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• How to configure and validate a Funnel in Piwik Analytics

  16 janvier 2017, par InnoCraft — Community

  In the last blog post we have covered how the conversion Funnel plugin enriches your Piwik experience. This post will focus on how to configure and validate your funnel in Piwik so you get the correct data when you view the funnel reports. When you set up a funnel, it is crucial to have it configured correctly as the funnel report will be only as good as its configuration. When we built this Funnel feature, we focused on making the configuration and validation real simple because it is so important to get it right.

  To recap quickly : A Funnel defines a series of steps that you expect your visitors to take on their way to converting a goal or a sale. Funnels, a premium feature for Piwik developed by InnoCraft, lets you define funnels so you can improve your websites and mobile apps based on this data. Learn more about Funnel.

  Configuring a funnel

  As you will notice Funnels integrates nicely into the Piwik Goals management. You can configure a funnel whenever you create or update a goal. You can access the Goals Management either via “Administration => Goals” or via the reporting menu “Goals => Manage”. Then click on either “Add a new goal” or select an existing goal to edit it. At the bottom of the goal form, you will see a new row letting you configure a funnel. As with all our premium features we focused on displaying lots of inline help and explain directly in the UI what a funnel is about, what the steps are in order to configure a funnel, how a funnel helps you and more. This lets you use the Funnel feature even if you have never created or analyzed a funnel before.

  Preparing your Funnel configuration

  Before starting to configure a Funnel we usually have a brainstorm session identifying the funnels on a website or app and the paths we expect users to take there. Once we have identified each step, we click through those identified pages in our website and we note the URLs for each page as the URLs will be needed when you configure a funnel.

  Setting up a Goal

  Once we have finished the planning phase it is time to log into Piwik. We start by either adding a new goal or selecting an existing goal. If you are unfamiliar with setting up goals, have a look at the Piwik Goals user guide. At the bottom of a goal form when you create or update a goal, you can configure your funnel. The UI will first explain you everything about Funnels, what they are, how they help you and which steps you need to take in order to configure it.

  Configuring Funnel steps

  We start by configuring the steps we have identified in the planning phase. Those are the steps we expect our users to take when they convert a goal or purchase something. Now we need to add a step for each page we expect users to take, each step consists of a name and a pattern.

  The name will be shown to you in the funnel reporting so think of a good name that describes each step best, for example “Product”, “Cart”, “Checkout” and “Order”.

  The pattern is needed to define when a visitor will enter this step. Here it comes in handy to have already notes for each URL from the planning phase. You can select lots of different patterns based on “URL Path”, “URL” and “URL parameter”. For example “URL starts with”, “Path ends with”, “URL contains”, “URL matches the regular expression”, and more. Most tools make this configuration unnecessarily hard because they only allow you to choose from one or two patterns (only complicated pattern like regular expressions) and they don’t let you validate whether the URL you have in mind actually matches the pattern. There are three ways to validate your step configurations.

  

  Validating funnel steps

  When we configure a funnel, we validate our steps in the following three ways.

  1. Via the help icon next to the step configuration

  When you click on the help icon, you will receive valuable tips about configuring steps, what “required” means and how to match popular pages. It will also show you a list of all URLs that were tracked in your Piwik in the past and match your specified pattern. For example say you specify a pattern “Path starts with /products”, then Piwik will list all URLs that were tracked in the past matching this pattern. This lets you validate whether your pattern actually matches the URLs you had in mind. It will also show you if the pattern doesn’t match any known URL which can indicate that your configuration may be wrong.

  

  2. Via the URL validator

  Below the steps configuration you find a form field that lets you enter any URL.

  

  We recommend to enter each URL that you have noted before in the planning phase. Once you enter a URL, the configurations will be validated immediately and the result will be shown to you in the step configuration. When a step matches your specified URL, the background will become green, when a step does not match the URL, the background will be red.

  

  If the URL does not match the expected step, simply change your step configuration and the steps will be re-validated as you change the configuration. This way you will see instantly as soon as you got the configuration right.

  What you don’t want is that either all of your steps don’t match (red background) or that several steps match a certain URL (green background). When several step match one URL, then one visitor might enter several funnel steps on just one page. This usually indicates a problem with the step configuration.

