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• ffmpeg performance on raspberry pi

  20 août 2021, par Rudi

  I'm running ffmpeg on a rasperry pi 4. I'm capturing the signal of an usb device.

  


  ffprobes output is :

  


  pi@skycam:~ $ ffprobe /dev/video0
ffprobe version 4.1.4-1+rpt7~deb10u1 Copyright (c) 2007-2019 the FFmpeg developers
  built with gcc 8 (Raspbian 8.3.0-6+rpi1)
  configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --enable-shared --libdir=/usr/lib/arm-linux-gnueabihf --cpu=arm1176jzf-s --arch=arm
  WARNING: library configuration mismatch
  avutil      configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avcodec     configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avformat    configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avdevice    configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avfilter    configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  avresample  configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  swscale     configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  swresample  configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  postproc    configuration: --prefix=/usr --extra-version='1+rpt7~deb10u1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --libdir=/usr/lib/arm-linux-gnueabihf/neon/vfp --cpu=cortex-a7 --arch=armv6t2 --disable-thumb --enable-shared --disable-doc --disable-programs
  libavutil      56. 22.100 / 56. 22.100
  libavcodec     58. 35.100 / 58. 35.100
  libavformat    58. 20.100 / 58. 20.100
  libavdevice    58.  5.100 / 58.  5.100
  libavfilter     7. 40.101 /  7. 40.101
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  3.100 /  5.  3.100
  libswresample   3.  3.100 /  3.  3.100
  libpostproc    55.  3.100 / 55.  3.100
Input #0, video4linux2,v4l2, from '/dev/video0':
  Duration: N/A, start: 1230.660915, bitrate: 1990656 kb/s
    Stream #0:0: Video: rawvideo (YUY2 / 0x32595559), yuyv422, 1920x1080, 1990656 kb/s, 60 fps, 60 tbr, 1000k tbn, 1000k tbc


  


  the ffmpeg call i'm using is :

  


  bin/ffmpeg -loglevel quiet -re -f v4l2 -i /dev/video0 -tune zerolatency -preset ultrafast -pix_fmt yuv420p out.mkv


  


  put the framerate starts at around 20 and increases slowly to 36. Also when reviewing the output videos i feel like i see a bit of a framedrop so the video is not as smooth as the input.

  


  Is this due to a lack of power of the raspberry or are there any tweaks i could use to improve performance ? I don't care about the output format, framerate or resolution

  


  thank you very much

  


• FFMPEG Api conversion from YUV420P to RGB produces strange output

  20 novembre 2024, par fasc8

  I'm using the FFMPEG Api in Rust to get RGB images from video files.

  


  While some videos work correct and I get the frames back as expected, some work not. Or at least the result is not the way I expected it to be.

  


  The code I use in Rust :

  


  ffmpeg::init().unwrap();

let in_ctx = input(&Path::new(source)).unwrap();
let input = in_ctx
    .streams()
    .best(Type::Video)
    .ok_or(ffmpeg::Error::StreamNotFound)?;

let decoder = input.codec().decoder().video()?;

let scaler = Context::get(
    decoder.format(),
    decoder.width(),
    decoder.height(),
    Pixel::RGB24,
    decoder.width(),
    decoder.height(),
    Flags::FULL_CHR_H_INT | Flags::ACCURATE_RND,
)?; // <--- Is basically sws_getContext

// later to get the actual frame
let mut decoded = Video::empty();
if self.decoder.receive_frame(&mut decoded).is_ok() {
    let mut rgb_frame = Video::empty();
    self.scaler.run(&decoded, &mut rgb_frame)?; // <--- Does sws_scale
    println!("Converted Pixel Format: {}", rgb_frame.format() as i32);
    Ok(Some(rgb_frame))
}


  


  Which should roughly translate to C like so :

  


