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• pgssubdec : fix subpicture output colorspace and range

  24 avril 2016, par Jan Ekström

  pgssubdec : fix subpicture output colorspace and range
  Functionality used before didn’t widen the values from limited to
  
  full range. Additionally, now the decoder uses BT.709 where it
  
  should be used according to the video resolution.
  Default for not yet set colorimetry is BT.709 due to most observed
  
  HDMV content being HD.
  BT.709 coefficients were gathered from the first two parts of BT.709
  
  to BT.2020 conversion guide in ARIB STD-B62 (Pt. 1, Chapter 6.2.2).
  
  They were additionally confirmed by manually calculating values.
  Fixes #4637
  

  • [DH] libavcodec/pgssubdec.c
  • [DH] libavutil/colorspace.h

• Analytics for the Internet of Things : collecting all your things’ data with Piwik to stay in control ?

  25 novembre 2015, par Matthieu Aubry — About

  At Piwik our mission is to create the leading free and open source analytics platform, and supporting global organisations and communities to keep full control over their data.

  Our broad mission started 8 years ago and we focused at first helping people to liberate their website analytics data, then liberate their mobile app analytics data. But it is clear that there is much more than Web + Mobile : data is everywhere and a lot more data is being generated by software, people and their activities, robots, sensors…

  I’d like to share an interesting article which highlights one of the growing trends of technology : the rise of the Internet Of Things : 6 Ways Analytics And The Internet Of Things Will Transform Business.

  Here is an extract :

  The tech industry is no stranger to change, but the data derived from the IoT is taking disruption to a new level.

  At IBM’s Insight conference last month, Bob Picciano, senior vice president of IBM Analytics, talked about the rise of the “cognitive business”, or an enterprise that engages with analytics to improve its customer relations, business processes, and decision-making capabilities.

  There are dueling predictions over how ubiquitous the Internet of Things will be, but most indicate that the marketplace will host between 50 and 75 billion connected objects by 2020, signaling novel challenges for hardware manufacturing and development. Software engineers, likewise, may need to completely revamp programs to better exploit the influx of data, while innovators need to wrestle with the changes wrought by analytics.

  IBM’s Insight event unfolded in light of this wave of disruption. The lineup of corporate presenters converged on the same message : Analytics is for everyone, and your viability in the marketplace depends on it.

  […]

  IBM’s Insight 2015 conference sounded off on the most important trends in data usage and management. It also served a wake-up call for developers, engineers, and tech leaders. As the Internet of Things alters the landscape of analytics, hardware design needs to change, software development requires novel approaches, and tech management must become more agile in order to realize data’s greatest benefits.

  So far there are 1 million websites using Piwik… but what if there could be 10 or 50 million things (sensors, devices) being measured by Piwik ?

  Together we will be creating the best open source and generic analytics platform, that is engineered to last, and designed to help humanity keep control and gain Freedom.

  We aim for Piwik to be the ideal platform to measure the Internet Of Things.

  We’re still at the beginning of this journey and it will take the best of all of us to get there.

  See you on the way !

  PS : if you’d like to get involved with Piwik, we would be glad to welcome you !

• 4 ways to create more effective funnels

  24 février 2020, par Jake Thornton — Uncategorized

  Accurately measuring the success of your customer’s journey on your website is vital to increasing conversions and having the best outcome for your business. When it comes to website analytics, the Funnels feature is the best place to start measuring each touch point in the customer journey. From here you’ll find out where you lose your visitors so you can make changes to your website and convert more in the future.

  The funnels feature lets you measure the steps (actions, events and pages) your users go through to reach the desired outcomes you want them to achieve. This gives you valuable insights into the desired journey for your customers. 

  When creating a funnel with the funnels feature, you anticipate the customer journey that you want to measure, for example : 

  Step 1 – Visitor lands on your homepage and sees the promotion you’re offering. 
  Step 2 – They click the call-to-action (CTA) button which leads them to information on the product
  Step 3 – They add the product to their cart
  Step 4 – They fill in their personal information and credit card details
  Step 5 – They click the “pay now” button

  From here you can see exactly how many visitors you lose between each step. Then you can implement new techniques to decrease these drop-offs and evaluate the success of your changes over time.

  But what about the non-conventional routes to conversion ?

  That’s right, visitors can end up in all different directions on your website. It’s important to use other features in Matomo to discover these popular pathways your visitors may be taking before the point of conversion.

  Here are 4 Matomo features for discovering important alternative funnels on your website :

  Transitions

  The transitions feature lets you visualise mini funnels on selected pages. You can see how visitors landed on a specific page, and then where they moved on to from this specific page.

  First you need to identify the page(s) that sells your product or service the most. 

  Whether it’s your homepage, a product page or an information page on your services. The transitions feature will then show you the before and after pathways visitors are already taking to get from page to page

  

  The transitions feature is located under Behaviour – Pages. Find the important page you would like to analyse and click on the Transitions icon.

  

  In the example above, you’ll see 18% of visitors who entered from internal pages came from the homepage, which you may have already suspected as the first step in your conversion funnel.

  However, the exact same % of visitors are also entering through a blog post article called /best-of-the-best/

  In this case, it highlights the importance of creating funnels with popular blog posts as the first step in the funnel. Your visitors may have found this post through social media, a search engine etc. Whatever the case, your blog posts could be your biggest influencer for conversions on your website.

  >> Learn more about Transitions

  Page Overlay

  The overlay feature lets you see exactly where visitors are clicking on your landing pages which moves them either in the right or wrong direction in the conversion funnel. 

  If you see a high percentage of clicks to a page that’s off the beaten track from your desired conversion funnel, use the Funnels feature to follow this pathway and analyse how they get back to the pathway you initially intended them to take.

  

  The best thing about the page overlay feature is the visualisation showing the results on the landing page itself. This gives you an idea of where they may be getting distracted by the wrong content.

  You can locate the page overlay feature beside the transitions feature, shown in the screenshot below.

  

  The page overlay feature also gives you a summary of the pageviews, clicks, bounce rates, exit rates and average time spent on page, so you can measure the overall success of each page in the display menu.

  >> Learn more about Page Overlay

  Users Flow

  If you’re looking to see many of the most popular pathways your visitors are taking all at once, then Users Flow is a powerful feature which shows this visualisation.

  Note : For Matomo On-Premise users, Users Flow is a premium feature. More information here.

  

  The thicker the blue line between interactions means the more popular the pathway is. 

  Here you can see how visitors are navigating their way through your website before converting, this presenting clear steps in the conversion funnel that require monitoring and improving on to ensure your efforts are going into the right areas on your website.

  >> Learn more about Users Flow

  Row Evolution

  Another important feature to use which is integrated within the funnels feature, is row evolution which shows you important changes in your user’s behaviour over time.

  

  Having row evolution integrated within the funnels feature gives you a big advantage as it lets you measure the specific metrics and landing pages within your conversion funnel.

  

  You’ll be able to see the increases and decreases in entries and exits to your landing page, as well as increases and decreases in the number of visitors who proceed to the next step in the funnel, and the conversion rate %.

  You’ll also be able to add annotations so you can note all the changes you make to your landing pages over time and quickly identify how these changes impacted your conversion funnels.

  >>Learn more about Row Evolution

  Continually create more and more funnels !

  Measuring the success of the desired pathway you want your customers to take is crucial to ensure you are presenting the best possible user experience for your visitors.

  However, creating funnels for the less desired pathways is equally important. This way you’ll discover popular journeys your visitors are taking within your website you weren’t previously aware of, and can monitor them to make sure they still work in the future. You’ll be able to fix pain points easier and find faster ways to get visitors back on the right track to converting.