  3. Manual funnel validation

  After we have created or updated the goal (more about this soon), we always test a funnel configuration manually. This means we now open our website and click through the pages that we hand in mind and check afterwards whether the steps we took actually appear in the funnel report as expected. This is just another safety net to make sure your funnel configuration is right.

  It is really crucial to have a correct funnel configuration as otherwise the shown data in the funnel reports might not be as helpful. That’s why we focused so much on making the validation part real easy.

  Activating and saving the funnel

  Once you are happy with your configuration, it is time to activate your funnel. As soon as you activate your funnel, a report for this funnel will be generated and the links and reports for this funnel will be visible in the UI. If you are later no longer interested in the funnel, simply deactivate the funnel so it won’t appear in the reporting UI anymore.

  

  To save your funnel configuration simply click on either “Add goal” or “Update goal”. The funnel will be automatically saved whenever you update your goal.

  Goals Management

  The funnel plugin also enriches the list of goals in the Piwik goal management. At a glance you can see whether a funnel for a goal is configured and activated (green tick in the funnel column), whether a funnel is configured but not activated (grey tick in the funnel column) or whether no funnel is configured for a goal (no tick at all).

  

  How to get Funnels and related features

  You can get Funnels on the Piwik Marketplace. If you want to learn more about Funnels you might be also interested in the Funnel User Guide and the Funnel FAQ.

  Similar to Funnels we also offer Users Flow which lets you visualize the flow of your users and visitors across several interactions.

• How Media Analytics for Piwik gives you the insights you need to measure how effective your video and audio marketing is – Part 2

  
  2 février 2017, par InnoCraft — Community

  In Part 1 we have covered some of the Media Analytics features and explained why you cannot afford to not measure the media usage on your website. Chances are, you are wasting or losing money and time by not making the most out of your marketing strategy this very second. In this part, we continue showing you some more insights you can expect to get from Media Analytics and how nicely it is integrated into Piwik.

  Video, Audio and Media Player reports

  Media Analytics adds several new reports around videos, audios and media players. They are all quite similar and give you similar insights so we will mainly focus on the Video Titles report.

  Metrics

  The above mentioned reports give you all the same insights and features so we will mainly focus on the “Video Titles” report. When you open such a report for the first time, you will see a report like this with the following metrics :

  

  • “Impressions”, the number of times a visitor has viewed a page where this media was included.
  • “Plays”, the number of times a visitor watched or listened to this media.
  • “Play rate”, the percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
  • “Finishes”, the percentage of visitors who played a media and finished it.
  • “Avg. time spent”, the average amount of time a visitor spent watching or listening to this media.
  • “Avg. media length” the average length of a video or audio media file. This number may vary for example if the media is a stream.
  • “Avg completion” the percentage of how much visitors have watched of a video.

  If you are not sure what a certain metric means, simply hover the metric title in the UI and you will get a detailed explanation. By changing the visualization to the “All Columns Table” in the bottom of the report, you get to see even more metrics like “Plays by unique visitors”, “Impressions by unique visitors”, “Finish rate”, “Avg. time to play aka hesitation time”, “Fullscreen rate” and we are always adding more metrics.

  These metrics are available for the following reports :

  • “Video / Audio Titles” shows you all metrics aggregated by video or audio title
  • “Video / Audio Resource URLs” shows you all metrics aggregated by the video or audio resource URL, for example “https://piwik.org/media.mp4”.
  • “Video / Audio Resource URLs grouped” removes some information from the URLs like subdomain, file extensions and other information to get aggregated metrics when you provide the same media in different formats.
  • “Videos per hour in website’s timezone” lets you find out how your media content is consumed depending on the hour of the day. You might realize that your media is consumed very differently in the morning vs at night.
  • “Video Resolutions” lets you discover how your video is consumed depending on the resolution.
  • “Media players” report is useful if you use different media players on your websites or apps and want to see how engagement with your media compares by media player.

  Row evolution

  At InnoCraft, we understand that static numbers are not so useful. When you see for example that yesterday 20 visitors played a certain media, would you know whether this is good or bad ? This is why we always give you the possibility to see the data in relation to the recorded data in the past. To see how a specific media performs over time, simply hover a media title or media resource URL and click on the “Row Evolution” icon.

  

  Now you can see whether actually more or less visitors played your chosen video for the selected period. Simply click on any metric name and the chosen metrics will be plotted in the big evolution graph.