  // Get the context and video stream
SwsContext * ctx = sws_getContext(imgWidth, imgHeight,
                              imgFormat, imgWidth, imgHeight,
                              AV_PIX_FMT_RGB24, 0, 0, 0, 0);
sws_scale(ctx, decoded.data, decoded.linesize, 0, decoded.height, rgb_frame.data, rbg_frame.linesize);


  


  And like I said earlier, sometimes it works fine and I get the expected frame back. But sometimes I get something like this :
Weird result image

  


  I saved the images as .ppm files for quick visual comparison. I used this method, which basically writes the bytes to a file with a simple .ppm header :

  


  fn save_file(frame: &Video, index: usize) -> std::result::Result<(), std::io::Error> 
{
    let mut file = File::create(format!("frame{}.ppm", index))?;
    file.write_all(format!("P6\n{} {}\n255\n", frame.width(), frame.height()).as_bytes())?;
    file.write_all(frame.data(0))?;
    Ok(())
}


  


  Here you can see that on the left side there is a good image result vs. on the right side there is a bad image result.
Comparison of the .ppm files

  


  To come to the question now :

  


  Why is this happening. I tested everything on my side and the only thing left is ffmpeg conversion. FFMPEG seems to convert these two test files differently even though it reports YUV420P as format for both. I cannot figure out what the difference may be...

  


  Here the info for the two video files i used :

  


  Good video file :

  


  General
Complete name                            : /mnt/smb/Snapchat-174933781.mp4
Format                                   : MPEG-4
Format profile                           : Base Media / Version 2
Codec ID                                 : mp42 (isom/mp42)
File size                                : 1.90 MiB
Duration                                 : 9 s 612 ms
Overall bit rate                         : 1 661 kb/s
Encoded date                             : UTC 2021-07-28 22:09:36
Tagged date                              : UTC 2021-07-28 22:09:36
eng                                      : -180.00

Video
ID                                       : 512
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format profile                           : High@L3.1
Format settings                          : CABAC / 1 Ref Frames
Format settings, CABAC                   : Yes
Format settings, Reference frames        : 1 frame
Format settings, GOP                     : M=1, N=30
Codec ID                                 : avc1
Codec ID/Info                            : Advanced Video Coding
Duration                                 : 9 s 598 ms
Bit rate                                 : 1 597 kb/s
Width                                    : 480 pixels
Height                                   : 944 pixels
Display aspect ratio                     : 0.508
Frame rate mode                          : Variable
Frame rate                               : 29.797 FPS
Minimum frame rate                       : 15.000 FPS
Maximum frame rate                       : 30.000 FPS
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Bit depth                                : 8 bits
Scan type                                : Progressive
Bits/(Pixel*Frame)                       : 0.118
Stream size                              : 1.83 MiB (96%)
Title                                    : Snap Video
Language                                 : English
Encoded date                             : UTC 2021-07-28 22:09:36
Tagged date                              : UTC 2021-07-28 22:09:36
Color range                              : Full
colour_range_Original                    : Limited
Color primaries                          : BT.709
Transfer characteristics                 : BT.601
transfer_characteristics_Original        : BT.709
Matrix coefficients                      : BT.709
Codec configuration box                  : avcC

Audio
ID                                       : 256
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Codec ID                                 : mp4a-40-2
Duration                                 : 9 s 612 ms
Bit rate mode                            : Constant
Bit rate                                 : 62.0 kb/s
Channel(s)                               : 1 channel
Channel layout                           : C
Sampling rate                            : 44.1 kHz
Frame rate                               : 43.066 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 73.3 KiB (4%)
Title                                    : Snap Audio
Language                                 : English
Encoded date                             : UTC 2021-07-28 22:09:36
Tagged date                              : UTC 2021-07-28 22:09:36


  


  Bad video file :

  


  General
Complete name                            : /mnt/smb/Snapchat-1989594918.mp4
Format                                   : MPEG-4
Format profile                           : Base Media / Version 2
Codec ID                                 : mp42 (isom/mp42)
File size                                : 2.97 MiB
Duration                                 : 6 s 313 ms
Overall bit rate                         : 3 948 kb/s
Encoded date                             : UTC 2019-07-11 06:43:04
Tagged date                              : UTC 2019-07-11 06:43:04
com.android.version                      : 9

