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• Why do you need analytics for your WordPress ?

  7 avril 2020, par Joselyn Khor — Analytics Tips, Plugins
  Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of blogs, it’s your first chance to make a lasting impression.

  Now, maybe you’ve heard of Google Analytics or even the privacy-friendly alternative, Matomo Analytics, but have never tried them ? These are analytics platforms that help you understand your website traffic and visitors. (You can find these platforms as plugins in the WordPress directory !)

  They’re important because the insights you get help you determine what changes to make to improve your website. Without them you could face a tougher time figuring out what’s working, what the issues are (and solving them before they get out of hand), and making sure you’re taking your website in the right direction. 

  WordPress analytics gives you an understanding of what’s actually going on.

  How does a WordPress analytics plugin benefit your website ?

  What this means for you is getting a toolkit to learn how to get more sales or followers and subscribers (aka conversions in analytics terms). 

  By getting insights into user behaviour, content performance, and how you can optimise your website, you can reach more of your goals, like increasing sales or growing your audience.

  A WordPress analytics tool helps you get more traffic to your site

  You get a range of features which tell you which acquisition channels are working for you like – social media, search engines, and other websites mentioning you. This helps you make an informed decision on where to focus energies (or spend) to get more of the ideal people coming through to your website. 

  

  Example : Looking through your acquisition channels and seeing that Reddit drives a lot of traffic through to your website. Since this channel seems to be working for you, you could then spend more time on Reddit posts to increase traffic.

  But getting more traffic isn’t all there is to it. Once they land on your site, you want them to stay for a little longer so they are intrigued by what you’re offering. Be it a product, or awesome content.

  Which leads us to …

  Increasing engagement by learning about visitor behaviour

  When you get a solid number of visitors on your website, it’s good to then learn about how they behave on your site. A WordPress analytics tool helps with engagement since you’re seeing what’s appealing to them, and what isn’t.

   Increasing engagement is good for a few reasons. 

  • You end up speaking the language of your readers. 
  • You can make a difference with the information you’re putting out. 
  • You get loyal customers and believers in your organisation. 

  With more engaged visitors, you can build trust with them and eventually be able to convince them that your product, service, or blog is needed in their lives.

  

  Example : Looking through entry and exit pages to see what first impression is making them stay, and what impression is making them leave. This helps you redirect efforts to give your website a better chance of getting visitors to stay longer.

  Improving your content and engagement can lead to more conversions

  After you get visitors engaged, it’s time to convert. 

  Whether you have an ecommerce site or freelance blog, you’ll need to know how to boost conversions. This simply means getting people to achieve more of the actions you’re wanting them to take on your site. Like subscribing to your newsletter or adding items to a cart.

  With conversion optimization features, you’re finding out how well your website is designed to get buyers through a journey to conversion. 

  

  Example : Say you’ve created a newsletter sign up page, but you’re not getting as many sign ups as you’d like. With a web analytics tool, you can look into it further. A funnels feature could tell you how they’re getting to that page. If people can’t find your page, that could be reason for low conversion rates. Or, maybe you are getting people landing on this page, but you can’t tell why they’re not signing up. Try setting up a heatmap to see how far they’re scrolling down your page to the sign up section. Through these conversion optimization features, you can make tweaks that significantly improve conversions.

  So, how does the Matomo Analytics for WordPress plugin help with all of this ?

  

  Matomo Analytics for WordPress is a free web analytics plugin that gives you access to all the features mentioned above, right in your own WordPress dashboard. It’s completely free to use and is handy for users of all skill levels. From beginners right through to advanced analysts. 

  You get to move through all the stages to increase traffic, increase engagement, and convert. By using Matomo for WordPress, you put yourself in a better position to track all the needed data from your WordPress website. 

  You have this toolkit to improve your website for free, with a few clicks ! 

  By getting useful insights like visitors, acquisitions, bounce rates etc. you gain a new perspective on how to improve your website so it’s better at doing what you created it to do. Getting these insights also means giving yourself the confidence to do what’s best for your website in a data-driven way. 

  With all this knowledge, you can be competitive, or grow enough that you’re leaving your competitors in the dust. 