  This feature is similar to the Media Overall evolution graph introduced in Part 1, but shows you a detailed evolution for an individual media title or resource.

  Media details

  Now that you know some of the most important media metrics, you might want to look a bit deeper into the user behaviour. For example we mentioned before the “Avg time spent on media” metric. Such an average number doesn’t let you know whether most visitors spent about the same time watching the video, or whether there were many more visitors that watched it only for a few seconds and a few that watched it for very long.

  One of the ways to get this insight is by again hovering any media title or resource URL and clicking on the “Media details” icon. It will open a new popup showing you a new set of reports like these :

  

  The “Time spent watching” and “How far visitors reached in the media” bar charts show you on the X-Axis how much time each visitor spent on watching a video and how far in the video they reached. On the Y-Axis you see the number of visitors. This lets you discover whether your users for example jump often to the middle or end of the video and which parts of your video was seen most often.

  

  The “How often the media was watched in a certain hour” and “Which resolutions the media was watched” is similar to the reports introduced in Part 1 of the blog post. However, this time instead of showing aggregated video or audio content data, they display data for a specific media title or media resource URL.

  Segmented audience log

  In Part 1 we have already introduced the Audience Log and explained that it is useful to better understand the user behaviour. Just a quick recap : The Audience Log shows you chronologically every action a specific visitor has performed on your website : Which pages they viewed, how they interacted with your media, when they clicked somewhere, and much more.

  By hovering a media title or a media resource and then selecting “Segmented audience log” you get to see the same log, but this time it will show only visitors that have interacted with the selected media. This will be useful for you for example when you notice an unusual value for a metric and then want to better understand why a metric is like that.

  

  Applying segments

  Media Analytics lets you apply any Piwik segment to the media reports allowing you to dice your visitors or personas multiplying the value that you get out of Media Analytics. For example you may want to apply a segment and analyze the media usage for visitors that have visited your website or mobile app for the first time vs. recurring visitors. Sometimes it may be interesting how visitors that converted a specific goal or purchased something consume your media, the possibilities are endless. We really recommend to take advantage of segments to understand your different target groups even better.

  The plugin also adds a lot of new segments to your Piwik letting you segment any Piwik report by visitors that have viewed or interacted with your media. For example you could go to the “Visitors => Devices” report and apply a media segment to see which devices were used the most to view your media. You can also combine segments to see for example how often your goals were converted when a visitor viewed media for longer than 10 seconds after waiting for at least 20 seconds before playing your media and when they played at least 3 videos during their visit.

  Widgets, Scheduled Reports, and more.

  This is not where the fun ends. Media Analytics defines more than 15 new widgets that you can add to your dashboard or export it into a third party website. You can set up Scheduled Reports to receive the Media reports automatically via email or sms or download the report to share it with your colleagues. It works also very well with Custom Alerts and you can view the Media reports in the Piwik Mobile app for Android and iOS. Via the HTTP Reporting API you can fetch any report in various formats. The plugin is really nicely integrated into Piwik we would need some more blog posts to fully cover all the ways Media Analytics advances your Piwik experience and how you can use and dig into all the data to increase your conversions and sales.

  How to get Media Analytics and related features

  You can get Media Analytics on the Piwik Marketplace. If you want to learn more about this feature, you might be also interested in the Media Analytics User Guide and the Media Analytics FAQ.

• Illegal instruction : 4 in ffmpeg

  27 mai 2017, par rs41

  I tried brew installed ffmpeg, i am also tried to compile ffmpeg but in all cases i have the error

  Illegal instruction : 4

  I run something like this :

  ./ffmpeg -i /Users/ruslan/Torrents/Weird\ smiling\ dog.3gp -codec:v libx264 -b:v 360k -maxrate 360k -bufsize 720k -movflags +faststart -vprofile high -preset slow -vf 'scale=trunc(iw/2)*2:360' -threads 0 -codec:a libfdk_aac -b:a 96k -ac 2 -f mp4 -threads 0 -y /dev/null >> /Users/ruslan/erosite/log/ffmpeg_convertation.log 2>&1
  
  Illegal instruction: 4

  Or only ffmpeg with options when used homebrews installed version

  Additional info :

  OS X Yosemite 10.10.2

  MacBook Pro (15-inch, Mid 2009)