

  Understanding this data will supply you with the insights needed to make positive adjustments, ultimately improving your website’s SEO. 

  How do you analyse a website for SEO ?

  The SEO analysis of a website needs to be focused on relevant data that’s applicable to search engine rankings. When conducting your website SEO analysis, here are some notable metrics and data fields to pay attention to :

  1. Bounce rate and dwell time

  These metrics denote how much time users spend on your website. If users frequently exit your site after only a few seconds, Google may view this as a negative indicator. To reduce bounce rate and increase dwell time, you should work towards making your site’s content more captivating and ensuring that there aren’t any technical issues with your site (e.g. pages taking too long to load or not optimised for mobile).

  

  2. Broken/dead links

  Perform a technical analysis to scan your website for faulty links. If your site contains broken links that lead to 404 pages, this can detract from your website’s SEO rankings. Redirect those links to a related page or remove them.

  

  Matomo’s Crawling Errors report can give you instant access to this technical information so you can resolve it before it begins to impact your ranking.

  3. Scroll depth

  Measuring scroll depth (how far users scroll down the page) can help you gauge the quality of your content — and this goes hand-in-hand with bounce rate and dwell time. To assess scroll depth, you can use a Tag Manager to track the specific scroll percentage on your site’s pages.

  4. Transitions

  Studying how users transition from page to page within your site can help you understand their behaviour more holistically. Which pages do they tend to gravitate towards ? Are there CTAs on your blog that aren’t driving many click-throughs ? Optimising user journeys will, in turn, elevate the overall user experience on your site.

  

  5. Internal site search

  You can use site search tracking and reporting to learn what your audience is looking for. If you notice a trend (e.g. the majority of searches are for pricing because your pricing page isn’t in the navigation menu), this can inform both site architecture and content planning.

  

  Ecommerce sites in particular should be monitoring branded queries, especially in regards to brand misspellings that could be causing users to bounce off the site.

  6. Segments

  Separating your visitors into distinct segments can produce granular insights that paint a more accurate picture.

  For example, perhaps you notice that your bounce rate is far higher on mobile, or with users from the UK. In both cases, this knowledge will provide clarity on where to focus your optimisation efforts (e.g. mobile responsiveness, UK-specific content/landing pages, etc.).

  

  7. Acquisition channels

  It’s crucial to analyse where your website traffic is coming from. Among other things, reviewing your acquisition metrics will reveal which external websites are referring the most traffic to your website. 

  Links from external sites (also known as backlinks) are one of the most important ranking factors because this tells Google that your site is reputable and credible. So, you may choose to cultivate a relationship with these sites (or similar sites) by offering guest blogging and other link building initiatives.

  

  In addition to the above, you should also be monitoring your Core Web Vitals — which leads us to our next section.

  What are Core Web Vitals and why are they important ?

  Core Web Vitals are a set of 3 primary metrics that reflect the general user experience of a website. These metrics are load time, interactivity and stability. 

  1. Load time (LCP) refers to the amount of time it takes for your website’s text and images to load.
  2. Interactivity (FID) refers to the amount of time it takes for user input areas (buttons, form fields, etc.) to become functional.
  3. Stability (CLS) refers to the visual/spatial integrity of your website. If text, images, and other elements tend to suddenly shift position when a user is viewing the site, this will hurt your CLS score.

  

  So, why are these Core Web Vitals metrics important for SEO ? Generally speaking, Google prioritises user experience — and Core Web Vitals affect users’ satisfaction with a website. Furthermore, Google has confirmed that Core Web Vitals are, indeed, a ranking factor.

  Matomo enables you to track metrics for Core Web Vitals which we refer to as SEO Web Vitals.

  How to measure and track keyword performance

  We can’t talk about SEO and analytics without touching on keywords. Keywords (the words/phrases that users type in a search engine) are arguably the most cardinal component of SEO. So, outside of website performance, it’s also necessary to track the keywords your website is ranking for. 

  Recall from above that SEO is all about ranking highly on SERPs for certain search queries (i.e. keywords). To assess your Search Engine Keyword Performance, you can use an analytics tool to view Keyword reports for your website. These reports will show you which keywords your site ranks for, the average SERP position your site achieves for each keyword, the amount of traffic you receive from each keyword, and more.

  

  Digging into your keyword performance can help you identify valuable keyword opportunities and improvement goals.

  For example, upon reviewing your highest-traffic keywords, you may choose to create more blog content around those keywords to bolster your success. Or, perhaps you notice that your average position for a high-intent keyword is quite low. In that case, you could implement a targeted link building campaign to help boost your ranking for that keyword. 

  Final thoughts

  In this article, we’ve discussed the benefits of web analytics — particularly in regards to SEO. When it comes to selecting a web analytics tool, Google Analytics is by far the most popular choice. But that doesn’t make it the best.

  At Matomo, we’re committed to providing a superior alternative to Google Analytics. Matomo is a powerful, open-source web analytics platform that gives you 100% data ownership — protecting both your data and your customers’ privacy.

  Try our live demo or start a free 21-day trial now – no credit card required.