• "Error : FFMPEG not found" : Error with simple Discord Bot

  23 décembre 2019, par Robin Seerig

  I’m using Windows (64-bit) with Node.js and npm installed.
  In my project file, I have run the following commands :

  npm init
  
  npm install discord.js --save
  
  npm install ffmpeg --save

  Now i just created the code for a basic bot here is the main code.
  I list here the important :

   if (message.content === '!play' && message.member.roles.has(message.guild.roles.find("name", config.role_name).id)) {
  
      if (!message.member.voiceChannel) return log("?");
  
         message.member.voiceChannel.join().then(function (connection){      
  
         });
  
   }

  Then, in Discord, I say the following :

   [1517932146]  Musik bot loaded
  
      (node:35760) UnhandledPromiseRejectionWarning: Unhandled promise rejection (rejection id: 2): Error: FFMPEG not found

  I have already tested the following :

  • reinstallation of everything
  • others of the require names e.t.z.
  • simplify the code

  So if you have any ideas then let me know.

  Solution

  npm i ffmpeg-binaries@3.2.2-3

  link

• Use deck.js as a remote presentation tool

  8 janvier 2014, par silvia

  deck.js is one of the new HTML5-based presentation tools. It’s simple to use, in particular for your basic, every-day presentation needs. You can also create more complex slides with animations etc. if you know your HTML and CSS.

  Yesterday at linux.conf.au (LCA), I gave a presentation using deck.js. But I didn’t give it from the lectern in the room in Perth where LCA is being held – instead I gave it from the comfort of my home office at the other end of the country.

  I used my laptop with in-built webcam and my Chrome browser to give this presentation. Beforehand, I had uploaded the presentation to a Web server and shared the link with the organiser of my speaker track, who was on site in Perth and had set up his laptop in the same fashion as myself. His screen was projecting the Chrome tab in which my slides were loaded and he had hooked up the audio output of his laptop to the room speaker system. His camera was pointed at the audience so I could see their reaction.

  I loaded a slide master URL :
  http://html5videoguide.net/presentations/lca_2014_webrtc/?master
  and the room loaded the URL without query string :
  http://html5videoguide.net/presentations/lca_2014_webrtc/.

  Then I gave my talk exactly as I would if I was in the same room. Yes, it felt exactly as though I was there, including nervousness and audience feedback.

  How did we do that ? WebRTC (Web Real-time Communication) to the rescue, of course !

  We used one of the modules of the rtc.io project called rtc-glue to add the video conferencing functionality and the slide navigation to deck.js. It was actually really really simple !

  Here are the few things we added to deck.js to make it work :

  • Code added to index.html to make the video connection work :

    <meta name="rtc-signalhost" content="http://rtc.io/switchboard/">
    
    <meta name="rtc-room" content="lca2014">
    
    ...
    
    <video id="localV" rtc-capture="camera" muted></video>
    
    <video id="peerV" rtc-peer rtc-stream="localV"></video>
    
    ...
    
    <script src="glue.js"></script>
    
    <script>
    
    glue.config.iceServers = [{ url: 'stun:stun.l.google.com:19302' }];
    
    </script>

    The iceServers config is required to punch through firewalls – you may also need a TURN server. Note that you need a signalling server – in our case we used http://rtc.io/switchboard/, which runs the code from rtc-switchboard.

  • Added glue.js library to deck.js :

    Downloaded from https://raw.github.com/rtc-io/rtc-glue/master/dist/glue.js into the source directory of deck.js.

  • Code added to index.html to synchronize slide navigation :

    glue.events.once('connected', function(signaller) {
    
      if (location.search.slice(1) !== '') {
    
        $(document).bind('deck.change', function(evt, from, to) {
    
          signaller.send('/slide', {
    
            idx: to,
    
            sender: signaller.id
    
          });
    
        });
    
      }
    
      signaller.on('slide', function(data) {
    
        console.log('received notification to change to slide: ', data.idx);
    
        $.deck('go', data.idx);
    
      });
    
    });

    This simply registers a callback on the slide master end to send a slide position message to the room end, and a callback on the room end that initiates the slide navigation.

  And that’s it !

  You can find my slide deck on GitHub.

  Feel free to write your own slides in this manner – I would love to have more users of this approach. It should also be fairly simple to extend this to share pointer positions, so you can actually use the mouse pointer to point to things on your slides remotely. Would love to hear your experiences !

  Note that the slides are actually a talk about the rtc.io project, so if you want to find out more about these modules and what other things you can do, read the slide deck or watch the talk when it has been published by LCA.

  Many thanks to Damon Oehlman for his help in getting this working.

  BTW : somebody should really fix that print style sheet for deck.js – I’m only ever getting the one slide that is currently showing.