Video
ID                                       : 1
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format profile                           : Baseline@L3.1
Format settings                          : 1 Ref Frames
Format settings, CABAC                   : No
Format settings, Reference frames        : 1 frame
Format settings, GOP                     : M=1, N=30
Codec ID                                 : avc1
Codec ID/Info                            : Advanced Video Coding
Duration                                 : 6 s 313 ms
Bit rate                                 : 3 945 kb/s
Width                                    : 496 pixels
Height                                   : 960 pixels
Display aspect ratio                     : 0.517
Frame rate mode                          : Variable
Frame rate                               : 29.306 FPS
Minimum frame rate                       : 19.767 FPS
Maximum frame rate                       : 39.508 FPS
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Bit depth                                : 8 bits
Scan type                                : Progressive
Bits/(Pixel*Frame)                       : 0.283
Stream size                              : 2.97 MiB (100%)
Title                                    : VideoHandle
Language                                 : English
Encoded date                             : UTC 2019-07-11 06:43:04
Tagged date                              : UTC 2019-07-11 06:43:04
Color range                              : Limited
Color primaries                          : BT.709
Transfer characteristics                 : BT.709
Matrix coefficients                      : BT.709
Codec configuration box                  : avcC


  


  Or as a diff image :

  


  The problem is that I am not that familiar with ffmpeg yet I don't know all the quirks it has.

  


  I hope someone can point me in the right direction.

  


• 10 Proven Ways Heatmaps Improve Website Conversions

  20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmap
  

  Heatmap analytics are critical in improving website conversions. Why ? Because they provide customer-centric insights. 

  In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not.

  Using heatmaps to track factors such as usability, compare A/B landing pages and content engagement across channels optimises online conversions by addressing issues faced by real users. 

  How heatmaps benefit your customers

  Customer experience is one of the most important factors in business success. 

  Website heatmap software like Matomo offers unique insights into customer behaviour that is then used to improve their experience, usability and engagement. 

  Data analysis captures information on how many people complete a sales funnel or bounce from a website. Behavioural analytics like heatmaps can show you why they bounce.

  This benefits your customers (and therefore your bottom line) because it puts the focus on them and their needs.

  10 ways heatmap analytics help increase website conversions

  #1. Improve UX/Usability 

  Heatmap analytics improve usability by identifying where you are losing customers on your website.

  Forrester research indicates that improving user experience can improve conversions by up to 400%, and on average every $1 spent on UX has a return of $100. 

  For example, you may have a CTA button but customers never click it to reach the payment page. 

  Heatmaps show you how customers interact with your website naturally so that you can adjust it according to their needs.

  Using heatmap analytics to improve usability boosts conversions because it improves customer experiences. 88% of online consumers say that they wouldn’t even bother returning to a website after a bad experience. 

  #2. Website design and content structure 

  Another way that heatmaps can improve conversions is to analyse your website design and content structure. 

  You might be wondering how often a specific ad or a banner was displayed and viewed by your visitors on any of your pages and how often a visitor actually interacted with them. These two parts of the analysis are called content impression and content interaction.

  Ideally, your website elements such as banners, listings, buttons and thumbnails will entice customers to click and find out more. 

  Heatmaps and click maps analyse

  1. How many impressions the content has (e.g. a banner), and
  2. What percent of users that see the content click on it 

  For example, you may have a banner with high impressions but low click-through rates. Tracking content interactions optimises your website by showing which elements or CTAs need more visibility. 

  #3. A/B testing

  Heatmaps provide invaluable data on which landing pages are converting the best. Not only that, but session recordings and heatmap data can show you exactly why one is converting better so that you can replicate the results to increase conversions on other landing pages.

  Tracking heatmap updates on different versions of the same sales page will help confirm creative solutions faster than feedback alone. 

  Ultimately this kind of comparison increases your ROI faster because you are not guessing why some customers are converting and others are not. 

  #4. Conversion Funnel

  Using heatmap software in sales funnels lets you visualise user behaviour at each stage of the conversion process. 

  For example, if many customers are dropping off a payment page, heatmaps can indicate whether it is a usability issue such as pop ups, lack of clarity with payment buttons or something web developers haven’t seen from the back end. 

  These analytics improve conversions by reducing friction in sales funnels as much as possible. 

  #5. Content engagement across channels 

  Optimising websites across all channels is now expected for online businesses. 

  Bad mobile optimisation annoys 48% of online shoppers, and if your web page takes longer than 3 seconds to load, 53% of visitors will simply click away. 

  You can use heatmaps to improve engagement by tracking mouse activity, clicks and scrolling. This helps improve conversions by confirming 

  • How invested a user is in the page 
  • How easy it is to navigate your website and content on different devices 
  • What is your most viewed content and what to push more of 
  • How users generally move through your website on different devices 
  • How clear your messaging is (e.g. high click through rate but low engagement could indicate they aren’t finding what they’re looking for once they click on a CTA)

  #6. Above the fold analysis 

  Although a well-used web development term, above the fold is still one of the most important factors in heatmap analysis. 

  Above the fold analysis gives you insight into a customer’s first impression of a page. 

  An example of above-the-fold heatmaps in action could be a page with a video explanation. Say you have a landing page with a video below the fold that explains why someone should buy and has a CTA button underneath. If there are a lot of page visitors but very few people scrolling below the fold, you can see why hardly any visitors are watching the video or engaging with the CTA button. 

  Insights like this would inform further development such as including important video content above the fold or updating header copy to encourage visitors to scroll down the page more often.

  

  #7. Session recording

  Recording features go hand in hand with heatmap visualisations. Recording features like Session Recording shows the flow of each user’s time on your website. 

  For example, a session recording replays all clicks, mouse movements, scrolls, window resizes, form interactions, and page changes (e.g. when a popup appears).

  #8. Scroll heatmap 

  A scroll heatmap shows the percentage of people that have seen a part of the page. 

  For example, the top of a website page will be the “hottest” in a scroll heatmap, and it naturally gets “colder” further down.

  Tracking this shows whether customers are staying on the page, whether they are only seeing information above the fold, and whether sales pages are engaging. 

  It is an effective strategy for improving sales pages because it shows where customers are losing interest and which elements receive the most engagement.

  

  #9. Records clicks 

  With a click heatmap, you can find out what your visitors think is clickable on a webpage.

  This improves conversions in two ways. 

  Firstly, it shows whether customers are clicking where you expect them to. For example, if you create a “buy now” or “free trial” button but nobody ever pushes it, it informs your back end developers that it needs an upgrade. 

  Secondly, it indicates any user experience issues. If there are a lot of clicks on an element that doesn’t link anywhere, it shows that it either needs to be changed or have a link included because customers are trying to engage with it. 

  For even more accurate data, combine click maps with hover maps. This shows where users are paying attention but not clicking through. 

  #10. Records mouse movement/hovering

  Is your website distracting users from the ultimate goal of converting ? Does your website have a logical flow and next step ? Recording mouse movement and attention will help you answer questions like these. 

  Mouse move and hover heatmaps identify where your website visitors engage on the page. Are they naturally drawn to your CTAs ? Is the sidebar taking their attention away from the primary content ? 

  This data increases the likelihood of conversions because it shows where you need to remove distractions or draw their attention in. 

  

  Final thoughts on heatmap analytics 

  Heatmap analytics benefit both you and your customers. By identifying issues that stop them from buying and optimise their engagement, you’ll have happy customers and happy stakeholders. 

  Next, check out these guides on heatmap software and using user behaviour analytics to increase conversions and improve customer experience !

  The Ultimate Guide to Heatmap Software

  Heatmap Video

  Session Recording Video